S H A W ' S G I V I N G T A G P R O G R A M

G I V I N G T A G M A R K E T I N G T O

O L K I TC h e c k l i s t , T e m p l a t e s & T i p s

W e ' r e H e r e t o H e l p ! - s h a w s @ b a g s 4 m y c a u s e . c o m - 6 0 3 . 3 8 0 . 9 3 3 6

W E L C O M E !

We’ve created this Marketing Toolkit to provide you with information and materials that can support and improve your outreach to friends, supporters and constituents.

The information and suggested content is easy to use. Simply copy and paste any materials that you like into your email program, social media accounts, and more! Quickly and efficiently spread the word to help drive awareness and donations to your organization throughout the program.

As you review the following pages and get familiar with our 4-step process (Educate, Communicate, Motivate and Celebrate), please remember these three suggestions:

You can easily copy and paste (right click, then select copy/paste) any of the provided materials for your organization. Customize the language to fit your needs, or feel free to create your own message!

Utilize the Image Bank – We’ve created a variety ofimages for you to use as frequently as needed to support this program and increase your donations.

If you need any other information on the program, or assistance in navigating this toolkit, please do not hesitate to reach out to us by calling (603) 380-9336 or emailing shaws@bags4mycause.com.

The amount of donations and community connections you can create are endless and easy.

We look forward to seeing you succeed!

Let's Get Started...P A G E 0 1

CONTENT CHECKLIST

Step 1: EducateStart by educating yourself, your staff and your volunteers about the program and this opportunity.Page 03 - 04

Step 2: CommunicateSpread the word! Use our email templates and press release drafts to share the news in your community.Page 05

Step 3: MotivateIt's GO TIME. Send your supporters to the store to purchase the bag and use the Giving Tag to raise funds for your organization!Page 06Step 4: Celebrate!Checks are sent out whenever you reach $5 in the Giving Tag Program, so this is a great way to raise funds all year long.Page 07

P R O G R A M O V E R V I E W shaws.bags4mycause.com

Welcome to the Shaw's Giving Tag Marketing Toolkit! The information and assets provided in this toolkit can be used to support your efforts in raising donations and awareness all year long for your organization in the Shaw's Giving Tag Program.

To bring you success in the Shaw's Giving Tag Program, we have laid out a four step process:Educate, Communicate, Motivate and, finally, Celebrate!

GIVING TAG 101

The Bag The Tag

Each month, leadership at every Shaw's location chooses a non-profit to benefit from the GIVE BACK WHERE ITCOUNTS Bag. Any donation that is not otherwise directed by the Giving Tag will be sent to this "default" non-profit. You have not been chosen as the default non-profit at this time, but if you are you will be notified 30 days in advance.

When a shopper purchases a $2.50 GIVE

BACK WHERE IT COUNTS

Bag at any Shaw's store,the shopper can now select your

organization as the recipient of a $1

donation by following the instructions on the Giving Tag attached to

the bag. This opportunity is available 365 days a year. All you need to do is use

this toolkit to spread the word!

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shaws.bags4mycause.com

E D U C A T EK N O W Y O U R O P P O R T U N I T Y

A B O U T T H E P R O G R A MThe Giving Tag is a year long fundraising opportunity to drive donations.

With the Giving Tag, shoppers can support the community they call home by directing their $1 donation generated from the purchase of the $2.50 GIVE BACK WHERE IT COUNTS Bag to the non- profit of their choice.

Shoppers can simply follow the instructions on the back of the Giving Tag to select the non-profit they would like to support!

H O W I T W O R K SUpon purchasing the GIVE BACK WHERE IT COUNTS Bag with the Giving Tag at any Shaw's, shoppers are directed to:

1. Visit ShawsMyGiveBack.com within 7 days of their purchase.

2. Remove the scratch-off layer on the Giving Tag to reveal the unique identifier.

3. Submit their identifier and select the non-profit they would like to receive a $1 donation - now including you!

If the donation is not directed within 7 days of purchase, the donation will be sent to the GIVE BACK WHERE IT COUNTS Bag Programbeneficiary - the monthly featured non-profit selected by store leadership at the store where you purchased the bag.

