shelley hopper green guide

8/14/2019 Shelley Hopper Green Guide

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"I cant understand why people

are frightened of new ideas. Imfrightened of the old ones."

-John Cage


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Agreenmee)ngoreventincorporatesenvironmental

considera)onstominimizeitsnega)veimpactonthe

environment(Conven)onIndustry.Theimportanceof

crea)nggreeneventsistomanagetheconsump)onand

resourcestoreduceenvironmentalimpact,following

governmentregula)ons(establishingpreferenceclauses,

addingvaluetotheplanner(skillsandknowledgeto

strategicallyplanandorganizegreeneventsandaddvalueto

yourcompany,theorganizer(ie:collectnametagholdersat

eventstosavemoneyandresourcesusedtoproduce,thedes)na)on(avoidnega)veimpactonthedes)na)on,the

aEendees(feelgoodaboutaEendingagreenevent,and

thesuppliers(meetsustainablegoals,(Conven)on

Industry.


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Reduce, Renew, Reuse Sustainabilityisespeciallyimportanttothehospitalityindustry,seeingthattheyproducemillionsofpoundsofwaste.Hotelscurrentlyuse

600milliongallonsofwaterandproduceover5.4millionpoundsofwaste.Toproperlymanagewasteandenergyisimportanttoourfutureinsustainableeventprac)ces.Throwingthingsawayreallyhasnoaway.Rubbishdoesntjust

disappearintothinair;thatiswhatsimportantaboutreducing,renewing,andreusing.


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Therearemanydifferentdefini)onsofsustainability;itisrela)vetotheeventindustrybecauseefficientuseofresources

determinesifaneventissustainable.Weneedtobeabletoprovideforourselveswithoutdamagingfuturegenera)ons.CSRandtheblendedvalueapproach,isimportantinan

organiza)on,andeventplannersneedtoabidethe8principlestobeefficientlysustainable.


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Sustainability Sustainabilityandsustainabledevelopmentareexamplesoftrendsthatarenotgoinganywhere,exceptspreadingworldwide.Infact,theyarejustbeginningtobloomintovastandintriguingideas,boundtospreadlikeawildfiretopeople,businesses,andins)tu)onsna)onally,aswellasallovertheglobe.Insomecases,sustainabilityisalreadyquitepresent.

Sustainabledevelopment,definedinourassignedvideo,meetstheneedsofthepresent,withoutcompromisingtheabilityoffuturegenera)onstomeettheirownneeds(GlobalWarming,2009.Itinsuresallinternalandexternaldecisionmakingtakesintoaccounttheenvironment,economics,andsocialaspects(GlobalWarming,2009.Invariousplaces,sustainabilityisalreadyistakingpeoplebystorm.Sustainableprac)cesare

theupcomingnecessityinglobalbusiness.Decisionscenteredonsustainabilityandsustainabledevelopmentissuescouldimpactanorganiza)oninternallyandexternally,andinfluencehowitsimageandreputa)onisprojectedtothepublic.


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Think Green Becauseoftheincreasingneedforgreenthinkingandsustainableawarenessandunderstanding,somebusinessesareincorpora)nggreenteamsintotheirstructures.Increa)ngagreenteam,abusinessshouldverifythelevelofsupportfromstaff;theyareoneofthemostusefultoolsforimplemen)ngpolicies.Withinthese

sustainableteams,staffmembersaresetupintogroups,centeredaroundsustainableissuesandpolicies.Thesegroupscanprovideeffec)veandefficientinternalprocessesforsustainabledevelopmentwithinanorganiza)on.Also,theyengagestaffthroughempowermentandfeelingasenseofownership,totheircompanyaswellasthemselvesandtheirenvironment.Sustainabledevelopmentisntinclusiveofallorganiza)ons;greenteamscanassistanorganiza)oninaligningdecisionmakingforplanningandmanagementstages.Sustainabilityisamuchwiderconceptthatincludescorporatesocialresponsibility(GlobalWarming,2009.


