sheppard mullin richter & hampton llp · 2019. 5. 10. · california. gnr’s general partners...

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COMPLAINT FOR TRADEMARK INFRINGEMENT

SHEPPARD MULLIN RICHTER & HAMPTON LLP JILL M. PIETRINI (Cal. Bar No. 138335) BENJAMIN O. AIGBOBOH (Cal. Bar No. 268531) 1901 Avenue of the Stars, Suite 1600 Los Angeles, California 90067-6055 Telephone: 310.228.3700 Facsimile: 310.228.3701 Email: [email protected] [email protected] Attorneys for Plaintiff GUNS N’ ROSES

UNITED STATES DISTRICT COURT CENTRAL DISTRICT OF CALIFORNIA

WESTERN DIVISION

GUNS N’ ROSES, a California partnership,

Plaintiff,

v. CANARCHY CRAFT BREWERY COLLECTIVE LLC, dba OSKAR BLUES BREWERY, a Colorado Limited Liability Company

Defendant.

Case No. 2:19-cv-4052 COMPLAINT FOR: (1) TRADEMARK

INFRINGEMENT IN VIOLATION OF 15 U.S.C. § 1114;

(2) FALSE DESIGNATION OF ORIGIN IN VIOLATION OF 15 U.S.C. § 1125(a);

(3) TRADEMARK DILUTION IN VIOLATION OF 15 U.S.C. § 1125(c);

(4) COMMON LAW TRADEMARK INFRINGEMENT;

(5) UNFAIR COMPETITION IN VIOLATION OF CAL. BUS. & PROF. CODE §§ 17200, ET SEQ.;

(6) COMMON LAW UNFAIR COMPETITION; AND

(7) MISAPPROPRIATION OF RIGHT OF PUBLICITY IN VIOLATION OF CAL. CIV. CODE § 3344 AND COMMON LAW.

DEMAND FOR JURY TRIAL

Case 2:19-cv-04052 Document 1 Filed 05/09/19 of 23 Page ID #:1

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-1- COMPLAINT FOR TRADEMARK INFRINGEMENT

Plaintiff Guns N’ Roses (“GNR”) for their Complaint against Defendant

CANarchy Brewery Collective LLC, doing business as Oskar Blues Brewery

(“Defendant”), and Does 1-10, alleges as follows: JURISDICTION AND VENUE

1. This action arises under the trademark laws of the United States, 15

U.S.C. § 1051, et seq., and California statutory and common law. The Court has

original subject matter jurisdiction over this action pursuant to 15 U.S.C. § 1121 and

28 U.S.C. §§ 1331 and 1338. The Court has supplemental jurisdiction pursuant to 28

U.S.C. § 1367(a) over claims arising under California law because all of the claims

herein arise out of a common nucleus of facts.

2. Venue is proper under 28 U.S.C. § 1391(b) because, upon information

and belief, a substantial part of the events or omissions giving rise to the claims

occurred in this District and Defendant is subject to personal jurisdiction in this

District. THE PARTIES

3. GNR is a musical group and partnership organized and existing under

the laws of the state of California with their principle place of business in Los Angeles,

California. GNR’s general partners are W. Axl Rose (“Axl Rose”), Saul Hudson, pka

Slash, and Michael McKagan.

4. Upon information and belief, Defendant is a Colorado limited liability

company with its principle place of business Longmont, Colorado and that is

registered to do business in California.

5. The true names, identities and capacities, whether individual, associate,

corporate or otherwise, of Defendants DOES 1 to 10, inclusive, and each of them (the

“DOE Defendants”), are unknown to GNR at this time, who therefore sues the DOE

Defendants by such fictitious names. When the true names and capacities or

participation of the DOE Defendants are ascertained, GNR will amend this complaint

to assert the true names, identities and capacities. GNR is informed and believes and


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thereon alleges that each of the DOE Defendants sued herein is responsible for the

wrongful acts alleged herein, and is therefore liable to GNR in some manner for the

events and happenings alleged in this Complaint. GNR is informed and believes and

thereon alleges that at all times herein mentioned, the DOE Defendants were and are

doing business and/or residing in this District. FACTUAL BACKGROUND

A. GNR’s Three Decades of Worldwide Success Under the Famous GUNS N’ ROSES Trademark

6. In 1984, GNR’s co-founders Tracii Guns and Axl Rose combined their

respective bands “LA Guns” and “Hollywood Rose” to form the band “Guns N’

Roses.” Since the formation, GNR has achieved national and international renown as

one of the greatest, and most commercial and critically successful, bands of all time.

7. GNR’s debut studio album, Appetite for Destruction, was released in

1987. On the strength of their famous and iconic songs -- including “Welcome to the

Jungle,” “Sweet Child O’ Mine,” and “Paradise City” -- Appetite for Destruction

reached number one on the Billboard 200, Billboard magazine’s chart ranking the

200 most popular albums in the United States, in 1988.

8. Since its release, Appetite for Destruction has sold at least 30 million

copies worldwide. This includes at least 18 million copies sold in the United States,

which makes Appetite for Destruction the best-selling debut album, and one of the

best-selling albums period, of all time in the United States. Among other critical

accolades, Appetite for Destruction was ranked number 62 on Rolling Stone’s list of

the 500 Greatest Albums of All Time and number 42 on VH1’s list of the best 100

albums in rock and roll history, and has been repeatedly hailed by music critics and

fans as one of greatest rock and roll albums of all time.

9. GNR’s subsequent studio albums -- G N’ R Lies (1988), Use Your

Illusion I (1991), Use Your Illusion II (1991), “The Spaghetti Incident” (1993), and

Chinese Democracy (2008) -- have sold, at least, 20 million copies collectively in the


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United States alone since their release. As with Appetite for Destruction, each of

GNR’s subsequent studio albums has been the subject of critical praise in publications

such as Entertainment Weekly, Rolling Stone, Los Angeles Times, Chicago Tribune,

Spin, and NME.

10. In addition to and in connection with its recorded musical output, GNR

has created some of the most iconic and popular music videos of all-time. As of May

7, 2019, the official music videos for GNR songs “Welcome to the Jungle,” “Paradise

City,” “Sweet Child O’ Mine,” and “November Rain” have been collectively viewed

nearly 3 billion times on YouTube, alone. The excellence of GNR’s music videos has

been widely acknowledged, including by seminal music television channel MTV

when it awarded GNR a Video Vanguard Award to recognize their accomplishments

in music and film.

11. GNR, and their recorded music and music videos, have been nominated

for and won numerous awards including American Music Awards (eight nominations

and four wins), Billboard Music Awards (six nominations and one win), Grammy

Awards (four nominations), and MTV Video Music Awards (nine nominations and

four wins).

12. GNR’s live performances, in the United States and abroad, have also

been massively successful. In addition to performing and touring with some of the

greatest acts in popular music’s history -- including Metallica and Aerosmith -- GNR

has headlined national and international tours that have been attended by millions of

people and earned hundreds of millions of dollars. By way of example, GNR’s Not

in This Lifetime… Tour -- which ran from April 2016 to December 2018, included

more than 150 shows in the United States and worldwide, and featured a headlining

performance at the world-famous Coachella Festival -- grossed more than $563

million, making it one of the highest-grossing tours of all time. Among other

accolades, GNR’s Not in This Lifetime… Tour won “Top Tour/Top Draw” at the 2017

Billboard Touring Awards, nominated for “Top Rock Tour” at the 2017 Billboard


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Music Awards, and was awarded the inaugural Ticketmaster Touring Milestone

Award in 2019.

13. Due to their more than three decades of musical excellence and success,

GNR was inducted into the Rock & Roll Hall of Fame in 2012 -- their first year of

eligibility for induction -- taking their place alongside music legends such as James

Brown, Ray Charles, Elvis Presley, Aretha Franklin, The Beatles, Bob Dylan, The

Rolling Stones, Stevie Wonder, Bob Marley, Johnny Cash, The Jimi Hendrix

Experience, Led Zeppelin, Queen, The Ramones, and Prince.

