shop. save. dine. - zall company · 2019-06-19 · situated directly on the breathtaking pacific...
TRANSCRIPT
SHOP. SAVE. DINE.
OUTLETS OF MAUI IS A 150,000 SQ. FT. OPEN-AIR OUTLET SHOPPING & DINING DESTINATION THAT ANCHORS THE CITY OF LAHAINA’S WORLD-RENOWNED FRONT STREET.
• Outlets of Maui is a 150,000 square foot, open-air shopping and dining destination that anchors the city of Lahaina’s world-renowned Front Street.
• The center has a beautiful plantation style design aesthetic situated directly on the breathtaking Pacific Ocean.
• The Island of Maui is one of the great tourist destinations in the world with The New York Times recently ranking Maui one of the top five places to see on the planet.
• Maui has 2.7 million annual visitors staying an average of 8.3 days which is the longest stay of all Hawaiian Islands. This equates to 22.4 million visitor days per year creating enormous traffic and spend.
• 84% of all Maui tourists spend significant time in Lahaina shopping, eating, and drinking.
OVERVIEW
• A significant portion of the 22.4 million visitor days traverse Front Street annually, which, in addition to Outlets of Maui, has over 100 stores and restaurants.
• Maui tourists spend $212 per day on retail and food -- or $4.7 billion per year -- with $4 billion being spent in Lahaina and the West Maui area.
• Lahaina serves as the Island’s main cruise ship port with over 250,000 annual affluent passengers shuttled directly to Outlets of Maui.
• The property includes over 1,000 parking spaces catering to the tourists who mostly have rental cars and valued local customers.
MAUI’S TRAFFIC AND SPEND METRICS ARE COMPARABLE TO THE TOP 10 PERFORMING MALLS IN THE U.S.
MERCHANDISING
• Outlets of Maui features over 30 high-performing national brand name fashion retailers including:
COACH OUTLET
MICHAEL KORS
KATE SPADE
BANANA REPUBLIC FACTORY STORE
GAP FACTORY STORE
GUESS FACTORY STORE
CALVIN KLEIN
LUCKY BRAND OUTLET
ADIDAS OUTLET STORE
TOMMY HILFIGER
Maui and Hawaii institutions include:
HILO HATTIE OUTLET
MAUI SUNGLASS MAUI JIM
HIC SURF OUTLET
MAIKA’I WOODS HAWAII
ABC STORE
Oceanfront dining and entertainment venues include:
RUTH’S CHRIS STEAK HOUSE
PI ARTISAN PIZZERIA
WARREN & ANNABELLE’S
WAIKIKI BREWING COMPANY (Coming Soon)
TOMMY BAHAMA MARLIN BAR (Coming Soon)
MAUI
LAHAINA
KIHEI
30340
3400
30
30
36
36
360
377
37
380
311
KAANAPALI
WAILEA
KAPALUA
MAALAEA
KAUPO
HANA
KEOKEA
PAIA
PUKALANI
MAKAWAO
HAIKU-PAUWELA
KEANAE
WAILUA
MAKENA BEACH
OLOWALU
KAPALUAAIRPORT
WAILUKUKAHULUI
KAHULUIAIRPORT
HANA HIGHWAY 360
HONOAPIILANI HIGHWAY
KU
LA HIG
HW
AY 37
MO
KU
LELE HW
Y 311
KIHEI ROAD 31
PIILANI HIGHWAY 31
HAIKU
PAIA
KAHULUIAIRPORT
KAHULUIHARBOR
QUEEN KAAHUMANUCENTER
‘IAOVALLEYSTATEPARK
LAHAINAGATEWAY
WHALERSVILLAGE
KIHEI
WAILEA
THE SHOPSAT WAILEA
MOLOKINI
HAWAI’I
MAUIMOLOKA’I
LANA’I
O’AHU
KAUA’I
KAHO’OLAWE
KULA
HALEAKALANATIONAL PARK
MAKENABEACH
HANA HANAAIRPORT
KAPALUAAIRPORT
MAUI RETAIL LANDSCAPECENTERS & KEY BRANDS
WHALERS VILLAGE: Louis Vuitton, Tommy Bahama, Quiksilver, PacSun, lululemon, Sephora
QUEEN KAAHUMANU CENTER: Macy’s, Sears, Victoria’s Secret, American Eagle, Forever 21, PacSun
THE SHOPS AT WAILEA: Louis Vuitton, Prada, Gucci, Tiffany & Co., Tommy Bahama, Banana Republic
30
30
Front St.
Waine’e St. Waine’e St.
Mill St.
Bak
er S
t.
Ken
ui S
t.
Papa
laua
St.
Dic
kens
on S
t.
Laha
inal
una
Rd.
Wharf St.
Front St.
Luakini St.
Hal
e St
.
Lahaina Harbor
Kaanapali30
Front Street
PRIME OCEANFRONT LOCATION• Outlets of Maui is located on world-renowned Front Street
in historic Lahaina.
