shilpa sahrma marketing ppt
TRANSCRIPT
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IDEA CELLULAR LTD.
MADE BY:
SHILAP SHARMA
MBA 2C157
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HISTORY OF IDEA CELLULAR
COMPANY
Idea Cellular, usually referred to as Idea, is an Indian wireless telecomcompany based in Mumbai, India. Idea is the 3rd largest mobileservices operator in India, in revenue terms, and recorded of over 98.4million customers as of August 2011.
In 2004, Idea (the company had by then been rechristened) boughtover the Escorts groups Escotel gaining Haryana, Uttar Pradesh(West) and Kerala and licences for three more UP (East),Rajasthan and Himachal Pradesh. By the end of that year, four millionIndians were on the companys network. In 2005, AT&T sold itsinvestment in Idea, and the year after Tatas also bid good bye topursue an independent telecom business. And Idea was left only withone promoter, the AV Birla group. Rs 2,700 crore adding Punjab andKarnataka circles. Modis joint venture partner, Telekom Malaysia,
invested Rs 7,000 crore for a 14.99% stake in Idea. Just around then,Ideas subsidiary, Aditya Birla Telecom sold a 20% stake to US-basedProvidence Equity Partners for over Rs 2,000 crore.
http://en.wikipedia.org/wiki/Mumbaihttp://en.wikipedia.org/wiki/Mumbai -
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Customer service
The company has its retail outlets under the "My Idea"
banner. The company has also been the first to offer
flexible tariff plans for prepaid customers. It also
offers GPRS services in urban areas.
Idea Cellular won the GSM Association Award for "Best
Billing and Customer Care Solution" for 2 consecutive
years.
IDEA Cellular has been recognized as the 'MostCustomer Responsive Company' in the Telecom sector,
at the prestigious Avaya Global Connect Customer
Responsiveness Awards 2010.
http://en.wikipedia.org/wiki/GPRShttp://en.wikipedia.org/wiki/GSM_Associationhttp://en.wikipedia.org/wiki/GSM_Associationhttp://en.wikipedia.org/wiki/GPRS -
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PARTNERS OF IDEA CELLULAR
IDEA welcomes all businesses and individuals interested inpartnering with us to enhance and strengthen the IDEA products &services portfolio.
To explore such potential partnerships, kindly get in touch with us bysubmitting the Partners Form.
Some of our Technology and Content Partners:
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MARKETING COMMUNICATIONSPUBLIC RELATIONS
Imprimis PR
Lowe India Pvt Ltd Mindshare
NETWORK
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MISSION OF IDEA CELLULAR
We will delight our customerswhile meeting their
communication needs anytime
anywhere.We survive because of our customers
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Competitors
MTS, Ping Mobile, Reliance Communications,Tata DoCoMo ,TataIndicom, Uninor, Videocon, VirginMobile and Vodafone.
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SERVICES OFFERED BY IDEA CELLULAR
TO ITS CUSTOMERS
Idea Cellular Limited was the 1st cellular company in thecountry to launch the scheme of music messaging withbackground tones, cellular jockey, and group talk. The
company was also the 1st to launch mobile email services andvoice portal. Idea Cellular Company offers various services toits customers that includes prepaid and post paid mobileservices. The company also offers roaming, value addedservices, and call management services to its customers. TheCompany Idea Cellular Limited has offered revolutionary tariffplans to its customers such as Lifetime Idea, Super Power,
Women's Card, Lifelong offer, and Outdoing 2 Minutes Free.
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IDEA PRODUCT LIFE CYCLE THEORY
This is the idea that products, like people,
have a birth, a life and a death, and that
they should be financed and marketed with
this in mind. Even as a new product isbeing launched, its manufacturer should be
preparing for the day when it has to be
killed off. Its sales and profits start at a low
level, rise (it is hoped) to a high level andthen decline again to a low level. This cycle
is sometimes referred to simply as PLC.
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Swot Analysis Of
IDEA
Strengths:* Strong brand recognition* Well Integrated operations* Significant execution and technological capabilities* Strong distribution channel
Weaknesses:* Low ARPU compared to competitors* Weakness in Rural Market* Low capabilities in Ethernet and application delivery
services
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Opportunities:
Low penetration Rates
Strategic Alliances ( FLAG)
Global expansion due to resource based acquisitions
of FLAGHuge GSM subscriber base (76.67%) with economies of
scale for GSM operators
Telecom policy in more in favor of GSM than CDM
Higher ARPU in GSM sector
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Threats:
Increasing competition with domestic players
Decreasing ARPU due to competitions
High regulation in Indian Telecom sector
Changing political scenario could change
Regulations
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THANK YOU
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1 Product development-
The phase when a company looks for a new product. New products donot have to be out-of-the-blue new (like the video-cassette recorder
or the compact disc). They may be merely additions to existing
product lines (the first cigarette with a filter tip, for instance) or
improvements to existing products (a new whiter-than-white washing
powder).2 Introduction-
The products costs rise sharply as the heavy expense of
advertising and marketing any new product begins to takeits toll.
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3 Growth-
As the product begins to be accepted by the market, thecompany starts to recoup the costs of the first two
phases.
4 Maturity-By now the product is widely accepted and growth slows
down. Before long, however, a successful product in this
phase will come under pressure from competitors. The
producer will have to start spending again in order to
defend the products market position.
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5 Decline-
A company will no longer be able to fend off thecompetition, or a change in consumer tastes or
lifestyle will render the product redundant. At this
point the company has to decide how to bring
the products life to an endwhat is the best
end-game that it can play?
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