14. Given their fame and renown, GNR and their music have been the

subject of considerable press and public comment over the course of their three-plus

decade existence, including countless articles in world-famous magazines like Rolling

Stone, and hundreds of books, television shows, and films. GNR and their music have

also been prominently featured in television shows, films (including the blockbuster

Terminator 2: Judgment Day), and video games such as Guitar Hero.

15. GNR, themselves or through their licensees, has also successfully

offered to sell and sold a variety of “Guns N’ Roses” -- branded products to

consumers. This includes, but is not limited, clothing and related accessories such as

t-shirts, hats, patches, stickers, buttons, and bandannas -- an item uniquely associated

with GNR and their co-founder and lead singer Axl Rose, who has famously worn

bandannas for decades. This also includes items used for and related to the imbibing

of alcohol including wine glasses, pint glasses, beer “koozies” (sleeves used to keep

beer cans cold), and shot glasses.

16. GNR is the owner of the following incontestable federal trademark

registrations of the mark GUNS N’ ROSES, true and correct copies of which are

attached hereto as Exhibit A:

Reg. No. Class and Goods/Services Reg. Date 1,762,599 Class 9: Prerecorded video and audio tapes,

prerecorded phonograph records and April 6, 1997


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Reg. No. Class and Goods/Services Reg. Date prerecorded compact discs all featuring music.

1,766,309 Class 41: Entertainment services; namely, performances by a musical group.

April 20, 1993

2,035,815 Class 25: Clothing, namely, T-shirts, shirts, hats, caps, bandannas, sweatpants, and thermal shirts

February 4, 1997

17. By virtue of their use of the GUNS N’ ROSES mark over the course of

three decades, GNR also has common law rights in the GUNS N’ ROSES mark for a

broad range of goods and services including, but not limited to, the goods and services

identified herein.

18. GNR and/or persons or entities acting on their behalf and direction

and/or with their consent have undertaken significant efforts to market GNR, their

marks, their music, their live performances, and their merchandise through various

channels including, but not limited to, traditional media and social media. GNR’s Not

in This Lifetime… Tour was marketed throughout the United States and abroad in

various channels including television, radio, print, and online. GNR’s social media

following evidences the success of these (and other) efforts undertaken over the

course of thirty years. As of May 7, 2019, GNR’s official Facebook page (available

at the domain <facebook.com/gunsnroses>) has more 27 million Followers and 29

million “Likes,” official Instagram account (available at the domain

<instagram.com/gunsnroses>) has more than 3.9 million Followers, and official

Twitter account (available at the domain <twitter.com/gunsnroses>) has more than

6.2 million Followers.

B. Defendant and its Infringing Activities 19. On information and belief, Defendant is a brewery that sells beer and

merchandise throughout the United States and operates bars and/or restaurants in

several states in the United States.


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20. On information and belief, Defendant has offered to sell and sold craft

beer under the mark GUNS ‘N’ ROSE in canned and keg form since at least as early

as 2018 without GNR’s approval, license, or consent. A true and correct copy of the

label for the canned version of Defendant’s GUNS ‘N’ ROSE beer is reproduced

below:

21. Defendant has also offered to sell and sold various merchandise under

and bearing the mark GUNS ‘N’ ROSÉ, including hats, t-shirts, pint glasses, stickers,

buttons, and bandannas, without GNR’s approval, license, or consent. True and

correct copies of product listings for Defendant’s GUNS ‘N’ ROSÉ hats, t-shirts, pint

glasses, stickers, buttons, and bandannas, which were printed from Defendant’s

webstore available at the domain <store.oskarblues.com> on May 6, 2019, are

attached hereto as Exhibit B.

22. On August 2, 2018, Defendant filed an application to register the mark

GUNS N ROSE (Application No. 88/062,803) for beer with the United States Patent

and Trademark Office (the “PTO”). A true and correct copy of Defendant’s

trademark application is attached hereto as Exhibit C.


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23. In December 2018, GNR, through their business manager, contacted

Defendant informally and spoke with Defendant’s Chief Executive Officer and set

forth GNR’s claims and attempted to resolve this dispute short of escalating the matter

to counsel. Defendant rejected GNR’s claims.

24. Following the call with Defendant’s Chief Executive Officer, on

December 21, 2018, GNR sent Defendant a letter requesting that, among other things,

it cease its authorized use GUNS N ROSE or any other marks confusingly similar to

the GUNS N’ ROSES mark, and abandon its application to register the GUNS N

ROSE mark. A true and correct copy of GNR’s December 21, 2018 letter is attached

hereto as Exhibit D.

25. Defendant responded to GNR’s December 21, 2018 letter on January 22,

2019. Instead of agreeing to GNR’s requests, Defendant, in terse and conclusory

terms, denied GNR’s claims and concluded that “its response…resolves this matter.”

A true and correct copy of Defendant’s January 22, 2019 letter is attached hereto at

Exhibit E.

26. Tellingly, Defendant did not contend in its January 22, 2019 letter that it

was not aware of GNR or their GUNS N’ ROSES trademark at the time it selected

and adopted the GUNS ‘N’ ROSÉ mark (which appears on Defendant’s goods) or the

GUNS N ROSE mark (which is the subject of Defendant’s August 2, 2018 application

field with the PTO).

27. Defendant’s professed ignorance of “any instances of a musical artist or

group using its name as the name of a beer” was belied by GNR’s December 21, 2018

assertion that “many musical artists and entertainers have expanded or intend to

expand in alcoholic beverages” including GNR contemporaries Metallica, AC/DC,

Deftones, Anthrax, Iron Maiden, Motörhead, and Mastodon. This practice is common

with “hard rock,” “heavy metal,” and “rock and roll” bands -- genres with which GNR

is commonly associated and into which they are often classified. At least one

purchaser of Defendant’s GUNS ‘N’ ROSÉ beer made this connection in an


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Instagram post about “having [a] beerchella” by drinking Metallica-branded, Sex

Pistols-branded, Grateful Dead-branded, and Defendant’s GUNS ‘N’ ROSÉ beer:

28. GNR responded to Defendant’s January 22, 2019 letter on March 13,

2019. A true and correct copy of GNR’s March 13, 2019 letter is attached hereto as

Exhibit F. Not only did GNR reiterate their December 21, 2018 requests, it noted

that Defendant’s GUNS ‘N’ ROSÉ merchandise, of which GNR had only recently

become aware and in which GNR indisputably holds prior registered rights,

exacerbated the likelihood of confusion and association. This merchandise includes

Defendant’s GUNS ‘N’ ROSÉ buttons, which are commonly offered by musical

groups, bands, and artists. It also includes Defendant’s GUNS ‘N’ ROSÉ bandannas

-- the only bandannas offered for sale by Defendant despite the fact it offers

merchandise for several of its other beer “brands.” Given that bandannas are uniquely

associated with GNR and their lead singer and general partner Axl Rose, and that the

only bandannas offered by Defendant are GUNS ‘N’ ROSÉ bandannas, it is clear that

Defendant intended to further associate itself and its products with GNR in order to

freeride off GNR’s goodwill, prestige, and reputation.

29. On December 31, 2018, Defendant changed its name from Oskar Blues

Brewery, LLC to CANarchy Craft Brewery Collective LLC. On March 25, 2019 and


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after the cease and desist correspondence with GNR, Defendant recorded the change

of name against Defendant’s application to register GUNS N ROSE with the PTO.

30. On March 26, 2019, GNR instituted an opposition proceeding before the

PTO’s Trademark Trial and Appeal Board (the “TTAB”), opposing Defendant’s

application to register the mark GUNS N ROSE based on, among other things, its

prior rights in the GUNS N’ ROSES mark. A true and correct copy of GNR’s notice

of opposition, without exhibits, in the TTAB proceeding is attached hereto as Exhibit G.

31. That same day, Defendant responded to GNR’s March 13, 2019 letter.

A true and correct copy of Defendant’s March 26, 2019 letter is attached hereto as

Exhibit H. Despite agreeing to expressly abandon to its application to register the

mark GUNS N ROSE and not use any marks incorporating the terms GUNS N ROSÉ

or GUNS N ROSES in the future, Defendant stated that it would continue to sell and

market GUNS ‘N’ ROSÉ beer, clothing, or other products through March 2020.

