shoestring video & production tips wacvb, pasadena, ca
DESCRIPTION
Here are the slides from my 90 minutes presentation at WACVB Conference in PasadenaTRANSCRIPT
![Page 1: Shoestring Video & Production Tips WACVB, Pasadena, CA](https://reader035.vdocuments.site/reader035/viewer/2022062514/5588e948d8b42a06698b458a/html5/thumbnails/1.jpg)
You May Not Win An Oscar, But Your Videos Won’t Stink Either
Key Points:- Shoestring video equipment- How to plan your shots - Time-Saving techniques- Tutorials Brian V. Matson
Marketing DirectorFargo-Moorhead CVB
![Page 2: Shoestring Video & Production Tips WACVB, Pasadena, CA](https://reader035.vdocuments.site/reader035/viewer/2022062514/5588e948d8b42a06698b458a/html5/thumbnails/2.jpg)
Only So Many Hours in a Day
![Page 3: Shoestring Video & Production Tips WACVB, Pasadena, CA](https://reader035.vdocuments.site/reader035/viewer/2022062514/5588e948d8b42a06698b458a/html5/thumbnails/3.jpg)
LIMITED BUDGETS$1,000+ PER MINUTE
LONG PROJECT TIMELINES
![Page 4: Shoestring Video & Production Tips WACVB, Pasadena, CA](https://reader035.vdocuments.site/reader035/viewer/2022062514/5588e948d8b42a06698b458a/html5/thumbnails/4.jpg)
“MR. EXPERIMENTER”
![Page 5: Shoestring Video & Production Tips WACVB, Pasadena, CA](https://reader035.vdocuments.site/reader035/viewer/2022062514/5588e948d8b42a06698b458a/html5/thumbnails/5.jpg)
“Trailblazing”
![Page 6: Shoestring Video & Production Tips WACVB, Pasadena, CA](https://reader035.vdocuments.site/reader035/viewer/2022062514/5588e948d8b42a06698b458a/html5/thumbnails/6.jpg)
YOU NEED VIDEO CONTENTFACT:
![Page 7: Shoestring Video & Production Tips WACVB, Pasadena, CA](https://reader035.vdocuments.site/reader035/viewer/2022062514/5588e948d8b42a06698b458a/html5/thumbnails/7.jpg)
PRODUCE MULTI-USE CONTENT
• Website Content• Blog Posts• Search (SEO)• Social Media• HELP Your PARTNERS• GAIN TRUST
![Page 8: Shoestring Video & Production Tips WACVB, Pasadena, CA](https://reader035.vdocuments.site/reader035/viewer/2022062514/5588e948d8b42a06698b458a/html5/thumbnails/8.jpg)
THE POWER & VERSATILITY OF USER-GENERATED VIDEO
• Authenticity• Trust Building• Increased Relevancy• Flexibility/Consistency• Comments & Reviews• The Community• Low Cost, Low Time
![Page 9: Shoestring Video & Production Tips WACVB, Pasadena, CA](https://reader035.vdocuments.site/reader035/viewer/2022062514/5588e948d8b42a06698b458a/html5/thumbnails/9.jpg)
FANTASY VS REALITY
THE VISITOREXPERIENCE
![Page 10: Shoestring Video & Production Tips WACVB, Pasadena, CA](https://reader035.vdocuments.site/reader035/viewer/2022062514/5588e948d8b42a06698b458a/html5/thumbnails/10.jpg)
![Page 11: Shoestring Video & Production Tips WACVB, Pasadena, CA](https://reader035.vdocuments.site/reader035/viewer/2022062514/5588e948d8b42a06698b458a/html5/thumbnails/11.jpg)
Quick N’ Easy Formula
• “SHOOT” when it is BUSY• Get 5-10 Shots MAX• FRONTS of Heads & Teeth• LIMIT the shots to 5-10 Secs
GOALS:
![Page 12: Shoestring Video & Production Tips WACVB, Pasadena, CA](https://reader035.vdocuments.site/reader035/viewer/2022062514/5588e948d8b42a06698b458a/html5/thumbnails/12.jpg)
THE VIDEO LENGTH DEBATE
LESS IS MORE
![Page 13: Shoestring Video & Production Tips WACVB, Pasadena, CA](https://reader035.vdocuments.site/reader035/viewer/2022062514/5588e948d8b42a06698b458a/html5/thumbnails/13.jpg)
