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INTERNSHIP REPORT ON ALSHIFA Eye Trust

PREPARED BY: Sherdil Khan

REG NO: IIT!FA"#$BS %BA&$'()!ATK

S*PER+ISOR NA,E: Dr Asi- An.ar

1



DEPART,ENT OF ,ANAGE,ENT SIENES

O,SATS INSTIT*TE OF INFOR,ATION

TEHNOLOGY ATTOK A,P*S

AKNO/LEDGE,ENT

All praises for Almighty ALLAH whose uniqueness, oneness and wholeness are

unchallengeable. Had it not been the strength provided by him I wouldn’t have been

able to complete this Internship. Gratefully acnowledge and e!press deep sense of

gratitude to H" #epartment for their fruitful guidance and special thans to my

parents for the moral support and encouragement that has been the real source of

inspiration throughout the preparation of this internship.

I am deeply indebted and also e!press my gratitude to my respected teachers at

O,SATS *NI+ERSITY0 ATTOK specially ,r1 Asi- for their $upport. %heir

guidance and support was always instrumental in setting the trac right for

preparation of this report

It was very interesting as well as tough tas for me. I completed it with the help of

some nice people.. #uring the internship, &anager &areting ' $ales ,r1 2a3ed

e!tended great co(operation for discussion and learning in different departments.

I would also be thanful to all people who have contributed to the accomplishment of,

this report. I was very lucy in having a group of people whose critical evaluations

were of great importance during the documentation of this report. )inally, I am deeply

obliged to the whole management of Alshifa, whose considerate and cooperative

guidance to sail through all difficulties that I have faced during the completion this

report.

2



4ntentsCHAPTER 1.................................................................................................. 2

Introduction................................................................................................. 2

*.+obective of studying organiation...................................................................3

*.- verview of the organiation.......................................................................3

*./ 0rief History...........................................................................................6

rganiation Grandparents..............................................................................6

Current president:.................................................................................7

*.1 %ype and nature of business of organiation...................................................10

*.2 0usiness volume 'sie in different conte!t.....................................................10

#uring the last financial year 34uly 56*6(4une 56**7 Al($hifa %rust managed about half

million patients which include +16,-18 patients treated at our four hospitals and **6,518

patients provided eye care in the community. )orty thousand patients were provided with

sight restoring surgery during this period............................................................11

............................................................................................................... 11*.9 :umber of employees at national, international male and female and regional level. 11

$;% Analysis.......................................................................................... 12

1.10.1 Strengths..................................................................................12

Weaknesses........................................................................................ 12

pp!rtunities...................................................................................... 13

1.10." Threats....................................................................................13

<=$%'$%=< Analysis....................................................................................13

1.11.1 P!#iti$a#.....................................................................................13

E$!n!%i$.............................................................................................13

S!$i!&$u#tura#.........................................................................................'

13

Te$hn!#!gi$a#.......................................................................................1"

*.*5 0usiness <lans......................................................................................1"

CHAPTER 2................................................................................................ 16

5.* rganiational structure............................................................................16

(!%ain !) P#ant *anager....................................................................17

3



(!%ain !) (+...................................................................................17

(!%ain !) *anager Wareh!use..........................................................17

2.1.1 (!%ain !) *anager ,inan$e -.................................................1

5.5 &ain office............................................................................................1

5.+ rganiation Hierarchy............................................................................1/

5.- >omments on the organiational structure......................................................1/

Adantages.........................................................................................1/

(isadantages....................................................................................1/

5./ >ompetitative <ositioning of the organiation in the industry..............................20

5.1 Learning as an Internee from the &anagement conte!t......................................20

5.2 $tructure of the #epartment's you have wored in...........................................21

5.9 <roduction #epartment.............................................................................21+ua#it C!ntr!# (epart%ent................................................................22

+ua#it Assuran$e...............................................................................22

+ua#it $!ntr!# (epart%ent.................................................................22

Pr!du$ts (ee#!p%ent........................................................................22

*ateria#s *anage%ent........................................................................22

Wareh!using....................................................................................... 23

(istriuti!n (ispat$h........................................................................23

W!rksh!p 4!i#er................................................................................23

Ad%in HR (epart%ent......................................................................23

Ad%inistrati!n and 5enera# Seri$es..................................................2"

Regu#at!r Aairs................................................................................2"

Sa#es and %arketing depart%ent........................................................2"

Adertise%ent.....................................................................................2

Cust!%ers itse#) send tender 8n9uir..................................................2

5.*6 #epartmental operation...........................................................................2CHAPTER 3................................................................................................ 2

+.* $tructure of department............................................................................2

Cust!%er en9uir................................................................................26

(istriuti!n depart%ent......................................................................26

Wareh!use (epart%ent......................................................................26

(ispat$h (epart%ent..........................................................................26

5ate utard Pass..............................................................................26

Sa#es 8n!i$e.......................................................................................26

"



CHAPTER "................................................................................................ 27

-.* )unction of the department........................................................................27

-.5 4ob';or' tass system of organiation.........................................................27

".2.1 T! inestigate the e;isting %arket )!r the sa#e !) the pr!du$t and

seri$es...............................................................................................27

".2.2 T! a$9uire $!ntra$ts )!r the pr!du$ts #isted under their s$!pe !)

!rk....................................................................................................27

".2.3 T! se## pr!du$ts and seri$es......................................................27

".2." 8%p#e%enting and %!nit!ring !) the p#an !) the de%ands........27

".2. T! ensure re$eipts and trans)er !) re9uired in)!r%ati!n.............2

-.+ #ecision(maing environment....................................................................2

-.- &obiliation of resources..........................................................................2/

-./ <roduction'$ervices provision by the #epartment............................................2/

CHAPTER ................................................................................................ 31

/.* >ritical analysis of the theoretical concepts related to practical e!periences i.e. relate

the theoretical concepts with your practical e!perience during your Internship with the

#epartment................................................................................................ 31

.1.1 Ana#sis t!!#s app#i$a#e-app#ied in the depart%enta# pr!$edures

............................................................................................................31

.1.2 rgani<ati!na#-(epart%enta# ana#sis ith re)eren$e t! the

industries #isted !n the st!$k e;$hange- !r industria# standards.........31.1.3 4ehai!r !) the studied !rgani<ati!n in pr!isi!n-pr!du$ti!n !)

ari!us seri$es-pr!du$ts t! dierent se$t!rs !) s!$ieties..................31

.1." ,uture pr!spe$ts !) the !rgani<ati!n-Re$!%%endati!ns )!r )uture

#earning...............................................................................................32

CHAPTER 6................................................................................................ 33

1.* $hort(falls'weanesses of the #epartment......................................................33

1.5 >ritical analysis of the management patterns of the organiation with reference to wor

related operations, wea areas that need to be improved.........................................33

7. C!n$#usi!ns...........................................................................................33

. Re$!%%endati!ns.................................................................................3"

/.

