EFFECTIVE SALES AND MANAGEMENT ON MTS DATACARD

What marketing strategies MTS is implementing to increase the market share?

To find competitors to MTS and the market shares of the Competitors and what strategies MTS is implementing to beat its competitors.

To find out how MTS react to the technology changes in the communications sector

To find out the vision, mission and ambition of the MTS

A Presentation by

Sistema Shyam TeleServices(SSTL), A joint venture between

Sistema of Russia and Shyam tele link group of India, has

announced the launch of its global brand 'MTS‘ in India.

It is the first CDMA operator to get plan India license to

operate in all 22 circles in India.

It will operate on CDMA technology and also provide Data

Access.

MTS was established in October 1993, combine by three companies

In late 1996, Sistema JSFC acquired a majority stake in MTS and has remained the primary owner ever since

MTS has expanded rapidly in Russia largely through the acquisition of smaller independent players and became the leading national mobile operator

CEO OF MTS

Vsevolod RozanovPresident & CEO, MTS India It takes great grit to be a telecom player in India. The industry throws up everything business hates: Low profitability, bitter spectrum fights, regrettable infrastructure, an exacting regulatory body, and a large number of players. So why do telecom companies keep at it? Because of this treasure trove: 700 million customers who still don’t have a phone.

ABOUT MTS

• MTS services over 95.03 million subscribers (June30,2009). MTS provides

mobile communication Russia, Ukraine ,Turkmenistan, with a total

population of more than 230million.

Cont..

• MTS has been listed on the New York Stock Exchange since

July 2000 and trades under the ticker MBT.

• In 2008, MTS‘ revenues grew 24%to$10.2billion. According

to Inform telecoms & Media's World Cellular Information

Service, MTS ranks as the 8th largest operator in the world by

subscriptions at the end of 2008.

MTS joined the CDMA

Development Group (CDG), an  international consortium  of   CDMA service  providers and manufacturers….

MTS CDMA mobile services of (SSTL) selects tata communication to manage its call centers..

Goodbye to rainbow“welcome to mts”

MTS brand was recognized as one of the Most Powerful Brands,

MTS India touches 2 million subscriber mark

“National Telecom Award”

Services

• High Speed Internet• Download 3.1MBps and Upload 1.8

MBps• Device Cost 699,

• MTS CDMA Mobile• ½ p/sec pulse rate• Digital technology.

strengths..No. 1value added services.Advanced Technology.Innovative strategy.Good consumer base

weakness..

Placing.Net work problem.

Swot analysis..

• Clear opportunities..Indian market.3 G Network.

• Some threats..Brand perception.Competition.Govt. policies.

RECENT DEVELOPMENTS

************

Top 100 Most Powerful Brands.Business Week InfoTech 100.(best performing tech co.)Trusted Brand 2008.World Communications Awards 2008GSMA 13th Annual Global Mobile Awards.Corporate Governance

MTS in Bangalore

In Karnataka

EXECUTIVE SUMMARY

publishing demo cards to the customer .

giving advertisements through posturing .

after receiving the call, explains about the details what customers need.

Depends upon plans customer start to buy.

Eligibility for the activation datacard

The customer must and should be employ

Require id card and company id card also

Customer working company eligibility

They require address proofs also

M Blaze Tariff Card

Rs Device GB limit Validate Speed

1699 free 3 GB 3 M 3.1mbps migration plan

2399 free 5 GB 3 M “

2397 free 6 GB 3 M “

2697 free 12 GB 3 M “

Corporate plans

LIGHT PLAN

Plan Device GB limit Validate Speed limit

400 699 2 1 3.1 after 254 kbps

444 699 3 1 “

800 699 12 1 “

Un limited plan

Plan Device GB limit Validate Speed limit

699 699 5 1 m 3.1 after 254 k

799 699 6 1 m “

899

1249

699

699

12

15

1 m

1 m

“ “

Application form

CONSUMERS FEEDBACK

** Good Broadband facility has got a positive response from the customers.

** The launch of USB data card for high speed net has helped MTS to cover up the various losses.

MTS is a multinational corporation of a new type, based in a high-growth emerging market and simultaneously entering other developing markets with a unified brand. MTS is not only a leading Russian blue-chip company, but a truly global organization….

Excel sheet mts

Questions…????