32. Five weeks later, on May 1, 2019, Defendant filed an express

abandonment of its application in the TTAB opposition proceeding, expressly

abandoning its application to register the mark GUNS N ROSE with prejudice.

33. On May 7, 2019, the TTAB sustained GNR’s opposition to Defendant’s

application to register the GUNS N ROSE mark, entered judgment in GNR’s favor,

and refused registration of the GUNS N ROSE mark. A true and correct copy of the

TTAB’s May 7, 2019 order is attached hereto as Exhibit I.

34. Notwithstanding Defendant’s express abandonment of its application to

register the mark GUNS N ROSE and the TTAB’s order, Defendant has refused to

immediately and completely cease sales and marketing of GUNS ‘N’ ROSÉ beer,

clothing, or other products until March 2020. As of the filing of this Complaint,

Defendant’s GUNS N ROSE beer continues to be sold at retailers such as BevMo,

and Defendant’s infringing GUNS N ROSE merchandise continues to be sold on

Defendant’s website. Defendant should not be entitled to continue to sell infringing


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products and intentionally trade on the GNR’s goodwill, prestige, and fame without

GNR’s approval, license, or consent.

FIRST CAUSE OF ACTION (Trademark Infringement in Violation of 15 U.S.C. §§ 1114)

35. GNR repeats and realleges each and every allegation of Paragraphs 1

through 34, above, as though fully set forth herein.

36. GNR owns valid and subsisting federal and common law rights in the

mark GUNS N’ ROSES, including three incontestable federal registrations of the

mark for a variety of goods and services.

37. Defendant has used in commerce, without GNR’s permission or

authorization, the GUNS N’ ROSES mark or marks confusingly similar thereto

specifically, the marks GUNS N ROSE and/or GUNS ‘N’ ROSÉ -- in a manner that

is likely to cause confusion with respect to the source and origin of Defendant’s goods

and is likely to cause confusion or mistake and to deceive purchasers as to GNR’s

affiliation, connection, or association with, or approval or sponsorship of, Defendant,

its business, and/or its goods.

38. Defendant’s acts constitute infringement of GNR’s GUNS N’ ROSES

trademark in violation of 15 U.S.C. § 1114.

39. As a direct and proximate result of Defendant’s wrongful acts, GNR has

suffered and continues to suffer and/or is likely to suffer damage to their trademarks,

business reputation, and goodwill. Defendant will continue to use, unless restrained,

the GUNS N’ ROSES mark or marks confusingly similar thereto, and will cause

irreparable damage to GNR. GNR has no adequate remedy at law and is entitled to

an injunction restraining Defendant and, as applicable, its officers, members, agents,

servants, and employees, and all persons acting in concert with them, from engaging

in further acts of infringement.


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40. GNR is further entitled to recover from Defendant the actual damages

that GNR has sustained, is sustaining, and/or is likely to sustain as a result of

Defendant’s wrongful acts.

41. GNR is further entitled to recover from Defendant the gains, profits, and

advantages that Defendant has obtained as a result of its wrongful acts.

42. Due to the willful nature of Defendant’s wrongful acts, GNR is entitled

to an award of treble damages and increased profits under 15 U.S.C. § 1117.

43. Pursuant to 15 U.S.C. § 1117, GNR is also entitled to their costs of suit,

and to recover their reasonable attorneys’ fees because this is an exceptional case.

SECOND CAUSE OF ACTION (False Designation of Origin and Association in Violation of 15 U.S.C. §

1125(a)) 44. GNR repeats and realleges each and every allegation of paragraphs 1


45. Defendant’s unauthorized use of the GUNS N’ ROSES mark or marks

confusingly similar thereto -- specifically, the marks GUNS N ROSE and/or GUNS

‘N’ ROSÉ -- in conjunction with Defendant’s business and its offering of beer and

merchandise, Defendant’s false designation of origin, and Defendant’s false and

misleading descriptions and representations of fact, as alleged herein, are likely to

cause confusion, or to cause mistake, or to deceive as to the affiliation, connection, or

association of Defendant with GNR, or as to the origin, sponsorship, or approval of

Defendant’s goods or commercial activities by GNR in violation of 15 U.S.C.

§ 1125(a).



trade name, business reputation, and goodwill. Defendant will continue, unless

restrained, to conduct its business and offer products using the GUNS N’ ROSES

mark or other trademarks confusingly similar thereto and will cause irreparable


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damage to GNR. GNR has no adequate remedy at law and is entitled to an injunction

restraining Defendant and, as applicable, its officers, members, agents, servants, and

employees, and all persons acting in concert with them, from engaging in further acts

of false designation of origin or association.


GNR has sustained, is sustaining, and/or is likely to sustain as a result of Defendant’s

wrongful acts. GNR is presently unable to ascertain the full extent of the monetary

damages they have suffered and/or is likely to sustain by reason of Defendant’s acts

of false designation of origin or affiliation.


advantages Defendant has obtained as a result of its wrongful acts. GNR is presently

unable to ascertain the extent of the gains, profits, and advantages Defendant has

realized by reason of its acts of false designation of origin or affiliation.

49. Due to the willful nature of Defendant’s wrongful acts, GNR is entitled

to an award of treble damages and increased profits pursuant to 15 U.S.C. § 1117.

50. Pursuant to 15 U.S.C. §1117, GNR is also entitled to their costs of suit,

and to recover their reasonable attorneys’ fees because this is an exceptional case.

THIRD CAUSE OF ACTION

(Trademark Dilution in Violation of 15 U.S.C.§ 1125(c)) 51. GNR repeats and realleges each and every allegation of Paragraphs 1


52. GNR began using the GUNS N’ ROSES mark before Defendant’s began

promoting and using the marks GUNS N ROSE and/or GUNS ‘N’ ROSÉ. The GUNS

N’ ROSES mark is inherently distinctive and has acquired distinction through GNR’s

extensive, continuous, and exclusive use of it.

53. The GUNS N’ ROSES mark is famous and distinctive within the

meaning of 15 U.S.C. §§ 1125(c)(1) and 1127.


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54. Defendant’s use of the GUNS N’ ROSE and/or GUNS ‘N’ ROSÉ mark

is likely to dilute by blurring the distinctive quality of the GUNS N’ ROSES mark in

violation of 15 U.S.C. § 1125(c).

55. Defendant’s acts complained of herein are likely to damage GNR

irreparably. GNR has no adequate remedy at law for such wrongs and injuries. The

damage to GNR includes harm to their trademarks, goodwill, and reputation that

money cannot compensate. GNR is therefore entitled to a preliminary and permanent

injunction enjoining Defendant’s use of the GUNS N’ ROSE mark and the GUNS N’

ROSES mark or any marks likely to dilute the GUNS N’ ROSES mark in connection

with the promotion, advertisement and sale of any goods or services offered by

Defendant.

56. Due to the willful nature of Defendant’s actions, GNR is further entitled

to recover from Defendant the actual damages sustained by GNR as a result of

Defendant’s wrongful acts. GNR is presently unable to ascertain the full extent of the

monetary damages they have suffered by reason of Defendant’s acts of dilution.

57. Due to the willful nature of Defendant’s actions, GNR is further entitled

to recover from Defendant the gains, profits, and advantages Defendant has obtained

as a result of its wrongful acts. GNR is presently unable to ascertain the extent of the

gains, profits, and advantages Defendant has realized by reason of its willful acts of

dilution.

58. Pursuant to 15 U.S.C. § 1117, GNR is also entitled to their costs of suit,

to recover their reasonable attorneys’ fees because this is an exceptional case.

FOURTH CAUSE OF ACTION (Common Law Trademark Infringement)



60. Defendant has used in commerce, without GNR’s permission or

authorization, the GUNS N’ ROSES mark or marks confusingly similar thereto --


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specifically, GUNS N ROSE and/or GUNS ‘N’ ROSÉ mark -- in a manner that is

likely to cause confusion with respect to the source and origin of Defendant’s goods

and is likely to cause confusion or mistake and to deceive purchasers as to GNR’s

affiliation, connection, or association with, or approval or sponsorship of, Defendant,

its business, and/or its goods.

