Shelby BurnsB.S. Public Relations & B.A. English

Experience

Involvement

UF Student Activities and Involvement (SAI) Marketing Assistant, Online Content ManagerMay 2016 - Present• Monitor and Maintain the SAI website and all social media efforts for the department.• Manage and develop content for social media platforms, including but not limited to: Face book, Twitter, Instagram and Snapchat.• Analyze and track all online data and analytics for the department website and social media.• Optimize all website content for mobile and desktop devices.• Create and impliment marketing and social media campaigns.• Cover events with live social media posting and photography.• Assist in creating promotional materials, both print and digital, for the department.• Lead and manage a small group of market ing interns.

Maven Construction Group Public Relations InternJanuary 2016 - May 2016• Created original social media content weekly, including graphics, photography and copy. • Scheduled posts via Hootsuite.com • Wrote and published blog posts for the company website.

Bitner/Hennessy Public Relations Public Relations Intern May 2014-August 2014• Wrote and uploaded press releases.• Contacted and pitched to the media.• Search engine optimization.• Wrote Copy.• Planned special events.• Worked with the following accounts: Oakley stores, Kennedy Space Center Visitor Center, Home and Garden Show, Medieval Times Dinner & Tourna ment and Florida Health.

EducationThe University of Florida May 2017Bachelor of Science in Public RelationsBachelor of Arts in EnglishCertificate in International Communications

Alpha PRoductions Account AssociateStudent run public relations firm. Past Account Asso-ciate for: non-profit organization Hopping 4 A Cure and the UF Department of Public Relations.

Brother of Alpha Phi OmegaNation’s largest co-ed service fraternity dedicated to the principles of leadership, friendship and service. Member of the Tau Chapter. Actively volunteered at the Alachua County Humane Society, Jungle Friends Primate Sanctuary, The Boys and Girls Club and The Salvation Army.

PRSSA MemberPreviously served on the speaker outreach committee and participated in the mentorship program.

SkillsSocial Media Management• Facebook, Twitter, Instagram, Snapchat, Google+, Canva, Hootsuite CertifiedAdobe Creative Suite• Indesign, Illustrator, Photoshop, Premiere ProWebsite Development Software• Wordpress, Wix, DNNEmail Automation Software • Constant Contact and MailChimpAP StyleMicrosoft OfficeBasic understanding of HTML and CSSVerbal and written communicationLeadership

Phone: 407-963-2723Email: ShelbyBurns916@gmail.com

Twitter: @ShelbyABurnsLinkedIn: https://www.linkedin.com/in/shelby-burns-12335b84