Re)eren$es================================

=============3/



HAPTER "

Intr4du5ti4n

Al($hifa %rust was established in "678. It is a non(governmental, non(political,

charitable organiation. %he aims and ob?ectives of the trust are prevention andcontrol of blindness by providing standard and sustainable eye care services which are

accessible and affordable, human resource development through training of doctors,

nurses and paramedics, creating awareness about eye diseases in general public

through camping activity and to establish facilities for research in ophthalmology.

%he %rust >omple! is situated +/ ilometres from the capital Islamabad on the

outsirts of "awalpindi alongside the Grand %run "oad

Al$Shi9a Trust is a non ( political, non(governmental, and not(for(profit organiation

involved in the delivery of high quality eye care services for the past 56 years.

• :ot for <rofit rganiation

• "unning four eye hospitals at "awalpindi, $uur, @ohat &uaffarabad

• <rovided $pecialied treatment to more than /66,666 successful surgeries.

• 26B patient are provided free treatment

• ;ide spread community programme

it started from single building for providing eye services now the wor nationally and

internationally. :ationaly their supply of chain is as follows.

*. Al($hifa %rust =ye Hospital "awalpindi

6



5. Al($hifa %rust =ye Hospital $uur

+. Al($hifa %rust =ye Hospital @ohat

-. Al($hifa %rust =ye Hospital &uaffrabad

/. <aistan Institute of phthalmology "awalpindi

1. <aistan Institute of phthalmology $uur

2. Al $hifa Al shafa international Hospitals

#uring the last financial year 34uly 56*6(4une 56**7 Al($hifa %rust managed about

half million patients which include +16,-18 patients treated at our four hospitals and

**6,518 patients provided eye care in the community. )orty thousand patients were

provided with sight restoring surgery during this period

• Al($hifa %rust =ye Hospital "awalpindi managed a total of 5-5,/-9 patients

through hospital based and outreach services. ut of these, 5+,8-+ underwent

different ind of operations.

• %he $uur hospital after its inauguration in 4une 5666 has now got fully

consolidated and in view of quality of its services, almost all eye patients from

the upper $indh and southern districts of <un?ab are turning up for treatment in

this hospital.566,-65 patients were treated, while about 9,+96 were

successfully operated.

• Al($hifa %rust =ye Hospital @ohat, although a new addition to A$% chain, yet

it performed well and treated about -1,666 patients through hospital and

outreach activities. ver +,-66 operations were conducted during the same

period. %he @ohat Hospital has also been focus of donor(supported pro?ects.;ith the help of =mbassy of 4apan latest equipment was procured to treat

blind children. ;ith the help of Cniversal $ervice )unds 3C$)7, the latest low

vision management concept of Light House was introduced at @ohat which is

the only of its ind in whole of @<.

• After the construction of the &uaffarabad Hospital was completed, the

hospital started providing full(fledged eye treatment to patients from *5, April,

56**.

7



.

Nu-er 49 e-;l4yees at nati4nal0 internati4nal -ale and 9e-ale and

re<i4nal le3el

Pr49essi4nal -an;4.er Re<ular

$enior e!ecutives *5

=!ecutives 25

$upervisory staff 9

$illed 8/

$emi silled worer *92

Head ffice &areting *-8

T4tal E-;l4yee =>=

"1(4e5ti3e 49 studyin< 4r<ani?ati4n

It is greatly honored for me to wor as internee being part of that ind of organiation

that has remarable value in <aistan and nown as health service providing industry.

Al $hifa have the resources to handle large pro?ects with demanding delivery

schedules. 0eing the largest and most e!pensive machining facility equipped with

state of the latest technology. Al shifa provide eye services for both nationally and

internationally have gained rich e!perience in providing large scale services. %he

main reason to choose Al shifa on the behalf of following ob?ectives.

%o now how operations are perform in that ind of big organiation.

%o now how mareting activities are perform by the company.

%o now about interrelated departmental activities of the organiation.



"1> O3er3ie. 49 the 4r<ani?ati4n

)rom the outset, our founder’s corporate vision involved playing a meaningful role in

the education and health of the underprivileged population of the sub(continent.

>onsequentlyAL shifa was created in *89/ as one of the first standard and sustainable eye

care services which are accessible and affordable in the fledgling state of <aistan. In *88+

Low(Dision $ervices start at Al($hifa for the first time in <aistan and also <aistan Institute of

phthalmology starts training courses. Al shifa partnership with following industries.

/4rld Health Or<ani?ati4n %/HO&

Partnershi;

Al($hifa is ;H collaborating center <revention and control of blindness in

east mediterranean region since *88-.

Li4ns lu Internati4nal

Partnershi;

>ontrol of 0lindness from diabetes at "awalpindi and $uur hospitals and

training of eye paramedics

Fred H4ll4.s F4undati4n

Partnershi;

>apacity building of phthalmic &idlevel <ersonnel and training of

ophthalmologist in sub specialty from all over <aistan.

Si<ht Sa3ers Internati4nal *K

Partnershi;

$trengthening of cataract surgical services at "awalpindi and $uur,

establishment of low vision services at "awalpindi, >apacity building of eye

care at district level.

/



E-assy 49 @a;an

Partnershi;

Laundry services of hospital, strengthening of <# services at "awalpindi and$uur, and strengthening of subspecialties at $uur and @ohat.

ORBIS Internati4nal *SA

Partnershi;

>apacity building of pediatric ophthalmology at "awalpindi and $uur.

PIDSA: Paistan Italy S.a; Det A<ree-ent

Partnershi;

#evelopment of %ele(phthalmology $ervices in <aistan.

NA+TT

Partnershi;

3:ational Docational %raining and =ducation >enter7 Govt. of <aistan(

supported training of eye paramedics.

Trust 94r +4luntary Or<ani?ati4n

Partnershi;

utreach program, school screening of children, eye camps, health education.

