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Shatin Market – G/F

Counting people entering/leavingentrance

Counting people entering/leavingentrance

People Counter on G/F = 18 units

Shatin Market – 1/F

Counting people from/to R/F

Counting people to G/F

Counting people from G/F

Counting people leaving/entering 1/F

People Counter on 1/F = 13 units

Shatin Market – R/F

People CountingCentral System

1

Real Time Traffic Report

The Footfallcam solutions allow users to monitor the total number of visitors within the

venue in real time and receive an alert when the venue is overcrowded. With real time

visitor count that achieves 95% accuracy level, users will be able to identify visitors in each

defined zone to understand traffic count, and take the best measures to maximize the

business opportunities, give the best customer experiences for the end- users.

2

FootfallCam Shopper Traffic Management System

People counters are a critical tool to the success of shopping malls. FootfallCam have

experience in providing people counter to shopping malls of various sizes. By leveraging the

data offered by FootfallCam Analytic Manager, shopping mall operators can use traffic data

to benchmark their performance, determine the effectiveness of marketing campaigns, and

substantiate the value of retail spaces.

Usage: Shopper profiling module

Accuracy: 95% and above

Reports: Monthly, Weekly and Daily

Brochure:

https://www.footfallcam.com/Content/data/documents/Download-Page/Info-Pack/Shoppin

g-Malls-Brochure.pdf

3

Visitor Trend Analysis

People counters are placed at the mall entrances for door counting, shopping mall

management will be able to understand the visitor count to gain insights in how well the mall

is performing and understand the visitor trend over different days of the week and month.

4

Shopper Journey Profiling

Using path counting to visualise the traffic flow of visitors to determine which pathways are

often used to plan placements of advertisement displays and digital signages while traffic

heatmap provides in-depth view into how engaged shoppers are to determine the

effectiveness of those displays and signages.

EXPERIENCE CENTRE - AMWAY GANGSEO APMonthly Report xx / xx / xxxx - xx / xx / xxxx

Visitor Count

19,3573.63%

Turn In Rate

72%1.63%

Returning Rate

24.5%2.5%

Visit Duration

45 mins2.11%

AREA TARGETED

20

40

60

80

100

Visi

tor R

ate

(%)

AreaConsultation

RoomCustomerService

InformationSquare

Lounge MarketRetail

MeetingRoom

POS

New Customer Returning Customer

4,000

8,000

12,000

16,000

20,000

Visi

tor C

ount

AreaConsultationRoom

CustomerService

InformationSquare

Lounge MarketRetail

MeetingRoom

POS

Visit Duration

Area Visitor Rate (%) Visit Duration (mins)

Consultation Room 11,633

Customer Service 4,355

Visitor Count Returning Rate (%)

3.9%

2.2%

60.1

22.5

Information Square 4,8191.9%24.9

Lounge 15,4853.3%80

Market Retail 17,8661.2%92.3

Meeting Room 11,2652.9%58.2

POS 14,6332.9%75.6

20

12

5

45

52

47

8

Customer ServiceVisitor Rate: 22.5%Returning Rate: 3.5%

10.1

3.5

6.8

20.1

42.2

31.5

33.1

2.3%

3.1%

2.1%

3.1%

1.9%

2.97%

2.11%

1.9%

0.2%

0.9%

1.3%

2.6%

3.21%

1.75%

1.35%

2.2%

0.3%

2.4%

3.65%

3.22%

0.5%

10

20

30

40

50

Visi

t Dur

atio

n (m

ins)

Visitor Count

AMWAY LEAGUE CENTRE - BALANCED SCORECARD

Consultation Room Visitor Rate (%)

E15 - Artistry Consultation 6,991

E16 - Nutrilite Consultation 2,617


3.9%

2.2%

60.1

22.5

32.5

35.8

10.1

3.5

2.3%

3.1%

1.9%

0.2%

Consultation Room - 2 LocationsVisit Duration (%)

15 - 30 mins< 15 mins > 30 mins

22.3

5.6

45.2

58.6

Customer Service Visitor Rate (%)

G21 - Customer Service 4,355


2.2%22.5 56.83.53.1% 0.2%

Customer Service - 1 LocationVisit Duration (%)

15 - 30 mins< 15 mins > 30 mins

20.5122.69

Information Square Visitor Rate (%)

H22 - Information Square 4,819


1.9%24.9 22.56.82.1% 0.9%

Information Square - 1 LocationVisit Duration (%)

