AgilOne helped Shaklee maximize their

modest marketing resources and boost

customer engagement with automated,

personalized campaigns driven by

predictive marketing analytics.

A Natural Nutrition Company Uses Analytics Cloud To Increase Customer Engagement

Shaklee is a natural nutrition company focused on improving health and wealth around the world with better

products that are worth sharing. Shaklee believes that if each of us does our small part—taking small, simple

steps to not only take care of ourselves, but to also share what we love about Shaklee with others—then together,

we can make a difference for people and the planet. Having been in business for 60 years, Shaklee developed

a large, loyal customer base and collected a lot of data about their customers. They saw the need to start

organizing their customer data so they could start taking steps towards transforming the way they communicate

with consumers. The company looked to AgilOne to help their small but driven marketing team wrangle in their

data, develop personal marketing campaigns and generate impactful results.

The challengesShaklee is an international company that has been growing since it was established in 1956. Their marketing

team may be of modest size but they have large aspirations to understand the needs of their customers and

create more relevant communications. Their challenges included:

• Looking to organize their customer data and start sending more personalized content to their customers

based on their unique preferences and lifestyles, moving away from impersonal batch and blast emails.

• Wanting to be able to identify long-time loyal customers to make sure they are being rewarded and

continue to feel appreciated.

• Determining what elements of their business drives the most revenue and engagement in order to develop

stronger marketing campaigns around what their customers love. recommend products.

AgilOne SolutionCleansing the Data

AgilOne became Shaklee’s expert ‘data scientists’ without the exorbitant costs and additional internal manpower.

Using AgilOne’s platform, the company was able to organize their customer data and make it actionable. They

now have a comprehensive view of their customer’s buying behaviors, preferences, past purchases, and more,

which they use to develop tailored, relevant communications.

Cart Recovery and Replenishment Campaigns

Shaklee was able to see quick results with their abandoned cart campaigns. This was a great way to pick low

hanging fruit and start sending personalized emails without much hassle. Using the data AgilOne collected,

Shaklee is now able to send an email to a customer who placed a product in their cart and left without

purchasing. The message reminds the customer of their abandoned items and reinforces the unique value of

those products. Shaklee saw a 48% open rate and 28% conversion rate with their abandoned cart campaigns.

Shaklee also launched a replenishment program to remind customers when it is time to reorder products which

resulted in 35% open rates and 22% conversion.

Revenue Finder

Using AgilOne, Shaklee discovered that customers who made their first purchase without a free membership

offer spent 75% more than those members who joined with a free membership offer. They also found that

members who placed autoship orders will spend on average 3x more over their lifetime. The company was then

able to develop smart campaigns around membership programs to encourage customers to sign up and enroll in

autoship when possible.

Customer Clusters

Shaklee used AgilOne to sort their customer base into clusters, or groups of customers with similar interests.

In doing this they found a weight-loss cluster that had been under-communicated to. With this information

Shaklee was able to send additional personalized communications to this unique cluster, resulting in 3x increase

in revenue. They also learned that customers tend to make the majority of their purchases within specific

nutritional categories and rarely migrate across categories, prompting an initiative to focus communications to

each cluster around the most complimentary products for each cluster.

AgilOne Inc.

1091 N Shoreline Blvd, #250

Mountain View, CA 94043

European Headquarters

16 St. Marin’s le Grand

London EC1A 4EN

+ 44 (0)2073978357

(877) 769-3047

(408) 404-0152 fax

sales@agilone.com agilone.com

“If you don’t have the time

or money to do data science

in house, but you care

about hyper-targeted and

personalized marketing

campaigns, then I recommend

that you choose AgilOne.

Seeing such significant

increases in engagement and

revenue lifts has proven that

AgilOne really works.”

George Shehata

VP, CRM of Shaklee

AgilOne is a comprehensive cloud-based marketing intelligence platform that helps companies maximize their impact and effectiveness across all channels. AgilOne’s powerful applications help clients know what customers are likely to buy, resulting in higher sales and lower costs. Our clients include brands such as Bosch, Ideeli, Mavi, PetCareRx, Shazam, and Sports Authority.agilone.com

Results

• Shaklee saw a 48% open rate and 28% conversation rate with their AgilOne driven abandoned cart

campaigns.

• Shaklee saw a 35% open rate and 22% conversation rate with their AgilOne replenishment program.

• The company began to use AgilOne’s collected data to understand customer lifetime value, and found

factors that drive 3x lifetime value.

• With AgilOne the company was able to identify new clusters of customers and send them personalized

communications, resulting in 3x increase in revenue.