shannon williams shows you how. fresh ideas – new stories never covered fresh angles – new...

Shannon WilliamsShannon Williamsshows

you how

• fresh ideas– new stories never covered

• fresh angles – new aspects to repeatable stories

• fresh approaches– new appeal from current trends– new applications for current tools

so so ffresh, resh, you’ll want ‘em today! you’ll want ‘em today!

• sources

• actions/reactions

• formats

re-re-ffresh-ing brainstorming!resh-ing brainstorming!

ffresh approach resh approach to theto the “Big Idea Sheet” “Big Idea Sheet”

• Sources (who says?)

– List those who are involved in or affected by the main topic and have a story to tell

• Actions/Reactions (what gives?)

– List key aspects and angles that have meaning and compelling interest to all readers

• Formats (how now?)

– Utilizing the list of verbal and visual options, list appropriate ways to tell the story

• Trends– Content

• Verbal: – headlines, stories, captions

• Visual– photographs, art, info-graphs

ffresh & fun resh & fun for EVERYONE!for EVERYONE!

MAIN MAIN – – grabs readers grabs readers

attention and advertises contentattention and advertises content

SECONDARYSECONDARYSUBSUB

LABELEDLABELED

Verb

al -

Hea

dlin

esVe

rbal

- H

eadl

ines

MAINMAIN

SECONDARYSECONDARY – gives details (facts & figures) – gives details (facts & figures) and is written in present tenseand is written in present tense

SUBSUBLABELEDLABELED

Verb

al -

Hea

dlin

esVe

rbal

- H

eadl

ines

MAINMAIN SECONDARYSECONDARY

SUBSUB – – serves as break in serves as break in

long body copy and advertises long body copy and advertises change and idea change and idea

of paragraph or storyof paragraph or story

LABELEDLABELED

Verb

al -

Hea

dlin

esVe

rbal

- H

eadl

ines

MAINMAINSECONDARYSECONDARY

SUBSUB

LABELED LABELED – – highlights page content and highlights page content and

serves readers aideserves readers aide

Verb

al -

Hea

dlin

esVe

rbal

- H

eadl

ines

Q&A Q&A – – format to post Q format to post Q

and feature single or multiple and feature single or multiple responses. Also can be a single responses. Also can be a single

interview with a same-subjectinterview with a same-subject

HOW TOHOW TOMINI-BIOMINI-BIOLISTINGLISTING

Verb

al -

Stor

ies

Verb

al -

Stor

ies

Q&AQ&A HOW TOHOW TO –– creates creates

a step by step and/or paragraph a step by step and/or paragraph form of how to do a particular form of how to do a particular

event/sport/ideaevent/sport/idea

MINI-BIOMINI-BIOLISTINGLISTING

Verb

al -

Stor

ies

Verb

al -

Stor

ies

Q&AQ&A HOW TOHOW TO

MINI-BIO -MINI-BIO -– – grabs readers grabs readers attention and advertises contentattention and advertises content

LISTINGLISTING

Verb

al -

Stor

ies

Verb

al -

Stor

ies

Q&AQ&AHOW TOHOW TOMINI-BIOMINI-BIO

LISTINGLISTING – – creates creates

multiple entry points and multiple entry points and provides content to be provides content to be

garnished in a quick and garnished in a quick and unthreatening mannerunthreatening manner

Verb

al -

Stor

ies

Verb

al -

Stor

ies

INFO INFO – – gives the bare gives the bare

minimum by telling the who what minimum by telling the who what when where and why when where and why

of her assignments (#1)of her assignments (#1)

EXPANDEDEXPANDED – – shows the shows the

reader not only what is happening reader not only what is happening in photo with first sentence written in photo with first sentence written in presence tense. The second and in presence tense. The second and consecutive sentences are written consecutive sentences are written

in past and gives the reader info in past and gives the reader info they can’t tell from just looking they can’t tell from just looking

at the photo (#2) at the photo (#2)

IDENTIDENT – – subject’s name and subject’s name and

brief description (#3) brief description (#3)

