sharon digital branding works
DESCRIPTION
I have created branding artworks and digital systems to improve the brand marketing of different corporations such as Shell and Senz Umbrellas for global markets.TRANSCRIPT
Sharon Goh’s Design works
1
BTL NON-FUEL COMMUNICATIONS POLICY
DECEMBER 2011 V1.0
-‐ Retail market -‐ Corporate
Communica2ons
A GLOBAL SET OF POLICIES
DIGITAL SYSTEM SET UP
-‐ Educate our suppliers
-‐ Share knowledge
BRAND COMMUNICATION
S
-‐ Understand the customer journey
-‐ Maximise adver2sing
BRAND UNIFICATION
-‐ Increase brand marke2ng efficiently
-‐ Save Money
My role in Shell branding
-‐ Retail market -‐ Corporate
Communica2ons
BRAND UNIFICATION
A GLOBAL SET OF POLICIES
1
BTL NON-FUEL COMMUNICATIONS POLICY
DECEMBER 2011 V1.0
-‐ Increase brand marke2ng efficiently
-‐ Save Money
DIGITAL SYSTEM SET UP
-‐ Educate our suppliers
-‐ Share knowledge
BRAND COMMUNICATIONS
-‐ Understand the customer journey
-‐ Maximise adver2sing
ADVERTISING ARTWORK LIBRARY
-‐ Global artworks sharing
-‐ Templates to help suppliers design
BRAND STRATEGY FAQ PORTAL
-‐ FAQ self help ques2ons
-‐ Specific strategy planning
Target: Design Agencies, Lubricant Distributors, Business Partners Benefit: Streamline adver2sing costs worldwide
Target: Design Agencies, Lubricant Distributors, Business Partners Benefit: Maximise manpower to strategize brand marke2ng
Shell brand policies and prints - Unifying the brand across the globe
Presenta2ons
Retail shop adver2sing
Press adver2sements
Direct marke2ng voucher designs
Exhibi2on backdrop for Ferrari
We advised and co-‐designed with various crea2ve agencies to work towards crea2ng visuals gearing
towards one Shell brand.
Internal Communica2ons Policy
Campaign Posters
Reports
Brochures
Shell artwork library - Global artworks sharing
Shell brand strategy FAQ portal - Maximize manpower to strategize brand marketing in one site
-‐ Retail market -‐ Corporate
Communica2ons
A GLOBAL SET OF POLICIES
1
BTL NON-FUEL COMMUNICATIONS POLICY
DECEMBER 2011 V1.0
DIGITAL SYSTEM SET UP
-‐ Educate our suppliers
-‐ Share knowledge
BRAND COMMUNICATION
S
-‐ Understand the customer journey
-‐ Maximise adver2sing
APPS BRAND DESIGN STRATEGY
-‐ Manage design branding of apps
-‐ Develop materials on energy news
ONLINE & SOCIAL MEDIA ANALYSIS
-‐ Web Analy2cs -‐ Eyeball tracking:
Maximise Brand development
-‐ Build online community
Target : Consumers Benefit: Educate future of Shell energy
Target: B-‐C & B-‐B Benefit: Maximise Shell branding by customer analysis
NEWSLETTER PORTAL
COMMUNICATION
-‐ Adver2sing campaign
-‐ Move from paper to digital news
Target: Corporate staff Benefit: Digi2ze news
BRAND UNIFICATION
-‐ Increase brand marke2ng efficiently
-‐ Save Money
Shell digital innovation - Creating apps to share the future of energy
Using the 3M VAS System, we analyzed the strong points of Shell adver2sing to create the “Inside Energy” App. This was a combined effort between editorial, design and
digital team.
Cover page and its Interac2ve inside pages to show the “depth” of drilling oil in the deep sea.
Shell retail communications - Designing the message through the customer journey
Understanding the customer journey is important for us to design retail artworks to guide a customer from ge]ng fuels, paying, to saying good-‐
bye.
Brand commercialization to Asia
Marke2ng itself as a premium umbrella Dutch brand in Europe, I
helped the company senz˚ to commercialize their brand to the
Asian Pacific market.
1. Consumer research tesFng 2. Website design
3. New products retail branding 4. Persona photoshoots
Conducted NetQ consumer studies in Taiwan, Hong Kong , Japan, China, Australia and Korea
Designed the Asia Pacific website based on the consumer tests with online consumers.
Used SPSS analysis to predict possible new products senz˚ can venture into.
Created a media markeFng plan aimed towards the target personas in Asia
senz˚product marketing - Renewing senz˚ brand and communications
To create a senz brand, we created icons that show the unique umbrella
design. So we created sales brochures, colours charts and
websites to inform and interact with consumers of its uniqueness.
senz˚media marketing - Marketing senz˚ to asia pacific
More Details of my Design Research Experience … …
“Life is as high as the sky, You’ll never know what you can design, unless you try.”
Thank you for viewing my portfolio!
http://nl.linkedin.com/in/sharongohpn [email protected]
0628617053
sharon goh