Shaping the Future of Media – Interactive Media & Games

Mr Michael Yap Deputy Chief Executive Officer , MDA, and Executive Director, Interactive Digital Media Research & Development Programme Office

15-20% CAGR

Fuel a Vibrant Media Sector

Permeate Key Sectors

Engage All Singaporeans

100M Global Users

Nurture Global Successes

Fueling Innovation Shaping the Future of Media

Robust Growth in 2008Industry Revenues

2007 2008

$1b$1.3b

24.7%

Industry Value Add

2007 2008

$640m$798m

25%

No. of Companies

2007 2008

457585

Employment

2007 2008

5,9007,400

1,500 jobs128

0

125

250

375

500

Foreign Domestic

464

121

351

107

Company distribution by origin, 2008 Company distribution by size, 2008

CAGR 13% 12% 6%

Share of total % 21%

32%

79%

255%

14%67% 19%

0

100

200

300

400

Start-up SME Large

84

390

11179

347

31

2008200720082007

Ecosystem today

Local Demand

Global Market

Talent Infrastructure Funding

CommercializationIncubationIHL R&D

111startups

474Companies

500Researchers Key Global Partners

AppleHPSun

10 schoolssupporting IDM

training

Key Demand Drivers(NDPYOG

World Expo)

MediapolisLab

$1BAvailable funds

Startup Companies: Global ranking

12,411

1,209

1,164

41,963

32,932

54,692

139,974

Summary of Achievements: Impact

No 1 Site from Sg

1,164 in the World

Game app in Friendster

No 1Star Challenge

Xbox Challenge

iPhone app in Sg

No 1

No 1

No 1

No 1

Best Educational Software

Best Research & Development

Most Innovative Product

No 1Infocomm Singapore Awards 08

Asia Pacific ICT Award 08-

No 1Bank in Second Life

Year 2009CommittedInvestment:$100M 500-900 Jobs

Local Demand

Funding

Global Market

Industry challenges

Scale Leverage to maximise potential Finding Investors

How to expand overseas? Fragmented Demand

Response to the Industry Challenges- IMG Strategies

Thrust 1: Identify and Develop Catalytic Projects.

Thrust 2: ‘Future of Media’ Initiative to fuel the Growth of Key Clusters

– FutureGames – FutureMobile – FutureTV– FutureWorlds– FutureBooks

Thrust 3: Crisis Action Plans

What is “Catalytic”?A Catalytic Project should ignite the growth of the sector by adding:-

- Substantial contributions in Economic Value Add and Jobs- Competitive advantage to the eco-system with quantum leap in capabilities

Thrust 1: Identify and Develop Catalytic Projects.

Seeking Game

Changers

Future of Media

Synergize to bring best of breed offerings

Leverage on each other’s customer base, market access and partners

Inspire & facilitate innovation

Cluster our local industry to create leading positions in targeted areas

Thrust 2: ‘Future of Media’ Initiative to fuel the Growth of Key Clusters

Local Demand Global Market

Partner Network (50-100 companies)Impact every Singaporean 100M Users Globally

FundingIncubationR&D Talent & Capacity

NetworkOf

Companies

MDA’s SupportGlobal Market

Digital Twinning

Mission Trips

5 Global platformsNational Day Parade

World Expo

Youth Olympic

Games

URA

NLB

SingHealth

NHB

Design Sg

Local Demand

Funding

Funding Schemes

Raffles Ventures

Pre Seed Seed Series A Series B

Tamarix Capital

iMATCHBusiness Angel

Network

ResourcesTraining

Incubation

Infrastructure

R&DJoint Calls Matchmaking Funding Trusted Partner

Local Demand

FundingIncubation

Global Market

R&D

Partner Network (50-100 companies)

Companies

Impact every Singaporean 100M Users Globally

National Events

Government Agencies

Singtel: free promotion to its subscribersFriendster: featured placements on homepage Mozat:

featured promotion to all usersApple: trial to schools

Singtel: Market intelligenceMozat: Access to morange delivery network

Singtel: 230M usersFriendster: 100M users

Mozat: 5M users

Access to Advertisers & Partners

Promotion

Market Access

Customer Base(Global reach & local demand)

Payment & other infrastructural needs

Offerings by Partners: Future Mobile

Friendster: payment programmeSingtel: mobile payment, hostingApple: development resources

Mozat: dedicated technical support

Friendster: access to advertisersMozat: First 10 apps, 100% revenue

Future of MediaFutureBooksFutureTV

FutureMobile

FutureWorlds

FutureGames

Mobile Projection

Mobile Alternate Reality

Mobile Payment

Mobile Health

Location

Multi

Sensor

New Interfaces

Alternate Reality

Mobile

Web TV

User Generated

VirtualTraining

Product Development

3D Web

VirtualEducation

Ebooks

Mobile Education

Thrust 3: Crisis Action Plans

MDA - META PROGRAM: 50 persons

(local/foreign) - Match Demand - Targeted 5,000 to be

upgraded

Other Agencies- SPUR SCHEME: Up to 90% training costs- IDP Program: Nurturing start-ups

Financing Develop & Retain TalentMDA-iMatch (quarterly): Matching

start-ups and investors-iJam (bimonthly): Grant of up to

$50,000

Other Agencies - MICRO LOAN: Loan of up to $50,000 - SEEDS: Investment of up to $300,000

- BRIDGING LOAN: Loan of up to $5M

Invitation to Participate

FutureMobileFutureGames

FutureTVFutureWorldsFutureBooks

Call for ProposalsFutureMobile:Call for Applications by SingTelCall for Applications by AppleCall for Applications by Friendster Call for Applications by Mozat

FutureGames:Call for Game Publishers

FutureWorlds:Call for Proposals by Sun MicrosystemsCall for Proposals by G ElementCall for Proposals by QALA Singapore

FutureBook:Call for Innovations by Creative Technology

FutureTV:Call for Applications by MediaCorpCall for Applications by PGK Media

THANK YOU