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Corporate Social Responsibility Corporatesocialresponsibilityisdefinedasavoluntarycommitmentto

behaveethicallyincorporateci)zenship,tohonorresponsibili)estowardsbusinesscapital,humancapital,andnaturalcapital,andhasatripleboEomline(GlobalWarming,2009.Sustainabledevelopmentandcorporatesocialresponsibilityaredri^ingawayfromthetradi)onalone

boEomlineconcept,andhavecreatedatripleboEomline.Itembodiesenvironmentalandhumanfocusthatisprofitabletotheorganiza)on(GlobalWarming,2009.Ournotedpresenta)onalsostatedthatcorporatesocialresponsibilityisavalueembeddedinanorganiza)onscoreculture.Itcanbetheoriginalpurposewhythebusinesswasestablished(GlobalWarming,2009.Tyingsustainability,sustainabledevelopment,andcorporateresponsibilitytogether,developingagreenteamthatembedscorporatesocialresponsibilityintoanorganiza)onscoreculture,canprovideastructureforsustainabledevelopment.Thisisimportanttonoteforgreenmee)ngandeventplannersbecauseitisahotnewissue,thatcansetyouapartfromcompe)tors.


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Green Endeavors AccordingtoToneyCarey,greenmee)ngsaregatheringsthatdo

noharmto(andcanevenbenefitthephysicalenvironmentnoworinthefuture.Theyareanaspectofsustainability.(GlobalWarming,2009.Thisisimportantconceptofsustainabilityforgreenmee)ngandeventplanners.Aneffec)veideaforcompanies

incorpora)ngthesetheoriesintotheirownbusinessprac)cesistopartnerwithlikemindedbusinesses.Forexample,thesustainablenightcluboutlinedinthefilmisanexternalbusinessespartnershipthatisavailable,thatsupportssustainablebusinessprac)ces.Byteamingupwithothersustainablebusinesses,itshowsthepublicyouareseriousaboutyourcommitmenttotheplanetandfuturegenera)ons.Italsobroadensacompanyshorizontopossibleincreasesinsustainablenetworking,enhancingpast,current,orfuturepartnerships,andpoten)alupcominggreenendeavors.


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Treat the Earth well. It was not given to you by your

parents. It was loaned to you by your children"- Kenyan Proverb

Voluntarystandardstocreateguidelinesforgreenevents

Des)na)onAccommoda)onsMee)ngandvenueselec)onTransporta)onselec)onFoodandbeverageselec)onxhibi)onproduc)onCommunica)onsandmarke)ngOnsiteofficeprocedures


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BS8901wasthefirsteventstandardintheworld,createdbytheBri)shStandardsIns)tute.Itwastheoriginalstandardputintoplacetohelporganiza)onstowardssustainabledevelopment,

whichinvolvesa3stageprocessthatincludesthefollowing:planning,implementa)on,andmeasurement.BS8901wasthefirstofitskindthatcreatedaroadmapforclients,owners,

organizers,des)na)ons,andvenuesforsustainableawarenessandimplementa)on.

*The above information was directly collected from the Wil Wang presentation put together for RECR 498


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Planning: Iden)fiesthekeyaEributestoanevent,anddirectlyinvolves

stakeholderinput.Thisallowsyoutoobserveandiden)fythingsyouwanttocontrolandimprove;whichiswhyitscrucialto

takestakeholdersinput. Implementa3on:

Makesuretheobjec)vesareclearlyunderstoodandsystema)callyrealized,especiallyduringtheimplementa)onoftheevent.

Monitoring: Checkandreview;thisallowsyoutodirectlyiden)fythingsthatcanbeimproved. Shouldbeinplacetosolicitandcapturethedatathatcanlater

beiden)fied,reviewed,andimprovedupon.

Plan, Implement, Monitor


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Clearly,itisimportanttoselectappropriatedes)na)onsforyour

events,emphasizingonthesocialaspect.Likesustainability,while

organizingasustainableevent,itisimportanttoensurethatvisitors

holidaysbenefitthelocalpeople,ratherthandotheirhomeenvironmentharm.Forexample,foraneventheldinPrague,itwas

cleverandcrea)veforthehoteltoplanagourmetsnackbox

scavengerhunttogetguestsdirectlyinvolvedwiththelocal

community.Itwasinnova)vethattheorganizercombinedasimple

lunchandturneditintoascavengerhunt,whichdirectlyinvolvedthelocal,publictransporta)on.Thisenabledthetouristtogoabouttheir

ways,whilegivingbacktothelocaleconomy,becauseofhavingtouse

andpayforlocaltransporta)on.Also,par)cipantshadtopurchase

itemsalongtheway,enhancingthelocalPragueeconomy.


