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Shaw Academy Lifetime MembershipWinner will be announced at the end of the lesson
with ADOBE APPLICATIONSGRAPHIC DESIGNFOUNDATION IN
CAN YOU ALL HEAR ME?
• Graphic Design for Web
LESSON 8
ELEMENTS
LINE SHAPE (FORM) COLOUR TEXTURE MASS (SIZE) SPACE
PRINCIPLES
ALIGNMENT BALANCE CONTRAST PROXIMITY REPETITION
Shaw Academy Lifetime MembershipWinner will be announced at the end of the lesson
…“The task of designing web pages to be displayed over the World Wide Web. Web design encompasses a number of important elements including colour, layout, and overall graphical appearance.”
WHAT IS WEB DESIGN?
…“Usability is the ease of use and learnability of a human-made object. The object of use can be a software application, website, book, tool, machine, process, or anything a human interacts with.”
WHAT IS USABILITY?
…
Web usability is the ease of use of a website. Some broad goals of usability are the presentation of information and choices in a clear and concise way, a lack of ambiguity and the placement of important items in appropriate areas.
WHAT IS THE USABILITY OF A WEBSITE?
WHY USABILITYIS IMPORTANT
…
User Experience (UX) involves a person's behaviours, attitudes, and emotions about using a particular product, system or service. User experience includes the practical, experiential, affective, meaningful and valuable aspects of human–computer interaction and product ownership.
WHAT IS USER EXPERIENCE?
PURPOSE
Cater to the needs of the user
COMMUNICATION
• Easy to Read & Digest
• Organise Information
• Use Headlines & Sub-Headlines
• Bullet Points
• Cut out Waffle!
We like to Read fromLeft to Right
AND FROM
TOP TO
BOTTOM “F” LAYOUT
COLOUR | For Web Design
COLOUR | For Web Design
COLOUR | For Web Design
monochromatic
COLOUR | For Web Design
complementary
COLOUR | For Web Design
split complementary
COLOUR | For Web Design
analogous
COLOUR | For Web Design
triads
COLOUR | for Web Design
TEXTURE | For Web Design
REPETITION | For Web Design
SPACE | For Web Design
TYPOGRAPHY | Things to remember
• Font Choices
• Spacing
• Line Length
• Colour
• Paragraphing
• Don’t use Comic Sans, ever, NO REALLY!
Web-Safe Fonts v Web Fonts
TYPOGRAPHY | For Web Design
Web-Safe Fonts
Cross-PlatformThey need to be already installed on a visitors device
TYPOGRAPHY | For Web Design
Web-Safe FontsExamples
TYPOGRAPHY | For Web Design
Web Fonts
Hosted FontsYou do not need to install any fonts
DISCLAIMER: Check Google Fonts!*
TYPOGRAPHY | For Web Design
Font Pairing
IMAGES
• Pictures speak a Thousand Words
• Help with Branding
• Connect with your audience
• Try and get Professional Images or purchase Stock Images
• Use Infographics, Video & Graphics to communicate message
VISUAL HIERARCHY
Visual hierarchy is the order or sequence in which our eye moves and perceives the things it sees.
VISUAL HIERARCHY | SIZE
VISUAL HIERARCHY | CONTENT
DESIGNINGFOR WEB
What Web Design Is
Importance of Usability
Effective Communication
“F” Layout
Colour Systems for Web
Elements & Principles
Typography for Web
Images
Hierarchy
Advanced Graphic Design
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