Efficient Consumer Response Australasia

Shelf Ready Packaging

A joint presentation

Why is SRP Important to Coles?

• Better availability

• Better rotation of stock & reduced product

wastage

• Improved blocking & branding on shelf

• Improved safety

• Smarter way to replenish the shelf

Strong Branding on Shelf

Why Produce Barkers & Flyers?

Call Out ‘New’

Merchandising Impact

(particularly in January) Winning at the Shelf

Can drive harder…

1. Easy to Identify

-“SHELF READY” printed on top flap

- 4 barcodes printed on adjacent or parallel sides

- Clear product identification on all 5 panels

For Stores and Suppliers

2. Easy to Open

-Tray & Shrink, tray & hood, front & side fingerholes with perforations

-No tape covering front lip

3. Easy to Shelve

Design for optimum case count – One Touch

- Confirm with buyer number of facings on shelf

- Try and achieve ideal case configuration that meets 2 cartons deep on shelf

Clear Areas of Opportunity

4. Easy to Shop

- Front lip is 20% height of the product

- Product is not hidden

- Customer can easily take and return the product

- Good appearance on front face (no barcode)

5. Easy to Dispose / Recycle

-All stores have the ability to collect cardboard and shrink film

- SFP reduces product wastage through better rotation of stock.

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