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  • Sharper Insight. Smarter Investing.

  • Who We Are

    Source: Google Analytics, Jan 2018.

    Investopedia is a trusted, unbiased, global financial education resource.

    Backed by a team of data scientists and financial experts, Investopedia is the destination for the most timely, relevant and actionable financial content to help financial advisors and affluent investors at every level make smarter financial decisions.

    30MM Global monthlyuniques 90MM Global monthly pageviews

    Investing

    Markets

    Forex

    Financial Advisors

    Retirement

    Personal Finance

    ETFs & Mutual Funds

    Managing Wealth

    Active Trading

    And What Makes Us Different

    2

  • 3

    Investopedias Unique Take on Financial ContentThe Worlds Largest Financial Education Website

    Investopedia is uniquely positioned

    to make investors smarter about

    financial themes, ideas, and insights

    and to connect them with the

    expertise of financial advisors.

    By leaning into news and timely

    content in addition to the tutorials,

    charts & analysis and other tools

    that have built the Investopedia

    brand over the years, our platform is

    the go-to destination for

    interactive financial education at

    any level.

    Financial Topic

    Terms

    Video

    Tools

    Tutorials & Research

    Charts & Data

    Opinion

    News

    Advisor Insights

  • Education Leads to Action4

    Reaching Users at Every Point Along the Customer Journey & Guiding Them to Action

    Client Goals: Marketing Solution:Path to Conversion

    AwarenessInterest

    - Display (CPM)- Sponsorships (CPM)

    ConsiderationIntent

    - Native & Custom Content (CPV)

    - Video (CPM)

    Conversions - Webinars (CPL)- Performance Suite (CPC, CPA)

  • Actions Taken After Visiting Investopedia

    Source: Investopedia Visitor Survey, Spring 2016.

    5

    62% OF USERShave taken action after visiting

    Investopedia

    Shared Investopedia information with someone else

    Visited the website of a financial services company

    Bought or sold an investment26%

    27%

    41%

    Investopedia users are highly engaged and poised to take action, coming to the site to gain

    the knowledge they need to make informed investing decisions.

    Which of the below have you ever done shortly after visiting Investopedia?

  • Source: Google Analytics, 2015; Investopedia Visitor Survey, Spring 2016.

    6

    From Definitions to Industry DefiningAlthough Investopedia started as a source for financial terms, we are generating more articles featuring timely content and financial

    insights than ever before, with an emphasis on covering relevant topics for users at every level.

    8%

    49%38%

    45% 46% 49%59%

    50%

    84%94% 90%

    84%94% 98% 98%

    '03 '04 '05 '06 '07 '08 '09 '10 '11 '12 '13 '14 '15 '16 '17

    % of PRODUCTION

    Content Terms

    Investopedia users find articles to be

    the most helpful type of content when

    researching investment decisions:

    78%of All Users

    83%of Financial Advisors

  • Source: Google Analytics, 2016.

    More Content Pieces

    +41%Mobile Traffic

    +50%Social Traffic+190%

    Time on Site of New Visitors

    +8%

    +42%A35-44 Audience

    Email Traffic

    +94%

    A Winning Content Strategy Driving YoY Growth Across Investopedia

    7

  • Source: Google Analytics, 2017.

    Top Investopedia Traffic by Country

    UK1.6MM

    Singapore359K

    Philippines542K

    Australia662K

    India2.6MM

    HongKong250K

    Germany319K

    SouthAfrica391K

    USA13.6MM

    Canada 1.3MM

    Monthly Unique Visitors

    6

  • Source: Investopedia Visitor Survey, 2016; Google Analytics, March 2017.

