sharing of best practices

Think Infrastructure. Think IDFC.

PPP in Tourism

Sharing of best practices

Bhopal May 2008

Prem Subramaniam


To unleash the potential of tourism, to generate economic development, at community levels, on a sustainable basis, by a healthy working relationship amongst government, local communities and industry.

Mission


To create a framework for partnership for the effective promotion of tourism to Madhya Pradesh

To showcase the tourism assets of Madhya Pradesh so that there is tourist traffic throughout the state and throughout the year.

To work in partnership with the Government to evolve a 18 month planning cycle for product development, development of marketing and information collateral, training for upgrading services, promotional activity, participation in workshops seminars and trade events/exhibitions and advertising campaigns.

To include other stakeholders who complete the visitor experience such as those engaged in culture, crafts to enhance the branding for the destination

To draw up minimum standards on aspects like water conservation, waste management and other hygiene and work towards implementing measures to achieve these standards

To create the framework for encouraging investment in tourism projects in the state by carrying out pre-feasibility studies, obtaining all permissions from other governmental agencies and presenting viable projects in a transparent manner.

Objectives


Tourism that meets the needs of present tourists and host regions while protecting and enhancing opportunities for the future.

Principles of Sustainable Development


Visitor satisfaction

Industry profitability

Community acceptance

Environmental protection

Four Key Principles


Ensure visitors return and recommend the destination

Maximise the benefits of tourism locally

Increase the seasonal and regional spread of tourism

Sustain/increase levels of tourism growth sensitively

Encourage the use of public transport

Objectives for stakeholders


Privatization Commericalization PFI (Private Finance initiative) DBFO (Design Build Finance Operate) BOO (Build Own Operate) BOOT (Build Own Operate Transfer) ROMT(Renovate Operate Maintain Transfer) BOLT (Build Operate Lease Transfer) PPP (Public Private Partnership) with SPV (Special

Purpose Vehicle)

Alternate models for financial structuring


Knowing your customer is key to marketing a destination

Knowing your customer is key to marketing a destination


HIGHER COSTS

DEGRADATION OF ENVIRONMENT

INCREASED TRAFFIC

INCREASED RATES &TAXES

CROWDING &CONGESTION

ADHOC DEVELOPMENT

SHORTAGESTOURISM

Where we are…


Grow localEconomy

Preserve culture

Boost LocalBusinesses

Create new jobs

Improve localenvironment

EnhancePride

EncourageInvolvement

Create Investment Improve

Facilities

TOURISM & COMMUNITY

Where we would like to be


Domestic examples of good practices

• Fuad Lokhandwala Flumes Public Conveniences Delhi

• Salim Ali Resource Centre Bharatpur• Dehradun Bus terminus• Himachal Inter state Volvo service• JLR Karnataka• Periyar Game Reserve• IRCTC Land Banks


PRIVATE ENTREPRENEUR

COMMUNITY

GOVERNMENT

Entrepreneur:

Fulfill Community obligations as per agreement

Contribute to the Community Development Fund (CDF)

Entrepreneur: Commit to executing Working Plan and develop Site as per agreed norms

Government: Provide baseline data and monitor performance

Community: Keepto usage agreements on site and forest area

Manage the CDF

Government: Create the CDF Community obligations

Consult with Community on project issues

Partnership framework


International Examples

• City Entrance Chiang Mai

• Costume gallery Forbidden City China

• Fruit and vegetable market Bangkok

• Millennium Celebrations UK

• Commonwealth Games Manchester


Lessons from Manchester


Objectives of the Partnership

• To strengthen the economic and social capacity of the Manchester and North West region, recognising the importance of capturing maximum benefits to justify the significant capital investment in facilities.

• To position the UK as a centre of international sport and to demonstrate the UK's ability to host a major international sporting event.

• To advance policies for greater social inclusion, promotion of diversity, access to sport and volunteering.

• To showcase Britain internationally and to raise the profile of the

Commonwealth.