61. Defendant’s acts constitute infringement of the GUNS N’ ROSES mark

in violation of the common law.



trade name, business reputation, and goodwill. Defendant will continue to use, unless

restrained, the GUNS N’ ROSES mark or marks confusingly similar thereto, and will

cause irreparable damage to GNR. GNR has no adequate remedy at law and is entitled

to an injunction restraining Defendant and, as applicable, its officers, members,

agents, servants, and employees, and all persons acting in concert with them, from

engaging in further acts of infringement.



wrongful acts.


advantages Defendant has obtained as a result of its wrongful acts.

65. Upon information and belief, Defendant has engaged in the conduct

alleged above with oppression, fraud and malice. Accordingly, GNR is entitled to an

award of punitive damages pursuant to Cal. Civ. Code § 3294 in an amount to be

proved at trial.

FIFTH CAUSE OF ACTION (Unfair Competition in Violation of Cal. Bus. & Prof. Code §§ 17200, et seq.)




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67. By reason of the foregoing, Defendant has been, and is, engaged in

unlawful business practices in violation of §§ 17200 et seq. of the California Bus. &

Prof. Code.

68. Defendant’s acts complained of herein have injured and will continue to

injure GNR irreparably. GNR has no adequate remedy at law for these wrongs and

injuries. The injury to GNR includes harm to their GUNS N’ ROSES mark, goodwill,

and reputation in the marketplace that money cannot compensate. GNR is therefore

entitled to:

(a) injunctive relief restraining and enjoining Defendant and, as

applicable, its officers, members, agents, servants, and employees, and all persons

acting thereunder, in concert with, or on their behalf, from using the GUNS N’

ROSES mark or any mark, name, symbol, or logo which is confusingly similar

thereto, in connection with the marketing or sale of any goods or services by

Defendant; and

(b) restitution of Defendant’s profits earned from its unauthorized use

of the GUNS N’ ROSES mark or any mark, name, symbol, or logo which is

confusingly similar thereto, in which profits GNR has a vested interest.

SIXTH CAUSE OF ACTION (Common Law Unfair Competition)



70. GNR invested substantial time and money in their development of the

GUNS N’ ROSES mark.

71. Defendant used the GUNS N’ ROSES mark or marks confusingly

similar thereto -- specifically, the GUNS N ROSE and/or GUNS ‘N’ ROSÉ mark --

to build its business and/or pass off its products as GNR’s without GNR’s

authorization.


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72. Defendant passed off its goods offered under the GUNS N’ ROSES mark

or marks confusingly similar thereto -- specifically, the GUNS N ROSE and/or GUNS

‘N’ ROSÉ mark -- in a manner likely to cause confusion as to the source of

Defendant’s goods or as to GNR’s association or affiliation with, or sponsorship of,

Defendant’s goods.



trade name, business reputation, and goodwill. Defendant will continue, unless

restrained, to pass off its business as GNR’s and to conduct its business and offer

goods using the GUNS N’ ROSES mark or other trademarks confusingly similar

thereto and will cause irreparable damage to GNR. GNR has no adequate remedy at

law and is entitled to an injunction restraining Defendant and, as applicable, its

officers, members, agents, servants, and employees, and all persons acting in concert

with them, from engaging in further acts of unfair competition.



wrongful acts. GNR is presently unable to ascertain the full extent of the monetary

damages they have suffered and/or are likely to sustain by reason of Defendant’s acts

of unfair competition.


advantages Defendant has obtained as a result of its wrongful acts. GNR is presently

unable to ascertain the extent of the gains, profits, and advantages Defendant has

realized by reason of its acts of unfair competition.



award of punitive damages pursuant to Cal. Civ. Code § 3294 in an amount to be

proved at trial.


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SEVENTH CAUSE OF ACTION (Misappropriation of Right of Publicity in Violation Cal. Civ. Code § 3344 and

Common Law) 77. GNR repeats and realleges each and every allegation of Paragraphs 1


78. Due to their more than three decades of hard work and near-

unprecedented success, GNR’s “Guns N’ Roses” name has substantial commercial

value and possesses considerable goodwill in the eyes of the public, in general, and

purchasers of recorded music, concert tickets, and merchandise.

79. Defendant has knowingly misappropriated GNR’s name, and is using it

on products, merchandise, and goods, and for purposes of advertising or selling, or

soliciting purchases of products, merchandise, goods or services, without GNR’s

consent.

80. Defendant’s actions constitute misappropriation of GNR’s and its

members’ (most notably Axl Roses’) right of publicity in violation of Cal. Civ. Code

§ 3344 and California common law.

81. As a direct and proximate result of Defendant’s wrongful acts, GNR

GNR’s and its members’ (most notably Axl Roses’) have suffered and continues to

suffer and/or is likely to suffer damage to their name, reputation, and goodwill.

Defendant will continue, unless restrained, to use GNR’s name, without authorization,

on products, and for purposes of advertising or selling, or soliciting purchases of

products. GNR has no adequate remedy at law and is entitled to an injunction

restraining Defendant and, as applicable, its officers, members, agents, servants, and

employees, and all persons acting in concert with them, from engaging in further acts

of misappropriation of GNR’s right of publicity.



misappropriation of GNR’s right of publicity. GNR is presently unable to ascertain


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the full extent of the monetary damages they have suffered and/or are likely to sustain

by reason of Defendant’s misappropriation of their right of publicity.


advantages Defendant has obtained as a result of its unauthorized use of GNR’s name.

GNR is presently unable to ascertain the extent of the gains, profits, and advantages

Defendant has realized by reason of its misappropriation of GNR’s right of publicity.



award of punitive damages pursuant to Cal. Civ. Code §§ 3294 and 3344(a) in an

amount to be proved at trial.

85. Pursuant to Cal. Civ. Code § 3344(a), GNR is also entitled to recover its

attorneys’ fees and costs. PRAYER FOR RELIEF

WHEREFORE, GNR prays that this Court enter judgment against Defendant

as follows:

1. Finding that Defendant has: infringed the GUNS N’ ROSES mark under

15 U.S.C. § 1114 and the common law; violated 15 U.S.C. § 1125(a); diluted the

GUNS N’ ROSES mark under 15 U.S.C. § 1125(c); violated Cal. Bus. & Prof. Code

§ 17200 by engaging in unlawful business practices; committed unfair competition

under the common law; and misappropriated GNR’s name in violation of Cal. Civ.

Code § 3344 and the common law;

2. Ordering that Defendant and, as applicable, its officers, agents, servants,

directors, employees, servants, partners, representatives, assigns, successors, related

companies, and attorneys and all persons in active concert or participation with

Defendant or with any of the foregoing be enjoined preliminarily during the pendency

of this action and permanently thereafter from:

(a) Manufacturing, transporting, promoting, importing, advertising,

publicizing, distributing, offering for sale, or selling any goods or services offered


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under the GUNS N ROSE or GUNS ‘N’ ROSÉ marks, the GUNS N’ ROSES mark,

or any other mark, name, symbol, or logo, which is likely to cause confusion or to

cause mistake or to deceive persons into the erroneous belief that any goods or

services that Defendant caused to enter the stream of commerce or any of Defendant’s

commercial activities are sponsored or licensed by GNR, are authorized by GNR, or

are connected or affiliated in some way with GNR or the GUNS N’ ROSES mark;

(b) Manufacturing, transporting, promoting, importing, advertising,

publicizing, distributing, offering for sale, or selling any goods or services offered

under the GUNS N ROSE or GUNS ‘N’ ROSÉ marks, the GUNS N’ ROSES mark,

or any other mark, name, symbol, or logo that is a copy or colorable imitation of,

incorporates, or is confusingly similar to the GUNS N’ ROSES mark;

(c) Implying GNR’s approval, endorsement, or sponsorship of, or

affiliation or connection with, Defendant’s goods, services, or commercial activities,

passing off Defendant’s products as that of GNR’s, or engaging in any act or series

of acts which, either alone or in combination, constitutes unfair methods of

competition with GNR and from otherwise interfering with or injuring the GUNS N’

ROSES mark or the goodwill associated therewith;

(d) Engaging in any act which is likely to dilute the distinctive quality

of the GUNS N’ ROSES mark;

(e) Representing or implying that Defendant is in any way sponsored

by, affiliated with, or licensed by GNR;

(f) Misappropriating GNR’s “Guns N’ Roses” name and/or using

GNR’s name on products, merchandise, and goods, or for purposes of advertising or

selling, or soliciting purchases of products, merchandise, goods or services, without

GNR’s consent.