In 5662, 55nd &ay, >ertified by <aistan >enter for <hilanthropy

And internationally al shifa provide services in north America and >anada. Al($hifa

)oundation of :orth America 3AFNA7 is a non(profit organiation registered in the

10

http://www.afnausa.org/

http://www.afnausa.org/



Cnited $tates. Its purpose is mainly to support the pro?ects of Al($hifa %rust in

<aistan to help the needy patients. %hrough the generous support of many

individuals and organiations, Al($hifa has managed to build four high quality eye

hospitals in "awalpindi 3<un?ab7, $uur 3$indh7, @ohat 3@<@7 and &uaffarabad

3A@7 with the most modern facilities and equipment where appro!imately 2/B of the

patients are treated free of cost. Al($hifa also provides rural outreach services to the

needy and so far set(up over +666 screening'surgical camps in remote areas. Al($hifa

is also screening school children in various parts of the country.

Al($hifa %rust is a non(profit and a non(political organiation. It is committed to

providing eye care and treatment mainly to the under privileged and poor. Almost

2/B of all patients attending Al($hifa =ye Hospitals are treated free of charge, 56B

subsidied and /B are private patients.

%here are mainly three categories i.e. )ree 3Eaat7, $ubsidied and <rivate patients,

under which our e!perienced doctors can e!amine a person. All patients go through

the reception area where patient computeried registration cards are made for the

appropriate category. %hese cards are used to eep computeried medical information

about the patient’s in order to provide better assistance to them in their subsequent

visits.#uring morning time 36966 F *-66 hours7 no Appointments are necessary for

)ree 3Eaat7 and $ubsidied categories. However private patients can get appointment

for the evening.

Free %aat& Patients

Cnder this category, one can obtain a special aat form from the hospital or

download by clicing 3Eaat )orm7 that needs to be filled out by the patient andsigned by the >hairman #istrict Eaat and Csher >ommittee 3%he <atients local area

chairman7. n presentation of aat form, the patient is registered in )ree >ategory

for treatment.

Susidi?ed Patients

Cnder this category, the patient reports at the reception area and the computeried

registration card is provided to him. %he patient is charged at $ubsidied rates for the<# as well as subsequent surgery if required.

11

http://www.alshifaeye.org/images/zakatform.png

http://www.alshifaeye.org/images/zakatform.png



Pri3ate Patients %A;;4int-ents ReCuired&

<resently <rivate patients are seen in the evening only. 3&onday F )riday7. <atients

need to contact 36/*7 /-92956(/ =!t. 522 or can mae online appointment by clicing

3nline Appointments7. )ee charged from private patients is wholly used to provide

subsidy to poor'deserving patients being treated at Al($hifa.

"18 Brie9 Hist4ry

%he >orporate History of the Al shifa began in *89-, when its )ounder @ahandad han

established the Al shifa trust eye hospital. Lt Gen 3"7 4ahandad @han 3Late7 was born at

village &alhoo, #istrict Attoc in April *858.

Or<ani?ati4n Grand;arents

4ahandad @han He passed out from <aistan &ilitary Academy 3<&A7

@aul in *8/* and commissioned in the "egiment of Artillery. He went through

normal command, staff and instructional assignments during his military career. He

retired in *89- after ++ years of service. After retirement from the army, he was

appointed Governor of $indh <rovince in April *89-, a post which he served till 4an

*892. He also served as >hairman of the <aistan "ed >rescent $ociety for three

years. He founded and headed the Attoc =ducation %rust to spread literacy in his

native town. However it was his contribution to eye care that earned him widespread

recognition and respect. He won awards and more importantly the prayers of millions

of eye patients who were treated free of cost at Al($hifa %rust =ye Hospitals.

He established Al($hifa %rust in *89/ and first Al($hifa %rust =ye Hospital in

"awalpindi started functioning in April *88*. General 4ahandad @han devoted all his

energies towards this brainchild till the last day of his life. He used all his strategicsills for the development of Al($hifa %rust =ye Hospitals. Darious phases were

planned decades before their final implementation and now four state of the art eye

hospitals are operating in "awalpindi, $uur, @ohat and &uaffarabad. He fully

utilied his administrative sills learned during his military career to develop a world

class institution for the care of eye diseases in <aistan. %his chain of hospitals has by

now provided high quality eye care to over si! million people all over <aistan. &any

got bac their sight and were prevented from becoming blind due to the timely and

quality eye surgery at these hospitals.

12

http://www.alshifaeye.org/onlineappointment.php

http://www.alshifaeye.org/onlineappointment.php



Lt Gen 3"7 4ahandad @han had started Al($hifa %rust in a humble way and made it

into a large organiation through donations small and big. He was the first ma?or

donor himself and donated all his savings at the time of retirement. %he retired

General would noc any door anywhere if he e!pected some assistance or donations

for his %rust. His relentless, selfless begging stories are very humbly described in

his boo 0eacon of Light.

urrent ;resident:

After the death of ?ahandad han Lt Gen 3"7 Hamid 4avaid was wor as a <rsident of

organiation.he was born at "awalpindi in *8-1, He started his career in the military

in *81/. He received his basic training in %he $chool of Armor Islamabad followed

by training in the C$ Army Armor $chool )t @no!. He is a graduate of %he

>ommand $taff >ollege and %he :ational #efense >ollege.

He served in the field Army in several command, staff and instructional appointments.

He also wored as military attach in the <aistan =mbassy ;ashington #> from

*891 to *886.

#uring his four years stint as >hairman Heavy Industries %a!ila 3HI%7 he successfully

completed the "# on Al @halid tan and delivered to the <aistan Army the first

batch of its indigenously manufactured world class &ain 0attle %an. Lt Gen 3"7

Hamid 4avaid also successfully conceived and produced %an Al Earar and several

other armored and security vehicles. At HI% he received his second Hilal(e(Imtia

from the Government of <aistan as recognition for efficient management of a

multibillion dollar defense industry.

He ?oined the )ederal Government as >hief of $taff to %he <resident of <aistan for five years from :ovember 566* to :ovember 5662.

He also headed the <aistan Arab "efinery 3<A">7 as >hairman of its 0oard in

5669.

A few days before the death of late Lt Gen 3"7 4ahandad @han, he personally

recommended the name of Lt Gen 3"7 Hamid 4avaid to the 0oard of %rustees of Al

$hifa as his successor. %he 0oard later unanimously appointed Lt Gen 3"7 Hamid

13



4avaid as the <resident of the 0oard of %rustees of Al $hifa %rust, with effect from 62

)ebruary, 56**.

Lt Gen3"7 Hamid 4avaid is married, has two sons and one daughter.