Key roles and responsibilities of the

strategic and funding stakeholders • Manchester City Council (MCC)

– Procure and deliver sporting and non-sporting venues – High quality of design of venues – Legacy of city image and venues – Host City – Means of delivering economic, social and sporting legacy to the

region • Sport England

– Provide a legacy for venues after the Games – Ensure the sporting facilities were up to UK and world class

standards • DCMS

– Promote the UK's ability to put on major events and build world class venues. – Post Games the facilities become part of the English Institute of Sport

national network of facilities and sports medicine and sports science services.


Leading organizations forming the operational partnership

• Manchester City Council (MCC) • Greater Manchester Police (GMP) • Greater Manchester Public Transport Executive

(GMPTE) • National Health Service and Greater Manchester

Ambulance Service • Marketing Manchester • Manchester City Centre Management Company • Local businesses • Local community groups • Broadcasters, Sponsors and Partners


Regional Partnerships• Over 5,500 businesses registered as part of the

Commonwealth Business Club which saw growth of 8% in the month after the Games compared to 4% growth in UK membership in the same period; eight key business growth sectors were developed and links were formulated with six key potential markets.

• In addition the Regional Partnerships together with the Games helped Manchester secure over £600 million of public and private investment, nearly 30 million people will now consider Manchester or the North West as a possible business and visitor destination because of the improved image around the world and an estimated 300,000 extra visitors will visit the city and the region each year.


Legacy

• Perceptions about the UK and Manchester have been re-positioned through the success of the Games.

• A sporting and cultural infrastructure has been expanded which is giving increased momentum to the regeneration of Manchester.

• Manchester and the region has secured more than £600 million of public and private investment

• The equivalent of almost 6,300 full-time jobs, comparable to the Sydney and Barcelona Olympics.

• An extra 300,000 visitors a year, spending an extra £18 million in the revitalised Host City.


Sponsorship

• Sponsorship was sought within key business sectors and potential sponsors were offered packages at various levels including top tier Sponsors, Official Partners and Providers to the Games.

• The total sponsorship income of £26.7 million (net of agents' commission), £14.5 million was achieved in cash and £12.2 million as budget relieving VIK.In addition enhanced VIK sponsorship, which was not budget relieving of more than £1 million was received and significant additional marketing benefits.


Top tier Sponsors, and their VIK product

• Adecco — supplied key managers to run the volunteer programme.• Addleshaw Booth— provided legal resource through secondment of

lawyers to the Games • ASDA —included the uniforms, food and water for staff and volunteers. • BUPA — provided healthcare insurance for the Games Family. • Cadbury —performed a mail out service for ticket application forms and

provided cereal and chocolate bars for inclusion in staff and volunteer food.

• GMG — allowed advertising within its products, produced and distributed the Official Games publications.

• Imperial Leather — provided soap products • Manchester Airport— marketing support. • Microsoft — provided IT systems infrastructure and consultancy

services.


Top tier Sponsors, and their VIK product

• Rover — provided motor vehicles for the Games transport fleet, and marketing support.

• United Utilities — marketing support. • Bruntwood — provided M2002 with its Head Office building,

Commonwealth House on a rent and service charge free basis.• Coke — provided soft drinks for staff and volunteers. • Claremont— provided office furniture for Commonwealth House.• First — provided buses for Games Family transport. • Guilbert — Provided stationery for the various offices and operational

areas of the Games.• Interbrew — provided beer and wine, for resale to the public and for the

hospitality operation. • The Trafford Centre — provided marketing support. • Virgin Trains — provided rail travel for the Games Family.• Xerox — provided all the photocopying equipment and fax machines

required for the Games.


Licensing and Concessions• Licensing - Licensing income consists of

royalty payments of between 10% and 15% on sales of licensed product.

• Licences were granted to 64 companies, each of whom were contracted to pay minimum guarantees prior to the Games. Sales reports, obtained on a monthly basis, established how much was payable in royalties.

• Concessions - Concession income was derived from a percentage of sales through the merchandising and catering outlets.


Catering

• Public Concessions Concession outlets were in place throughout the Sportcity domain and at Bolton Arena under contract with Sodexho Prestige, providing catering services on a `user pays' basis to the general public.