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Top 10 Green Destinations

Therecipientofnumerousgreenandsustainabilityawards,Portland,Oregon,recentlyearnedthehighestscoreinaPopularScience

rankingofAmerica's50GreenestCi)es.Thecitywasalsothefirstinthena)ontoadoptaGlobalWarmingAc)onPlanandnowhalftheenergyitconsumesisrenewable.Strictzoninglaws,abikefriendlyculture,andacommitmenttogreenbuildingshavehelpedPortlandavoid

someofthesprawlandenvironmentaldegrada)onthat'safflictedotherwesternci)es(Feltner,2008.

hEp://www.smartertravel.com/traveladvice/photos/top10greendes)na)ons.html?id=2534122

Portland, Oregon


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It'seasytobegreenintheGreenMountainState,whereresidentshavelongbeencommiEedtoenvironmentalprotec)onandheritagepreserva)on.CurrentlyVermontisworkingonrevitalizingthedowntownareasofitsmanyhistoriccommuni)esthroughtheVermontDowntownProgram,andthestatesNortheastKingdomregionhaspartnered

withNa)onalGeographic'sCenterforSustainableDes)na)onstoimplementtourismprac)cesthatprotectthedes)na)on'senvironmentandculture(Feltner,2008.


Vermont


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WinneroftheWorldTravel&TourismCouncilstopdes)na)onawardin2007,AustraliasGreatBarrierReefwasrecognizedfortheeffec)vepartnershipbetweenthegovernmentandthelocaltourismindustrythatworktogetherto

protectit.TheReefisthreatenedbytoxicrunoff,globalwarming,andoverfishing(Feltner,2008.

Great Barrier Reef, Australia


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Dominica UnlikemanyotherCaribbeanislands

blightedbymassiveresorts,cruiseports,

andcasinos,rainforestcoveredDominicahasmadeanefforttoprotectitsenvironmentandbetheregionsecotourismdes)na)on.In2004,Dominicawasthe1stcountrytoearna

designa)onasaGreenGlobeDes)na)onfromtheecocer)fica)onorganiza)onGreenGlobe21.(Feltner,2008.


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Originallyaroyalforestcreatedin1079byWilliamtheConquer,NewForestNa)onalParkwasdesignatedana)onal

parkin2005,makingittheU.K.'sfirstna)onalparktobeestablishedinnearly50years.ThestatuswasgrantedtoprotectsomeofSouthernngland'slastremainingtractsofoldgrowthforest,

unenclosedpastureland,andheathlandthatishometo3,000freewanderingponiesandfivespeciesofdeer(Feltner,2008.

New Forest, England


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Aspen,CO,isoneofthegreenestskitownsaround,thankslargelytotheeffortsoftheAspenSkiingCompany,whichoperatesAspen,Snowmass,

AspenHighlands,andBuEermilkskiareas.In2007,thecompanywonthetopTourismforTomorrowConserva)onawardforitsefforts,includingbeingthefirstU.S.skiresorttopurchasewindpowerandbuildcer)fiedgreenbuildings.Italsouses100percentrenewableenergyand

createdanonprofitemployeeorganiza)ontoraisemoneytoprotectmountainecosystems(Feltner,2008.


Aspen, Colorado


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NorwegianFjords

In2006,Na)onalGeographicTravelerMagazineawarded

NorwaysWestFiordsthehighestscoreinthedes)na)on

scorecardrankingof94UNSCOWorldHeritagesites.xpertswhogradedtheareawereimpressedbytheords'unspoiled

sceneryandsmallfarmingcommuni)es.(Feltner,2008.


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Along)meforwardthinkerandactoronsocialandenvironmentalissues,SanFranciscohashadasustainabilityplaninplacefornearlyadecade.AlmosthalfofSanFrancisco'sresidentscommutebypublictransit,walking,orbiking;more

than17percentofthecityofisgreenspace;andvotersrecentlychosetoallocate$100millioninbondstofinancerenewableenergyprojects(Feltner,2008.