*89- Idea is conceived

*89/ 5+rd &arch, Al($hifa %rust is established

56th 4une, )irst &eeting of the %rust, chaired by Gen. Eia(ul(Haq

*891 *+th Aug, >onstruction of =ye Hospital at "awalpindi starts

*88* 59th April, Inauguration of A$=H, "awalpindi by <resident Ghulam Ishaq @han

*885 Low(>ost =ye #rop <roduction Cnit starts woring

*88+ Low(>ost $pectacle <roduction Cnit starts woring

Low(Dision $ervices start at Al($hifa for the first time in <aistan

<aistan Institute of phthalmology starts training courses

*88- Al($hifa %rust declared as ;H >ollaborating >entre

*882 5/th $ept, <aistan Institute of phthalmology 0uilding inaugurated

by <resident Laghari

*889 4anuary, >onstruction of =ye Hospital at $uur starts

5666 +6th 4une, Inauguration of A$=H, $uur by >hief =!ecutive,

Gen. <ervai &usharraf

566+ 5+rd &arch, Ground breaing of Al($hifa @ohat

566/ 5+rd #ecember, Al($hifa %rust =ye Hospital @ohat starts functioning

5661 *9th &arch, <artnership Award by ;H

1"



51th April, :ational Academy of <aramedics inaugurated by

<rime &inister $hauat Ai

+6th 4une, &oC of Juetta Hospital $igned with Govt of 0aluchistan

5662 55nd &ay, >ertified by <aistan >enter for <hilanthropy

*6th :ov, &oC of &uaffarabad Hospital $igned with Govt of A4@

2th #ec, phthalmological $ociety of <aistan Awards Gold &edal

5669 &arch, )oundation laying of <aistan Institute of phthalmology $uur

&arch, Al($hifa 4ournal of phthalmology approved by <aistan

&edical #ental >ouncil *2th April, Ground 0reaing of &uaffarabad

=ye Hospital by A4@ <rime &inister

*9th :ov, Al($hifa gets AG)C:# international award

5668 51th April, Al($hifa Light House inaugurated

56** &arch, %wo senior doctors of Al($hifa %rust =ye Hospital won awards

at Asia <acific Academy of phthalmology 3A<A7 >ongress held in

$ydney 3Australia7 from 56(5/ &arch 56** ?une, %eleophthalmology

<ro?ect which Al($hifa %rust launched in collaboration with Governments

of Italy and <aistan 3<I#$A <ro?ect7

1



S/OT Analysis

"1"'1" Stren<ths

• Light House the latest low vision management concept

• Latest eye equipment with the help of the embassy of 4apan

• Light House the latest low vision management concept

• #octors training from C$A

•

$erving in unnerved areas

• )unding from C$A and C@

/eanesses

• Less profit

•Less hospital due to which unable to serve the whole patients

• Government is not much supporting

O;;4rtunities

• :ew innovations in surgeries

• :ew hospitals in ma?or cities

• Lab pic up points all over paistan

"1"'1> Threats

• $hortage of funding due to a number :Gs

• <olitical involvement

16



PEST!STEP Analysis

"1""1" P4liti5al

<aistan is a country where political condition is not stable. ;henever the

government changes they change the policies and implement it on the companies.

"elationships are harder to built whenever new government comes inchagre.

E54n4-i5

=conomic slowdown such as the recent recession can have negative impact on

production and sales of the hospital companies. Also other economic factors energy

crises and increase in oil prices result in increased the prices of the products which

also affect the sales and other factor is the economic policies of =uropean Cnion

member countries mae it tougher for the industry participants to penetrate the Al

shafa international Hospital maret.

S45i4$5ultural

%he social and cultural restraints and obligations directly affect the buying pattern of

people, the brand loyalty, etc. also the companies now(a(days thrive to eep up with

corporate social responsibility to maintain their <ublic relegation status in this way

company perform a different ind of activities provide scholarships to the employees

children and mae colonies for that with a all ind of facilities availability ,free

medical checup, transport facility ,marriage grants for the daughter of employees

etc..

Te5hn4l4<i5al

%he technology eeps changing and varying from place to place. %echnology plays a

vital part in the hospital. %he hospital have to eep side by side with the changing

technology so as not to give a competitive edge to competitors by speeding up their

change of products ability. 0ut here the case of Al shifa, Cpdated machinery issue

which affects the production capacity of the company. In future they have planned to

purchase latest technology machinery.

17



"1"# Business Plans

%he 0oard of #irector meeting held on $eptember 5*,56** plan for the undertaing

balancing, moderniation, rehabilitation and e!pansion of the Al shafa international

Hospital. %he scheme is focused at the production of Al shafa international Hospital products by using new modern plants to meet growing domestic and international

demands. In addition, the Al shafa international Hospital is to be upgraded at a total

cost of "s 11/ million, for which administrative and financial approval has recently

been accorded by the >entral #evelopment ;oring <arty 3>#;<7. Implementation

of the restructuring program, consisting of production facilities, strengthening of the

#esign >entre and procurement of technology, is predicted to be completed in three

years.

Al shafa international Hospital has already firmed up its program to manufacture. %he

comprehensive product range will include Homeostatic Anti(Infectives,Anti(0acterial,

Anti(Dirals,Anti(Amoebic ,Anti(

Clcerants,Anti(Hypertensives,Anti(Allergic ,An!iolytic ,Anti(#iabetics ,%richogenic

Agents,Anti( Inflammatory Agents ,>ough =!pectorant ,&ultivitamin ,Analgesic, in

line.

Al shafa international Hospital, a strategic industrial unit, is the largest Al shafa

international Hospital manufacturing organiation professionally managed, which is

spread over an area of +*,-29 sq ft. Its five wors namely tableting, capsulation,

intments, liquid and glyanicals division. <roduction facilities were established

during *8/- and have increase with ma?or investment was made in subsequent years

to modernie installed machinery. %hough rehabilitation of ma?or machines has been

done on a regular basis with the help of the >hinese, plant capability is no more

compatible.

It is planned to upgrade the plant and general purpose machinery, and material

handling equipment will be refurbished. $teel melting facilities will be overhauled

and upgraded by installing modern instrumentation, and by adding an induction

furnace and vacuum de(gasification stations to produce refined grade steels required

for manufacturing the turbines. %he Al shafa international Hospital has a well(

equipped Al shafa international Hospital product lines, with modern computer( based

hardware and software facilities. %echnology acquisition and assimilation has been

successfully done, through technology transfer agreements and under ?oint ventures

1



with foreign companies. %his has not only enabled Al shafa international Hospital to

become a maret leader in the supply of medicines on a turney basis domestically, it

also placed <aistan on the e!port map. %o enlarge its scope of supply of Al shafa

international Hospital and technical services, the Al shafa international Hospital will

develop further its design and enlarge capabilities.