COLLECTIVECOLLECTIVE – – grouping grouping

of variety of captions to fill design of variety of captions to fill design space and highlight total modulespace and highlight total module Ve

rbal

: Cap

tions

Verb

al: C

aptio

ns

#1

#2

#3

GROUPING GROUPING – – grabs readers attention grabs readers attention through creation of dominant package through creation of dominant package

MULTI-FACEMULTI-FACESERIESSERIESC.O.B.C.O.B.EXTREME CROPEXTREME CROP

Visu

al -

Phot

oVi

sual

- Ph

oto

GROUPINGGROUPING MULTI-FACE MULTI-FACE – – consistent size and placement of consistent size and placement of each “mug shot” to create any each “mug shot” to create any number of patterns/shapes/effects number of patterns/shapes/effects and strategies such as and strategies such as “FACEBOOK = YOURBOOK” “FACEBOOK = YOURBOOK” (marketing the book with plenty of (marketing the book with plenty of faces and personalities of the year faces and personalities of the year

SERIESSERIESC.O.B.C.O.B.EXTREME CROPEXTREME CROP

Visu

al -

Phot

oVi

sual

- Ph

oto

GROUPINGGROUPING MULTI-FACEMULTI-FACE

SERIES SERIES – – creation creation

of photos that are taken within a set of photos that are taken within a set time or to establish relationship from time or to establish relationship from one subject matter to the next.one subject matter to the next.

C.O.B.C.O.B.EXTREME CROPEXTREME CROP

Visu

al -

Phot

oVi

sual

- Ph

oto

GROUPINGGROUPING MULTI-FACEMULTI-FACESERIESSERIES

C.O.B. C.O.B. – – cut out cut out

background photobackground photocreates emphasis to subject area yet creates emphasis to subject area yet removing surroundings takes away removing surroundings takes away context of imagecontext of image

EXTREME CROPEXTREME CROP

Visu

al -

Phot

oVi

sual

- Ph

oto

GROUPINGGROUPING MULTI-FACEMULTI-FACESERIESSERIES

C.O.B.C.O.B.

EXTREME CROPEXTREME CROP – – cut out background photocut out background photocreates emphasis to subject area yet creates emphasis to subject area yet removing surroundings takes away removing surroundings takes away context of imagecontext of image

Visu

al -

Phot

oVi

sual

- Ph

oto

ARTWORK ARTWORK – – use to add depth and personality use to add depth and personality to any spread. Opportunity to have to any spread. Opportunity to have student artwork showcased as student artwork showcased as either part of the design graphic either part of the design graphic strategy or as a special “art show” strategy or as a special “art show” focused section/spreadfocused section/spread. Artwork can . Artwork can be considered computer-generated or be considered computer-generated or hand-renderedhand-rendered

Visu

al -

Art

wor

kVi

sual

- A

rtw

ork

INFO-GRAPHSINFO-GRAPHS – – utilize small amounts of space to utilize small amounts of space to capitalize on great amounts of capitalize on great amounts of content and people covered. From content and people covered. From recording total number of surveyed recording total number of surveyed to key info to the overall message to key info to the overall message and content of the graph.and content of the graph.

Visu

al –

Info

-gra

phs

Visu

al –

Info

-gra

phs

• Trends– Design

• typography• color

ffresh & fun resh & fun for EVERYONE!for EVERYONE!

directed directed readerreadereye-floweye-flow

literary technique + unique copy placementliterary technique + unique copy placement

literary technique + type weavingliterary technique + type weaving

horizontal placement alignment of type horizontal placement alignment of type

multiple multiple entry entry

points + points + cropped cropped

typetype

consistent use of color paletteconsistent use of color palette

monochromatic color palette monochromatic color palette (tints & shades of color)(tints & shades of color)

complementary complementary color color

strategystrategy

2006 Spring2006 Spring 2006 Fall2006 Fall

pantone spring 06 color palettepantone spring 06 color palette

pantone pantone fall 06fall 06colorcolor

palettepalette

pantone fall 06 color palettepantone fall 06 color palette

• New Story Ideas

• Same Story – Different Year– People Driven– Concept Driven– Buy-Rate Focus– Inspired Coverage & Design

ffresh NOT frozen…resh NOT frozen…

ffresh approach to “lab experiments and hands-on classes”resh approach to “lab experiments and hands-on classes”