(g) Knowingly assisting, inducing, aiding, or abetting any other

person or business entity in engaging in or performing any of the activities referred to

in Paragraphs 2(a) to (f) above.


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3. Ordering that Defendant be required to deliver to GNR for destruction

any and all products, merchandise, digital files, packaging, printed graphics,

promotional materials, business cards, signs, labels, advertisements, flyers, circulars,

and any other items in any of its possession, custody, or control bearing the GUNS N

ROSE or GUNS ‘N’ ROSÉ marks, the GUNS N’ ROSES mark, or any other mark,

name, symbol, or logo that is a copy or colorable imitation of, incorporates, or is

confusingly similar to the GUNS N’ ROSES mark;

4. Ordering that Defendant be required to recall and deliver to GNR for

destruction any and all products bearing the GUNS N ROSE or the GUNS ‘N’ ROSÉ

marks or the GUNS N’ ROSES mark from retailers or distributors to which it sold

such products;

5. Granting an award of damages suffered by GNR according to proof at

the time of trial;

6. Ordering that Defendant account to GNR for any and all profits earned

as a result of Defendant’s acts in violation of GNR’s rights under the Lanham Act and

the common law and misappropriation of GNR’s right of publicity in violation of Cal.

Civ. Code § 3344;

7. Granting an award of three times the amount of compensatory damages

and increased profits pursuant to 15 U.S.C. § 1117;

8. Ordering restitution of Defendant’s profits earned from its unauthorized

use of the GUNS N’ ROSES mark or any mark, name, symbol, or logo which is

confusingly similar thereto, in which profits GNR has a vested interest, pursuant to

Cal. Bus. & Prof. Code § 17200, et seq.;

9. Granting an award of punitive damages for the willful and wanton nature

of Defendant’s aforesaid acts under the common law;

10. For pre-judgment interest on any recovery by GNR;

11. Granting an award of GNR’s costs, expenses, and reasonable attorneys’

fees; and


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12. Granting such other and further relief as is just and proper.

Respectfully submitted,

SHEPPARD MULLIN RICHTER & HAMPTON LLP Dated: May 9, 2019

By: /s/Jill M. Pietrini

Jill M. Pietrini Benjamin O. Aigboboh Attorneys for Plaintiff GUNS N’ ROSES


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JURY DEMAND

GNR demands a trial by jury of all issues triable by jury.

Respectfully submitted,

SHEPPARD MULLIN RICHTER & HAMPTON LLP Dated: May 9, 2019

By: /s/Jill M. Pietrini

Jill M. Pietrini Benjamin O. Aigboboh Attorneys for Plaintiff GUNS N’ ROSES

SMRH:490276554.1


EXHIBIT A

Case 2:19-cv-04052 Document 1-1 Filed 05/09/19 Page 1 of 4 Page ID #:24

EXHIBIT B


Document title: Music – Guns N' Roses Official StoreCapture URL: https://gnrmerch.com/collections/musicCapture timestamp (UTC): Mon, 06 May 2019 21:56:22 GMT Page 1 of 2


Document title: Music – Guns N' Roses Official StoreCapture URL: https://gnrmerch.com/collections/musicCapture timestamp (UTC): Mon, 06 May 2019 21:56:22 GMT Page 2 of 2


Document title: GnR Lucky Shot Logo Bullet Wine Glass – Guns N' Roses Official StoreCapture URL: https://gnrmerch.com/collections/accessories-all/products/gnr-lucky-shot-logo-bullet-wine-glass?variant=20264421359714Capture timestamp (UTC): Mon, 06 May 2019 21:59:55 GMT Page 1 of 2


Document title: GnR Lucky Shot Logo Bullet Wine Glass – Guns N' Roses Official StoreCapture URL: https://gnrmerch.com/collections/accessories-all/products/gnr-lucky-shot-logo-bullet-wine-glass?variant=20264421359714Capture timestamp (UTC): Mon, 06 May 2019 21:59:55 GMT Page 2 of 2


Document title: AFD Bandana – Guns N' Roses Official StoreCapture URL: https://gnrmerch.com/collections/accessories-all/products/afd-bandanaCapture timestamp (UTC): Mon, 06 May 2019 22:00:32 GMT Page 1 of 2


Document title: AFD Bandana – Guns N' Roses Official StoreCapture URL: https://gnrmerch.com/collections/accessories-all/products/afd-bandanaCapture timestamp (UTC): Mon, 06 May 2019 22:00:32 GMT Page 2 of 2


Document title: GnR Red Koozie – Guns N' Roses Official StoreCapture URL: https://gnrmerch.com/collections/accessories-all/products/gnr-red-koozieCapture timestamp (UTC): Mon, 06 May 2019 22:01:04 GMT Page 1 of 2


Document title: GnR Red Koozie – Guns N' Roses Official StoreCapture URL: https://gnrmerch.com/collections/accessories-all/products/gnr-red-koozieCapture timestamp (UTC): Mon, 06 May 2019 22:01:04 GMT Page 2 of 2


Document title: GnR Black Koozie – Guns N' Roses Official StoreCapture URL: https://gnrmerch.com/collections/accessories-all/products/gnr-black-koozieCapture timestamp (UTC): Mon, 06 May 2019 22:01:29 GMT Page 1 of 2


Document title: GnR Black Koozie – Guns N' Roses Official StoreCapture URL: https://gnrmerch.com/collections/accessories-all/products/gnr-black-koozieCapture timestamp (UTC): Mon, 06 May 2019 22:01:29 GMT Page 2 of 2


Document title: 14 oz LED Cup – Guns N' Roses Official StoreCapture URL: https://gnrmerch.com/collections/accessories-all/products/14-oz-led-cupCapture timestamp (UTC): Mon, 06 May 2019 22:01:47 GMT Page 1 of 2


Document title: 14 oz LED Cup – Guns N' Roses Official StoreCapture URL: https://gnrmerch.com/collections/accessories-all/products/14-oz-led-cupCapture timestamp (UTC): Mon, 06 May 2019 22:01:47 GMT Page 2 of 2


Document title: Womens - All – Guns N' Roses Official StoreCapture URL: https://gnrmerch.com/collections/womens-allCapture timestamp (UTC): Mon, 06 May 2019 21:57:57 GMT Page 1 of 11


Document title: Accessories - All – Guns N' Roses Official StoreCapture URL: https://gnrmerch.com/collections/accessories-allCapture timestamp (UTC): Mon, 06 May 2019 21:59:06 GMT Page 1 of 4


Document title: Guns N' Roses Official StoreCapture URL: https://gnrmerch.com/Capture timestamp (UTC): Mon, 06 May 2019 21:55:27 GMT Page 1 of 4


Document title: Mens - All – Guns N' Roses Official StoreCapture URL: https://gnrmerch.com/collections/mens-allCapture timestamp (UTC): Mon, 06 May 2019 21:57:09 GMT Page 1 of 10


EXHIBIT C


NOTE: Data fields with the * are mandatory under TEAS Plus. The wording "(if applicable)" appears where the field is only mandatoryunder the facts of the particular application.