10 - 15 mins< 10 mins > 15 mins

11.665.9

Lounge Visitor Rate (%)

B11 - Library Hall 9,306

B12 - Cafeteria 3,484


3.9%

2.9%

60.1

22.5

32.5

35.8

6.8

20.1

2.3%

2.11%

0.9%

1.3%

Lounge - 2 LocationsVisit Duration (%)

15 - 30 mins< 15 mins > 30 mins

22.3

5.6

45.2

58.6

Market Retail Visitor Rate (%)

D14 - Market Retail 17,866


1.2%92.3 32.542.21.9% 2.6%

Market Retail - 1 LocationVisit Duration (%)

30 - 60 mins< 30 mins > 60 mins

21.945.6

Meeting Room Visitor Rate (%)

A1 - Library Room 1 2,588



3.9%23 32.510.1

3.25

2.3% 1.9%

Meeting Room - 10 LocationsVisit Duration (%)

30 - 60 mins< 30 mins > 60 mins

22.345.2

POS Visitor Rate (%)

C13 - Payment Counter 1 2,194



15

20.2

32.5

35

POS - 8 LocationsQueue Time (%)

5 - 10 mins< 5 mins > 10 mins

22.3

9.4

45.2

55.6



11.5

4.8

A5 - Auditorium Education 2,881

A6 - Vision Center 1 4,355

6.4

7.55

A7 - Vision Center 2 1,772

A8 - Conference Room 1 2,291

8.65

1.23

A9 - Conference Room 2 2,262

A10 - Amway Queen 2,5322.2%

20.1

22.5 35.8

5.4

2.1 5.658.6



30.8

25.6

19.5

35.8

18.2

5.6

62.3

58.6



35.3

15.75

32.6

22.9

26.4

24.8

41

52.3



20.36

15.75

52.3

24.5

12.1

9

35.6

66.5

4.23%

2.03%

3.15%

1.69%

2.33%

2.51%

1.67%

3.01%

2.3%

3.1%

2.1%

3.1%

1.9%

2.97%

2.11%

1.9%

10.1

3.5

6.8

20.1

42.2

31.5

33.1

1.9%

0.2%

0.9%

1.3%

2.6%

3.21%

1.75%

31.5 2.6%

0.2%

0.9%

1.3%

2.6%

3.21%

1.75%

2.6%

0.2%

3.21%

4.23%

2.03%

3.15%

1.69%

2.33%

2.51%

1.67%

3.01%

15

20.2

30.8

25.6

35.3

15.75

20.36

32.5

35

22.3

9.4

45.2

55.6

19.5

35.8

18.2

5.6

62.3

58.6

32.6

22.9

26.4

24.8

41

52.3

52.3

24.5

12.1

9

35.6

66.5

3.1%

2.1%

3.1%

1.9%

2.97%

2.11%

1.9%

1.3%

0.9%

HEATMAP ANALYSIS

WEEKLY TREND ANALYSIS

Marker Name Campaign Duration Sales Conversion (%)

New Year Sales 01/01/2018 - 07/01/2018 17,569

Dream High Program 01/02/2018 - 08/02/2018 14.633

Visitor Count Sales

$ 687,580

$ 320,800

3.9%

8.2%

58.2 %

50.1 %

2.9%

10.2%

New Skincare Product Launching 09/04/2018 - 15/04/2018 21,569 $ 532,665 1.9% 58.2 % 2.9%

Children’s Day Event 01/05/2018 - 06/05/2018 18,699 $ 962,546 6.3% 63.8 % 4.5%

Liberation Day 13/08/2018 - 19/08/2018 15,668 $ 450,690 5.2% 62.3 % 7.6%

Chuseok 10/09/2018 - 17/09/2018 17.560 $ 630,540 6.9% 61.3 % 10.9%

National Day Promotion Event 01/10/2018 - 07/10/2018 15,456 $ 346,870 3.9% 51.9 % 1.9%

Visitor Count

5,000

10,000

15,000

20,000

25,000

No.

of V

isito

r

Week

Sale

s C

onv.

(%)

20

40

60

80

100

No.of Visitor Sales Conv. Week 15New Skincare Product Launching

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52

Visit Duration < 30 mins 30 - 60 mins > 60 mins

15

30

45

60

75

Visi

t Dur

atio

n

Week

Week 15New Skincare Product Launching

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52

shatin market g/finno.emsd.gov.hk › filemanager › itsolutions › common › upload › 6 ›...

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