San Francisco, California


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Greenbox, IrelandAuniqueapproachtoconserva)on,

Ireland'snewlyestablishedGreenboxecotourismzonecomprisesapor)onof

northwesternIrelandrichwithunspoiled

wildernessareasandancientarcheological

sites.TheGreenboxworkstocer)fylocaltourismbusinessinecotourismand

promoteenvironmentallyfriendlytravel

throughtheregion(Felton,2008.


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Famousforitsbeau)ful

beachesandharborandits

outdoorlovingpopulace,

Australia'smeraldCityrecently

launchedSustainableSydney

2030.Amongthegoalsofthis

longtermini)a)veare

ofthecitycenter,a

moresustainabletransporta)onsystem,moregreenspace,and

greaterenergy

efficiency(Felton,2008.


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Startbyaskingthefoodandbeverageprovideriftheyhaveasustainablemenuorenvironmentallyprac)ces(remembertoincludeenvironmentalprac)cesinyourproposal

ChoosenottoserveindividualwaterboEles Choosefoodinseason Chooseseafoodfromsustainablefisheries ChoosefoodbasedonthehistoryoftheaEendees

preferencesandaEri)on

Choosechinaservice

5 Environmentally Responsible Practices

Reduce, reuse, recycle


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1.Choosenottoserveindividualwater

boEles IbelieveinKleanKanteensandaluminumwaterboEles

thatcanbefilledwithtapwaterokfordrinkingorpurifiedwateroutofthetap.

Thistac)calsosavedatremendousamountofmoneyforahost;US$510perperson(Spatrisano,Aand

Wilson,N.

Notonlysavesmoneybutsavestonsofplas)cfromsinginlandfills

3 Green Requests I Would Choose


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2.Choosechinaservice

IfchoosingchinaispossibleIthinkthisisoneoftheeasiestwaystoreducewaste,orevenbecomeazerowasteevent.

Usingproductsthatarethrownawayrighta^eruse,suchasplas)corpapercups,plates,plas)cware,orpapernapkinssit

inlandfillsandarentecofriendly.However,usingchinaisnot

alwaysprac)cal,sowhenthisisntpossiblebecauseof

overwhelmingcrowds,oneshouldrequestthevenueuse

biodegradableproductsasasubs)tute.


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3.Choosefoodinseason

Choosingtopurchaseandservelocalfoodnotonlyreducesgreenhouseemissionsfromlongtransporta)on,butitalso

supportslocalfarmersandthelocaleconomy.Choosinglocal

produceisagreatwaytocelebratethelocalflavorofthe

regionlocalandorganicproductsarecertainlythebestif

theyareavailable(Spatrisano,AandWilson,N.


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Reduce wastePurchaseorganicand/orlocalproductswheneverpossible

Requestminimalpackagingonallfoodproducts

Purchaseenvironmentallyresponsiblecleaningproducts.

(www.greenseal.org


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hEp://whygreenbuildings.com/images/kandalama.jpg

The Kandalama Hotel in SriLanka is world renowned as oneof the first environmentalhotels in Asia, which led to thegreening of an industry. AlexJoseph visited the KandalamaHotel twice and writes on thegreen hotel features, personalobservations and lessonslearned from his travels in thispart of Asia -World of Environmental DesignMagazine


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2 Common Green Requests:

1.Guestsbasetheiropinionontheirstayatyourhotelorvenuebytheiroverallexperience.Theyno)cehowenvironmentallyresponsibleyouareandconsiderittobeareflec)onofyourcommitmenttotheenvironmentbyimplemen)nggreenprac)ces.


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Mostenvironmentallyconsciousdecisionscanbecostsaving,forexample,thefollowingareenvironmentallyresponsibleprac)cesthatshouldbeincludedinminimummee)ngguidelines:

Linenandreuseprogram Inroomenergysavingsprogram Ameni)es Recyclingprogram Inroomandpropertyrecyclingprograms Paperlessregistra)onandcommunica)on nvironmentallyresponsiblepurchasingprac)ces


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2.Whofromthehotelshouldbeincludedfromthebeginningwhenreques)nggreen

prac)ces?

Manyaspectsofthehotelsuchasthefollowing:housekeeping,opera)onsstaff,foodandbeverage

department,andguestservices.

nvironmentallyresponsibleprac)cesarebasedontwovarie)es:facilityand

opera)ons.Bothhavetodowithhowyoureduce,reuse,andrecycle,takingalookat

yourgreenprac)cesasawhole.