T H EG I V I NG T A G

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Check out our Image Bank for social media graphics, images of the bag with the tag, and more!

E D U C A T EK N O W Y O U R O P P O R T U N I T Y

S A M P L ES T A F F E M A I L

Dear (Staff/Board/Volunteers),

We are so excited to share that (name of organization) is now participating in the Shaw's Giving Tag Program, which is designed to make it easy for customers of Shaw's stores to contribute to their local community while supporting the environment.

This ongoing opportunity can be taken advantage of at any Shaw's store. All you have to do is purchase a $2.50 reusable GIVE BACK WHERE IT COUNTS Bag, follow the instructions on the attached Giving Tag and we will receive a $1 donation!

This is a great way to support the environment and fundraise for our cause. If everyone on our email list purchased just ONE bag and directed the $1 donation to us, we would receive a donation of $(how many people on your list).

Let’s get started! We can begin by sharing the news of this opportunity with our friends and family. Call, send emails and post on social media. The more people who learn about the program, purchase the GIVE BACK WHERE IT COUNTS Bag and use the attached Giving Tag to direct the donation to (name of organization), the more money we will raise.

To learn more about this program, please visit shaws.bags4mycause.com.

Best,(Signature)

T I P # 1Start by making sure your

staff is fully informed on the opportunity to

maximize your fundraising efforts later

on.

shaws.bags4mycause.com

P R O G R A MF A Q s

What is the Giving Tag? It is a tool to help raise donations all

year long. You can raise donations at any Shaw's location through the Giving Tag.

Donation checks are mailed quarterly, so it is a great opportunity to raise funds

throughout the year!

What is the difference between the GIVE BACK WHERE IT COUNTS Bag Program and the Giving Tag Program?

The Giving Tag Program is an ongoing opportunity for non- profits to raise funds at any time throughout the

year. Supporters can go to any Shaw's, buy the GIVE BACK WHERE IT COUNTS Bag and follow the

instructions on the Giving Tag to direct a $1 donation to an organization of their choice. The GIVE BACK

WHERE IT COUNTS Bag Program is an opportunity for non-profits who are selected on a monthly basis at

every Shaw's location. The selected non-profit in the GIVE BACK WHERE IT COUNTS Bag Program is the

"default beneficiary" who will receive any donations that are not otherwise

directed by the Giving Tag.

What is the cost of GIVE BACK WHERE IT COUNTS Bag

with the Giving Tag?

The cost of the GIVE BACK WHERE IT COUNTS Bag with the

Giving Tag is $2.50.

Where do I find the Giving Tag?

The Giving Tag is affixed to the reusable GIVE BACK WHERE IT COUNTS Bag. GIVE BACK WHERE IT COUNTS Bags can be

found on the designated reusable bag rack and at various

registers.

How did Shaw's hear about my organization? The Shaw's Giving Tag Program

team conducted a research process to identify, qualify and screen non-profits for this program. Your organization stood out to us as an incredible

non-profit in your local community.P A G E 0 4

C O M M U N I C A T ES P R E A D T H E W O R D

shaws.bags4mycause.com

S O C I A L M E D I A P O S T S

We’re excited to share that all Shaw's stores are now offering the Giving Tag Program! Every

time a shopper buys the $2.50 reusable GIVE BACK WHERE IT COUNTS Bag at any Shaw's

store, they can direct a $1 donation to (organization) by using the attached Giving

Tag. Visit your local Shaw's and pick one uptoday!

We’re participating in the Shaw's Giving Tag Program! Purchase a $2.50 reusable GIVE BACK WHERE IT COUNTS Bag atany Shaw's store and use the attached Giving Tag to direct a $1 donation to (organization).

