shared message bank showcase & workshop november 15, 2017 · shared message bank showcase &...
TRANSCRIPT
Shared Message Bank Showcase & Workshop
November 15, 2017
Early Childhood
Colorado
Partnership
@ecpartnership
Welcome!
• The Shared Message Bank has been updated!
Have you checked it out?
• “Gold standard” examples added
• Metaphors added and connected to
message “buckets”
• Mentor Team – how can they support you in
integrating the Shared Message Bank into
your work?
2
1
Desired Outcomes
Participants feel empowered to
use the Shared Message Bank in
their work.
Participants leave with more
“tools” in their toolkit for
leveraging the Shared Message
Bank.
First 1,000 Days
ECCP SHARED MESSAGING INTEGRATION
of First 1,000 Days
Improving young child and family outcomes and mitigate toxic stress through innovative
programming, quality improvement efforts, and partnerships that recognize the
importance of relationships and experiences that occur gestation through age two.
Five Priority Areas
Babies learn and grow in the context of healthy relationships
Adversity factors and toxic stress
How we help babies and families be healthy and strong
Questions?
Family Friendly Employer Toolkit
Child Abuse & Neglect Campaign
CDHS Office of Children, Youth and Families
24
Colorado Child Abuse and Neglect Public Awareness Campaign
Presented by Katie Facchinello
CDHS Office of Children, Youth and Families Communications Manager
CDHS Office of Children, Youth and Families
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Project manager for the Colorado
Child Abuse and Neglect
Public Awareness Campaign
Sarah Krcal
Communications Specialist
Provides communications support
focused on recruitment and retention
of foster and adoptive parents
Mary Gerlach
Communications Specialist
Communicating Our Story is a Team Effort
Manages the Office
communications strategy and
provides communications support
related to child welfare
Katie Facchinello
Communications Manager
CDHS Office of Children, Youth and Families
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MESSAGING & IMAGING OF THE PAST
CDHS Office of Children, Youth and Families
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OUR AUDIENCEStrategy & Planning to Tell Our Story to All Coloradans
The goals associated with programs and initiatives within the Office dictate the need to communicate to all Coloradans.
We all play a role in preventing child abuse and neglect.
BIOLOGICAL
FAMILYYOUTH
MOTHERS
PEOPLE
CONCERNED
ABOUT
CHILD
ABUSE &
NEGLECTFATHERS
NEIGHBORS
BUSINESS
COMMUNITY
POTENTIAL
FOSTER &
ADOPTIVE
PARENTS
HISPANIC
COMMUNITY
AFRICAN
AMERICAN
COMMUNITY
LGBTQ
COUNTY
HUMAN
SERVICES
MANDATORY
REPORTS
PROFESSIONALS
PROVIDERS
STATE
AGENCIES
ADVOCATES CHILD-
SERVING
NONPROFITS
Colorado
CUSTOMERS
CDHS Office of Children, Youth and Families
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Project 4
COMMUNICATIONSIntegrating marketing, advertising, promotion, public relations and communication (both offline and online) strategies and tactics.
Paid Media
Family Stories
Owned Media
Toolkit Materials
Key Messages
Talking Points
Infographics
Draft Press Releases
Letter to the Editor
Social Media Calendar
Fact Sheets
Proclamation/Resolution
Posters
Flyers
Bookmarks
Banners
Multicultural Materials
Brochures
Rack Cards
Earned Media
CDHS Office of Children, Youth and Families
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National Child Abuse
Prevention Month
CDHS Office of Children, Youth and Families
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Return on InvestmentBuilding a Budget and Measuring Your Results
Leverage & Align Funding
BUDGET
Measuring communications to demonstrate a return on
investment
SMART OBJECTIVES/KPI
Measuring awareness can be difficult. Build evidence-based
awareness by conducting public opinion research
PUBLIC OPINION RESEARCH
Ongoing monitoring and measurement of communications
tactics is critical to continuous quality improvement
ANALYTICS • Deliver 63.5 million impressions, annually, with Spanish-language
media representing 15-20% of that total;
• A steady increase in the number of certified mandatory reporters
through the online training;
• A more balanced ratio of reports originating from the general public
and mandatory reporters;
• An increase in awareness of 1-844-CO-4-Kids among the general public
and mandated reporters; and
• Fifty percent (50%) of calls reporting child abuse originating through 1-
844-CO-4-Kids.