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Cont INSPCTION,INSPCTION,INSPCTION!

Includeenvironmentalcommitmentasafactorinra)ngproper)es.Dontbeafraidtospeakup;askhotelswhattheirrecyclingpoliciesarebefore,during,anda^erevents.

Supportotherhotelsintheirurgetowardsgreenprac)ces.


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TakeabackofthehousetourTakeakitchentour

Observewastemanagement Observeenergyconserva)on

Askifthevenuehasproperlybeengreencer)fiedbyathirdparty

Havetheyestablishedanenvironmentalmanagementprogramandtrainingforstaff?

Takenoteoftheirrecyclingprogram Takealookattheirenergyconserva)onprac)ces

What should you do to verify the green

practices are being implemented?


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Cont Observetheirwaterconserva)onprac)ces Notetheirrestroomupkeep

Dotheyuserecycledproductsfortheirpaperproducts? Dotheyhavehanddryersorhandtowelsinsteadofpaper

towels? Dotheyhaveautoma)csinksanddispensers? Dotheyuseenvironmentallyfriendlycleaningproducts?

Findoutwhattheirenvironmentallyresponsiblepurchasingprac)cesare.

Makesureyouclarifyenvironmentalprac)cesyouwishtoimplementintheini)alcontract;makesurethecontractsupportsyourcommitmenttostayingenvironmentallyfriendlyandkeeptogreenprac)ces.


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Venues

Worldwidesustainabledevelopmenthascalledforeventplannerstolookoutforsustainablechangesinthefutureinmanydifferentaspects;onebeingvenuesandtheirsustainableprac)ces. TaketheSacramentoCommunityConven)onCenter,forexample,where100%recycledtoiletpaperisused. Vancouverwasvotedoneofthemostlivableplacesinthe

world,andhasmanysustainableameni)estooffer.

InPiEsburg,thePennsylvaniaDavidLawrenceConven)onCenterisoneofthetopgreenbuildingsinthena)on.

InPortland,Oregon,theywerethefirstcitytohaveaLDConven)onCenter,beingextremelyresourceful(reduce,renew,andreuse.


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Green AV GreenAVisusingligh)ng,audio,andvideorelatedtechnologyto

liveeventsbyapplyingsustainableprac)cestocreateuniqueandsuccessfuloutcomes.Itsminimizingtheuseofelectricity,tominimizethegenera)onofelectricalpowerbyfossilfuelfired

genera)ngsta)ons.Thiscanbereducedbyusingsustainableelectricallypoweredequipment.Inevents,stagingandligh)ngtheeventtakesupamassiveamountofpower,whichcanbeharmfultotheenvironment.Byincorpora)ngacompanypolicytodemandselec)nghighefficiencyequipment,youcansignificantlyreducetheburdeninthebudget.Acompanyhastheopportunitytochoosethemosteffec)veandefficientligh)ng,audio,andvideoequipment,sotheyshouldtakeadvantageofthis.


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Renewable Energy and its Impact on a Venue Renewableenergyisthenewformofpowerproduct

thatisconsideredtobeelectricpowergeneratedfromasourcethatisrenewable(Toolkit,2009.Thetoolkitstated,renewableenergiesarenatural

phenomenasuchaswind,sunlight,and)des(2009.Becauseoftheneedtogogreen,theuseofrenewableenergysourcesarebeingconsideredmoreandmorefrequentlytobusinesses,homes,andorganiza)onsworldwide.Theiruseisbeingdrivenbytheurgentneedtoreduceimpactontheenvironmentcausedbyelectricpowergenera)on(Toolkit,2009.


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Thetoolkitstates,Avenueschoicetopurchaserenewableenergydemonstratesmanagementsupportforreducingnega)veimpactsontheenvironment(2009.

Choosingtoswitchtorenewableenergysourcescanhaveagreaterimpactthanonemayimagine.Forexample,changinglightbulbstoenergyefficienttypeshasthepowertoeliminate2

milliontonsofCO2fromtheair(ifeveryCAhouseholdreplaced5regularlightbulbswithcompactfluorescentlightbulbs.


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Minorchangescanhaveenormousimpactsontheenvironmentandhelppresentandfuturegenera)ons.