Looking for an easy way to go green? Pick up a few $2.50 reusable GIVE BACK

WHERE IT CONTS Bags at any Shaw's store. Each bag helps reduce paper and

plastic bag use, and you can use the attached Giving Tag to direct a $1 donation

to (organization). It’s a win-win!

S A M P L E P R E S SR E L E A

S EFOR IMMEDIATE RELEASE

(Name)

(Name of your organization)

(Phone)

(Email)

(Name of your organization) Participating in Shaw's

Giving Tag Program

(City, State) – (Name of your organization), a non-profit committed to (description of

organization), has begun generating donations through the Shaw's Giving Tag

Program.

The Shaw's Giving Tag Program, which launched in April 2019, is a reusable bag program that facilitates

community support with the goal to make a difference in the communities where shoppers live and work.

When a shopper purchases the $2.50 reusable GIVE BACK WHERE IT COUNTS Bag at any Shaw's store, they

have the opportunity to direct a $1 donation to a local non-profit by using the attached Giving Tag. (Name of

organization) has already begun generating donations through the use of the

Giving Tag.

“(1-2 sentence quote reflecting excitement about participating in the program),” said (name

of your organization) Executive Director, (name).

T I P # 2Use an image from our Image Bank to reach more people and boost engagement on social media!

“(Short quote on how this donation will help you fulfill your

mission).”.

(Name of organization) is a non-profit based in (city, state). Founded in (year), (name of

organization) has (describe efforts in the community since founding of company).

Learn more about (name of your organization) by visiting (website).

For more information on the Shaw's Giving Tag Program,visit shaws.bags4mycause.com.

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T I P# 3The Giving Tag opportunity is ongoing! Customize your communication planto maximize donations.

QuarterlyPublish a press release to engage the media

M O T I V A T EB A G S S O L D = D O N A T I O N $ R A I S E D

shaws.bags4mycause.com

C O M M U N I T Y O U T R E A C H P L A N

Repeat and be Rewarded

WeeklyPost to social media

to encourage your followers to buy a bag

Monthly Send an email blast to your community to

spread the word

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C E L E B R A T E !T H A N K Y O U & L E T ' S K E E P G O I N G

shaws.bags4mycause.com

T H A N K Y O U R S U P P O R T E R S

Subject: Thank you! Shaw's Giving Tag Program

Hello,

Thank you to everyone that has visited a Shaw's store, purchased a GIVE BACK WHERE IT COUNTS Bag and used the attached Giving Tag to direct the $1 donation to (name of your organization)! We’ve raised a total of$(donation amount) so far.

Whether you’ve bought a bag or helped spread the word, we couldn’t have done this without you. The money generated through this program will help us to (share what you will do with the funds raised).

If you haven’t had a chance to pick up a bag yet, don’t worry! The Shaw's Giving Tag Program runs all year long. All you have to do is purchase the GIVE BACK WHERE IT COUNTS Bag at any Shaw's and follow the instructions on the attached Giving Tag to direct the $1 donation to our organization.

To learn more about this program, please visit shaws.bags4mycause.com. Thank you for your continued support!

Best,

(Signature)

T I P # 4Donation checks are sent whenever you reach $5, so you can raise donations any time at ANY Shaw's.

R E C E I V EY O

U R D O N A T I O N

C H E C K

Non-profits participating in the Giving Tag Program who earn$5 or more at any point will be sent their donation

checks approximately 10-12 weeks after the close of the month in which the funds reaching or surpassing $5

were raised. Giving Tag Program beneficiaries who earn

less than $5 throughout the year will be sent a donation check with any remaining balance

in our account at the end of the year.

R E P E A TA L L

Y E A R L O N G

You can raise funds all year long by using the Giving Tag attached to the $2.50

GIVE BACK WHERE IT COUNTS Bag!

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WE'RE HERE TO HELP!

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S H A W S @ B A G S 4 M Y C A U S E . C O M

S h a w s . B a g s 4 M y C a u s e . c o m