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Business Models: Shaping Organisations and Markets 30th June 2016 Prof. Katy Mason, Department of Marketing, [email protected]

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Page 1: Shaping Organisations and Markets · Seminar 3 Business model design, prototyping and testing (Glasgow) Seminar 4 Business models and structural choices (Bristol) Seminar 5 Business

Business Models: Shaping Organisations and Markets

30th June 2016

Prof. Katy Mason, Department of Marketing, [email protected]

Page 2: Shaping Organisations and Markets · Seminar 3 Business model design, prototyping and testing (Glasgow) Seminar 4 Business models and structural choices (Bristol) Seminar 5 Business

ESRC Seminar Series Seminar 1 Business Models: Rationale, applications and inter-organisationality (London)

Seminar 2 Business models and resource configuration (Henley)

Seminar 3 Business model design, prototyping and testing (Glasgow)

Seminar 4 Business models and structural choices (Bristol)

Seminar 5 Business Models: Business Model Innovation (Cambridge)

Seminar 6 Product-Service Systems and the servitization of manufacturing (Aston)

Seminar 7 From Servitization to the Service of Things (Warwick)

Seminar 8 Business Models: Shaping Organisations and Markets (Lancaster)

Page 3: Shaping Organisations and Markets · Seminar 3 Business model design, prototyping and testing (Glasgow) Seminar 4 Business models and structural choices (Bristol) Seminar 5 Business

Our programme of research Making Markets: The Practice of Business Models

The sites and practices of business models (Martin Spring)

Scoping and Scaling business models in practice

The Art of Business Models Representational and framing practices

Business models as calculating devices

Page 4: Shaping Organisations and Markets · Seminar 3 Business model design, prototyping and testing (Glasgow) Seminar 4 Business models and structural choices (Bristol) Seminar 5 Business

Our programme of research Business Models as Frames for Action

Performativity and social movement (with Teea Palo)

Reproducing Business Models How conceptualisation business models and their practices travel (with Kajsa Ahlgren)

Spatial-temporal aspects (with Hussein Faraque)

Business Models at the BoP Place and space

(with Ronika Chakrabarti)

Page 5: Shaping Organisations and Markets · Seminar 3 Business model design, prototyping and testing (Glasgow) Seminar 4 Business models and structural choices (Bristol) Seminar 5 Business

Our programme of research Business Models as Barriers

Categorisation and Institutions of Action and Exclusion ( with Carlos Diaz, Luis Araujo)

Business Model practices and development of catalysts and incubators Connecting business models as emergent economic systems

Valuing business models

(with Chris Ford, Martin Friesl, Martino Picardo and Miranda Knagg)

Page 6: Shaping Organisations and Markets · Seminar 3 Business model design, prototyping and testing (Glasgow) Seminar 4 Business models and structural choices (Bristol) Seminar 5 Business

Our programme of research Business Model practices and development of

catalysts and incubators Business models and their role in systems of innovation

(with Martin Spring, Alan Hughes)

Page 7: Shaping Organisations and Markets · Seminar 3 Business model design, prototyping and testing (Glasgow) Seminar 4 Business models and structural choices (Bristol) Seminar 5 Business

Today’s Programme 10:00 Welcome

10:30 Dr. Martino Picardo, CEO of SBC

“Building the Business Model for the Stevenage Bioscience Catalyst: Organising Overlapping and Interconnected Business Models”

11:15 Prof. Nuno Gil: Manchester Business School,

“Understanding the Context in which Business Models Work: Pluralism at the Front-end of Complex Systems Projects”

12:00 Prof. Mary Morgan, London School of Economics

“Models as Working Object”

Page 8: Shaping Organisations and Markets · Seminar 3 Business model design, prototyping and testing (Glasgow) Seminar 4 Business models and structural choices (Bristol) Seminar 5 Business

Lunch

Page 9: Shaping Organisations and Markets · Seminar 3 Business model design, prototyping and testing (Glasgow) Seminar 4 Business models and structural choices (Bristol) Seminar 5 Business

2:00 Dr. Tatiana Mikhalkina, Lancaster University Management School “How Iconic Business Models Emerge”

2:45 Lee Omar, CEO Red Ninja

“Performing a Business Model that shapes Markets through Co-creation”

3:30 Prof. Martin Spring, Lancaster University and Prof. Alan Hughes, University of Cambridge,

“Creating the Competitive Edge: Operations Management meets Industrial Policy”

4:15 Mark Phillips, IfM Cambridge:

“The Imperative for Business Model” Innovation”

Prof. Katy Mason, “Business Model Futures & Communities”

Page 10: Shaping Organisations and Markets · Seminar 3 Business model design, prototyping and testing (Glasgow) Seminar 4 Business models and structural choices (Bristol) Seminar 5 Business

10:30 Dr. Martino Picardo, CEO of Stevenage Bioscience Catalyst “Building the Business Model for the Stevenage Bioscience Catalyst: Organising Overlapping and Interconnected Business Models” 11:15 Prof. Nuno Gil: Manchester Business School, “Understanding the Context in which Business Models Work: Pluralism at the

Front-end of Complex Systems Projects” 12:00 Prof. Mary Morgan, London School of Economics “Models as Working Object”

Page 11: Shaping Organisations and Markets · Seminar 3 Business model design, prototyping and testing (Glasgow) Seminar 4 Business models and structural choices (Bristol) Seminar 5 Business

Business Model Futures: Building our community

Plurality and inter-disciplinarity

Implications for policy

Engaging with practitioners and the SME community: business modelling with impact

Page 12: Shaping Organisations and Markets · Seminar 3 Business model design, prototyping and testing (Glasgow) Seminar 4 Business models and structural choices (Bristol) Seminar 5 Business

Thank you …..Business Model Futures