Avenuewhousesrenewableresourcescannotonlysavetheenvironmentoneswitchata)me,butcanactuallysavemoneyandmaketheirorganiza)onmoreefficientandeffec)ve,aswellasecofriendly.

Havinganecofriendlyvenuethatusesrenewablesourcescangainrespectfromthecommunityandclientele,gainposi)vemediafeedback,andincreaserevenue.


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TOP TEN GREEN TRANSPORTATION TRENDS OF 2008

hEp://www.inhabitat.com/2008/12/30/toptengreentransporta)ontrends2008/

By:JorgeChapa

2008hasbeenanincredibleyearforgreentransporta)onastheworldsautomakersmadestridenteffortstogreentheirproduc)onlines,ci)esdecidedthatits)metogive

ourcarcentriclifestyleamuchneededrethink,andsomeincrediblenewvehiclesprovedonceandforallthatgreentransporta)oncanbesexierandperformjustaswellasanyothermethodoftransporta)on.Ratherthanpickingindividualstoriesfromthepastyear,wedecidedtoanalyzesomeoftheincredibletrendsthatmade2008alandmark

yearinthetransporta)onsector.Readonforanindepthreviewoftengreentransporta)ontrends,andwhatwebelieve2009willbringus!


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TheToyotaPriushaslongbeenhailedasthehallmarkofhybridvehicles,sowewerenotsurprisedtoseecompe)torsflocktothefledglingmarketinanaEempttodeveloptheul)matePriuskiller.Thispastyear,theMinie,theFordFusion,theAudiA1,andtheHondaInsightwereallrevealedasthelatestandgreenest,butnonecausedasmuchruckusastheChevyVolt.GeneralMotorshasbuiltanelectricplaormthattheyhopecanbedeployedthroughouttheiren)reline,firstintheVolt,andthenincheaperandcheapercars.TheVoltissuchanintegralpartofChevroletsfuturethatlastmonth,

theGeneralMotorsCOdrovetocongressonavehicleouiEedwiththeVoltspowertrain.Ironicthatthefirmthatkilledtheelectriccar,isnowhopingtocreateonetosurvive.


1) The Green Car will Save the Industry


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Whocanforgetthisyearsastronomicalgasprices(andtheirnowmonumentalfall?2008wastheyearthatclearlyshowedhowsillyitwastodrivehulkingvehiclesforpersonaltransportinourci)es.WedeclaredtheSUVdead(westandbythatasser)on,andwesawallcarmanufacturerslooktowardsthefutureandenvisionsmallervehiclesasintegraltoourwayoftravelling.NissanbroughtusthecuteNuvuandtherobotassistedPivo2,Chryslerpeekedintotheircrystalballanddevelopedtheirneighborhoodfriendly

GMPeapod,andMitsubishidebutedtheIMiev.2008provedthatthefutureofpersonaltransporta)onissmall,cuteandefficient.


2) Compact is Cool


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veryoneislookingatemissionsasthegreatestcontributortoglobalwarming,butthereissomuchmorethatwecandotoimproveourmethodsoftransporta)on.Thispast

yearMazdashowcasedtheKiyora,acarthatcleanswater,whileBMWshowedacarthatnotonlyranonhydrogenbutalsocleanedtheairasitmovedthroughthecity.Butnonewasasexci)ngtousasthesuperenvironmentallyfriendlycolise,whichwasrevealedbyLotusinJulyofthisyear.Thevehiclewasnotjustanenergyefficientvehicle,butwas

createdwiththegreenestmaterialsthatthecompanycouldfind.Itsliketheyreadourminds!


3) Its not Just about Efficiency


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very)methatwethoughtthatcarscouldntgetmoreefficientwewerepleasantlysurprised.WewerethoroughlyimpressedwiththeSolobytheHungariancompanyAntro,whichclockedinatanimpressive150

milespergallon.Nextwewereecsta)ctohearthatVolkswagens235mpgconcept,theVW1Lwouldactuallygointoproduc)on,albeitinlimitednumbers.Andofcourse,cananyonereallynotbeimpressedbythe8923milespergallonFrenchMicrojoulevehicle?Sure,wewontbeseeingtheseontheroadany)mesoon,butletsnotforgetthatwhatseemsimpossibletodaymaysoonbecommonplace.