EXHIBIT D


Sheppard Mullin Richter & Hampton LLP 1901 Avenue of the Stars, Suite 1600 Los Angeles, CA 90067-6055 310.228.3700 main 310.228.3701 main fax www.sheppardmullin.com

Jill M. Pietrini 310.228.3723 direct [email protected]

December 21, 2018 File Number: 30GF-166420

Dale Katechis Founder OSKAR BLUES BREWERY 1800 Pike Rd Longmont, Colorado 80501

VIA E-MAIL: [email protected]

Re: Infringement of GUNS N’ ROSES Intellectual Property

Dear Mr. Katechis:

We are writing to request that Oskar Blues Brewery (“Oskar Blues”) immediately cease and desist from any and all use of the name GUNS N ROSE or anything confusingly similar to GUNS N’ ROSES in the future, which we find to be an infringement and or dilution of the GUNS N’ ROSES trademark.

We are counsel for Guns N’ Roses, the world-renowned and multiplatinum-selling musical group (“GNR”) and owner of the trademark GUNS N’ ROSES. GNR has earned widespread recognition by virtue of the band’s remarkable success and thirty year existence.

GNR owns and has registered the name and trademark GUNS N’ ROSES in various countries, including in the United States, for use with clothing, musical sound recordings, and musical performances. Copies of GNR’s U.S. trademark registration certificates for the GUNS N’ ROSES trademarks are attached hereto as Exhibit A. GNR also owns common law rights in the GUNS N’ ROSES trademarks for use with a broad range of goods and services (collectively “GUNS N’ ROSES Trademark”).

Due to significant sales of the band’s recordings and merchandise and the publicity that the band receives, the trademark GUNS N’ ROSES is undoubtedly famous, which further strengthens GNR’s rights in their name and trademark. As a result, the trademark GUNS N’ ROSES has acquired substantial fame and goodwill and is associated exclusively with the band. Further, the lead singer of GNR intends to use GNAIR for alcoholic beverages. Further, many musical artists and entertainers have expanded or intend to expand into alcoholic beverages, e.g., Metallica, AC/DC, Anthrax, Darkest Hour, Deftones, Drake, In Flames, Iron Maiden, Killswitch Engage, Mastodon, Motörhead, Ozzy Osbourne, Scott Walker, and Zao.

We have recently learned that, without GNR’s knowledge or consent, Oskar Blues has released a Guns N’ Rose beer on draft and plans to release a canned version in February 2019. See Exhibit B attached hereto. We have also learned that on August 2, 2018, Oskar Blues filed an application to register GUNS N ROSE for beer, Application No. 88/062,803, with the United


Oskar Blues Brewery December 21, 2018 Page 2

States Trademark Office (“PTO”). We have enclosed printouts of the application from the PTO website, attached hereto as Exhibit C.

Oskar Blues’ unauthorized use of a copy or approximation of the GUNS N’ ROSES Trademark is likely to cause consumers to believe that GNR has approved, licensed, and/or authorized Oskar Blues’ use of GNR’s intellectual property, when in fact they have not done so. Further, the use of GUNS N ROSE will erode the association of the GUNS N’ ROSES trademark with GNR and their goods and services.

Oskar Blues’ use of a copy or approximation or GNR’s Trademark without prior authorization constitutes trademark infringement, dilution, unfair competition, passing off, and false designation of origin and/or association. The remedies available to GNR for Oskar Blues’ activities include an injunction against the use of any intellectual property identical or confusingly similar to that owned by GNR, an award of GNR’s actual damages, an award of Oskar Blues’ profits, treble damages, increased profits, statutory damages, and attorneys’ fees1. The above is not intended to be a complete listing of GNR’s rights and remedies, and GNR reserves the right to assert other claims not stated herein.

Notwithstanding these available remedies and to resolve this matter amicably, we request that Oskar Blues agree in writing to immediately: (1) expressly abandon its trademark application to register GUNS N ROSE; (2) permanently stop all use of the GUNS N ROSE trademark in any format or any other marks, logos, designs, or the like confusingly similar to the GUNS N ROSES Trademark; (3) permanently stop all marketing and offering of alcoholic beverages under the GUNS N ROSES Trademark or any other goods or services (“Infringing Products”); (4) agree to not use the mark GUNS N ROSE, GUNS N’ ROSES, or any other mark containing GUNS N’ ROSES, GUNS N’ ROSES & Design, G N’ R, GnR, or any mark, name, logo or the like that is confusingly similar to the GUNS N’ ROSES Trademark, for any products or services; (5) disgorge Oskar Blues’ profits earned from the sale of the Infringing Products; and (6) provide us with an accounting of the sales of the Infringing Products. The accounting of those sales must include: (a) the total revenue/sales of the GUNS N ROSE beer and any related sales in connection with the Infringing Products; (b) the number of units produced to date; (c) the number of units sold to date; (d) the number of units remaining in inventory; and (e) the cost of the Infringing Products, as well as (e) the gross revenue for all sales of the Infringing Products.

You may indicate Oskar Blues consent to these requests by signing the original of this letter and returning it to me. If we do not receive a signed copy of this letter by January 9, 2019, we will advise GNR to seek all remedies available to it for Oskar Blues’ unlawful acts, including

1 Courts have held that continued use of an infringing mark after receipt of a cease and

desist letter, such as this, is strong evidence of willful infringement for attorney’s fees purposes. See E&J Gallo Winery v. Consorzio Del Gallo Nero, 782 F. Supp. 472, 475 (N.D. Cal. 1992); CFM Majestic, Inc. v. NHC, Inc., 93 F. Supp.2d 942, 961 (N.D. Ind. 2000) (“[W]hen a defendant continues to infringe on a plaintiff’s mark after receiving a cease and desist letter, that infringement may be deemed deliberate, and is sufficient to award attorneys’ fees.”)


Oskar Blues Brewery December 21, 2018 Page 3

opposing Oskar Blues’ application to register GUNS N ROSE. We look forward to your prompt response, and an amicable resolution of this matter.

Nothing contained in this letter, nor any act or omission to act by GNR is intended or should be deemed to be a waiver, abridgment, alteration, modification or reduction of any rights, claims, defenses or remedies that GNR may have in regard to this matter and all such rights, claims, defenses and remedies, whether at law or in equity, are hereby expressly reserved.

Very truly yours, Jill M. Pietrini SHEPPARD MULLIN RICHTER & HAMPTON LLP

JMP:JVJ Enclosures cc: Douglas Mark, Esq. Bernie Gilhuly Joe Juettner

AGREED AND ACCEPTED:

OSKAR BLUES BREWERY _____________________________ Date: _____________________ Dale Katechis

SMRH:488570803.1


EXHIBIT A


EXHIBIT B


EXHIBIT C


Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number. PTO Form 1478 (Rev 09/2006)

OMB No. 0651-0009 (Exp 02/28/2021)

Trademark/Service Mark Application, Principal Register

TEAS Plus Application

Serial Number: 88062803Filing Date: 08/02/2018

NOTE: Data fields with the * are mandatory under TEAS Plus. The wording "(if applicable)" appears where the field is only mandatoryunder the facts of the particular application.

The table below presents the data as entered.

Input Field Entered

TEAS Plus YES

MARK INFORMATION

*MARK Guns N Rose

*STANDARD CHARACTERS YES

USPTO-GENERATED IMAGE YES

LITERAL ELEMENT Guns N Rose

*MARK STATEMENTThe mark consists of standard characters, without claim to anyparticular font style, size, or color.