CDHS Office of Children, Youth and Families
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THANK YOU
TELEPHONE
303-866-3309
BUILDING ADDRESS
1575 Sherman St., 2nd Floor
Denver, CO
Estes Valley Investment in Child
Success
Speak Up for Kids – Clayton Early Learning
Effective Advocacy Storytelling Using the
Shared Messaging Bank
Candice Leary-Humphrey | Manager, Communications & Marketing | Clayton Early LearningNovember 2017
C LAY TO N EA R LY LEA R N IN G
WHY INTEGRATE SHARED MESSAGING?
•Develop a community of
informed advocates
•Establish a clear, collective voice
•Effectively appeal to larger,
targeted audiences – including
policy makers
•Avoid communication traps that
dispel the need for systemic
changes
C LAY TO N EA R LY LEA R N IN G
C LAY TO N EA R LY LEA R N IN G
USING FRAMES TO CRAFT COMPELLING MESSAGES
ALL TOGETHER FOR PROSPERITY
• How does this issue impact ALL of us? Especially my constituents?
POSITIVE PARENTING WORKS
• What supports and skills do families need? How does ‘serve and return’ promote brain development and positive family relationships?
RESILIENCE IS BUILT
• What can we do to promote resilience for children who have been exposed to toxic stress? Is it too late once damage is done?
A STRONG FOUNDATION FOR MENTAL HEALTH BEGINS EARLY
• How do mental health supports serve as a foundation for a child’s healthy development and future success?
C LAY TO N EA R LY LEA R N IN G
TOOLS AND IDEAS FOR INTEGRATING
SHARED MESSAGING
• Tools available on Shared Message
Bank website
• Incorporate key messages and
frames in training opportunities and
community forums
•Organize and outline stories
•Use a range of collateral to
disseminate ideas from the Shared
Messaging Bank
THANK YOU
Early Milestones Colorado
Early Milestones Colorado is an
independent organization bringing
innovation to complex early
childhood systems in order to
make Colorado the best place to
raise a child.
Milestones leverages the Shared Messaging Bank to inform:
• Social media messages
• Serve & Return Newsletter
• LAUNCH Together video
Messages in Action: Social Media
Messages in Action: Social Media
Messages in Action: Serve & Return Newsletter
The Serve & Return metaphor:
• Drives the content of the newsletter
• Inspires our approach to cross-sector collaboration and
engagement
• Encourages “give and take” and sharing of information
between communities
Sign up to receive Serve & Return at launchtogethercolorado.org!
Messages in Action: LAUNCH Together Video
Key Takeaways
• You don’t have to be an expert to take the first step.
• Look to organizations that do this well for examples.
• The Shared Message Bank is a guide, not a script.
• Reach out to the Shared Messaging Mentor Team for help.
Workshop Tables
• Elevator Speeches: Want to enhance your basic talking points on the
importance of early childhood development and why you do what you
do?
Host: Kendra Dunn, Office of Early Childhood
• Social Media: Learn how to take the first steps in weaving in framing and
the Shared Message Bank to your social media posts!
Hosts: Katie Poston, Early Milestones Colorado & Emily Holcomb, The
Civic Canopy
• Resource Development: Learn how to weave effective framing into your
discussions with funders!
Hosts: Candice Leary Humphrey, Clayton Early Learning & Ginger
Harris, Illuminate Colorado
• Policy makers & Decision makers: Consider how to ensure your messages
reach policy and decision makers.
Host: Katie Facchinello, Office of Children, Youth & Families
Open tables: 1-1 conversations with presenters
Wrap-up
• Check the resource table on your way out for helpful tools
• Use the Mentor Team! As you continue to integrate the Shared
Message Bank into your work, use the Mentor Team as a resource.
• Email Hanna Nichols ([email protected]) or
[email protected] to be connected to a
mentor
• Please complete your evaluation on your table before leaving!
• Next Shared Messaging Event: January 10th with Lynn Davey –
Storytelling for Social Change in Early Childhood
