@shazzammedia...google’s search engine optimization starter guide presenter georgina lewis /...

@Shazzammedia

•Georgina Lewis

• Shazzam Media

•Email: [email protected]

•Website: http://Shazzam-media.com

mailto:[email protected]

http://shazzam-media.com/

Keyword Study The Building Blocks of a Keyword Study

for SEO & Social Media

Presenter Georgina Lewis / Shazzam Media


What is a keyword or keyword phrase and how does it Influence your SEO & Social Media?



Google’s Search Engine Optimization Starter Guide



Keywords tell google the Purpose of the content on a website page. They are the building blocks to your digital branding!



Keywords will attract many visitors Organicallyand entice webmasters to link to your site.



Building Keyword List

Where do you start?



Google Search Console says

“ Think about the words users would type to find your pages and include those words on your site.”



Google Search Console -Think about the words users would type to find your pages and include those words on your site.



HACK./hæk/ noun - a person, as an artist or writer, who exploits, for money, his or her creative ability or training in the production of dull, unimaginative, and trite work; one who produces mediocre work in the hope of gaining commercial success.



Correct Keyword lists are Comprehensive. They are the direct result of research; beginning with competitors and industry studies.



Valuable Keyword Studies

Discover the best business practices

for building keyword studies in your client’s industry.



Keyword Checklist

Make a list of key phrases that you

‘think’ your prospects will enter

Make a list of competitor websites

Research and find industry leaders

Chart the results in excel



@Shazzammedia

•Georgina Lewis

• Shazzam Media

•Email: [email protected]

•Website: http://Shazzam-media.com


mailto:[email protected]



@shazzammedia...google’s search engine optimization starter guide presenter georgina lewis /...

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