sharmistha brand

14
A Brand Called Sharmistha By Sharmistha Chakrabarty [email protected]

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short story of brand sarmistha

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Page 1: Sharmistha Brand

A Brand Called

Sharmistha

By Sharmistha Chakrabarty

[email protected]

Page 2: Sharmistha Brand

In the City of Nawabs

was born and raised in…

St .Mary's Convent School

She attended

She is a Avid reader

She Loves has being 1st class throughout

Sharmistha

Page 3: Sharmistha Brand

During her school days

Made a lot of friends and learnt a valuable lesson of life ……..

“You must be big enough to admit your mistakes,smart enough to profit from them, and strong enough to correct them.

Page 4: Sharmistha Brand

But she had a vision in life. She believed in the fact that

Youth is time to do something and become Somebody

Page 5: Sharmistha Brand

went to college to pursue Engineering in Biotechnology

volunteered in social work activities

was involved with cultural fest activities

won prizes in National English contest

and …

made a lot more friends

SH

E

Page 6: Sharmistha Brand

Later…

She realizedrealized

“There are no such things as limits to growth, because there are no limits to the human capacity for intelligence, imagination, and wonder

Page 7: Sharmistha Brand

Instead of following the usual course of pursuing M.Tech or M.S

She choose to pursue a management course

So…

She made a choice upon graduation

Page 8: Sharmistha Brand

Lucknow

Bangalore

Yeh hi Hai Right Choice

Page 9: Sharmistha Brand

She was fascinated by the strong business climate

She found this was the perfect place for beginners to be familiar with business practices, observe consumer behaviors, and enhance persuasion skills

Upon arriving…

She acquired knowledge and understanding of subjects like Market research through various Academic Projects.

Designed questionnaires to evaluate client need’s, satisfaction level and identify potential clients.

Page 10: Sharmistha Brand

Meanwhile…

She took college classes in Economics, Marketing, Statistics etc. to better understand the world outside of sales

She was delighted to find that her sales background would be helpful in a marketing era where the role of consumers and the importance of interactive communication had been focused on…

Page 11: Sharmistha Brand

Media Clutter

Market Fragmentation

Technology Innovation

Touchpoints Interaction

Then it means

Everybody within a company is, could, and should be a marketer

Page 12: Sharmistha Brand

4P

Product

Price

Place

Promotion

Consumer

Cost

Convenience

Communication

Experience

Exchange

Everyplace

Evangelism

4C 4E

+ + =

Th

e Marketin

g U

niverse

SH

E C

ON

CL

UD

ED

TH

AT

A gradual integration process in mind and practice

Page 13: Sharmistha Brand

Her

strong Internet information collection and

research skills substantial knowledge

will definitely add an different perspective to your company

Page 14: Sharmistha Brand

Thanks for Your Precious Time!

The appropriate person fits the appropriate position,

and that’s what she firmly believed in.