It is now planned to upgrade the #esign >entre, with focus on adoption and

adaptation of latest technology in the new areas of business. %he modern

manufacturing technology related to various industrial sectors has to be acquired from

foreign sources. %he proposed strengthening and capacity(building of the product

design office include additional state(of(the(art facilities for computer(aided design,

which will be integrated with computer(aided manufacturing 3>A&7.

>urrently, the >omple! employs more than *66 professionals, technicians and

worers. %he company having certification of international standards and

qualifications such as I$, American 0oiler 0oard, A$&= and %CD etc, is profitable

despite technological and financial constraints. )or the fiscal year ending 4une +6,

56*6, the company has achieved record sales of more than one billion rupees, having

earned gross profit of "s *92 million. $ales during the period 4uly 56*6(&arch 56**

amounted to "s *,/62 million, while orders in hand value "s 5,5*+ million, with

additional orders in the pipeline. %he domestic maret for sugar and cement having

been saturated for quite some time, the company needed diversification of its

production programmed. >oncerted efforts were made in this direction in the past but

plans did not materialie, primarily due to non( availability of requisite foreign

technology, lac of government support and inconsistent policies. %hus, the Al shafa

international Hospital competitive edge has eroded over a period of years. %he

comple! now plans to e!pand and diversify its products range to cover all type of Al

shafa international Hospital products and other industries and the infrastructure sector,

besides acquiring latest technology for its current product line.

1/



HAPTER #

#1" Or<ani?ati4nal stru5ture

Al shafa international Hospital Labs is a non(government organiation with

appro!imately 16B shares owned by its present >hairperson her sons. It has a

vertical structure .%he Al shafa international Hospital Labs has a 0oard of #irector

which mostly comprises of the non(government officials. It has their own >hair

person >hief =!ecutive for the life this influence can sometime effect the smooth

functioning of the organiation.

HIERPERSONHIEF

EE*TI+E

EE*ETI+E

D4-ain 49 Plant ,ana<er

20

DIRETOR

OPERATIONS

PRESIDENT

Ee5uti3e Dire5t4r

FO 4-;any

se5retary

Plant ,ana<er

DIRETOR

,ARKETING

Dire5t4r

Pr45ure-ent

Plant ,ana<er



D4-ain 49 DO

D4-ain 49 ,ana<er /areh4use

#1"1" D4-ain 49 ,ana<er Finan5e ! IT

21

Distriuti4n,ana<er

,ana<erFinan5e ! IT

,ana<er/areh4use

D11O,ana<erPr4du5ti4n

DO

,ana<er 1A,ana<er 1,ana<er P1D

/areh4use

,ana<er

In 5har<e

RI

In 5har<e

P, St4re

In 5har<e R,

St4re

In 5har<e FP

St4re

,ana<er Finan5e !

I1T

Net.4rin<

O99i5er

A554unts

O99i5er

Sr1 A554unts

O99i5er

Asstt1

,ana<er

In3ent4ry



$imilarly from &areting and from #irector &areting are further spelled in their

particular hierarchy.

#1# ,ain 499i5e

Head ffice Address*82(A, %he &all, "awalpindi, -16663<aistan7

Ph4ne K85(/*(//15*//(/2, //1199*Fa K85(/*(//9-*8/

E-ail:arshad.aliAl shafa international Hospital(labs.com

#1( Or<ani?ati4n Hierar5hy

#1> 4--ents 4n the 4r<ani?ati4nal stru5ture

As discussion about the hierarchical structure of Al shafa international Hospital, there

are some advantages of this structure and also disadvantages.

Ad3anta<es

=mployees are familiar with defined levels of leadership within the

organiationM authority and levels of responsibility are apparent.

22

mailto:[email protected]

mailto:[email protected]



Hierarchical structures promote developing employees as specialists and get

good sills in the company and also may narrow their field of focus and

become e!perts in specific functions.

=mployees of >ompany are loyal to their departments and loo out for the

best interest of their area.

#ecision maing are easy due to centralie control that can be taen by the

upper level of management and board of director.

Disad3anta<es

>ommunication across different departments tends to be less effective some of

them are not seriously wor for the Al shafa international Hospital interest in

this type of structure.

"ivalry between departments may anger as each department maes decisions

that benefit its own interests rather than the organiations as a whole.

Increased bureaucracies often hold bac an organiation’s speed to change.

Increased time may be required to respond to clients.

$alaries for multiple layers of management increase an organiation’s costs.

%here is no promotion concept in this type of structure because in this

company only peoples are promotes those have relation with the upper

management or political leader .

#18 4-;etitati3e P4siti4nin< 49 the 4r<ani?ati4n in the industry

Al shafa international Hospital is a maret leader in Al shafa international Hospitals.

0ut competition e!ists everywhere. )ollowing are local and international competitors

of Al shafa international Hospital.

#1= Learnin< as an Internee 9r4- the ,ana<e-ent 54ntet

As per seeing the hierarchical structure I have defined before that this organiation

have advantage lie its promote goods sills in the worer and also disadvantage is

rivalry between the departments may create anger between the departments and they

can use it for their own interest. &anagement has been described as Nthe process of

planning, organiing, leading and controlling the efforts of organiation members and

of using all organiational resource to achieve stated organiational goals. In this type

of organiation A &anaging #irector will be appointed who has overall responsibility

23



for running the company. %he managing director with help from other directors will

appoint senior managers to run the company. Any how as per learning have a good

e!perience of management of operation and other wors with the management team.

%o get the view and practical involve in the daily operation how the company is lin

with each other department, how goals are define, how responsibilities are assign to

related departments and how to get wor from the worer for delivering the customer

demand on time, by using of recourses in efficient way. I also got the e!perience of

the inter related department information proceedings that are communicate with each

other by sending a company memorandum in proper form according to related any

activity. In mareting department procedure I eenly observe each activity related to

team members or customer and how the all management wor together and what ind

of activities are assign to them and how they wor on that each thing are loud and

clear to everyone.

