she started it - cisco.com€¦ · via mobile device in the past 30 days ... everything we provide...
TRANSCRIPT
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Juliette Gimenex
Co-founder & CEO
Goxip
Cisco Networking Academy
She Started IT
Niki Tsuraya Yaumi
Co-founder & COO
Goers
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The journey of finding Goxip and my true self
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3
HOW
WAS
FOUND
HOW
WAS
FOUND
I
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WE LIVE IN A WORLD FULL OF PROBLEMS
Lack of education Poverty Water Security
Animal mistreatment Climate change Energy
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FASHION AND BEAUTY ARE MY PASSION
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1st PROBLEM:
GAP BETWEEN CONTENT AND ECOMMERCE IN FASHION
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2nd PROBLEM:
PEOPLE SELLING THROUGH INEFFICIENT SOCIAL PLATFORMEstimated 33% of total ecommerce GMV in Thailand already on Instagram, Facebook & LINE. Opportunity for Goxip
platform that combines both content, commerce and payments.
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WHAT IS
8
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Helping people create their own styles at their finger tips on a single fashion ecosystems by connecting trends, contents, communities and ecommerce to
Snap, Search, Style, Shop, and Share their favorites seamlessly.
9
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Personalized looks and feeds created by
Goxip users
Follow, like or comment on your
friends, influencers and fashion icons
Each product is shoppable instantly
Purchase product in one click.
SHARE TABACTIVE SOCIAL ENGAGEMENT
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Powerful image recognition engine
Search Images from Camera, Album, Instagram or our Celebrities Feeds
Upload your image and find your desired
fashion piece by cropping the item
One-click shopping
SEARCH & SHOP TAB TOP-CLASS IMAGE SEARCH ABILITY
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Find your favorite celebrity (3000+ Hollywood stars)
Select one photo from the images we
provide
Crop and find the fashion items by
Goxip’s image recognition engine
Pick and purchase from our range of closely
matched items
SEARCH STYLE TABAUTOMATED CELEBRITIES STYLE FEEDS (2 MILLION+ STYLE IMAGES)
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Find Similar button to find a range of closely matching items
Options to further filter down your list
or sort by price
Choose your prefered designers, price range,
categories etc
SNAP TABPOWERFUL FIND SIMILAR BUTTON
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Upload your photo and match your
clothes on Goxip
Create your own styling posts to share with Goxip community
Share on social media with your friends
POST TAB USER-GENERATED CONTENT
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EXPANDING INTO B2C & C2C MARKETPLACE
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DISRUPTING THE SOCIAL COMMERCE INDUSTRY
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User friendly platform to open store within minutes
Easy to use frontend for listing products, collections and promoting your store
Full integration with multiple payment
gateways to check out -Goxip Wallet
GOXIP B2C & C2C MARKETPLACE
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THE TECHNOLOGY BEHIND GOXIP
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POWERFUL IMAGE RECOGNITION ENGINE
INPUT
Distance = 0.21 Distance = 0.24
RESULT LIST
Multi-dimensionalvisual value
analysis matching
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THE JOURNEY OF FINDING MY TRUE SELF
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BEFORE EVERYTHING
Economic and Mathematics
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BANKING IS JUST NOT MY THING
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MY FIRST STARTUP EXPERIENCE
23
Imagination
Reality
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THE CALM BEFORE THE STORM
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WHEN THE STORM HITS - BANKRUPTCY
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TOP SEARCH RESULT FROM GOOGLE - DISASTER
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MASTER YOUR FEAR
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MY ADVICE TO YOU ALL
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BE PATIENT, PERSIST AND GROW
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JULIETTE GIMENEZ
CO-FOUNDER & CEO
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31© 2016 Cisco and/or its affi l iates. All rights reserved. Cisco Confidential
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32© 2016 Cisco and/or its affi l iates. All rights reserved. Cisco Confidential
THIS DOCUMENT IS CONFIDENTIAL
By : Niki Tsuraya Yaumi
February 15th, 2017
The Quest of
Achieving
our Dream
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NIKI TSURAYA YAUMIINTRODUCTION
MSc Information Systems
Management & Innovation,
Warwick Business
School, The University of
Warwick, UK
The Ambitious
BSc Information
System & Technology
Bandung Institute of
Technology (ITB)
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NIKI TSURAYA YAUMIINTRODUCTION
● Co-founder and Chief Operating
Officer (COO) GOERS
● VP Business Development and
Technology, Indonesia Technologies
● Graduate Intern at Phillips 66, UK
● CRM Analyst at Microsoft Indonesia
Product
development
Leadership &
ManagementOperation Analytics
The Machine
THIS DOCUMENT IS CONFIDENTIAL
Previously built and mentored 7 startups, worked with lots of
developers and engineers.
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WHY TECHNOLOGY?
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INTRODUCTION
–Scottie Somers
“Change is the heartbeat of growth”
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NEW HABIT?
* Indonesia 2015-2016; source: @wearesocialsg 2016
20%Made an online purchases
via mobile deviceIn the past 30 days
3,3 HoursAverage daily use of internet
via mobile*
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INTRODUCTION
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PROBLEMS THAT WE
FACE EVERYDAY
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INTRODUCTION
What to do?
Where to go?
How to get the tickets?
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38© 2016 Cisco and/or its affi l iates. All rights reserved. Cisco Confidential
– Founders, Goers
“Help people to live their life to the fullest
by making going out plans super easy.”
Mission
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THE JOURNEY
Initiation of
Idea
Launch
iOS
Launch Android
Received Seed
Funds
Launch Goers
2.0
Received Pre-
Series A Funds
Goers goes to
Bandung!
Oct 2014 May 2015 Sept 2015 May 2016September
2016
Growing the
Business
and Team
Now...