    9

    Investopedias Audience

    Average AgeMale : Female Average Household Net Worth

    Average Income C-SuiteFinancial Professionals

    Social Followers Newsletter Subscribers

    Desktop : Mobile : Tablet Audience Breakout

    46$914k

    $115K 15%35%

    800K 4.5MM60% : 36% : 4%

    65% : 35%

  • 10

    Reaching Sophisticated Investors

    ACTIVE INVESTORS:

    358 Index Brokerage Value $500M - $1MM

    589 Index 50+ Online Brokerage Transactions Per Month

    196 Index Check Stock Quotes Online Multiple Times a Day

    Active, Affluent & Diversified

    31%ETFs

    64%Mutual Funds

    38%Bonds

    77%401k

    61%IRA

    72%Stocks

    AFFLUENT INVESTORS:

    132 Index Portfolio Value $1MM+

    158 Index Portfolio Value $5MM+

    329 Index Portfolio Value $10MM+

    DIVERSIFIED INVESTORS:

    % of Investopedia users who own:

    Source: comScore, Q4 2016, Q1 2017; Investopedia Visitor Survey, Spring 2016; Ipsos Affluent Survey, Spring 2017.

  • Reaching Financial Professionals11

    504 Index

    Financial Advisor

    396 Index

    Financial Planner/Asset Manager

    222 Index

    Certified Financial Planner

    300 Index

    Financial Occupation

    Source: comScore, 2017. Ipsos Affluent Survey, Spring 2017.

    320 Index

    Registered Investment Advisor (RIA)

  • Investing in the Right Content

    12

    Investopedias Core Content Channels

    20KPieces of Content

    ACTIVE TRADING

    5KPieces of Content

    RETIREMENT

    18KPieces of Content

    MARKETS

    4KPieces of Content

    MANAGING WEALTH

    6KPieces of Content

    FOREX

    31KPieces of Content

    PERSONAL FINANCE

    13KPieces of Content

    ETFS & MUTUAL FUNDS

    61KPieces of Content

    INVESTING

    7KPieces of Content

    FINANCIAL ADVISORS

  • Partner Testimonials13

    Providing Effective Solutions for Our Clients

    Investopedia is flexible, open to ideas and always transparent ... which isnt something that can be said for many of their competitors. They are constantly progressing with new ideas and innovations which keeps our clients excited about using the site, time and time again.

    Account Director, Pure Media

    Investopedia worked really well for our DR-focused campaign! They really provide efficiencyand outperform similar sites.

    Media Planner, Generator Media

    Investopedia proved to be a highly effective partner, engaging a qualified audience while maintaining efficiency goals.

    Client, Nadex

    We partnered with Investopedia for our direct-response campaign and quickly saw success with their audience. They now fall within our 5 top-performing publisher partners and we continue to grow the relationship through existing inventory and new opportunities they provide beyond just a display banner

    Senior Strategist, The Media Kitchen

  • Contact Us14

    JUSTIN BOULTS646.518.0338

    justin.boults@investopedia.com

    DANIELLE GAGLIONE646.466.6456

    danielle.gaglione@investopedia.com

    New YorkANNEMETTE BONTAITES

    617.869.9942annemette.bontaites@investopedia.com

    BostonANDREW PICKELL

    312.646.5044 andrew.pickell@investopedia.com

    ROBBY KRAPFL312.646.5045

    robby.krapfl@investopedia.com

    ChicagoSan FranciscoPAUL OSULLIVAN

    +44 (0) 7807.266.214paul.osullivan@investopedia.com

    London

    Programmatic SalesEMILY KAPLAN

    201.230.9756emily.kaplan@investopedia.com

    Performance Marketing JASON KOHN

    510.985.7631jason.kohn@investopedia.com

    Chief Revenue OfficerSCOTT MILLER

    646.518.0369scott.miller@investopedia.com

    VP, SalesKARL ELKEN

    917.345.3405karl.elken@investopedia.com

    JOSH VIVIAN+44 (0) 7393.401.510

    josh.vivian@investopedia.com

    BRANDON GIBBS646.518.0365

    brandon.gibbs@investopedia.com

    KARL ELKEN917.345.3405

    karl.elken@investopedia.com