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1. ProfessionParticulars Respondents Percentage

Private Employee 32 32%

Govt Employee 22 22%

Business Man 34 34%

Any Other 6 6%

0

5

10

15

20

25

30

35

Private

Employee

Govt Employee Business Man Any Other

32

22

34

4.5

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2. Are you aware of the JCL brandParticulars

Yes 92%

No 8%

0

10

20

30

40

50

60

70

80

90

100

Yes No

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3. How did you come to know about about the cormandal king cement.Particulars Respondents Percentage

Word of Mouth 8 8%

Television 11 11%

Newspaper 13 13%Wall Advertising 7 7%

Engineer Recommendation 19 19%

Magazine 3 3%

0

1

2

3

4

5

6

7

8

Series 1

Column1

Column2

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4. If you are Purchasing Cormandal King Cement who recommended you?Particulars Respondents Percentage

Dealer 7 7

Engineer 28 28

Contractor 14 14

Friend 5 5

Labour 2 2

Relatives 2 2

5. What made you to purchase india current brand

Particulars Respondents PercentageDurability 10 103%

Crack free Construction 15 15%

Recommendation 8 8%

Quality of Cement 17 17%

6. Give your opinion on Price of JCL Compare to CompetitorsParticulars Respondents Percentage

Very High 8 8%

High 14 14%

Affordable 26 26%

Low 2 2%

Total 50%

7. Is JCL giving any discount on bulk Purchasing

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Particulars Respondents Percentage

Yes 36 36%

No 14 14%

Total 50

8. Please give your opinion on the following aspectA. AdvertisementsParticulars Respondents Percentage

Excellent 29 29%

Very Good 8 8%

Good 4 4%

Average 9 9%

Poor 0 0%

Total 50%

B. PackagingParticulars Respondents Percentage

Excellent 8 8%

Very Good 22 22%

Good 15 15%

Average 4 4%

Poor 0 0%

Total 49%

C. Timely DeliveryParticulars Respondents Percentage

Excellent 4 4%Very Good 14 14%

Good 23 23%

Average 8 8%

Poor 1 1%

Total 50%

D. Dealer ServicesParticulars Respondents Percentage

Excellent 11 11

Very Good 15 15

Good 12 12

Average 11 11

Poor 1 1

Total 50%

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E. Discount for Price OfferParticulars Respondents Percentage

Excellent 5 5%

Very Good 10 10%

Good 14 14%

Average 13 13%

Poor 8 8%

Total 50

F. Credit FacilityParticulars Respondents Percentage

Excellent 3 3%

Very Good 6 6%

Good 19 19%

Average 16 16%

Poor 5 5%

Total 50%

9. Where did you Purchased the cementParticulars Respondents Percentage

Direct From Company 10 10%

Authorised Stockist 30 30%

ThroughDealer Nearby 10 10%

Total 50%

10.What type of service you expect from the dealerParticulars Respondents Percentage

Timely Supply of Cement 19 19%Exchange Facility 21 21%

Assistance from the Company 12 12%

Total 50%

11.What type of service you expect from the dealerParticulars Respondents Percentage

Timely Supply of Cement 19 19%

Exchange Facility 21 21%

Assistance from the Company 12 12%

Total 50%

12.Availability of cements when needed

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Particulars Respondents Percentage

Item 56 56

13.Should there be any changes in the present brand which you useQuality

Particulars Respondents Percentage

Yes 30 30

No 20 20

Total 50%

Price

Particulars Respondents Percentage

Yes 28 28%

No 22 22%

Total 50%

Durability

Particulars Respondents Percentage

Yes 23 23%

No 27 27%

Total 50%

Packaging

Particulars Respondents Percentage

Yes 22 22%No 28 28%

Total 50%