shannon kirkland, mba danielle askins, ba west texas ahec program
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Shannon Kirkland, MBA Danielle Askins, BA West Texas AHEC Program. Building a Web-based Infrastructu re. Texas Tech University Health Sciences Center. Overview. Texas H.O.T. Jobs history Website tour and infrastructure Resources for educators Sustainability and future - PowerPoint PPT PresentationTRANSCRIPT
Shannon Kirkland, MBA
Danielle Askins, BAWest Texas AHEC Program
Texas Tech University Health Sciences Center
Building a Web-based Infrastructure
Overview
• Texas H.O.T. Jobs history
• Website tour and infrastructure
• Resources for educators
• Sustainability and future
• Getting started on your own
Texas Tech University Health Sciences Center
H.O.T. Jobs history
• Started by the Texas AHEC network in 1997 as a printed book• Designed to prepare students for entry into the healthcare field • Historically updated every 3 years• First HOT Jobs website was contributed by the HSTE partner in early 2005 as part of 2nd edition—a pdf version of the book with some lesson plan materials• 3rd edition website launched in early 2006, much more graphically oriented and some basic interactive features
Research implications
Texas Tech University Health Sciences Center
Research Findings Website Modifications
Social network important Developed parent section
Talking to healthcare professionals important
Developed “Professionals in Field”
Mixed impact talking to teachers / counselors
Developed educator section
Website impt, but need multimedia components
Website rich in graphics & interactive formats
Design considerations
• Complex database architecture “behind the scenes” to drive huge volumes of data• Strategic use of photos, colors, Flash and video components to reinforce messaging for target audiences• Interactivity• Highlighting real life experiences of others
Texas Tech University Health Sciences Center
What it took
• 651 pages of internal content
• 7 multi-table databases
• 145 Flash components
• 65+ videos
• 470 links to external content
• More than 2,000 communications with high school administrators for research participation
Texas Tech University Health Sciences Center
Preview of website
• Career Seeker Section
• Parent Section
• Educator Section
Texas Tech University Health Sciences Center
Website Tour
• www.texashotjobs.org
Texas Tech University Health Sciences Center
Career Seekers section
• All of the career seeker information available in Spanish • New: Professionals in the Field• Expanded: Personal career manager profile
- Career Comparison Grid- Professionals in the field highlights based on top career choices- RSS news feed for healthcare news
- Checklists
Texas Tech University Health Sciences Center
Career profile
• Creates opportunity for targeted content and communication based on user’s inputs on region, demographics, and career interest
• Expandable content delivery area
• Potential for peer-to-peer communication
Texas Tech University Health Sciences Center
Career Seeker section
• Redesigned career roadmaps, tying in Achieve Texas programs of study
• Colleges and universities search• Functionality for resource sharing with peers
(Bookmark feature connecting to Facebook, Twitter, etc.)
Texas Tech University Health Sciences Center
Career Seekers section
• Interactive career exploration modules – Identification of diseases affecting minorities– Preparation of scripts for each module– Healthcare professional representation– Diversity of healthcare settings– Math, science and vocabulary skill building– Health risk factors and behaviors – Communication skills– Access to Professionals in the Field and roadmaps
Texas Tech University Health Sciences Center
Career Seekers section
• Interactive career exploration modules• 15 modules• 62 individual healthcare scenes• 39 different healthcare careers represented• 40 health care professionals as actors /
actresses• Diverse population of patients and healthcare
professionals• Each scene ranges from 1 – 5 minutes in length• ~ 10-12 math and science questions developed
for each module (based on 3 levels of difficulty), which are mapped to high school assessment competencies
Educators’ section
• Completely NEW!!!• Lesson plans that supplement the online Career Exploration Modules
- Identify TAKS and College Readiness standards
• RSS news feeds for healthcare news• Direct access to the Career Roadmaps, which link to the AchieveTexas pathways and POS• Blog for sharing best practices• Archive of all previous educator materials
Texas Tech University Health Sciences Center
Lesson plans
• Development team– Lead: Lori Milner, PhD (DFW AHEC)
– Jan Ritter, M.Ed. (Piney Woods AHEC)
– Jody Sanders, BA, teaching certificate (Pecan Valley AHEC)
• Process– Reviewed module scripts– Developed classroom-formatted activities
to complement modules– Conducted evaluation process with six
educators
Lesson plan validation
• Each reviewer evaluated on a rubric scale 1-5– Appropriateness for high school– Relevance to the module topic– Instructions are clear– Content is correct/valid
• Modifications made based on these evaluations
Texas Tech University Health Sciences Center
Educators’ section
• References page for resources related to health careers development• Announcements area for YouTube contest for classes, summer camp opportunities, etc.