#1) Stru5ture 49 the De;art-ent!s y4u ha3e .4red in

Al shafa international Hospital is a well reputed organiation for the manufacturing of

the Al shafa international Hospital products in <aistan. )or increase its productivity,

profitability and administration wor effectively and efficiently Al shafa international

Hospital >ompany divided itself into different departments Juality >ontrol

#epartment

Juality Assurance #epartment

<roduct #evelopment

&aterials &anagement <lant

#istribution #ispatch

;or $hop 0oiler

>= $ecretariat

Admin H". &anagement

)inance Accounts

"egulatory Affairs

$ales &areting

#uties and "esponsibilities of each department are as belowM

2"



#17 Pr4du5ti4n De;art-ent

<roduction #epartment involve in the production of Al shafa international Hospital

products of company.

uality 4ntr4l De;art-ent

According to J.>., they perform all type of test that may be materials related or finish

products process related, to mae sure the production of Al shafa international

Hospital products are as per procedure. %he main function of J.> are

>hemical Analysis ' %esting

"&'<&' )< $pecs &onitoring

$tability monitoring

uality Assuran5e

%he main ob?ective of Juality Assurance department is to chec the quality of

production products as per maret demand. &ain )unction are

Dalidation

<rocess >ontrol

G&< >ompliance

#ocumentation

J&$

uality 54ntr4l De;art-ent

&alvern particle sie analyer

#issolution testing

H<L> testing

@arl )ischer titillation

)%L" spectrophotometer

Pr4du5ts De3el4;-ent

%his department loos after the products registration and their formulation for

national and international products. . &ain )unction are

%rial >onduction

$tability $tudy

"egulatory Affairs

,aterials ,ana<e-ent

Any type of &aterials that may be "aw ' <acing ' )inish products or $phere toolsare the ?urisdiction of this department. &ain function of &aterials &anagement

2



$eparate #ispensing )acility

%emperature >ontrolled $torage area

>old >hain Handling

$egregated $paces )or )G ' "& ' <&

/areh4usin<

"aw material storage

)inished product storage

$torage for pacing material

$tainless steel cold room

#ata loggers3C$ )#A compliant7

Distriuti4n Dis;at5h

%his department is responsible for demand based supply of products to maret of

<aistan as well as =!port. rder processing, delivery >hallan and Invoice process as

done in this department.

/4rsh4; B4iler

"epair and maintenance are the main duty of this department. $imilarly stream are

produced from boiler to department are also the responsibility of this department.

Ad-in HR De;art-ent

>ontrol the Administration and loo after the human resource policy for the company

employees.

It administrates the whole departments and atmosphere of the company in fruit full

way and provides main power depending on requirement of different departments.

%hey have following sectionsM

Pers4nnel

%hey offer and hire fficer and $upervisory staff according to the need of Al shafa

international Hospital. %his section set 4ob description, and specification of officer

and supervisor.

Industrial Relati4n

%hey offer and hire worers according to the need of Al shafa international Hospital.

26



Se5urity

$et the security of factory, colony, buildings and &achinery.

/el9are

#eals in the fields lie school, free medical of employees, Cniform of labor, Group

insurance, made mosques in colony.

Ad-inistrati4n and General Ser3i5es

%his section wor in following area lie made colony in specific area, essential

services demand 3$ervices that need every time7, >olony maintenance, allotted

houses, water and electricity, >anteen, club, &ess.

Finan5e de;art-ent

%he main ob?ective of finance department is to raise and allocate funds, and maintain

the accounts of factory. <ayment of e!penses and salary are the responsibility of this

department. %his department also arranges the funds to meet these e!penses. It deals

with cash inflow and outflow.

Re<ulat4ry A99airs

#ocumentation with government department is responsibility of this department.

Sales and -aretin< de;art-ent

It had been woring with sales and mareting departments which are divided as per

scope of their wor.

$ales and &areting department wor under the supervision of the #r. $ohail

&anoor >ommercial #irector.

%enders to get the order. %here are two methods to get order.

Advertisement.

>ustomers itself send tender inquiry.

Ad3ertise-ent

>ustomer advertise their tenders in newspaper and sales and mareting department of

Al shafa international Hospital see the tender and send their invitation, and then

processing is started.

27



ust4-ers itsel9 send tender InCuiry

>ustomers now that Al shafa international Hospital is a Al shafa international

Hospital manufacturing company so they themselves send their tender inquiry to Al

shafa international Hospital to participate in their bidding

#1"' De;art-ental 4;erati4n

&areting department has some of its operations which are based on the proper

sequence and as per quality standards of wor. Its deals with the customer from

getting customer enquiry and end it on dispatch advice.

Its operation starts from the <ublic relation and business development in which for

public operation they distribute the broachers blow up documentary and participation

in e!hibition within and outside country, advertising trough different medias and for

business development maret research relationship development with client such type

of activities are perform by the mareting department. %he main procedure or you can

say that both of mareting department wor by following this procedure that is

according to the I$ 866*5669 certified standards.

HAPTER (1

(1" Stru5ture 49 de;art-ent

>ustomer =nquiry

#istribution #epartment

;arehouse

#elivery >hallan

#ispatch #epartment

Gate utward

$ales Invoice

ust4-er enCuiry

Cpon receipt the enquiry is recorded in a receipt register maintain in the department

receipt section and it is allotted proper enquiry no.

2



In mareting and pro?ect management the receipt section send the enquiries to the

concerned department who then the mar the concerned officer or the senior most

officer of the department who then mar the concerned officer to process the enquiry.

%hen find out the feasibility of the customer enquiry if possible by sending it the

design department it is not only the product also the capability to mae the required

product as per customer term and condition than any decision taen by the product

manager and design department informed the customer accordingly.

Distriuti4n de;art-ent

After getting the customer enquiry as I e!plained earlier send it to the #istribution

department for the preparation of $ales rder.

/areh4use De;art-ent

%he sale orders are sending to the warehouse department for the dispatch of given

products to specified distributor. %hey prepare #elivery >hallan and send to #ispatch

#epartment.

Dis;at5h De;art-ent

%he dispatch department pacs the products for devilry to distributor and put the

cartons in vehicles.

Gate Out.ard Pass

:ow the vehicles are reaching to gate of outward going. Here a gate pass has been

generated of the specified order.

Sales In34i5e

;hen the consignment has been sent to distributor then the distribution department

prepares the $ales Invoice for payment and send to distributor.

2/



HAPTER >

>1" Fun5ti4n 49 the de;art-ent

$ales and mareting department are responsible to different ind of operations that’s

includes the promotion and business development activities and also get the customer

enquiries and nomination of pro?ect coordinator for concerned product contract

completion and actually they involve in contract management activities ma?orly .

30



>1# @4!/4r! tass syste- 49 4r<ani?ati4n

$ales and mareting department have many responsibilities. )or that they mae a

proper procedure for that.

>1#1" T4 in3esti<ate the eistin< -aret 94r the sale 49 the ;r4du5t and ser3i5es

In this activity departments search out the marets where there is the need of products

3%ablets, >apsulation, intments, liquid and glynicals7 and services can be sale and

increase the company profits.

>1#1# T4 a5Cuire 54ntra5ts 94r the ;r4du5ts listed under their s54;e 49 .4r

>ompany has wide variety range of product can form for which includes the various

other types of Al shafa international Hospitals products.

