shanghai, china 13 - 15 november 2018 · 8/f, urban development international tower no. 355 hong...
TRANSCRIPT
C H I N A
www.prowinechina.com
For trade visitors only
Shanghai New International Expo Centre (SNIEC)
(SNIEC)
Shanghai, China
International Trade Fair
for Wines and Spirits
13 - 15 November 2018
Supported by: Organized by:
THE MOST INFLUENTIAL WINE INDUSTRY PLATFORM IN MAINLAND CHINA
On November 16, 2017, the 5th edition of ProWine China concluded successfully in Shanghai, receiving positive feedback from participants as well as setting new standards as the most important wine and spirits trade fair in Mainland China.
With nearly 700 exhibitors in total, including 16 national and 4 regional pavilions, as well as wine and spirit manufacturers, importers and distributors from 39 countries worldwide, ProWine China 2017 was a true representation of global wine market.
2017 11 16 ProWine China
39 70016 4
01-02
ProWine China continues to grow in international exhibitor numbers, reaching new records in 2017.
ProWine China2017
21% Other European countries
5% North America
9% Spain
17% France 19% Italy
8% Australia
21% Other countries outside of Europe
Source / ProWine China 2017
03-04
Yu Wang, who is the general manager of a wine import company from Shaanxi province stated: “The three-day exhibition left a very good
good level of cooperation with the companies. It saved us a lot of time in choosing wine. This show is the highest quality wine fair I have ever
EXPAND YOUR NETWORK IN MAINLAND CHINA
ProWine China 2017 attracted 14,219 trade visitors, an increase of 14.3% from the previous year, in particular, more than 50% visitors came from cities outside of Shanghai. ProWine China’s continuous outreach and promotional campaigns across major cities has resulted in a growing presence and accomplishment for the ProWine China platform.
ProWine China 2017 14219 14.3%50%
ProWine China
05-06
Visitor Growth
Expected growth of 16%16%
2018
16,500
2016
12,431
2017
14,219+16%
+14.3%
VISITOR BREAKDOWN BY ROLE IN PURCHASING
Source / ProWine China 2017
74% Direct access to the purchase decision
3% None
23% Advisory
07-08
Michaela Stander, Marketing Manager from Wines of South Africa, expressed her satisfaction with the trade fair: “The size of the exhibition is growing and you can see many new brands with many new countries coming in. I see the biggest change in the higher quality of visitors - they know exactly what they are looking for. These visitors are not only interested in prices, but have actually
putting a lot of thought into the distribution plans and how they’re going to purchase from us.
Michaela Stander
09-10
MORE LOCAL EXHIBITORS ARE EAGER TO PARTICIPATE IN THE FAIR
More local brands and wine companies expect to achieve strategic upgrades through ProWine China’s international platform. The RVF China
wineries represented by CADA (China alcoholic drinks association) Wine Commission, offering visitors the opportunity to experience a new collection of fine wines from China. It’s also worth noting that COFCO, one of the world’s top 500 leading companies, brought its flagship wine - ‘Great Wall’ to ProWine China for the first time, whilst integrating an exclusive masterclass.
ProWine ChinaRVF
16ProWine China 2017
500ProWine China
11-12
The Industry Forum at ProWine China 2017 continued to provide ample industry insights under the theme of “Understanding Chinese
participated, including Professor Larry Lockshin from University of South Australia; Zeng Lishi, researcher of Australia Ehrenberg-Bass Institute and Germany Geisenheim University; Li Shiyi, Deputy General Manager of COFCO; Dr. Sun Jian, Director of Changyu Group and Deputy General Manager of Changyu Limited; Xu Wei, Co-founder of Aroma Republic; and Dr. Li Ruyi from Wine Institute of Ningxia University.
ProWine China 2017
6 Larry Lockshin EhrenbergBass
A FULL PROGRAMME OFFERING A DIVERSE RANGE OF ACTIVITES
ProWine China continues to offer a top-notch diverse programme throughout all three days of the trade show, focusing a great deal of attention on wine education. This year, the provocative and well-attended ‘Wine Master Series’ brought four ‘Wine Masters’ including Debra Meiburg MW, Fongyee Walker MW, Roderick Smith MW and Robert Goddes MW. Based on the excellent collaboration in the past 3 years, WSET (Wine & Spirit Education Trust) continued to launch the “ProWine China Education
giving visitors the opportunity to gain more insight and wine knowledge .
ProWine China2017
4 Debra Meiburg MW Fongyee Walker MW Roderick Smith MW Robert Goddes MW
2014 WSET“ProWine
Fongyee Walker MW
Roderick Smith MW
Robert Goddes MW
Debra Meiburg MW
SPECIAL ZONE: CHAMPAGNE LOUNGE, SPIRITS BAR, PINK ROSE LOUNGE
The Champagne Lounge returned to ProWine China 2017 with a special focus on Rose Champagne, which left a great impressions on its participants. The Spirits Bar, co-presented by the HK Bartenders Association, was received by the trade visitors. The Spirits Bar was run by guest bartenders and Asia’s top mixologists offered visitors a range of cocktails. The Pink Rose Lounge premiered during ProWine China 2017 to showcase the style differences and winemaking techniques of the Pink wine world.
ProWine China 2017
13-14
large exhibitors or national groups who wish to build their own stand.
Minimum sq.m: 9 m²Price: US $ 435 per m²
Stand package: Floor space only
92956
Stand package: Shell stand
Includes walls, carpet, lighting and fascia with company name.
Minimum sq.m: 9 m²Price: US $ 515 per m²
93506
Includes walls, carpet, lighting, fascia with company name, counter, table, chairs, electrical socket, system glass showcase, store room and waste paper basket.
Minimum sq.m: 9 m²Price: US $ 530 per m²
93616
Stand package: Walk on Stand
Includes walls, carpet, lighting, fascia with company name, counter, table, chairs, electrical socket, system glass showcase, glass showcase, store room, bar stool and waste paper basket.
Minimum sq.m: 18 m²Price: US $ 555 per m²
18 3786
Stand package:Premium Stand
PROFESSIONAL SERVICE
15-16
GET IN CONTACT WITH USContact for exhibitors: International
Messe Düsseldorf GmbHStockumer Kirchstraße 61 D-40474 DüsseldorfGermany
Selina Weissigphone: +49-211 4560-7749fax: +49-211 4560-877749e-mail: [email protected]
UBM Allworld 240 BlackfriarsLondonSE1 8BF
Martyn Coxphone: +44-20 7560-4327e-mail: [email protected]
Contact for exhibitors: China
UBM CIE 8/F, Urban Development International Tower No. 355 Hong Qiao RoadShanghai 200030 China
3558
200030
Iris Zhi phone: +86-21 3339-2232fax: +86-21 6437-0982e-mail: [email protected]
Messe Düsseldorf (Shanghai) Co., Ltd Units 308, Tower 1, 88 Keyuan RoadGerman Centre for Industry and Trade Shanghai Pudong Shanghai 201203 China
88 1 308201203
Josh Guphone: +86-21 6169-8311 fax: +86-21 6169-8301e-mail: [email protected]
ProWine China App ProWine China WebsiteProWine China Wechat
17-18
TICKET TO THE WORLDPROWEIN TAKES YOU TO THE WORLD’S KEY MARKETS.
A S I A
Hong Kong
Singapore24 -27 Apr 2018
07 -10 May 2019 Düsseldorf, Germany17 -19 Mar 2019
C H I N A
Shanghai, China13 -15 Nov 2018