Storyboards – Get Organized
![Page 14: Shoestring Video & Production Tips WACVB, Pasadena, CA](https://reader035.vdocuments.site/reader035/viewer/2022062514/5588e948d8b42a06698b458a/html5/thumbnails/14.jpg)
Human Tripod
![Page 15: Shoestring Video & Production Tips WACVB, Pasadena, CA](https://reader035.vdocuments.site/reader035/viewer/2022062514/5588e948d8b42a06698b458a/html5/thumbnails/15.jpg)
Keep the LIGHT BEHIND YOU
![Page 16: Shoestring Video & Production Tips WACVB, Pasadena, CA](https://reader035.vdocuments.site/reader035/viewer/2022062514/5588e948d8b42a06698b458a/html5/thumbnails/16.jpg)
BAD AUDIO RUINS GREAT VIDEO
![Page 17: Shoestring Video & Production Tips WACVB, Pasadena, CA](https://reader035.vdocuments.site/reader035/viewer/2022062514/5588e948d8b42a06698b458a/html5/thumbnails/17.jpg)
GEAR
![Page 18: Shoestring Video & Production Tips WACVB, Pasadena, CA](https://reader035.vdocuments.site/reader035/viewer/2022062514/5588e948d8b42a06698b458a/html5/thumbnails/18.jpg)
“Poor Mans” Wish List
• HD Camera $100-$200• Microphone/Audio Recorder $100-$200• Video Editing Software FREE– Mac (iMovie included with purchase of a Mac)– PC (Windows Moviemaker LIVE)
Total Investment:
$300
![Page 19: Shoestring Video & Production Tips WACVB, Pasadena, CA](https://reader035.vdocuments.site/reader035/viewer/2022062514/5588e948d8b42a06698b458a/html5/thumbnails/19.jpg)
AUDIO RECORDER
SIMPLE
FREE RECORDING APPS WORK TOO
![Page 20: Shoestring Video & Production Tips WACVB, Pasadena, CA](https://reader035.vdocuments.site/reader035/viewer/2022062514/5588e948d8b42a06698b458a/html5/thumbnails/20.jpg)
VIDEO
![Page 21: Shoestring Video & Production Tips WACVB, Pasadena, CA](https://reader035.vdocuments.site/reader035/viewer/2022062514/5588e948d8b42a06698b458a/html5/thumbnails/21.jpg)
EDITORS
![Page 22: Shoestring Video & Production Tips WACVB, Pasadena, CA](https://reader035.vdocuments.site/reader035/viewer/2022062514/5588e948d8b42a06698b458a/html5/thumbnails/22.jpg)
Music & Sound Effects
![Page 23: Shoestring Video & Production Tips WACVB, Pasadena, CA](https://reader035.vdocuments.site/reader035/viewer/2022062514/5588e948d8b42a06698b458a/html5/thumbnails/23.jpg)
Types of Videos – Time Lapse
“Sledding”
![Page 24: Shoestring Video & Production Tips WACVB, Pasadena, CA](https://reader035.vdocuments.site/reader035/viewer/2022062514/5588e948d8b42a06698b458a/html5/thumbnails/24.jpg)
Time Lapse Tutorial
![Page 25: Shoestring Video & Production Tips WACVB, Pasadena, CA](https://reader035.vdocuments.site/reader035/viewer/2022062514/5588e948d8b42a06698b458a/html5/thumbnails/25.jpg)
Types of Videos – General Interest
“The Woodchipper”
![Page 26: Shoestring Video & Production Tips WACVB, Pasadena, CA](https://reader035.vdocuments.site/reader035/viewer/2022062514/5588e948d8b42a06698b458a/html5/thumbnails/26.jpg)
Types of Videos - Events
“Racing”
![Page 27: Shoestring Video & Production Tips WACVB, Pasadena, CA](https://reader035.vdocuments.site/reader035/viewer/2022062514/5588e948d8b42a06698b458a/html5/thumbnails/27.jpg)
Movie Tutorial
![Page 28: Shoestring Video & Production Tips WACVB, Pasadena, CA](https://reader035.vdocuments.site/reader035/viewer/2022062514/5588e948d8b42a06698b458a/html5/thumbnails/28.jpg)
Fill Out ALL Fields!