>1#1( T4 sell ;r4du5ts and ser3i5es

)ind out the customer’s request for the operated distributors and also for the prospects

customer those are interested to starts their own companies and other pro?ects and sell

them different Al shafa international Hospitals products.

>1#1> I-;le-entin< and -4nit4rin< 49 the ;lan 49 the de-ands

%his department is responsible for implementation and monitoring the plan in all

stages of e!ecution of the production. %hey get the customer enquiry and after

finaliing the contract to assign it to concerned department and from onward all

activities are monitoring till completing of plan for demand and then dispatch process

and getting regular amount of money from the customer to deliver on date and time to

the customer.

>1#18 T4 ensure re5ei;ts and trans9er 49 reCuired in94r-ati4nIt is also responsible to get the required information and transfer of money and any

other information lie product e!piry, delivery time, are agreed with the customer.

>1( De5isi4n$-ain< en3ir4n-ent

=very organiation needs to mae decisions at one point or other as part of managerial

process. #ecisions are made in the best interest of the organiation. )or that matter,

decisions made by the organiation are to lighten the way forward. 0e it strategic,

business activities or H" matters, processes of maing decisions is comple!, involves

31



professionals of different genre. ;hile small organiation involves all levels of

managers, comple! organiations largely depend on a team of professionals specially

trained to mae all sorts of decisions. 0ut remember, such a body alone cannot come

out with final decisions )or that Al shafa international Hospital has a proper decision

maing team in mareting department which monitor the all activities that are

perform with help of management team. %he decisions are move from top to bottom

and also decentralied.

Any customer enquiry receive by the mareting department send it by the top

management to the concerned department to mae offer of that if it is any problem in

the feasibility of pro?ect between the product manager and design department then it

is refer to the H# for the final decision. After that it will send this bill of material

and quantity document are send to the accounts department with attach documents

requirement of information to wor on that pro?ect. After completion the process of

cost finding add the price profit margin in it which decided with the help of top head

of the department and quote the final price to the customer. If customer accepts the

offer and term and condition of the companies then order is send to the order

processing department after all type of impotent commercial matter discussion with

the head of the department. rder processing department e!pert perform the operation

as per demand of specification of the customer that are provided by the &areting

department if any ind of defect or fault in the specification as per standard they

inform the concern department head which discuss it with the customer through the

mareting department and then after fi!ing the problems with the customer final

decision are send to the order processing department and they complete the plan

within the agreed delivery time period. $o all ma?or decisions are taen with help of

top management with involving the lower management team eeping in mind their

suggestion and recommendation.

>1> ,4ili?ati4n 49 res4ur5es

;hen mareting department get the contracts from the customer after that recruitment

of resources are perform by involving sales and mareting, finance department,

purchase department, planning and production and H" department as requirement.

$ales and &areting department of Al shafa international Hospital see tender and

apply after completion of the offer they send this plan detail to production department

checs that they complete the plan or not. After acceptance of offer >ustomer issue

32



sales order in the name of Al shafa international Hospital sales order send in different

departments lie $tore, finance, <<>, <urchase, >ost section. %hen <roduction

department checs that ingredient for the plan products and demand of good is

available or not. As per demand of completion of the plant requirement Al shafa

international Hospital department provided main power lie silled employee and

worer that are helpful in order to complete the plan within agreed time frame.

)inance department calculate the budget of the plan and provide the finance recourse

to the purchase department with the help of getting by the mareting department from

the customer as per agreed condition. >osting department calculate per unit cost of

material used in plan. <urchase department purchase the material that use in plan. J.>

department chec the quality of material that use in plan. ;arehouse receives the

material that purchases the purchase department.

>18 Pr4du5ti4n!Ser3i5es ;r43isi4n y the De;art-ent

As per the mareting department is not directly involve in the production they provide

the services to the customer starting from the customer enquiries deal with the

customer provide and get the information that are need or requirement by the

department to continue the process of customer order production. As per company

behalf Al shafa international Hospital provide design and manufacturing services,

Juality tests, &achining as per matching the capabilities as main contractor,

consortium partner and as sub(contractor. Al shafa international Hospital has rich

e!perience of handling demands on turney basis within and outside the country.

&areting department get all ind of these products contract as per customer enquiry

process. After that they manage all ind of contract management activities and

monitor all operation on the behalf of the customer. All inds of complaints and quires

or any negotiation regarding the pro?ect related are handling by the sales and

mareting department. %o investigate the e!isting maret for the sale of the product

and services, investigate e!isting marets and to initiate and develop new products for

new marets, acquire contracts for the products listed under their scope of wor,

acquire contracts for the products listed under their scope of wor, sell Al shafa

international Hospital products prospective buyers and <rovision of erection,

commissioning these all done by sales and mareting department.

33



HAPTER 81

81" riti5al analysis 49 the the4reti5al 54n5e;ts related t4 ;ra5ti5al

e;erien5es i1e1 relate the the4reti5al 54n5e;ts .ith y4ur ;ra5ti5al

e;erien5e durin< y4ur Internshi; .ith the De;art-ent

81"1" Analysis t44ls a;;li5ale!a;;lied in the de;art-ental ;r45edures

%here is as such no specific tool that are using by the mareting department. After

maing the final offer they send to the director of the department and they final the

offer by eeping profit margin but product quality and standard are not compromise at

any cost. %hey have proper set of format in document form which is according the

I$ 866* 5669 certified and use in the daily wor operation. %here are set standard in

the quality assurance department where material is checed as per requirement.

3"



81"1# Or<ani?ati4nal!De;art-ental analysis .ith re9eren5e t4 the industries listed

4n the st45 e5han<e! 4r industrial standards

All of the departments perform their wor as per set standard that is approved by the

I$ 866* 5669and <aistan best Al shafa international Hospital Goods company have

the authority to use the - A$&= stamps due to its standard and quality wor there is

as such no direct competitors which can compete with the Al shafa international

Hospital for the comparison I am here to include the ratio analysis of company from

period 5662 to 56*5. It will give somehow the comparison loo for the company.

81"1( Beha3i4r 49 the studied 4r<ani?ati4n in ;r43isi4n!;r4du5ti4n 49 3ari4us

ser3i5es!;r4du5ts t4 di99erent se5t4rs 49 s45ieties

Al shafa international Hospital Laboratories Limited is leading Al shafa international

Hospital goods manufacturing enterprise in <aistan I$ 866*5669 certified

manufactured according to A$&= code. %he manufacturing is baced by e!cellent

quality control and testing facilities to meet the product and customer quality

requirements. %hat’s why they are not only selling their products with in the country

and gets the order from all around the world. %hey have regular customer which can

never thought to get products from anyone else company mean they have the trust on

the Al shafa international Hospital made products.

