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Sharper Insight. Smarter Investing.
Who We Are
Source: Google Analytics, Jan 2018.
Investopedia is a trusted, unbiased, global financial education resource.
Backed by a team of data scientists and financial experts, Investopedia is the destination for the most timely, relevant and actionable financial content to help financial advisors and affluent investors at every level make smarter financial decisions.
30MM Global monthlyuniques 90MM Global monthly
pageviews
Investing
Markets
Forex
Financial Advisors
Retirement
Personal Finance
ETFs & Mutual Funds
Managing Wealth
Active Trading
And What Makes Us Different
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Investopedia’s Unique Take on Financial ContentThe World’s Largest Financial Education Website
Investopedia is uniquely positioned
to make investors smarter about
financial themes, ideas, and insights
– and to connect them with the
expertise of financial advisors.
By leaning into news and timely
content in addition to the tutorials,
charts & analysis and other tools
that have built the Investopedia
brand over the years, our platform is
the go-to destination for
interactive financial education at
any level.
Financial Topic
Terms
Video
Tools
Tutorials & Research
Charts & Data
Opinion
News
Advisor Insights
Education Leads to Action4
Reaching Users at Every Point Along the Customer Journey & Guiding Them to Action
Client Goals: Marketing Solution:Path to Conversion
AwarenessInterest
- Display (CPM)- Sponsorships (CPM)
ConsiderationIntent
- Native & Custom Content (CPV)
- Video (CPM)
Conversions - Webinars (CPL)- Performance Suite (CPC, CPA)
Actions Taken After Visiting Investopedia
Source: Investopedia Visitor Survey, Spring 2016.
5
62% OF USERShave taken action after visiting
Investopedia
Shared Investopedia information with someone else
Visited the website of a financial services company
Bought or sold an investment26%
27%
41%
Investopedia users are highly engaged and poised to take action, coming to the site to gain
the knowledge they need to make informed investing decisions.
Which of the below have you ever done shortly after visiting Investopedia?
Source: Google Analytics, 2015; Investopedia Visitor Survey, Spring 2016.
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From Definitions to Industry DefiningAlthough Investopedia started as a source for financial terms, we are generating more articles featuring timely content and financial
insights than ever before, with an emphasis on covering relevant topics for users at every level.
8%
49%38%
45% 46% 49%59%
50%
84%94% 90%
84%94% 98% 98%
'03 '04 '05 '06 '07 '08 '09 '10 '11 '12 '13 '14 '15 '16 '17
% of PRODUCTION
Content Terms
Investopedia users find articles to be
the most helpful type of content when
researching investment decisions:
78%of All Users
83%of Financial Advisors
Source: Google Analytics, 2016.
More Content Pieces
+41%Mobile Traffic
+50%Social Traffic+190%
Time on Site of New Visitors
+8%
+42%A35-44 Audience
Email Traffic
+94%
A Winning Content Strategy Driving YoY Growth Across Investopedia
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Source: Google Analytics, 2017.
Top Investopedia Traffic by Country
UK1.6MM
Singapore359K
Philippines542K
Australia662K
India2.6MM
HongKong250K
Germany319K
SouthAfrica391K
USA13.6MM
Canada 1.3MM
Monthly Unique Visitors
6
Source: Investopedia Visitor Survey, 2016; Google Analytics, March 2017.
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Investopedia’s Audience
Average AgeMale : Female Average Household Net Worth
Average Income C-SuiteFinancial Professionals
Social Followers Newsletter Subscribers
Desktop : Mobile : Tablet Audience Breakout
46$914k
$115K 15%35%
800K 4.5MM60% : 36% : 4%
65% : 35%
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Reaching Sophisticated Investors
ACTIVE INVESTORS:
358 Index Brokerage Value $500M - $1MM
589 Index 50+ Online Brokerage Transactions Per Month
196 Index Check Stock Quotes Online Multiple Times a Day
Active, Affluent & Diversified
31%ETFs
64%Mutual Funds
38%Bonds
77%401k
61%IRA
72%Stocks
AFFLUENT INVESTORS:
132 Index Portfolio Value $1MM+
158 Index Portfolio Value $5MM+
329 Index Portfolio Value $10MM+
DIVERSIFIED INVESTORS:
% of Investopedia users who own:
Source: comScore, Q4 2016, Q1 2017; Investopedia Visitor Survey, Spring 2016; Ipsos Affluent Survey, Spring 2017.
Reaching Financial Professionals11
504 Index
Financial Advisor
396 Index
Financial Planner/Asset Manager
222 Index
Certified Financial Planner
300 Index
Financial Occupation
Source: comScore, 2017. Ipsos Affluent Survey, Spring 2017.
320 Index
Registered Investment Advisor (RIA)
Investing in the Right Content
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Investopedia’s Core Content Channels
20KPieces of Content
ACTIVE TRADING
5KPieces of Content
RETIREMENT
18KPieces of Content
MARKETS
4KPieces of Content
MANAGING WEALTH
6KPieces of Content
FOREX
31KPieces of Content
PERSONAL FINANCE
13KPieces of Content
ETFS & MUTUAL FUNDS
61KPieces of Content
INVESTING
7KPieces of Content
FINANCIAL ADVISORS
Partner Testimonials13
Providing Effective Solutions for Our Clients
“Investopedia is flexible, open to ideas and always transparent ... which isn’t something that can be said for many of their competitors. They are constantly progressing with new ideas and innovations which keeps our clients excited about using the site, time and time again.”
Account Director, Pure Media
“Investopedia worked really well for our DR-focused campaign! They really provide efficiencyand outperform similar sites.”
Media Planner, Generator Media
“Investopedia proved to be a highly effective partner, engaging a qualified audience while maintaining efficiency goals.”
Client, Nadex
“We partnered with Investopedia for our direct-response campaign and quickly saw success with their audience. They now fall within our 5 top-performing publisher partners and we continue to grow the relationship through existing inventory and new opportunities they provide beyond just a display banner”
Senior Strategist, The Media Kitchen
Contact Us14
JUSTIN BOULTS646.518.0338
DANIELLE GAGLIONE646.466.6456
New YorkANNEMETTE BONTAITES
BostonANDREW PICKELL
312.646.5044 [email protected]
ROBBY KRAPFL312.646.5045
ChicagoSan FranciscoPAUL O’SULLIVAN
+44 (0) [email protected]
London
Programmatic SalesEMILY KAPLAN
Performance Marketing JASON KOHN
Chief Revenue OfficerSCOTT MILLER
VP, SalesKARL ELKEN
JOSH VIVIAN+44 (0) 7393.401.510
BRANDON GIBBS646.518.0365
KARL ELKEN917.345.3405