sharad vivek kreso zmak - gsma€¦ · sharad vivek, twitter, @sharadvivek kreso zmak, infobip,...
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![Page 1: Sharad Vivek Kreso Zmak - GSMA€¦ · Sharad Vivek, Twitter, @sharadvivek Kreso Zmak, Infobip, @kresozmak. #Gamers #LGBTQIA #BlacKTwitt er #MusicTwitt er #HispanicT witter #Cosplay](https://reader033.vdocuments.site/reader033/viewer/2022042911/5f44c9b126280315ab43c8b0/html5/thumbnails/1.jpg)
Sharad Vivek Kreso Zmak
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TWITTER EXPLORING THE POTENTIAL OF RCS
Sharad Vivek, Twitter, @sharadvivek
Kreso Zmak, Infobip, @kresozmak
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#Gamers
#LGBTQIA
#BlacKTwitter
#MusicTwitter
#HispanicTwitter
#Cosplay
#Fashionista
#LikeAMother
#SneakerHeads
#Twitter is Whats Happening Now
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#Gamers
#LGBTQIA
#BlackTwitter
#MusicTwitter
#HispanicTwitter
#Cosplay
#Fashionista
#LikeAMother
#SneakerHeads
Twitter connects you with the most valuable audiences,when they're most receptive.
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Start with the people who lead.
Because they’re the ones with influence.
![Page 6: Sharad Vivek Kreso Zmak - GSMA€¦ · Sharad Vivek, Twitter, @sharadvivek Kreso Zmak, Infobip, @kresozmak. #Gamers #LGBTQIA #BlacKTwitt er #MusicTwitt er #HispanicT witter #Cosplay](https://reader033.vdocuments.site/reader033/viewer/2022042911/5f44c9b126280315ab43c8b0/html5/thumbnails/6.jpg)
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Today’s communication challenges for brands
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Infobip
RCS positioning
![Page 9: Sharad Vivek Kreso Zmak - GSMA€¦ · Sharad Vivek, Twitter, @sharadvivek Kreso Zmak, Infobip, @kresozmak. #Gamers #LGBTQIA #BlacKTwitt er #MusicTwitt er #HispanicT witter #Cosplay](https://reader033.vdocuments.site/reader033/viewer/2022042911/5f44c9b126280315ab43c8b0/html5/thumbnails/9.jpg)
How was Twitter’s RCS experience built?
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Create fully branded experiences that customer trust.
Customize brand’s presence with name, color, logo,
banner.
Share company details like mobile phone number, email
and website.
Branded experience
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Use the various rich features available to create interactive
and engaging experience to re-engage inactive Twitter
users by sending Twitter Moments.
Twitter Moments are curated stories about what's
happening around the world.
Content is presented in a visually attractive way. By
swiping left or right new categories become visible.
Leverage rich functionality
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CTA buttons
User can easily get more details inside the Twitter App by
pressing on the article of interest.
CTA button to download the Twitter app.
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Key objectives of the campaign
Re-engage inactive
Twitter users
Stay on top of
communication trends
Raise brand awareness
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Q&A