UXAARUser Experience Analytics Audit ReportA Brief Introduction

SUMMARY

1. What is UXAAR?

2. Executive Summary

3. First Impression

4. Implementation Audit

5. Analytics Evaluation

6. Engagement Analysis

7. User Feedback Analysis

8. Competitive Analysis

9. Trigger Efficiency Analysis

10. What do we need to get started?

WHAT IS UXAAR?

The only way for improving the efficiency of your digital properties is to design experiences that are optimized for your user.

For improving the design to fulfill its purpose, current situation must be thoroughly observed and measured. Only then the root causes of friction will be discovered.

This is the part where UXAAR (UX Analytics Audit Report) comes into play. UXAAR, provides you with hard facts derived from your data to base your decisions upon. It enables you to plan your time and other resources in an efficient way.

UXAARUX Analytics Audit Report

UXAARTestimonial

“As we were running out of development resources at KolayOto.com, we set off on a quest for an outsource solution provider. We were convinced to step into a long term collaboration with SHERPA by seeing that they approach to the subject with internationally recognized methodologies and their compassionate bound for the results. In the UX Analytics phase, the first step in which the user experience, usage habits and user data of KolayOto.com has been reviewed, they asked the right questions and this made it possible for us to narrate the critical points in a short time period.

Then, the feedback they gave during their UX Analytics presentation clarified the development requirements hanging around us like a complex cloud, prioritized them by making them measurable and made us step forward.”

Onur ErenCEO of SekizGen

EXECUTIVE SUMMARY

Executive Summary

We know that some only need a brief and concentrated summary.

UXAAR is a very deep and detailed report and it may be hard for the decision makers to make time for devouring the whole content. We make your job easier by summarizing the most crucial findings along with a shortlist of recommended priorities.

UXAAR Executive Summary excerpt

FIRST IMPRESSIONS

First Impressions

Before diving into details, we look at the big picture and visually document our initial findings.

Designated members from our UX Analytics and UX Design teams put themselves in your visitors shoes and take an initial look at the properties that are subject to the report, be it a web site, mobile site, mobile app or any kind of native/ embedded application

IMPLEMENTATION AUDIT

Implementation Audit

Are you sure you’re looking at the correct data?

We run an implementation audit on your primary reporting tool (Google Analytics, Core Metrics, Omniture, Kissmetrics) with our test flow and report our results, along with test details and steps to be taken for fixing the issues.

We even provide you with a test score to assess your level of accomplishment :)

ANALYTICS EVALUATION

Analytics Evaluation

“Cool, but what does our data tell you?”

This is arguably the most crucial section of the report, where we seek an answer to one of the most prominent questions in the business of digital goods: “What is going on?”

After the implementation audit, we analyze the collected data on audience, acquisition channels, tagging, behaviour, current event and goal setup and thoroughly report our findings. We also provide our recommendations on things like tagging and content grouping in case we feel the need.

We also determine if the tracking is well aligned with the business objectives and share our recommendations in case there are funnel steps or trackers for important interactions are missing.

Analytics Evaluation

designedbysherpa.com.com > An excerpt from UXAAR Analytics Evaluation > Demographics

ENGAGEMENT ANALYSIS

Engagement Analysis

Most of the time, it’s not enough to see “what is going on”. The “why?” needs to be figured out for an actionable output.

Under this section, we observe and explain the user behaviour that will shed light on how the data that we’ve analyzed came into existence.

If set up already, we check the configuration of the behavioural analysis tools (Hotjar, Kissmetrics, Google Analytics In-page, Usabilla, Clicktale, Crazyegg) implemented on your product and analyze the collected data.

If there’s a need, we implement new tools and gather new data in form of heatmaps, scroll maps, form trackers and visitor videos within the scope of our observation and feedback plan for enabling your digital product to serve its intended purpose.

Engagement Analysis

Left, a small fragment of the analysis we ran on our SHERPA BLOG for better understanding the behavioural clues stemming from our readers visits.

blog.designedbysherpa.com > An excerpt from UXAAR Engagement Analysis > Heatmaps

USER FEEDBACK ANALYSIS

User Feedback Analysis

We listen to user feedback, originating from all touchpoints.

We take your existing feedback originating from customer reviews, social media, call center recordings, etc., add the newly acquired feedback via embedded tools (Hotjar, Clicktale, Intercom), analyze per digital product and report our results.

We develop strategies for improving efficiency of your current tools and provide our recommendations.

User Feedback Analysis

An excerpt from UXAAR User Feedback Analysis

COMPETITIVE ANALYSIS

Competitive Analysis

Your place in the market competition is just as important as your place in your customers lives.

This is our motivation behind determining the market benchmarks using tools like SimilarWeb and Google Benchmarking. We provide you with a satisfying comparison report with your main competitors in terms of traffic, search terms, acquisition mix and visitor behaviour. The positioning of your product or service in your market becomes almost tangible, making the assessment of your efforts much more simple.

Competitive Analysis

designedbysherpa.com > An excerpt from UXAAR Competitive Analysis

TRIGGER EFFICIENCY ANALYSIS

Trigger Efficiency Analysis

We’re aware that you’re not constantly in sale-in-mode. Don’t you wonder what happens on the customer side while you’re in sale-out-mode?

We assess the efficiency and impact of the communication established via direct channels (push message, e-mail, SMS, etc). We report our findings and provide our recommendations after examining the connection between message content and KPIs like Open rate, CTR and conversion.

WHAT DO WE NEED TO GET STARTED?

If you’d like to pave your way into success with experience designs that take your users feedback at heart, please click the button below.

We’ll take care of the rest.

UXAAR

What do we need to get started?

I’D LIKE TO BENEFIT FROM MY DATA!

THANKS!