shared value + creativity + activism
TRANSCRIPT
©copyright. Developed by Santiago Covelli. all rights reserved.
2.00000054 BT.COINSASHLEY MAD..
©copyright. Developed by Santiago Covelli. all rights reserved.
©copyright. Developed by Santiago Covelli. all rights reserved.
3,923,539 views (1 day)
"Slow Jam the News" with President Obama.
https://www.youtube.com/watch?v=ziwYbVx_-qg
SHARED VALUE
CREA-TIVITY+
SANTIAGO COVELLI / PAOLA ALDAZ@SANTICOVELLI / @PBIERE
ACTIVISM
´´I'M NOT A SOCIAL PROBLEM GUY. I'M A GUY THAT WORKS WITH BUSINESS, HELPS BUSINESS MAKE MONEY´´, - MP
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RETHINKING CAPITALISM,
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RELATIONSHIPBUSINESSES & SOCIETY
PROBLEM
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©copyright. Developed by Santiago Covelli. all rights reserved.
https://www.youtube.com/watch?v=qhbliUq0_r4
1.940.410 views
Stop Coca-Cola trashing Australia.
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VIEW VALUE CREATION NARROWLY, OPTIMIZING SHORT-TERM FINANCIAL PERFORMANCE
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MISSING THE MOST IMPORTANT CUSTOMER NEEDS AND IGNORING THE BROADER INFLUENCES THAT DETERMINE THEIR LONGER-TERM SUCCESS.
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PROBLEMS =
THREATS ($)
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SYSTEMIC PROBLEMS,
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ECONOMIC, ENVIRONMENTAL, SOCIAL,
©copyright. Developed by Santiago Covelli. all rights reserved.
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´´THERE´S AN AWKWARD REALITY. WE´RE NOT
MAKING FAST ENOUGH PROGRESS. WE´RE NOT
WINNING ´´, - MP
BUT, TODAY WE LIVE A TURNING POINT, IT SEEMS THAT HUMAN BEINGS MUST CHANGE THEIR LIFESTYLES, CONSUMER STYLES, INTERACTION WITH EACH [...]
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https://www.youtube.com/watch?v=qhbliUq0_r4
2.643.038 views
A Cheesy Love Story.
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POWER OF INFORMATION,
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REVOLUTION,
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EVOLUTION,
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THE BIGGEST SOCIAL PROBLEMS, ARE THE
BIGGEST BUSINESS OPPORTUNITIES,
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OPORTUNITIES, IGNORE=RISK EMBRACING=VALUE
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IGNORE=RISK GREEN PEACE VS LEGO
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https://www.youtube.com/watch?v=qhbliUq0_r4
7.739.784 views
LEGO: Everything is NOT awesome.
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EMBRACING=VALUE PATAGONIA
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REDUCEWE. MAKE USEFUL GEAR THAT LAST A LONG TIMEYOU. DON´T BUY WHAT YOU DON´T NEED
REPAIRWE. HELP YOU REPAIR YOUR PATAGONIA GEARYOU. PLEDGE TO FIX WHAT´S BROKEN
REUSEWE. HELP FIND A HOME FOR PATAGONIA GEAR YOU NO LONGER NEESYOU. SELL OR PASS IT ON
RECYCLEWE. WILL TAKE BACK YOUR PATAGONIA GEAR THAT IS WORM OUT
YOU. PLEDGE TO KEEP YOUR STUFF OUT OF THE LANCHILL AND INCINERATOR
REIMAGINETOGETHER WE REIMAGINE A WORLD WHERE WE TAKE
ONLY WHAT NATURE CAN REPLACE
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SHARE VALUE INNOVATION, CREATIVITY,
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1. RECONCEIVING PRODUCTS, MARKETS & MARKETING,
2. REDEFINING PRODUCTIVITY IN YOUR VALUE CHAIN,
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3. CLUSTER DEVELOPMENT,
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CREATE SHARED VALUE IS NOT AN OPTION IS
THE FUTURE,
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Ideas Are Scary.
https://www.youtube.com/watch?v=sfmQvc6tB1o
659.361 views ©copyright. Developed by Santiago Covelli. all rights reserved. ©copyright. Developed by Santiago Covelli. all rights reserved.
BUT, IS NOT JUST ABOUT MONEY AND
NEW BUSINESS OPPORTUNITIES [...]
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IDEAS,
BECOME AN AGENT OF CHANGE,
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INDIVIDUAL LEADERSHIP
INCLUSIVE LEADERSHIP=
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CONNECTED THROUGH COMMON VALUES,
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FROM GROUPS WITH COMMON IDEAS TO MOVEMENTS WITH COMMON CAUSES,
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FROM INSPIRE TO MOBILISE,
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TRANSFORMING THE PERCEPTION OF KOL &CONSUMERS,
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BUSINESS AND SOCIETY NEEDS EACH OTHER,
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UNICEF Tap Project.
https://www.youtube.com/watch?v=RyjTg4w-J7A
19.170 views ©copyright. Developed by Santiago Covelli. all rights reserved. ©copyright. Developed by Santiago Covelli. all rights reserved.
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´SHARED VALUE: ADDRESSING A SOCIAL ISSUE WITH A BUSINESS
MODEL´, - MP
THIS IS SERIOUS,
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130.000 HA DEFORESTED (YEAR)
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-10 YEARS OF LIFE EXPECTANCY
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WATER CRISIS TO HIT EARTH IN 2025
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IT´S TIME TO CHANGE,
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@SANTICOVELLITHANK YOU,
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@pbiere
©copyright. Developed by Santiago Covelli - Tivuron Communications. All rights reserved. No part of this presentation may be copy, reproduced, distributed, or transmitted in any form © 2015 - highly restricted and confidential. *Images & material used in this presentation are for reference and can´t be used with a commercial purposes, Only for academic purposes*