sheffield presentation
DESCRIPTION
Web 2.0 presentation for Doctoral StudentsTRANSCRIPT
Programme
09:00 – 09:30 Introductions, Objectives, Issues.
What is Web 2.0?
09:30 – 09:45 140 characters: Is there a point to microblogs?
09:45 – 10:15 Blogs
10:15 – 10:30 Questions
10:30 – 10:45 Comfort Break
10:45 – 11:15 Images, Video and Similar Tools
11:15 – 11:30 Digital Footprints – managing risk
11:30 – 12:00 Developing a digital identity, Questions and Close
Introductions
Will come later
What is Web 2.0
Websites Discussion Lists Journals
Blogs Microblogs ?
Reader Your Site Your Blog
Web 2.0?
Web 2.0 is a term which describes the trend in the use of World Wide Web technology and web design that aims to enhance creativity, information sharing, and, most notably, collaboration among users. These concepts have led to the development and evolution of web-based communities and hosted services, such as social-networking sites, wikis and blogs
Web 2.0. (2008, August 12). In Wikipedia, The Free Encyclopedia. Retrieved 12:19, August 12, 2008, from http://en.wikipedia.org/w/index.php?title=Web_2.0&oldid=231424089
Examples
Britannica Online > Wikipedia
mp3.com >< Napster
personal websites > blogging
domain name > search engine
publishing > participation
directories (taxonomy) > tagging ("folksonomy")
content management >< wikis
Image courtesy of: Pablo Bastidas’ http://www.flickr.com/photos/pablobastidas/
But
• High turnover of
companies
• Mergers
• Risks
What is it that you want to do?
What is it that you want to do?
• Maintain awareness• Community - build/join• Collaborating • Communicating• Crowd Sourcing• Dissemination• Discussion• Getting things done
09:30
140 Characters
Is there a point to microblogging?
• Introductions• Go to www.twitter.com and sign up for an
account
Introduce yourself
• Type “@lawrie_workshop”
• Using the remaining 124 characters (including spaces) tell me who you are and what you do
• Go to www.twitter.com/lawrie_workshop
Why Tweet?
• I have no idea why you would tweet• I Tweet because...
– Access to information – Access to answers (crowdsourcing) – Team socialisation– Quicker than an email...
• Search Twitter for....
09:45
Blogs
Instant publishing
Getting started
• Open another browser window• Go to http://wordpress.com/• Sign up for a blog• Post a simple message, for example, who you
are, where you are studying and no more than two sentences about your research
• Complete the Post Tags field using 0610sheffweb2 as one of the tags
Publish and Tweet me
• Publish • Tweet me the Url but include at the beginning
of the message #0609sheffweb2, then add• @lawrie_workshop • then cut and paste the URL of the blog post• Publish the tweet
The importance of Tags
• Tags are keywords that are associated with, for example, blog posts
• When searching it makes it easier to find relevant information
• Unique tags make it easier to group, for example, blog posting about events.
• Go to Twitter search for #0609sheffweb2
10:15
10:45
Images, Video and Similar Tools
Enhancing online materials
Multimedia
Broadcast anything• Podcasts• Images • Video• Documents (presentations)
?
Places to try
• www.flickr.com• www.youtube.com• www.slideshare.net
• Go to any of them and search for something related to your research
Most Popular
Most Viewed 100,000 views
By tag Web2.0technologyvideo
HowTo twitter
Web2.0
technologyvideo
HowTo
Web2.0
video
Web2.0Web2.0 video | twitter
Web2.0Photos | flickr
All media tagged: Web2.0
Great resource.Great resource.
A excellent lecture!
Where are the references?
Where are the references?
100 comments
50 comments
Popular media tagged: Web2.0
SHARE
BLOG
WEBSITESHARE
<embed>
</embed>
Embedding
• Open a new blog post• Select html view• Open a new browser window• Go to http://www.slideshare.net/Lawrie/• Select today’s presentation• In the ‘Embed’ box, right click and select copy
or hold CTRL & C
Posting
• Switch back to the new blog post• Click anywhere in the message area• Right click and select paste or CTRL & V• Publish the post.
11:15
Digital Footprints
Managing risk
Caveat
• The web is all about people, and people are all about communicating
Identity
• Go Google yourself
Every interaction we have on the internet leaves a digital impression. In some way, shape or form your activity is having an effect on the whole of the web.
And in many cases the impression it leaves is visible.
There good news and bad news
• This is the bad news
• Security
Reputation
A survey of HR and business managers
• 32% search the internet and check social networking websites to gather background and behaviour information on potential recruits and existing employees.
• 24% said they have been put off hiring someone by what they found
• Of the 68% who had not searched for data on would-be staff online, 44% said they would do so in the future
http://management.silicon.com/careers/0,39024671,39392454,00.htmPublished 5th February 2009
But the good news is…
Reputation Management
• A survey of HR and business managers reported that 32% search the internet and check social networking websites to gather background
Good online identities stand out!
“To have a great cyber identity you have to record events and put them on your page. So your life in the real world is a way of gathering material for your online persona.”
Wendy Fonarow, Professor of Anthropology, UCLA
Three key steps to building an online academic reputation
One: Develop a good
solid ‘home base’
Two: Join appropriate
communities, BlogLink back
Three: Actively manage & manage activity
MySpace
FlickrSkypeForums
Pageflakes
Youtube
Netvibes Podcasting
Intellectual Property
• A good online identity Will help establish your IPR• Moral rights issues
Will arise if individuals’ contributions to a Web 2.0 application are quoted out of context, are misquoted, or are not correctly attributed to the originator.
• Performers’ rights issuesArise if any performance (theatrical, musical, oral, dance or even simply a lecture) is reproduced in whole or in part in a Web 2.0 application.
• http://www.web2rights.org.uk
11:30
Developing a digital identity
Over to you?