![Page 29: Shoestring Video & Production Tips WACVB, Pasadena, CA](https://reader035.vdocuments.site/reader035/viewer/2022062514/5588e948d8b42a06698b458a/html5/thumbnails/29.jpg)
Add (VIDEO) to Titles
![Page 30: Shoestring Video & Production Tips WACVB, Pasadena, CA](https://reader035.vdocuments.site/reader035/viewer/2022062514/5588e948d8b42a06698b458a/html5/thumbnails/30.jpg)
TIE IT ALL TOGETHER
![Page 31: Shoestring Video & Production Tips WACVB, Pasadena, CA](https://reader035.vdocuments.site/reader035/viewer/2022062514/5588e948d8b42a06698b458a/html5/thumbnails/31.jpg)
“Fireworks”
![Page 32: Shoestring Video & Production Tips WACVB, Pasadena, CA](https://reader035.vdocuments.site/reader035/viewer/2022062514/5588e948d8b42a06698b458a/html5/thumbnails/32.jpg)
RECYCLE
![Page 33: Shoestring Video & Production Tips WACVB, Pasadena, CA](https://reader035.vdocuments.site/reader035/viewer/2022062514/5588e948d8b42a06698b458a/html5/thumbnails/33.jpg)
BE AUTHENTIC
![Page 34: Shoestring Video & Production Tips WACVB, Pasadena, CA](https://reader035.vdocuments.site/reader035/viewer/2022062514/5588e948d8b42a06698b458a/html5/thumbnails/34.jpg)
K.I.S.S. Method
![Page 35: Shoestring Video & Production Tips WACVB, Pasadena, CA](https://reader035.vdocuments.site/reader035/viewer/2022062514/5588e948d8b42a06698b458a/html5/thumbnails/35.jpg)
DON’T JUST POST CONTENT
INTERACT
![Page 36: Shoestring Video & Production Tips WACVB, Pasadena, CA](https://reader035.vdocuments.site/reader035/viewer/2022062514/5588e948d8b42a06698b458a/html5/thumbnails/36.jpg)
DON’T Take Yourself So Seriously!
![Page 37: Shoestring Video & Production Tips WACVB, Pasadena, CA](https://reader035.vdocuments.site/reader035/viewer/2022062514/5588e948d8b42a06698b458a/html5/thumbnails/37.jpg)
Don’t Be Afraid to Make an
out of yourself once in a while!
![Page 38: Shoestring Video & Production Tips WACVB, Pasadena, CA](https://reader035.vdocuments.site/reader035/viewer/2022062514/5588e948d8b42a06698b458a/html5/thumbnails/38.jpg)
Sometimes YOU Gotta Be
THAT GUY.
![Page 39: Shoestring Video & Production Tips WACVB, Pasadena, CA](https://reader035.vdocuments.site/reader035/viewer/2022062514/5588e948d8b42a06698b458a/html5/thumbnails/39.jpg)
If You’re Not Having Fun
You’re Not Doing it Right
![Page 40: Shoestring Video & Production Tips WACVB, Pasadena, CA](https://reader035.vdocuments.site/reader035/viewer/2022062514/5588e948d8b42a06698b458a/html5/thumbnails/40.jpg)
FOLLOW ME
Brian V. MatsonMarketing Director
Fargo-Moorhead CVB
@BVMatson
FB.com/BVMatson
BVMatson.com