FULL ON ENTERTAINMENT

Marketing for the new android app

Executive summary Situation analysis Goal Strategy Tactics Implementation

• It is a new app which help the costumer to satisfy their need to anyone who has internet access. • It is a medium to provide online entertainment.

• It also provides the latest GOSSIP about about your favourite celebrity.

All source of entertainment under one app

Movies

Music

TV Shows

Sports

Strength Online streaming of movies, TV Shows, music and sports and download option is also available.

The content is available in HD quality in 15 different languages.

Weakness New to the market. Less internet knowledge in small cities. No delivery to remote areas.

Opportunities Can expand its market in rular areas. Coverage in all parts of India and abroad. Untapped mobile users.

Threats Competitors like Hotstar are already providing these services. Complexity in tie ups with the service provider.

Market Overview

An effort to influence the consumerperception of the product or brand in relation to the competing brand.This generation app intends to create a unique image in the minds of the consumer by satisfying theirneeds and wants.

Competitor

o It is the digital and online entertainment platform.

o Here the content is available for free and the revenue is earned through ads.

o Its premium offering which includes hollywood movies and shows.

Urban areas

Housewives Youngsters

GOALS……..

It intends to be the number One app in providing fun andrelaxation to the customers.Then it wants to expands its market in rular areas.

After capturing the Indian market it can focus on expandingglobally.

But how Full On Entertainmentis better

It is a Freemium app….

What is Freemium

A business model, on the internet, wherebasic services are provided for free andadvanced services are paid for.

Free + Premium = fREEMIUM

Free Services It telecast show, movie on the same day on which the show, movie is released

The online content is available at free in HD quality.

Source to provide latest masala about your favourite celebrity.

Premium Services

Latest Holloywood and Bolloywood movies, TV shows are charged at a certain price and there a download option is available.

On downloading a particular movie, TV show you could get a chance to interact with your favourite celebrity of that particular movie, TV show.

But how to achieve it……..

TO DO LIST

Official blog Featuring e-mails Featuring social media groups and communities. Shout on social media like facebook. Advertising through radios.

The target of distribution of the productsthrough the app is done by:the app which get downloaded from Google play and app store or any

other app store. Other app store where we can upload the app are: • Slide ME• Opera Mobile Store• Amazon app store• Samsung apps

MEANING

The app ‘Full on Entertainment ‘focus on providingFun and relaxation to its consumer.

SLOGAN- All in One

The premium services would be available for free for the first month.Also the customer would get 5% off on the premium services if they refer it to a friend, relative etc.

I, Shivi Sharma, a student of Kalindi College(DU) has prepared this presentation in the marketing internship under the supervision of

Prof. Sameer Mathur.