INTRODUCTION
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THE GOLDEN CIRCLE
INTRODUCTION
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WHY GOERS exists
GOERS believes that people should not
be MISSING OUT in life
HOW GOERS inspires
GOERS provides consumers with
reasons to GO OUT
WHAT GOERS gives
GOERS gives options, easy booking and
secure payment system
* Inspired by: Simon Sinek, Start with Why
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WHAT
IS
GOERS?
INTRODUCTION
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We are a daily going out app, that serves
information of cool events and activities for
Indonesian consumers.
We also provide partners with
event management platform to track and
measure the success of event performance.
Everything we provide are personalized to cater
to both consumers (B2C) and partners (B2B).
3 simple steps to experience Goers:
Discover.Book.Go!Now repeat :)
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GOERSUSERS PROFILE
INTRODUCTION
PLATFORM GENDER
AGE
• Students
• First Jobber
• Yuppies
• Millennials
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GOERS PRODUCT
OUR PRODUCT
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PUSH
NOTIFICATION
- On screen event
reminder for your
audience
SMART TRIGGER
- Highly
customized in-app
event reminder
STORY
COLLECTION
- Customized event
curation that highly
attracts the
audience
EVENT LISTING
- Put your event in
the prioritized app
section
NEARBY ME
- Let’s the
customer know a
nearby event
GOERS APP (B2C)
OUR PRODUCT
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Create event using our dashboard
and get the benefits:
•Goldmine of data: Re-target &
Re-strategize using our analytics
(audience demographic, event
views, ticket information, etc)
•Safe and simple system: Easy
and frictionless ticket purchase and
validation)
GOERS DASHBOARD (B2B)
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OUR PRODUCT
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Track events at the palm of your hand
GOERS SOLUTION APP (B2B)
OUR PRODUCT
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PERSONALIZATION
ENGINE
71%of shopper agree
personalization make it
easier to find the products
they want to buy*
* Source: Janrain Harris Interactive, etailingTHIS DOCUMENT IS CONFIDENTIAL
OUR PRODUCT
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YUKPERGI BUTTON (LET’S GO OUT)
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OUR PRODUCT
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SEND TICKETS
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OUR PRODUCT
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WHY GOERS?
CREATEEvent / content promo / RSVP
MANAGEPromo / Voucher / Ticket / Booking or RSVP Report
MANAGE
ATTENDANCEEvent / content promo / RSVP
SECURE PAYMENT
GATEWAYCC & Bank Transfer even Free Booking
ANALYTICSViewer & Buyer
SECURE
VALIDATION3 methods of Scan
PERSONALIZATION
ENGINESmart System
EMAIL BLAST
PROMOTIONMonthly
DIGITAL
PROMOTIONSocial Media & Cool Channel
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OUR PRODUCT
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WHY SHOULD YOU START A
BUSINESS?
WHY STARTUP
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Financially Unstable
Long Work-Hours
Your Work is your Life
Social Pressure
High Chance of Failure
Immense of Freedom
Extensive Responsibility
Exponential Learning Curve
Deeply Learn about Yourself
Live Your Passion
TRADE-OFFS BENEFITS
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WHY SHOULD YOU START A
BUSINESS?
WHY STARTUP
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“Economically, you can think of
a startup as a way to compress
your whole working life into a
few years.”
“If you want to make a million
dollars, you have to endure a
million dollars’ worth of pain”
– Paul Graham
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WHAT’S STOPPING US?
CHALLENGES
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● Running out of cash
● Best way to acquire customer (chicken-
and-egg problem)
● Product-market fit
● Similar services on the market
● Getting the right talent
● Getting the right business model
● Getting ready to scale
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WHAT’S KEEPING US ALIVE?
SOLUTION
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● Having a great partners
(founding team)
● Having a great team
● Having a great mentors
● Having a great investors
● Build, Measure, Learn
● Focus on the core mission
● Be resourceful
● Set the culture
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WHAT WOULD I DO IF I WERE
YOU?
HOW
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Look for Opportunities:
Student Exchange, Travel,
Volunteers, etc
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WHAT WOULD I DO IF I WERE
YOU?
HOW
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Get a Work Experience:
Internship, Freelancing, Part-time
Work, etc
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WHAT WOULD I DO IF I WERE
YOU?
HOW
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Read Books, Listen to Podcasts
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WHAT WOULD I DO IF I WERE
YOU?
HOW
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Look for Mentors
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– Me
It’s always a work in progress.
Have I Achieve My
Dream?
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“The only way to do great work is to love what you do. If you haven’t found it yet, keep
looking. Don’t settle. As with all matters of the heart, you’ll know when you find it.”
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#YUKPERGI
For more information, please contact me at:
Thank you
“The secret of getting ahead is getting started”
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THE FOUNDERS
INTRODUCTION
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Sammy (CEO)
The Mastermind
Educated in business & organization,
experience in corporate dealings.
Business Development MNC Media Holding
Master of International Business, Monash
University. Melbourne Australia
Bachelor of Business Administration, Swiss
German University, BSD Serpong, Indonesia
Niki (COO)
The Machine
Previously built and mentored 7 startups, worked
with lots of developers and engineers.
VP Business Development and Technology,
Indonesia Technologies
MSc Information Systems Management &
Innovation, Warwick Business School, UK
BSc Information System & Technology ITB
Ansel (CTO)
The Technocrat
3 years of experience in building IT solution
(web and mobile). With brains like this, who
needs brawn? For him, excellence is just a
keystroke away.
MSc Design & Digital Media, The University of
Edinburgh
MSc Computer Science ITB
BSc Computer Science ITB
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GETTING THE RIGHT PRODUCT
HOW
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Sprint in 5 Days to Test New Ideas