shama
DESCRIPTION
It is a description of Active citizen positive youth project by students of Institute of professional psychology. Active citizens group Shama is running awareness campaign to aware people of importance of hygiene and health and would later on improve awareness regarding other important societal issues among masses in Pakistan.TRANSCRIPT
Active Citizen Positive Youth
www.facebook.com/groups/positivecitizens
Institute of Professional Psychology
www.facebook.com/agaaheshama
BYFATIMA AUN ALI SARIA RAFIQ
AIM
GROUP MEMBERS
AROOBA MUSHTAQ ARUBA JAVED FATIMA AUN ALI RAISA AYUB SARA ISMAIL SARIA RAFIQ SHEZA FAROOQ
To aware is to educate is to civilize
Education means far more than learning the art of
reading and writing
You can also light up a shama
Make society aware of all goodness you know
Idea Origin
Our source of idea was the daily observance of the surrounding areas of our residence and of the routes we daily pass from and mainly the image of slums in the city. We had been noticing it for all our lives, but on getting an opportunity we thought of working on it and educating people about it
WHAT WHEN WHERE HOW of execution
What=Hygiene and Health Awareness Campaign
When=End of Oct-Dec
Where= Esa Nagri, Liyari Express, Malir, Gulzar-e-
Hijri, Gulistan e Johar
How=Door-step Campaign
Major Barriers
the least familiarity of targeted places, and security issues of that places
then convincing parents
Transportation availability
Overcame barriers
It was decided that whoever feels comfortable going together to a particular's friend's place they can go together and rest might target their own places single-handedly.
Impact
More on cognitive level than on behavioral level
impact was seen as women started keeping dustbins
they tried to filter out water by keeping cloth as filtrate
and they all attended the second session of awareness
Committed themselves to take care of hygiene
And would actively learn about health
Recommendations
Expand the campaign to maximum of the slum areas
Re-visit the targeted people to improve the impact
Specially children needs to be specifically targeted as they are future of nation
Hygiene and its relation with Psychological health need to be explore and highlight
Make less privileged of society aware of other common and least common issues
For any societal issue
PREVENTION IS BETTER THAN CURE
PREVENT BY MAKING AWARE
AS
AWARENESS IS OFTEN BETTER THAN IGNORANCE