• The picturesque town in the enviable west shore of the Valley Isle has been transformed into an island hot spot and Maui’s principle tourism center.
• Situated directly off Route 30, Outlets of Maui has outstanding local and regional highway access across the entire Island.
• The Papalaua exit to Outlets of Maui takes vehicular traffic directly to the shopping center and all of Front Street.
• Shoppers and tourists dining out routinely park at Outlets of Maui seamlessly integrating the center to world-renowned and heavily trafficked Front Street.
On route 30 - Average vehicle count per day - 42,074
On Papalaua St. - Average vehicle count per day - 4,600
Source: 2014 Hawaii DOT
• Lahaina’s Front Street is one of the Island’s main pedestrian thoroughfares, lined with great restaurants, shopping, art galleries and plenty of sight-seeing and people watching.
• The average tourist spends 8.33 days on Maui with the majority spending at least one, if not all of their nights, in Lahaina.
• Lahaina is the main cruise ship port on the Island and draws over 250,000 cruise ship passengers annually, most of which choose to shop and dine exclusively in downtown Lahaina and Outlets of Maui during their time in port.
• Outlets of Maui anchors Front Street, where, within five blocks, visitors find over 100 restaurants and stores (22 restaurants).
A3
A4
B9
B4
C1 C2 E1
J2
J1
I2
I3
I1
H2
G2
F3F4
F2F1
ABOVEA3
ABOVEA1
G1
H1
H6
E2 D1
B3
B2
B6
A2
A1
A201
A202
FRO
NT
STRE
ETSECOND FLOOR
PAPALAUA STREET
CALVIN KLEIN GUESS FACTORYSTORE
ABC STORES
MAUI DIVERSJEWELRY
HILO HATTIE OUTLET
KAY JEWELERSOUTLET
MAIKA’I WOODSHAWAI’I
SOLSTICESUNGLASS OUTLET
LUCKY BRAND OUTLET
COACH
GAP FACTORY STORE
SKECHERS
STAIRS TO
SECO
ND
FLOO
R
WARREN &ANNABELLE’S
RUTH’S CHRIS
STEAK HOUSE
PI ARTISAN PIZZERIA
MICHAEL KORS
CARTER’S BABIES
& KIDS
TOMMY HILFIGER
BANANA REPUBLICFACTORY STORE
CROCS
HIC SURFOUTLET
PROPERTYMANAGEMENT OFFICE
A203
PARKING LOT
WA
INE’
E ST
REET
PARKINGGARAGE
H4-A H4-BH3 H5
KATESPADE
KEONI’S HOTLAVA DANCEFIT
MAUISUNGLASSES
MAUI JIM
LECREUSET
B1WAIKIKI
BREWING CO.
LIDS
ADIDASOUTLET STORE
BROOKS BROTHERSFACTORY STORE
TOMMY BAHAMA
MARLIN BAR
LAHAINA FASHION
EYEWEAR
LEGENDFASHION/RETAIL
FOOD & ENTERTAINMENT
STAGE
SHOPPING & DINING
• Maui, the second largest Island in the Hawaiian chain, is consistently voted “Best Hawaiian Island.”
• Maui boasts the highest hotel occupancy rate and longest average stay of all the Hawaiian Islands.
• More than 2.7 million visit Maui annually staying on average 8.3 days or 22.4 million visitor days per year.
• This creates enormous foot traffic on Front Street, anchored by Outlets of Maui, delivering millions of tourists traversing through this world- renowned street.
• Maui tourists spend more than $212 per day on retail and food, more than any other Hawaiian Island, which equates to a $4.7 billion annual spend in Maui, with $4 billion in Lahaina and the West Maui area.
• Leading U.S. and Canadian carriers including American Airlines, Delta Airlines, Hawaiian Airlines, Northwest Airlines, United Airlines and Alaska Airlines offer direct flights to Maui.
• Hawaiian Airlines, the state’s largest inter-island carrier, operates 22 scheduled round-trip flights between Maui and Honolulu on a daily basis.
• Numerous additional inter-island routes to Maui are serviced by carriers including Mokulele Airlines and Island Air.
• Alaska Airlines has increased routes from West Coast cities to Maui.
• Southwest Airlines began flying to Maui in 2019 with direct flights from Oakland and San Jose, all typically sold out. Additional cities will be announced in the short-term.
