Sharing Information and Resources with your Community

Using Social MediaJon Ford, St. Luke’s Health Initiatives

9-25-15

First Things First: Understand the Audience

This Year vs. Last Year

This Year vs. Last Year

The Rules:

1. Think about your audience, always2. Simplicity – Let’s be clear and concise3. Positivity/Helpfulness – We’re on your side4. Be visual5. Share and share alike6. Don’t stop

Two More Rules

• Skip complicated, join the conversational fun• The Connector, The Connector, The Connector!

Thanks for Listening