4) Get your Mileage On


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2008sawanimpressivearrayofrecordbeingbroken.FirstcametheZephyrsolarplane,whichwasabletobeatitsownunnmanedflyingrecord.ThencametheXof1solarcar,whichwentaroundCanadatobreakthelongestdistancetravelledbyasolarvehicle,andfinally,thearthracebiodieselboatrecentlycompletedacarbonneutraltouroftheworld.Clearlyalterna)veenergyisreadyfor

prime)meinthefieldoftransporta)on.


5) Breaking the Alternative Energy Record


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2008wastheyearthatclearlyshowedthatgreenmusclecarsarenothingtosneezeat.Teslafinallystarteddistribu)ngproduc)onvehicles,HondashowedtheFCSport,ChryslercameoutswingingwiththeDodgeV,andFiskerwoweduswiththeKarma.Ifthereisonetrendworthyofbeingcalledwickedcool,thisisit.2008clearlyshowedthatsleekandincrediblyhighperformingvehiclescannotonlybegreen,butareworthyofcompe)ngagainsttheirfossilfuelcounterparts.Letsfaceit,wheneven

Ferrariisgoinggreen,whocanhonestlys)llclaimthatitsjustapassingtrend?


6) Muscle Cars go Green


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WevealwaysfeaturedbikeshereatInhabitat,but2008broughtussomeincredibleinnova)onsincyclery.FromMercedesBenzsTrailblazer,toYamahaswickedCityCbike,toStridassleekfolidingsofferings,bikesof

alltypescameoutbeEerlookingthanever.ItwasntjustbikesthoughIKArolledoutbiketrailers,andbikesharingwasannouncedforLondonandevenforthecityofWashingtonDC.Heck,weevenimploredyoutorideyourbiketovote!AndofcoursewemustadmitthatwecanthelpbutwantanUltrabrightDownLowGlowlightforourbikes.


7) We Love Bikes


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Weneverthoughtthattheskateboardwasanitemwithalargeenvironmentalimpact,buta^erlearningthattheskateboardindustryis

thelargestcontributortomapledeforesta)onwestartedtopayaEen)on.BoththeBambooSK8skateboardandtheDryLeafSkateboardpresentecofriendlyalterna)vesthatlookwaycoolerthantheirstandardcounterparts.AEen)onskaters,younowhaveachoice.


8) THE SKATEBOARD GOES GREEN


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Allofthesesleekdesignsaregreatnews,butwemustadmitthattherewasonetrendthatreally

caughtoureye:ifyoucantbuyit,doityourself.

FirstcamePhilBridgescardboardbicycle,thenKyleDansieselectricbike.Finally,wemustadmit

thatweneverexpectedtoseeaDIYhybrid

vehicle,butRobertRileysXR3turnedheadsby

clearlyshowinghowtomakeahybridcapableofachievingawhopping225mpg.


9) DO-IT-YOURSELF


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Whilemanyoftheyearstransporta)ontrendsfocusedonthepersonalvehicle,itwasci)esthatproducedthebiggestnews.ChinaandGermanybothbannedcarstheformerinordertoreducepollu)onin)mefortheolympics,whilethelaEeraimedtoreduceconges)on.Londonrecentlyannouncedanewhybriddoubledeckerbus,whilethreeci)esinCaliforniaannouncedtheirplanstobecometheelectricvehiclehubofthena)on.Andwhilewereonthesubjectofexci)ngnewinfrastructure,Californiansrecently

votedtocreatean800milehighspeedrailsystemthatwilllinkeverycityfromSanDiegotoSacramento.Nowthatisthefuture!


10) BIG THOUGHTS


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Letsfaceit,)mesaretough,andinnova)ontendstosufferundereconomicturmoil.WehopethatObamasinfrastructureplanrecognizesthatforAmericatobegreen,masstransitisthewaytogo.Wehopetoseealltypesoftrains,busesandlightrailsystemsbeingproposedthisisakeyopportunityfortheredevelopmentofana)on.A^erall,evenwhendiscarded,thesesystemscans)llfindagreatuse,suchasLondonsVillageUnderground.Letshopethischanceisnotwasted.Asforthepersonalvehicle?Well,weknowwhatthenewPriuswilllooklike.Lookforothermanufacturerstoreleasemoreplanstobecomegreener,andhopefullywellseesomecungedgeinnova)onsfromthebigthreecarmakers(theybeEer,asthiswillliterallysaveordoomthem.Heresto2009!


