shamus husheer, heartfelt labs at "journeys of health-tech innovation" nov 30th 2015
TRANSCRIPT
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Telemedicine for Infertility
Journey of a Wearable
HTI Labs Meeting : Journeys of Health-Tech Innovation
Dr. Shamus Husheer, FounderCambridge Temperature Concepts / DuoFertility
30 November 2015
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How it all started...
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Our first prototype wasn’t pretty...
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Just £1M and 18 Months to Shipping Product
What the user sees:• Sensor – worn continuously under
the arm, 2500 measurements/night• Reader – downloads from the sensor• PC Software: display + sends data to
‘the cloud’ for analysis/review
Plus:• Analysis by servers
(continuously improved algorithms)
• Massive clinical database• Support by fertility experts• Access to data by doctors
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2nd Generation Product ...on your iPhone
• Sensor – worn under the arm, continuously monitoring her fertility
• Mobile App – her fertility data displayed via her iPhone
• iPhone sends her data to us, which can be accessed by her doctor
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6
“Our fertility journey before DuoFertility was very stressful!”
“…quick to use and relieved pressure on our conception attempts.”
“Before DuoFertility we were missing our fertile window by 1-2 days.”
“…The sensor is so small I honestly forgot I was wearing it…”
1000 pregnancies and counting
“We will certainly use it again for baby number two”
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BBC to Boots
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And proven as effective as IVF
* Published, peer-reviewed study on 242 women
Pregnancy Prognosis in Infertile Couples on the DuoFertility Programme Compared with In Vitro Fertilisation/Intracytoplasmic Sperm Injection, 2011. Chausiaux O. et al. European Obstetrics & Gynaecology, 2011;6(2):92-4
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DuoFertility : Similar Effectiveness, Less Invasive
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In reality, it’s all about the money...
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Two Harsh Realities for Consumer Medical
The Retail Rule:
3 steps in the chainDoubling every time
• £1 Your cost of goods• £2 Your “wholesale” charge• £4 Your distributor charges• £8 Retailer charges• £10 Inc. VAT consumer price
The Retail Rule: x10 @ Retail
Consumer Prices = HUGE Volume
• Consumers pay £99 max(for practically anything)
• You need to build it for £10(FINISHED, packaged, etc)
• You make £10/unit gross• You make £2 profit (if lucky)• Your development costs £1M• You need >> 500,000 patients!
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Marije and baby Alec, the first DuoFertility baby