“A Study on “Marketing mix”

(“With respect to CENTURY PLY”)

Project report submitted

By

Geeta sriramJayat rarhoreNiraj kumar

Shalini chatterjeeSantosh anand

Under the guidance of

Prof. Dr Vijay Sarathi

Faculty

Dayananda Sagar Business School

DATE

TO WHOM SO EVER CONCERN

This is to certify that the following students pursuing PGDM- AICTE (2011-2013) from“Dayananda Sager Business School” has successfully completed the project on “MARKETING MIX” from our organisationThey have completed their project with full co-operation and support from our staff.

Name of the students:

1) GEETA SRIRAM2) JAYAT RATHORE3) NIRAJ KUMAR4) SHALINI

CHATTERJEE5) SANTOSH ANAND

Yours sincerelyFor

DECLARATION

We hereby declare that the Project titled “A study on at Bangalore, is an original

work done by us. The Project Report is submitted to We also declare that this

Project Report has neither been submitted to any University nor done by any other

student earlier for the award of degree, diploma, associate ship or any other similar

title.

Place: Bangalore

Date:

ACKNOWLEDGEMENT

We are deeply grateful to all the staff members of Bangalore, for the co-

operation extended by them to conduct this study, advising us on this project report

and furnishing the required information.

We would like to express our profound gratitude to all those who have been

instrumental in the preparation of this project report.

We also owe our special thanks to all laboratory and library staff for the valuable

support in the collection of secondary data in making of the report.

Lastly, we would like to thank our parents, and friends for their constant help and

support.

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CONTENTS

CHAPTER

NO.

CHAPTER NAME

1 INTRODUCTION

2 INDUSTRY PROFILE

FINDINGS AND SUGGESTIONS

BIBLIOGRAPHY