REGISTER Principal

APPLICANT INFORMATION

*OWNER OF MARK Oskar Blues Brewery

*STREET 1800 Pike Rd

*CITY Longmont

*STATE(Required for U.S. applicants)

Colorado

*COUNTRY United States

*ZIP/POSTAL CODE(Required for U.S. and certain international addresses)

80501

PHONE 443-454-6324

EMAIL ADDRESS [email protected]

LEGAL ENTITY INFORMATION

*TYPE LIMITED LIABILITY COMPANY

* STATE/COUNTRY WHERE LEGALLY ORGANIZED Colorado

GOODS AND/OR SERVICES AND BASIS INFORMATION

*INTERNATIONAL CLASS 032

*IDENTIFICATION Beer

*FILING BASIS SECTION 1(b)


ADDITIONAL STATEMENTS INFORMATION

*TRANSLATION (if applicable)

*TRANSLITERATION (if applicable)

*CLAIMED PRIOR REGISTRATION(if applicable)

*CONSENT (NAME/LIKENESS) (if applicable)

*CONCURRENT USE CLAIM (if applicable)

ATTORNEY INFORMATION

NAME Katherine Froelicher

STREET 1800 Pike Rd

CITY Longmont

STATE Colorado

COUNTRY United States

ZIP/POSTAL CODE 80501

PHONE 443-454-6324

EMAIL ADDRESS [email protected]

AUTHORIZED TO COMMUNICATE VIA EMAIL Yes

CORRESPONDENCE INFORMATION

*NAME Katherine Froelicher

*STREET 1800 Pike Rd

*CITY Longmont

*STATE (Required for U.S. addresses)

Colorado

*COUNTRY United States

*ZIP/POSTAL CODE 80501

PHONE 443-454-6324

*EMAIL ADDRESS [email protected]

*AUTHORIZED TO COMMUNICATE VIA EMAIL Yes

FEE INFORMATION

APPLICATION FILING OPTION TEAS Plus

NUMBER OF CLASSES 1

FEE PER CLASS 225

*TOTAL FEE PAID 225

SIGNATURE INFORMATION

* SIGNATURE /Katherine Froelicher/

* SIGNATORY'S NAME Katherine Froelicher

* SIGNATORY'S POSITION General Counsel, MD/DC Bar


SIGNATORY'S PHONE NUMBER 443-454-6324

* DATE SIGNED 08/02/2018


Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number. PTO Form 1478 (Rev 09/2006)

OMB No. 0651-0009 (Exp 02/28/2021)

Trademark/Service Mark Application, Principal Register

TEAS Plus Application

Serial Number: 88062803Filing Date: 08/02/2018

To the Commissioner for Trademarks:

MARK: Guns N Rose (Standard Characters, see mark)The mark in your application is Guns N Rose.

The applicant, Oskar Blues Brewery, a limited liability company legally organized under the laws of Colorado, having an address of 1800 Pike Rd Longmont, Colorado 80501 United States 443-454-6324(phone) [email protected] (not authorized)

requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Registerestablished by the Act of July 5, 1946 (15 U.S.C. Section 1051 et seq.), as amended, for the following:

For specific filing basis information for each item, you must view the display within the Input Table. International Class 032: BeerIntent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identifiedgoods/services. (15 U.S.C. Section 1051(b)).

The applicant's current Attorney Information: Katherine Froelicher 1800 Pike Rd Longmont, Colorado 80501 United States 443-454-6324(phone) [email protected] (authorized)

The applicant's current Correspondence Information: Katherine Froelicher 1800 Pike Rd Longmont, Colorado 80501 443-454-6324(phone) [email protected] (authorized)E-mail Authorization: I authorize the USPTO to send e-mail correspondence concerning the application to the applicant or the applicant'sattorney, or the applicant's domestic representative at the e-mail address provided in this application. I understand that a valid e-mail addressmust be maintained and that the applicant or the applicant's attorney must file the relevant subsequent application-related submissions via theTrademark Electronic Application System (TEAS). Failure to do so will result in the loss of TEAS Plus status and a requirement to submit anadditional processing fee of $125 per international class of goods/services.

A fee payment in the amount of $225 has been submitted with the application, representing payment for 1 class(es).

Declaration

Basis:If the applicant is filing the application based on use in commerce under 15 U.S.C. § 1051(a):


The signatory believes that the applicant is the owner of the trademark/service mark sought to be registered;The mark is in use in commerce on or in connection with the goods/services in the application;The specimen(s) shows the mark as used on or in connection with the goods/services in the application; andTo the best of the signatory's knowledge and belief, the facts recited in the application are accurate.

AND/ORIf the applicant is filing the application based on an intent to use the mark in commerce under 15 U.S.C. § 1051(b), § 1126(d),and/or § 1126(e):

The signatory believes that the applicant is entitled to use the mark in commerce;The applicant has a bona fide intention to use the mark in commerce on or in connection with the goods/services in theapplication; andTo the best of the signatory's knowledge and belief, the facts recited in the application are accurate.

To the best of the signatory's knowledge and belief, no other persons, except, if applicable, concurrent users, have the right to use themark in commerce, either in the identical form or in such near resemblance as to be likely, when used on or in connection with thegoods/services of such other persons, to cause confusion or mistake, or to deceive.

To the best of the signatory's knowledge, information, and belief, formed after an inquiry reasonable under the circumstances, theallegations and other factual contentions made above have evidentiary support.

The signatory being warned that willful false statements and the like are punishable by fine or imprisonment, or both, under 18 U.S.C. §1001, and that such willful false statements and the like may jeopardize the validity of the application or submission or any registrationresulting therefrom, declares that all statements made of his/her own knowledge are true and all statements made on information andbelief are believed to be true.

Declaration Signature

Signature: /Katherine Froelicher/ Date: 08/02/2018Signatory's Name: Katherine FroelicherSignatory's Position: General Counsel, MD/DC BarSignatory's Phone Number: 443-454-6324Payment Sale Number: 88062803Payment Accounting Date: 08/02/2018

Serial Number: 88062803Internet Transmission Date: Thu Aug 02 13:36:26 EDT 2018TEAS Stamp: USPTO/FTK-XX.XXX.X.X-20180802133626344487-88062803-6106fc4db51407b37e3f494fef8ebaa45e082e48a4c1b1db967d091259453d9-CC-12519-20180802132733874326


1

LaTrina Glenn

From: LaTrina GlennSent: Friday, December 21, 2018 12:58 PMTo: '[email protected]'Cc: Joseph Juettner; TrademarksCCSubject: Infringement of GUNS N’ ROSES Intellectual PropertyAttachments: Infringement of GUNS N’ ROSES Intellectual Property.pdf

Pursuant to Jill Pietrini’s request, please see the attached letter. LaTrina Glenn | Legal Secretary +1 310-228-2252 | direct [email protected] SheppardMullin 1901 Avenue of the Stars, Suite 1600 Los Angeles, CA 90067-6017 +1 310-228-3700 | main www.sheppardmullin.com (Please note name change and new email address. Thank you.)


EXHIBIT E


mwe.com

Katie BukrinskyAttorney at Law

[email protected]+1 202 756 8194

500 North Capitol Street, NW Washington DC 20001-1531 Tel +1 202 756 8000 Fax +1 202 756 8087

US practice conducted through McDermott Will & Emery LLP.

January 22, 2019

VIA EMAIL ([email protected])

Jill PietriniSheppard Mullin Richter & Hampton LLP

Re: Your letter to Oskar Blues Brewery Client-Matter No. 096587-0386

Dear Ms. Pietrini:

We are counsel for Oskar Blues Brewery (“Oskar Blues”). We are in receipt of your letter dated December 21, 2018 to Dale Katechis regarding Oskar Blues’ use of GUNS ‘N’ ROSÉ in connection with beer.

Our client’s use of GUNS ‘N’ ROSÉ for beer does not infringe GNR’s marks. GNR does not own a trademark registration for GUNS N’ ROSES for beer or any alcohol beverages. GNR has not made any use of the mark GUNS N’ ROSES in connection with alcohol beverages. It thus has no rights to the mark in connection with beer or other alcohol beverages.

We furthermore do not believe that beer and your client’s services are related. We are not aware of instances of a musical artist or group using its name as the name of a beer, and we do not believe that consumers expect suchuse or would assume an affiliation exists. If you are aware of contrary evidence, please bring it to our attention.

Oskar Blues named its beer GUNS ‘N’ ROSÉ as a reference to the fact that its beer is a rosé-style ale with a crisp profile. There are other alcohol beverage producers using the same name, including at least two GUNS N’ ROSÉ wines. See the two attached printouts. We believe that Oskar Blues’ beer can similarly coexist without creating any likelihood of confusion or dilution of GNR’s marks.

We trust that our response above resolves this matter. If you have further concerns, we would be happy to consider them.

Sincerely,

Katie Bukrinsky

DM_US 157812221-1.096587.0386


EXHIBIT F


afterSee E&J Gallo

Winery v. Consorzio Del Gallo Nero CFM Majestic, Inc. v. NHC, Inc.


