shoot2share - deal detectives - travel - groupon
TRANSCRIPT
Video is exploding on digital platforms & social media
WTM London 2015 Comments from Google UK Sales Director Dr. Bernd Fauser on YouTube:
• Some of the top reasons people watch videos online are travel related – 27% to relax and escape, 45% to be entertained and inspired, 14% to pursue a hobby.
• Almost 50% of travellers use online video in some shape or form before deciding where to go on holiday.
• Attendees also heard how consumers are using video to make critical trip purchasing decisions – 65% when they are thinking about taking a trip, 67% when choosing a destination, 67% when looking for ideas for activities, 63% when deciding on accommodation and 26% when deciding which website to book on.
• Video plays a vital role for brands because most consumers are undecided about what companies to book with and find it hard to differentiate between them.
TripAdvisor dominates web search in travel US:TripAdvisor 68 378 830Expedia 32 976 218Priceline 18 358 838UK:TripAdvisor 73 888 052Booking.com 38 352 471Thomson 13 612 593Australia:TripAdvisor 13 662 129Booking.com 8 637 854Webjet 6 463 913
Traffic for October 2015 for desktop and mobile web. Mobile app not included.
Shoot2ShareShoot2Share is a guided video creation, automated editing and publishing app, which enables users to very easily create videos using pre-formatted storyboards and to publish directly to a YouTube Channel, share via social media platforms or via an email link, all from their mobile phone. Shoot2Share offers brands the opportunity to create their own videos and to capitalise on influencer marketing and user generated content by making it easy for users to create and share videos.
FOR INNOVATION - SILVER WINNER
Deal Detectives & Shoot2ShareWe have many ‘deals’ websites but the deals are often marketed with limited information, visuals and very often, no video. It may just be a stock picture for a spa offer, a few pictures of a hotel or a plate of food. We all like a good deal but don’t want to do too much research and need to be confident that we are in fact getting a good deal.
Deal Detectives investigate the deals and those deals which are ‘Deal Detective Reviewed’ by means of a video review will give consumers more confidence, and the advertisers would enjoy a higher conversion rate.
Our Deal Detectives are senior TripAdvisor reviewers and will use Shoot2Share to film video reviews of all aspects of the deal. The videos will be available to view when the deal is advertised and can also used for future marketing efforts.
Here’s how we’ll do it……………………..
What do want to film?
Video for Brands
Videos Ads
Video Review
What do want to film?
Deal Detectives
Car Review
Hotel Review
Restaurant Review
Cellphone Review
Wine Review
VIDEO REVIEW
What do want to film?
Daddy’s Deals
Groupon
Travelstart
UbuntuDeal
YouDeal
Safari Now
DEAL DETECTIVES
What do want to film?
Hotel Review
Restaurant Review
Spa Review
Resort Review
Experience Review
Beauty Review
GROUPON
HOTEL REVIEW
Introduction
Lobby, bar & restaurant
The room
Bathroom
The view
Special features 1
Record
HOTEL REVIEW
Introduction
Lobby, bar & restaurant
The room
Bathroom
The view
Special features 1
Record
Shot #1
Shot #2
Shot #3
Shot #4
Shot #5
Shot #6
Shots can be selected, deselected or can be locked
HOTEL REVIEW
Introduction
Lobby, bar & restaurant
The room
Bathroom
The view
Special features 1
Record
Shot list can be rearranged before or after shooting by dragging them into a new
position
HOTEL REVIEW
Introduction
Lobby, bar & restaurant
The room
Bathroom
The view
Special features 1
Record When you’re ready, touch ‘Record’ to start
IntroductionIntroduce yourself in front of the hotel and tell us about the location of the hotel. What’s your first impressions?
SHOT #01 - Touch the screen to start
Camera is activated with shooting controls
Introduction
Introduce yourself in front of the hotel and tell us about the location of the hotel. What’s your first impressions?
Fix focus
Switch camera
Fix exposure
Import from camera roll
Switch light on
Record
After filming the first shot
Discard and reshoot
Save shot
Preview
Trim
Trim top and tail of the shot & saveSave after trimming
Preview
Trim top Trim tail
SHOT #02 - after saving shot #01
Lobby, bar & restaurantDoes the hotel have a nice lobby, bar or restaurant?
Tell us about the decor and atmosphere.
SHOT #03
The roomShow us the room you’re in.Do a pan shot of the room.
COMPLETE THE SHOT LIST
SHOT #04 Bathroom…..What’s the bathroom like? Show us the shower and /or the bath.
SHOT #05 The view……How about the view, is it any good?
SHOT #06 Special features 1…..Are there any special features in the room? A iPhone dock or minibar?
SHOT #07 Special features 2……Is there a swimming pool, spa or rooftop bar? Any other unique features?
SHOT #08 Conclusion…….Share your thoughts about the hotel. What was the service like? Would you recommend it?
FINAL PREVIEW & SUBMIT
Hotel Review
AUTOMATED EDIT & ENCODING PROCESS
IntroductionLobby, bar &
restaurant
The room Bathroom
The view Conclusion
The app automatically adds animated, branded billboards top and tail with music, together with title slides between each shot and edits it all together.
Hotel Review
LOCKED CHANNELS & APPROVALS
• Channels can be locked to restrict access for filming
• After selecting the channel, a pin code will be required to unlock the channel
• Videos can also be made private and only be made public after being approved
DEAL DETECTIVES
TX!
We’re sure you’re super keen to get started so please give us a shout and we’ll get you shooting and sharing in no time!
Stanley Edwards Mobile: 082 458 3356 Email: [email protected]
FOR INNOVATION - SILVER WINNER