shilala online boutique

ShiLaLa

• ShiLaLa is a combination of “she” the feminine world

and LaLa is the person who guides and protect.

ShiLaLa is a merger of west and east, as she is an

English word and LaLa a Persian world, the soul of

Asia.

ShiLaLa OVERVIEW

• ShiLaLa is not just a brand but the house of number of brands.

• ShiLaLa is a revolution in the online apparel and fashion industry of Pakistan. It’s a venture which is never been before in Pakistan. It is an emerging platform for fashion seeker and trend conscious feminine of the country in e-commerce shopping trend.

MISSION STATEMENT

“ShiLaLa will be a leader in the Karachi apparel & fashion industry sector by offering customer

unique & stylish women’s look in affordable prices. The online retail store will provide low

price with quality product”.

VISION STATEMENT

“ShiLaLa will provide all the necessary products & service to outfit the young, Karachi female in styles that make her feel confident and unique. This will be achieved first through the setup of

online retail store and later through the addition of an brick-and-mortar”.

VALUE STATEMENT

• ShiLaLa is committed to the following values:• Maintain the utmost level of integrity in all

customer and vendor transactions.• Educating customers about recent fashion

trends and how to properly style their purchases.

• Meeting customer needs and wants at all times.

Why ShiLaLa existing

Problem Solution Opportunity

SERVICES BY ShiLaLa

• ShiLaLa has 2 main Houses.• Reĝa House• ShiLaLa House

Reĝa House

Looks that Reĝa House comprises,• The way we were• Bad moon rising• Breeze• In another land

ShiLaLa House

Looks that ShiLaLa comprise,• Pakistan Revival• Sweet revenge• Chasing the dream• Ordinary day• Clue less

Brands at ShiLaLa

ShiLaLa prepare look from two categories of brand.• Gold Brands• Silver Brands

Elite Box

• ShiLaLa is providing another great service to its customer by giving them customization option in shopping, they can create look by selecting number of brands available at Shi LaLa.

How To Buy at ShiLaLa

MARKET ANALYSIS

Marketing ObjectivesConduct research on a continual basis to keep up with market trends and to maintain a competitive edge. Regardless of whether you’re starting our business, market research is vital to understanding your target market and Build customer loyalty through superior services.

Conduct research for many reasons• Who is going to use our service?• How old are they?• Are they male or female? Are they married, single or working

women? • What is their level of education?• Identify changing market trends?• Identify consumer like or dislike?• Consumer needs and wants?• Research will help to make a significant decision to introducing

a new product/service or starting a business

MARKET ANALYSIS

Data collection methodCollection of data though face to face interviews fill questionnaires, surveys and social/web base experiment.

MARKET ANALYSIS

ShiLaLa Other Retail Stores

Providing a whole look at one place Offering customization. Feasible mode of payments

through money transfer and cash on delivery.

Other retail stores focus on selling products individually.

They do not provide customization. Mostly online stores do not provide

cash on delivery.

Services

COMPARATIVE ANALYSIS

Strategies


We will provide alterations and special ordering for our customers.

Providing high quality products in minimum price.

Focuses on customer involvement by creating online activities.

Continuous improvements.

They can only sell the products they have, i.e. no alteration and special ordering.

High quality products are always led to high price.

Customer involvement does not work for them.

Improvements occur seasonally.



Business model in which we would compete is B2C.when customer got aware about only for customer website, it will attract them.

They becomes less attractive when it comes to both models B2C and B2B, selected customer visit the websites.

Business Model



Uniqueness


Providing a look at a single click with a relevant price tag.

Having a variety of looks categories.

They only focus on selling products in different categories.

They possess only products variety.

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Services Strategies Busines Model Uniqueness

Shi LaLa

other retail stores


Strength• Personal data security.

• Feasible modes of payments.

• Diverse branded products for making a look.

Opportunities• Technical Advancement

• Growing e-commerce sales.

• We will be able to sale look according to personalization.

• Rapid growth in internet users.


MARKETING PLAN

Marketing Plan

Of ShiLaLa

Financial Marketing Non Financial

Marketing

Financial Marketing

MARKETING PLAN

MARKETING PLAN

Non Financial Marketing

MARKETING PLAN

Interviews in Mall Fashion Bloggers

MARKETING PLAN

Non Financial Marketing

Word of Mouth

BRAND PERSONALITY

• The overall brand personality of ShiLaLa aspires to be fashionable, customer-oriented, innovative, refreshing, stylish and educational.

• We are providing multiple designer accessories and multiple brands at one place. We are online store that educates. We help women learn about the designers, gather with their friends, and have fun during the process.

FINANCIAL PLAN

Expenses Rupees

Stationary 2,515

FIXED EXPENSES

Printer 5000

Computer 10,000

Scanner 10,000

RUNNING EXPENSES

Ads run on Facebook 1,000

Pamphlets & brushers 6,000

Ads run on Newspaper 5,000

Printing Expense 1,000

Web Designing 10,000

TOTAL EXPENSES 50,515

Initial Expenses of the Business

EXPENSES RUPEES

Stationary 22,140

FIXED EXPENSES

Depreciation expense-Printer 1,750

Depreciation expense-Computer 3,000

Depreciation expense-Scanner 3,000

RUNNING EXPENSES

Ads run on Facebook 12,000

Pamphlets & Brushers 36,000

Ads run on Newspaper 60,000

Printing Expense 12,000

Webs Designing 30,000

TOTAL EXPENSES 179,890

Yearly Expenses of the Business

FINANCIAL PLAN

FINANCIAL PLAN

FRAMEWORK

Asset

Structure

External

Environment Business

Risk

Financial

Decision &

Consideration

Risk

Price of Stock

Return

Internal

Environment Financial

Structure

Financial

Risk

ShiLaLa WEBSITE

USER FRIENDLY WEBSITE

ShiLaLa on Facebook