Predictions For 2009:


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Tradi)onalists:19221945

BabyBoomers:19461964

GenXers:19651980

GenYs:19812000


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Thefollowinginforma)onwastakenstraightoutofthegreenguide,discussinghowtoconsidergenera)onswhilemakingdecisionsongreenprac)ces:

Tradi3onalists:Beprepared.Theypreferaformalpresenta)onthatallowsthemtohaveallques)onsanswered.Theywerethefirstgenera)ontorecycle.Oncetheyseethevalue,theymostlikelywillsupporttheproject(Spatrisano,AandWilson,N,2007.

BabyBoomers:Becau)ous.Whilegengreadytore)re,thecorporateworldpulledtherugoutfromunderthemthroughdownsizing,etc.They

nowfearradicalchangethatcouldnega)velyimpacttheirliveseconomically.Leadershiproleswillen)cethem.Theylovecauses,workhard,andlovetobethestar(Spatrisano,AandWilson,N,2007.

Generational Green Communicating


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Generational Green Communicating

GenXers:Beknowledgeable.Theyfocusonresultsnotyearsofexperience.Dissolu)onedbymanysocialchangesduringtheirforma)veyears,theyaremoreindependentandlessloyal.Genera)onXbelievestheywillseeaUFObeforegengasocialsecuritycheck,accordingtoLynneC.Lancaster,coauthorofthebook,WhenGenera)onsCollide.Ifyoushowthemhowgreenprac)cescanbea

resumebuilderorhavefinancialadvantages,theywillshowaninterest(Spatrisano,AandWilson,N,2007.

GenY:Changeisexpected.Theyaskwhennotwhy.Theyhavegrownupwithchangeandseeitasprogressandnecessary.Theyhavebeentrainedtoadapttochangerela)vetotechnologyandwillshowtheleastresistancetosustainability(Spatrisano,AandWilson,N,2007.

(Spatrisano,AandWilson,N,2007).


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Printing Considerations Printonrecycledpaper Designtoconservepaper Printdoublesided Usevegetableinks(inkswithalowerVOC Includeenvironmentalinforma)ononthepaper Avoidprintedmaterialsifeventinforma)oncanbesentelectronically Use100%postconsumerwastepaper,wheneverpossible Useprocessedchlorinefreepaper Useforeststewardshipcouncilcer)fiedproducts Supportproductsmadewithrenewableenergysourcessuchaswind,geothermal,andsolar. Recyclepaperthatwasprintedbymistake/youfinderrorsin

Consider:

papercompaniesthatuseonlyrecycledwoodfiberandtreefreefiber Nonchlorinebleachingagents Productsthatcontainatleast50%postconsumerfiberorhigher,wheneverpossible


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Office Considerations 10stepsanofficecantaketogogreen:

1. Officepolicyestablishanenvironmentalofficepolicy2. ResponsiblepaperusageAvoidprin)ngPDFs,wheneverpossible3. Breakroomavoiddisposables;usewashableitems(ie:plates,glasses4. Purchasingproductspurchasefairtradeproductssuchasteasandcoffees5. Waterconserva)ondontletthewaterrunwhenbrushingyourteethor

washingdishes

6. quipmentusepowerstripsforeaseofturningoffmul)plemachinesandappliances

7. Maintenanceusenontoxiccleaningsupplies8. Wastemanagementdisposeofhazardousmaterialsproperlyandrecycle9. nergyefficiencyuseenergyefficientcompactfluorescentbulbs10. Socialdonatefood,usedfurnitureandequipmenttononprofit

organiza)ons


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The Most Important StepThemostimportantstepinthese10stepsisto

createanofficepolicy.Bycrea)ngan

structuredofficepolicy,youcanhavean

efficientandeffec)vesystem.Plus,when

implemen)nganofficepolicy,youcaninclude

steps210inyourreport;thereforecombining

all10steps!Bydoingthis,alltheotherstepsareinevitable,aslongastheyareincluded

intoyourofficepolicyreport.


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shelley hopper green guide

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