81"1> Future ;r4s;e5ts 49 the 4r<ani?ati4n!Re54--endati4ns 94r 9uture learnin<

<roduction facilities were established during *816 and have become increase and

increase a lot of investment has been made in subsequent years to modernie installed

machinery. %hough rehabilitation of ma?or machines has been done on a regular basis

to increase plant production capability is more compatible.

It is planned to upgrade the plant and general purpose machinery, and material

handling equipment will be refurbished. :ew building has been constructed to

increase space for the production areas along with warehouse capacities and upgraded

by installing modern instrumentation, and by adding an induction furnace and vacuum

3



de(gasification stations to produce refined grade Al shafa international Hospital

products as per the requirement of mareting demand. 0eside the coating capacity of

Al shafa international Hospital products are also increase and for this purpose new

coating machines has been imported from abroad and installed in new production

areas. %his cover +(- batches quantity in one batch coating machine. %his covers the

time factor.

%he Al shafa international Hospital has a well(equipped product testing quality

control, with modern computer(based hardware and software facilities. %echnology

acquisition and assimilation has been successfully done, through technology transfer

agreements and under ?oint ventures with foreign companies. %his has not only

enabled Al shafa international Hospital to become a maret leader in the supply of

products, but also placed <aistan on the e!port map. %o enlarge its scope of supply of

Al shafa international Hospital products, the Al shafa international Hospital

Laboratories Limited will develop further its design and production capabilities.

In future if anyone want to learn the company they get the all department information

instead of being focusing on one department of the organiation because all

department wor are interrelated with each other so to get the e!perience of all

department will help to better understand the company procedure and the way its

wor

HAPTER =

=1" Sh4rt$9alls!.eanesses 49 the De;art-ent

As per management conte!t there is issue of training and development of the staff

some of the employees don’t have the e!posure even how proper use of internet

facility and still paper base woring are using in the organiation

%here is no proper system of maintaining the records of their customer enquiry files

when there is a need to review the previous record of the customer enquiry it can be

problem for that and also waste of time to search the concern customer file record.

%here is another issue no product innovation they are ?ust maing those products

which are being developed from previous */ to 56 years.

36



Lac of advertisement can be a problem decreasing their sales also because their

regular customers who mae order to the company for their pro?ects demand there is a

rare chance to get new customer.

%here is a chance that in coming / to 1 year company faces the problem of sill labor

deficiency because their e!perience staff or you can say nowledge worer are going

to retired and also issue for placing the right sill employee on the right place.

=1# riti5al analysis 49 the -ana<e-ent ;atterns 49 the 4r<ani?ati4n

.ith re9eren5e t4 .4r related 4;erati4ns0 .ea areas that need t4 e

i-;r43ed1

%he problem >ritical analysis of the management for the employees are ?ob security

they hire the employees when their demand for the pro?ects increases and after

completion of their pro?ects again fire by the company.

#esign e!pert engineer are woring in the mareting department for maing draft for

the customer enquiry.

)1 4n5lusi4ns

%his was very important and much beneficial for any individual studying anysub?ects. ;ith the help of internship, a student feels the practical application of his'her

nowledge. %he overall organiation is quite organied and applied standard

procedures.

I suggest that alshifa focus on their internal performance by first focusing on financial

statements for leading indicators and that intention consideration at providing their

employee high motivation and customer with competing services. %he following

conclusions have been identified during my internshipO

All wor carried out on standard procedures of I$ 866* 5669.

Good ;oring environment.

=ducated staff with professional approach.

:eed improvement on communication process throughout organiation

37



71 Re54--endati4ns

%he H" department is not taing active role for the motivation of employs. %he

balance of payment is not aligning with the current inflation for that reason the

standard of lower level employs is not reasonable.

%he managers from different department should read the financial statements which

organiation e!ternal and'or internal accounting department prepares on every quarter

and yearly. %hese financial statements will assist as a comprehensive sign when

compared to past financial statements as well as with the main competitors of the

organiation. ;hich show where you are, how you are doing, and where they are

goingP nce you see that you have an opportunity to assess your value proposition

and your processes, you can wor to improve both.%hey should implement proper appraisal system in the organiation. %here is no

record maintained about the performance of the employee. %he said should also

increase the interest and employee will be informed that management is looing to

their performance. Good performance receives good response from management due

to which employee motivation and interest increase in the organiation.

%here is communication gap between the administration and production personnel,

which is very harmful for the business which should require improving by proper

communicating all related information throughout the organiation by adding

different personnel in the loop.

%he trend in ratio is much swayed due ma?or changes in assets and sales. )LL need to

maintain its position in this regard. %he graph clearly identifies the variation in the

ratio. )LL has High ratio healthy ratios in 56*6, there should be balance in

purchasing assets, and allocation of funds to various sector. <lanning area seems to

wea point of )LL and needs to be improve, there should be no one man show in

planning.

Human "esource is also main assets for any organiation, so Al shafa international

Hospital needs to motivate and use H" more efficiently. High fi!ed assets turnover

ratio may denote that )LL in 56*6 cannot afford to buy enough assets but in 56*5 it

has high assets than previous year. %here should be a balance to maintain fi!ed assets

along with non(fi!ed assets to maintain a sufficient level of non(fi!ed assets to help

out in clearing its routine business transactions. %he "A ratio also indicates that

company assets are not fully utilied, which is another point to improve.

3



:et profit margin indicates the profit generated out of entire revenue. It is mostly used

to compare company’s result over time. )LL has high revenue as compare to 56*6 but

low net profit margin due increase in the e!penses. )LL should also wor on

controlling financial e!penses as there is large amount ris involve due inflation.

$imilarly increasing operating profit margin indicates the company is growing more

efficient but )LL has decrease operating profit margin in 56*5 as compared to 56*6

that’s also need to improve.

;oring capital ratio also decrease from previous year but still it is on positive side so

)LL currently is able to meet its short(term liabilities with its current assets.

)inancial $tatements for the Qear =nded 34une +6, 56*57 "etrieved from

http''www.Al shafa international Hospital(labs.com

&uhammad $hafiq, $trategic &anagement Lahore, Hand 0oo

)inancial $tatements for the Qear =nded 34une +6, 56*67 "etrieved from

http''www.Al shafa international Hospitallabs.com

%he Disual >ollateral section provides photographs of production and

manufacturing. Al shafa international Hospital labs, <aistan, @.<.@ &r.

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