• Under this contract M2002 paid a fixed and variable fee for the service provision, and received a royalty on all sales made.


Technology

• Software and Services — The expenditure within this work package consisted of the non Microsoft software. This included software for the helpdesk, Firewall, Antivirus, Autocad and network monitoring.

• Hardware and Services — Expenditure within this package incorporated all the non contract specific hardware and included 237 TVs and 61 video recorders.

• Compaq — The contract with Compaq provided for the lease of over 1,600 PC's, 180 servers and other components as required. Compaq services extended to consultancy work and the building, installation and bump-out of equipment at venues.


Sponsorship

• Strategy required a Sponsor hierarchy with different levels of investment, securing clearly differentiated rights packages.

• The price points were established as follows: – Official Sponsors £2 million plus– Official Partners £1 million– Official Providers £250,000– Friends of the Games £20,000


Hygiene Factors: Basic Expectations such as hygiene, sanitation, security, safety, access, accommodation, ease of getting around etc.

Unique features: The visitor experience of attributes, which provide a distinctive edge for your destination.

Marketing and Information collateral: The ability to reach your targeted customer through focused creative effort and engaging them through a communication life cycle leading to a transaction which is transformed into a relationship

Tourism infrastructure


Luang Namtha Guest Houses and Hotels

Please note that this is a service that we provide to area businesses. We make no guarantees that the information provided here is up to date or complete.

Hongtha Hotel

Room Rates per Night Telephone

$2.91 - $3.88 ++856-86-312-079

Louang Namtha Guest House


$3.39 - $8.00 ++856-86-312-087

Dalasavath Guest House


$4 ++856-86-211-299

Saykonglongsack Guest House I


$3 - $4 ++856-86-312-257

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Yoga Fashion

Supermodel Christy Turlington has been a yoga enthusiast since her early modeling days — now she has a hot new clothing line with Puma called Nuala.

Nuala means Natural Universal Altruistic Limitless Authentic

Christy Turlington's fashion line of yoga workout clothes can be purchased at Henri Bendel in New York, NY or visit www.nuala.puma.com

Christy Turnlington's AHA! moment — How'd she go from runway to her way?

From the show Yoga.

INSIDE MIND & BODY

Fitness

Weight

Your Health

Beauty

Sexuality

At Any Age

Emotional Well-being

Bob Greene


Yoga Retreat Centres A listing of residential yoga retreat centres all over the world.

Ireland, West coast

Yoga retreats on an island off the West Coast of Ireland. Ashtanga and various other styles with experienced teachers. Also some meditation and ayurvedic cookery courses. Price from 495 euros / £ 360 sterling / week. Click here for more details.

Ireland, Co Clare Various yoga weekends and week long retreats at the Burren Yoga and Meditation Centre, Kinvara, Co Galway, Ireland (near Shannon airport). Contact mailto:[email protected]?subject=Yoga retreats in Ireland as advertised on Yogaholidays.net or see http://www.burrenyoga.com/.

Italy

Sunflower Retreats Holidays in the Sabina mountains. 6 nights from £295 inc. daily yoga class, accommodation, breakfast, guided mountain walk and use of bikes. email: mailto:[email protected]?subject=Inquiry about your yoga retreats in Italy advertised on yogaholidays.net.

Italy, Tuscany Year round yoga breaks in the beautiful walled city of Lucca, Tuscany, or amid the spectacular surroundings of Il Borghino. Hatha Yoga with Melanie Willsher. See http://www.yoga-breaks-italy.co.uk/

France Durga Sadhini Centre, in the Lot valley, From May to October 2005 - Open for Personal Retreats. From £175.00 including accommodation and food. http://www.nawajyoti.com/

Southern France 16th Century retreat available for yoga teachers wanting to run their own retreats. A little piece of heaven set on a hill top with views of the Pyrenees mountains near Mirepoix, with large swimming pool, tennis, golf range, bikes, walking trails, etc. See http://www.hamletofcertes.com/ for price and details.