EXHIBIT A


Jump To...

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Canadian Customers Click Here.

Website & Contents ©2008 Celebrity Cellars. All Rights Reserved.

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Barbra StreisandKISSMadonnaRolling StonesEtched Label CollectionPaper Label CollectionWine Clubs

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EXHIBIT B


Storefront – Oskar Blues Online Store

https://store.oskarblues.com/storefront.aspx[3/13/2019 12:54:57 PM]

16oz DPA / McBESSPRODUCTS

NEW & FEATURED

HEADWARE

WEARWARE

DRINKWARE

BARWARE + POS

ACCESSORIES

SALE

.

Wearware Headware Drinkware Barware Gifts Sale

View Cart: emptyLog InContact Policies


Guns’N’Rosé Bandana – Oskar Blues Online Store

https://store.oskarblues.com/gunsnros-bandana-p711.aspx[3/13/2019 1:00:35 PM]

Guns’N’RoséBandana

Price: $12.00

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HEADWARE

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DRINKWARE

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22" x 22"

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Description



1 Add To Cart


Guns’N’Rosé Black Hat – Oskar Blues Online Store

https://store.oskarblues.com/gunsnros-black-hat-p713.aspx[3/13/2019 12:56:34 PM]

Guns’N’Rosé BlackHat

Price: $20.00

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Baseball Hats

Not A Baseball Hat

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next ›Storefront › HEADWARE › Not A Baseball Hat

There are currently no reviews of this product.Submit a Review

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1 Add To Cart


Guns’N’Rosé Button Pins – Oskar Blues Online Store

https://store.oskarblues.com/gunsnros-button-pins-p712.aspx[3/13/2019 12:59:04 PM]

Guns’N’Rosé ButtonPins

Price: $2.50

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1.5" roundSold in packs of 5

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Guns’N’Rosé Ladies Scoop Neck Tee / – Oskar Blues Online Store

https://store.oskarblues.com/gunsnros-ladies-scoop-neck-tee--p700.aspx[3/13/2019 12:58:26 PM]

Guns’N’Rosé LadiesScoop Neck Tee /Scoop neck flowy tee with Guns 'N' Roségraphic

Options:

Size: Please Select

Price: $24.99

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This ladies' tee combines a sweet bones-and-hibiscus graphic with a comfy, flowydesign. The scoop neck is flattering on all shapes.

Brand: Alternative

Materials: 50% Polyester, 50% Cotton, 100% RAD

*you may want to size down - this runs large

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Guns’N’Rosé Mens Tee / – Oskar Blues Online Store

https://store.oskarblues.com/gunsnros-mens-tee--p699.aspx[3/13/2019 12:57:44 PM]

Guns’N’Rosé MensTee /Black pocket tee with Guns 'N' Rosé design

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size: Please Select

Price: $24.99

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Petal to the metal with this classic black pocket tee with sweet Guns 'N' Rosé graphicon the back. No bones about it - this skull and hibiscus design is rad.

Materials: 100% Combed Cotton

Brand: Los Angeles Apparel

Made in USA

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Guns’N’Rosé Pint Glass – Oskar Blues Online Store

https://store.oskarblues.com/gunsnros-pint-glass-p701.aspx[3/13/2019 1:01:56 PM]

Guns’N’Rosé PintGlassClassic 16oz beer receptacle

Price: $5.00

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Glassware

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Classic 16oz receptacle for hibiscus and prickly pear beer goodness. Reps anddistributors: These puppies come 24 to a case, so please order in increments of 24.

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Guns’N’Rosé Sticker – Oskar Blues Online Store

https://store.oskarblues.com/gunsnros-sticker-p706.aspx[3/13/2019 1:02:21 PM]

Guns’N’Rosé Sticker

Price: $0.50

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All Barware

Stickers

Tap Handles

Everything Else

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Stick these somewhere special. Please order in increments of 50.

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Pursuant to Jill Pietrini’s request, please see the attached letter.


EXHIBIT G


In re Matter of Application No. 88/062,803 for

the mark:


See Id.

See


Official Gazette


prima facie


Attorneys for Opposer Guns N’ Roses


EXHIBIT H


mwe.com

Katie BukrinskyAttorney at Law

[email protected]+1 202 756 8194

500 North Capitol Street, NW Washington DC 20001-1531 Tel +1 202 756 8000 Fax +1 202 756 8087

US practice conducted through McDermott Will & Emery LLP.

March 26, 2019

VIA EMAIL ([email protected])

Jill PietriniSheppard Mullin Richter & Hampton LLP

Re: Your letter to Oskar Blues Brewery Client-Matter No. 096587-0386

Dear Ms. Pietrini:

We are in receipt of your March 13 letter. We were surprised to receive it as it came almost two months after our January 22 response. During that two-month interval, my client reasonably believed that our correspondence had allayed your client’s concerns, and continued with its plans to release its GUNS N ROSÉ beer.

We disagree with many of the contentions in your March 13 letter. First, we do not agree that the fact that a handful of other celebrities have sold wine through a website that appears to be exclusively devoted to selling celebrity-sponsored wines means that consumers would believe that a beer sold in regular channels is sponsored by a celebrity. As you point out, your client has existed since 1984. In all those years, it has to our knowledge never sold or sponsored alcohol beverages, or indeed any food or beverage products. Second, to the extent your claims are based on dilution, we see no evidence that your client has reached a level of fame to warrant the extraordinary remedies of the Trademark Dilution Revision Act of 2006. Finally, your letter makes reference to a successful opposition to another GUNS N ROSÉ trademark application, but you have not identified the number of that application or proceeding and we have been unable to identify it or review it.

We furthermore note that your client’s delay in responding to our letter, especially in light of its knowledge that Oskar Blues was planning to release the GUNS N ROSÉ beer in cans in February 2019, has caused significant prejudice to Oskar Blues. Had my client known prior to that release that your client had continued objections, it could have considered other arrangements. At this point, rebranding and repackaging its beer requires significant time, effort, and expense.

Nonetheless, Oskar Blues is willing to discuss a resolution that would avoid the need for the parties to become embroiled in costly litigation. Oskar Blues offers to take the following actions: (1) immediately


mwe.com

March 26, 2019Page 2

expressly abandon its application for GUNS N ROSÉ; (2) permanently cease all sales and marketing of GUNS N ROSÉ beer, clothing, and other products on or before March 31, 2020; (3) agree not to use any marks incorporating the terms GUNS N ROSÉ or GUNS N ROSES in the future.

Please let me know if your client is willing to resolve the matter as described above. If you would like to discuss by phone, I can be available at your convenience.

Sincerely,

Katie BukrinskyDM_US 158820100-1.096587.0386


Pursuant to Jill Pietrini’s request, please see the attached letter.


EXHIBIT I


ey May 7, 2019

Opposition No. 91247205

Guns N' Roses

v.

Canarchy Craft Brewery Collective LLC (formerly Oskar Blues Brewery, LLC)1

By the Trademark Trial and Appeal Board:

On May 1, 2019, Applicant filed an abandonment of its application Serial No.

88062803 with prejudice.

Trademark Rule 2.135 provides that if, in an inter partes proceeding, the

Applicant files an abandonment without the written consent of every adverse party

to the proceeding, judgment shall be entered against Applicant.

In view thereof, and because Opposer’s written consent to the abandonment is not

of record, judgment is hereby entered against Applicant, the opposition is sustained

and registration to Applicant is refused.

1 The caption of this proceeding has been updated to reflect Applicant’s change of name from Oskar Blues Brewery, LLC to Canarchy Craft Brewery Collective LLC. The assignment was recorded on March 25, 2019 at Reel/Frame 6600/0455.

UNITED STATES PATENT AND TRADEMARK OFFICE Trademark Trial and Appeal Board P.O. Box 1451 Alexandria, VA 22313-1451 General Contact Number: 571-272-8500 General Email: [email protected]


sheppard mullin richter & hampton llp · 2019. 5. 10. · california. gnr’s general partners...

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