Texas Tech University Health Sciences Center
Texas Tech University Health Sciences Center
Parents and Families section
• Parents and extended family play a huge role in the success of their child
- Influencing career choice- Preparing for and accessing education after high school
• Provides a tool for parents to assist their child who is interested in pursuing a health career
- Why choose a career in health care fields?- Discuss myths about healthcare careers- Interactive Career Interest Survey - Breakdown of salary potential by education level - Financial aid information
• Available in Spanish
Database infrastructure• Main Career Database
– Salary ticker (flash)– Salary range, annual & hourly– Heartbeat area (flash)– Job Outlook– Professional in the field link– Length of training– Career Explorer module link– My Career Profile
Database infrastructure• Universities
– Name of college– URL– Location– Degree programs available– Zip code to GPS coordinates
• University zone– AHEC region and center
Database infrastructure• Module database
– Math & Science – Vocabulary– Information links– Titles descriptions
• Also connections to role model database and main career database
Utilization
• In 2007, the site averaged 5,000 visitors/month
• In 2010, the site averaged 22,000 visitors/month
• 924 number of registered profile career seekers to date (23.7% Hispanic, 17.4% African American, 23% unreported)
Texas Tech University Health Sciences Center
Utilization
• Ranks #2 on Google and Bing for “health careers in Texas.”
• About #1: www.texashealthcareers.org• Top search terms that direct people to this site
are various forms of – hot jobs
– hot jobs in Texas
– Texas jobs
– cool jobs in Texas
You don’t see health care mentioned….• 4 of the top 50 search terms are in Spanish
Visibility and searches
Not in a vacuum
• How we promote it– Statewide AHEC health careers
promotion efforts– HOT Jobs print tools– Use in high school HSE courses– PSAs developed for local use by
partners
Texas Tech University Health Sciences Center
Next steps: website
• Website monitoring and revisions• Targeted use of Twitter and Facebook• Continue to expand role model pool• Research and add new careers: certified
tumor registrar, nursing informatics, new health information technology opportunities
• “This College Life” pilot test
Texas Tech University Health Sciences Center
Next steps: sustainability
• Advertising– Opportunity for organizations that are
mission-aligned to participate
• Assisting other states with development
Texas Tech University Health Sciences Center
Getting started
• From scratch or a revamp– Look at other sites, both career and pop
culture, to identify strengths• Graphic appeal• Navigation
– Review your data• In what format does your information exist? • Do you have the resources to streamline it
for efficiencies in future editions?
Getting started
• Development Process– Establish work group– Assess need– Determine the scope of the project– Develop project timeline– Generate funding– Research and develop product– Distribute
Getting started
• Needs assessment– Surveys/focus groups with primary
audiences
• Scope– Prioritize important features– Look at the budget
• Work with a web programmer to identify the best options to accomplish as many of your priorities as possible
– Consider “staging” project
Getting started
• Timeline– Realistic– With Web development, expect that it
takes longer than you expect
• R&D– Goes back to needs assessment and
priorities– Content. Content. Content.– Messages delivered in more than one
way
• Distribute– How do you drive traffic to your
Web site?• Supporting mechanisms: hard copy
books or business cards distributed at events
• PSAs• Links to your from other key Web sites• Where does it rank in the search
engines and how to improve?
Getting started
Getting started
• Explore interactive options– Facebook, Twitter, YouTube.
These can be added to your site pretty inexpensively. Considerations:
• Someone to keep the stream of information current
• Addressing concerns related to appropriateness of content and user interactions
Partners and contributors
• TTUHSC School of Pharmacy• TTUHSC F. Marie Hall Institute for Rural and
Community Health, West Texas AHEC Program
• TTU College of Mass Communications• AHEC of the Plains• East Texas AHEC Program (UTMB)
– DFW AHEC (UT Southwestern), Piney Woods AHEC (Stephen F. Austin University), and Pecan Valley AHEC (Victoria College)
Texas Tech University Health Sciences Center
Vendors
• Web Development: Visual Reality Production, Inc.
• Photos and Graphic Concept: Hartsfield Design• Messaging Strategies: CommuniCard, LLC• Spanish Translation: Teneo Linguistics• Video Development: Studio 84
Texas Tech University Health Sciences Center
Wrapping up
Questions and comments?
Texas Tech University Health Sciences Center
Contact us
Shannon KirklandTTUHSC F. Marie Hall Institute for Rural and Community Health
[email protected] p. 806.743.1338
Danielle AskinsAHEC of the Plains
[email protected] p. 806.291.0101