West Shore Jr/Sr High School, Melbourne, FL

ffresh approach to the “Big Idea Sheet”resh approach to the “Big Idea Sheet”

Source(s)Source(s)

Actions/ReactionsActions/Reactions Formats

• InDesign– Using PageSurfer– Using Click-N-Go! Modules


ffresh from PageSurfer 4012 & 4013 resh from PageSurfer 4012 & 4013

ffresh approach – step by stepresh approach – step by step

ffresh format for headline design resh format for headline design http://idioms.thefreedictionary.comhttp://idioms.thefreedictionary.com

OROR

ffresh approach to color use resh approach to color use

ffresh approach using the color palette (Jostens earthwize) resh approach using the color palette (Jostens earthwize)

ffresh approach for multiple entry pointsresh approach for multiple entry points

ffresh approach – adding additional content to an existing photo packageresh approach – adding additional content to an existing photo package

ffresh approach to modular packagingresh approach to modular packaging

ffresh approach to effective space usageresh approach to effective space usage

fresh is better fresh is better when spread increases from:when spread increases from:

- 7 to 12 photos- 11 to 25 entry points

- 12 to 21 people covered

• YearTech Online v2.0– New & Improved Tools– Tested & Proven Reliable– Easy interface – no software needed– Work from home or school– Equally solid and professional

looking – View progress as well as a virtual

book online


ffresh approach – InDesign & YTO v.2resh approach – InDesign & YTO v.2C

reat

ed u

sing

InD

esig

n (Y

earT

ech)

Cre

ated

usi

ng In

Des

ign

(Yea

rTec

h)

Cre

ated

usi

ng Y

TO2

Cre

ated

usi

ng Y

TO2

ffresh approach – YTO v2.0resh approach – YTO v2.0

• InDesign– Using PageSurfer– Using professional publication

inspiration


ffresh from PageSurfer 4012 & 4013 resh from PageSurfer 4012 & 4013

ffresh approach – NEW color “mods”resh approach – NEW color “mods”

ffresh approach –NEW “Chart-it”resh approach –NEW “Chart-it”

ffresh approach – step by stepresh approach – step by stepffresh approach – step by stepresh approach – step by step

fresh is EVEN better fresh is EVEN better when spread increases from:when spread increases from:

- 10 to 17 photos- 17 to 34 entry points

- 13 to 24 people covered

ffresh approach – NEW Type Twister Tool functionsresh approach – NEW Type Twister Tool functions

ffresh approach – additional NEW color “mods”resh approach – additional NEW color “mods”

sam

ple

from

pro

fess

iona

l pub

licat

ion

sam

ple

from

pro

fess

iona

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licat

ion

BusinessManager

- start with a PageSurfer- start with a PageSurfer

- establish font & color strategies - establish font & color strategies

- remember your reader’s wants & needs- remember your reader’s wants & needs

- ideas are born everywhere- ideas are born everywhere

- Jostens Yeartech Toolbar has new functions- Jostens Yeartech Toolbar has new functions

- no matter what your method of creation; - no matter what your method of creation;

more coverage + more photos will help more coverage + more photos will help

your marketing & buy rate initiatives! your marketing & buy rate initiatives!

GOOD STUFF GOOD STUFF TO KEEP… TO KEEP…

……ffreshresh IN YOUR BRAIN! IN YOUR BRAIN!

foodfood for thoughtfor thought ??

If I can help inspire a few more If I can help inspire a few more fresh ideas, let’s e:chat - -fresh ideas, let’s e:chat - -

shannon.williams @ jostens.comshannon.williams @ jostens.com

howhow

for somefor somewas thatwas that

shannon williams shows you how. fresh ideas – new stories never covered fresh angles – new...

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