Southern Spain

El Convento, ashtanga yoga eco-retreats in pristine mountain setting with Nic Freeman and Gemma Mallol. 3 hours tuition daily, Stylish bohemian accommodation and organic vegetarian food. Various dates between May and September. Price range £285 - 395 / week. See http://www.ashtangaom.com/ or contact mailto:[email protected]?subject=Yoga retreats at El Convento, as advertised on Yogaholidays.net for more details

Spain Andalucian mountain yoga retreat. Yoga, Reiki, Walking and relaxing in a beautiful environment. Maximum 7 participants for an enjoyable stay. visit Phyll's site at http://www.theyogaretreat.net/ or ring 0034 952 11 98 01

Southern Crete

Triopetra Yoga Center. Astanga yoga, deepening and sharing the yoga experience. 1-2 weekly courses running until October, suitable for a variety of levels. Beautiful beach and organic vegetarian food. Yoga philosophy, meditation and pranayama. See www.astanga.gr and http://www.yogaholidays.gr/ for more details.


Introduction - click here:

The 2004 Edinburgh Military Tattoo celebrates over 50 years of music and spectacle set against the world famous backdrop of Edinburgh Castle.

Discover highlights of the event, details and facts about the bands and performers over the years, lots of details about Edinburgh Castle and our Scottish Regiments.

Re-live some of the highlights of the Edinburgh Military Tattoo by downloading audio clips. You might want to take a look through our gallery or catch a glimpse of previous

preformances on the Castle Esplanade.

We hope you get a chance to experience the Edinburgh Military Tattoo for real very soon!


Why Thailand Medical Tourism Works & how Grand Imperial Travel can help.

Enjoy highest quality care provided by western educated medical professionals at 20% of the western cost.

Many Thai doctors with American / European medical school credentials.

Medical plan / diagnostics by American / European educated health professionals.

Modern diagnostic equipment produced by multi-national companies is available world wide.

Multinational medical equipment manufacturers sell world wide. The highest tech most modern dental, medical & diagnostic

equipment is the same in Bangkok as in New York or Melbourne. A MRI in Thailand is less than 10,000 Tbt ( US $200. - $250,

170-200 EURO, 265- 330 AUD$ . )

Medical tourism – Thai Model


Enjoy huge cost savings on medical treatment by Thai MDs Thai MDs with exactly the same education as the doc at your local hospital. Using exactly the same medical, diagnostic & laboratory equipment as

western medical hospitals. ..... routine medical diagnostics & medical / dental procedures can result in

cost savings far exceeding the cost of your luxury Thailand vacation.... + Enjoy luxury & pampering usually reserved for movie stars & politicians in the west.

A luxury vacation can be paid for by the immediate savings on 1 medical modality.

A comprehensive physical combined with routine dental care, including ultra sound teeth cleaning & your 2 week luxury vacation is paid for by the immediate savings! 1 root canal w/ crown 1 MRI / CT scan 12 physical therapy sessions

can provide enough cost savings to pay for a 2 week LUXURY vacation!

Medical tourism – Thai Model


Systematize aggregation of data and present relevant statistics in a public domain. What can not be measured can not be managed

Prioritize markets and segments in key markets

Enlarge stakeholders – Forest experience – Woodland shoes, binocs, camera, safari wear, relevant television channel, magazine,Tiger biscuits, SUV etc.

Use seed capital to enlarge budget through creative partnerships

Marketing & Information Collateral


Opportunities for Madhya Pradesh

• Vitalization of heritage properties already initiated• IHM • Khumb Mela• Forested experiences.Kipling connection• Sailana Culinary traditions, Musical traditions

( Maihar/Gwalior/Indore), Tribal customs,Buddhist trails, Bhimbhateka, Maheswari Textiles, Kalidas, Betal+ Vikramaditya

• Engaging non tourism partners.


The way forward

• Tactical quick demonstrations of partnership ( The Sholay Story)

• Strategic legacy framework( UK Millennium Commission)

• Templates for PPP initiatives• Robust measurement and evaluation criteria• Focus on existing and potential customer

segments and carefully chosen source markets


If you continue to do

what you have been doing,

you will get what you have always got Thank You

sharing of best practices

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