MAUI’SFLOURISHING VISITOR DESTINATION
PERMANENT POPULATION
State Population .................................................................. 1,288,198
Maui Population ................................................................... 164,637
Households ............................................................................ 53,131
Average Household Size .................................................. 2.94
Median Age ............................................................................ 40.7
Average Household Income ........................................... $97,563
MAUI VISITOR POPULATION
Annual Visitors ................................................................ 2.7 million
Domestic ..................................................................... 2,109,491
International ............................................................... 635,503
Average Length of Stay ............................................... 8.3 (highest of all Hawaii Islands)
Annual Visitor Days ....................................................... 22.4 million
Per Person Per Day Spending .................................. $212
Per Person Per Trip Spending .................................. $1,760 (highest of all Hawaii Islands)
Annual Retail Spend ..................................................... $4.7 billion
DEMOGRAPHICS
KEY VISITOR DEMOGRAPHICS
17.3% earn more than $250,000/year
64.4% earn more than $100,000/year
47.4% stay in luxury accommodations $500/night
Average age of party head 47.5 years
Average party size 2.18
ANNUAL CONSUMER & VISITOR MARKETING
PAID MEDIA
AIRPORT ADVERTISING As Kahului Airport serves as Maui’s primary entry point, Outlets of Maui invests in a high-profile airport ad campaign including four high-traffic location billboards and an attention-getting, highly-visual baggage claim video.
CRUISE LINE ADVERTISING Reaching the more than 250,000 arriving via cruise ships annually, the center runs an ad campaign in key cruise line publications where center maps are also distributed to passengers aboard Norwegian, Holland America, Princess and Carnival Cruise Lines. Ads are placed part of a larger program that drives interest from cruisers seeking port of call activities including in-cabin videos, center brochure and VIP Coupon Book distribution and visibility in map takeaways.
OUTLETS OF MAUI EXECUTES A ROBUST ANNUAL MARKETING PROGRAM EFFECTIVELY REACHING LOCAL SHOPPERS AND ISLAND VISITORS THROUGH A MULTI-LAYERED, INTEGRATED APPROACH:
DIGITAL ADVERTISING The center’s digital ad program is comprised of mobile geofencing, weather-triggered ads and data driven audience activity. Ads are delivered on a network of sites alongside fashion, lifestyle and shopping content. Campaigns are also optimized on a real-time basis.
• Mobile Geofencing: Outlets of Maui engages with shoppers near the center along with visitors in area hotels via mobile geofencing campaigns which serve highly-targeted banner ads to mobile phones based on age, gender and behavioral patterns.
• Weather-Triggered Ads: Display ads optimized for desktop, tablet and mobile are placed on highly-visited a local, regional and national websites based on real-time weather condition triggers.
• Data Driven Audience: A strategy that casts a wide net across the open web and gathers target audience learnings, data driven audience activity allows the center to identify key behaviors and trends to better target individuals on a network of sites.
NEWSPAPER ADVERTISING Designed to enhance brand awareness and deliver timely sales and event messages, Outlets of Maui print ads run in Lahaina News.
DIGITAL MARKETINGDigital marketing is an essential extension of Outlets of Maui’s paid digital ad plan where the center cultivates relationships with shoppers through personalized, multi-channel marketing strategies that drive engagement. The center actively promotes tenant sales and offers, new stores, on-site special events and more via a digital marketing arsenal that includes its website at OutletsofMaui.com; Search Engine Optimization (SEO) tactics; online listings and reviews management activity; social media (Facebook, Twitter and Instagram); and Guest Services Club eblast communications.
VISITOR MARKETING• Guest Services Club Website Portal: Recently launched as an exclusive
feature on Outlets of Maui’s website, the center offers hospitality/tourism industry insiders the opportunity to join its complimentary club to receive timely center information to relay to their guests.
• Hotel Incentive Partnerships: Outlets of Maui has relationships with area hotels to incentivize a shopping visit during a visitor’s stay.
• Rack Card Distribution: 4-color rack cards are distributed at off-site locations to drive traffic to the center.
• VIP Coupon Book: VIP Coupon Books are distributed throughout the marketplace as an incentive to attract individual visitors and groups.
• Shuttle Program: The center offer visitors a convenient Shopping Shuttle which transports passengers to and from area hotels and resorts. This service is promoted via rack card distribution on-site, at the airport, in area hotels/resorts and other popular visitor venues.
OUTLETS OF MAUI FOLLOWERS :
5 ,466 1 ,850 2 ,470
900 FRONT ST, LAHAINA, HI 96761
GENERAL INFORMATION: (808) 661-8277 | OPEN FROM 9:30AM - 10:00PM
OUTLETS OF MAUI
BRIAN K. YANO (S)
General Manager
(808) 661-8277 ext. 5
LISA AGDEPPA
Marketing Manager
(808) 661-8277 ext. 4
MARKETING
KAREN FLUHARTY
Founding Partner & Chief Strategist
Strategy + Style Marketing Group
(973) 588-3979
LEASING
DAVID WEINERT &
ASSOCIATES, LLC
CEO
(248) 891-4566
STUART ZALL
President
Zall Commercial Real Estate
(c) (303) 888-9040
(p) (303) 804-5656
CORY BEALL CORPORATION
JULIA MATSUURA
(808) 478-4979
CHRIS YARIS
(808) 634-8821
OUTLETSOFMAUI.COM |