Jurgen Appelojurgenappelo.com@jurgenappelo

Shakeup & SpeedupShifting up the innovation funnel

jurgenappelo.com/free

https://musicbusinessresearch.wordpress.com/2017/05/05/3340/

Music sales

Clayton Christensen

Pro

du

ct p

erfo

rman

ce

Time

EvolutionExploitation

OptimizationEfficiencyStrength

RevolutionExperimentationDisruptionEffectivenessSpeed

Execution Exploration

https://www.amcham.de/public-affairs/committee-news/news/new-innovation-research-committee-kicks-off-work/

Innovation Steering Committee

Innovation Pipeline

Photo by Rodion Kutsaev on Unsplash

Bureaucracy

Let’s have a look at the disruptors

Initiation

Infant

Product Vision

Expedition

Toddler

Problem-Solution Fit

Photo by rawpixel on Unsplash

Needs & GoalsDemographics

Description Tasks & Behaviors Pains & Problems

Lean Persona

Mark

Male34 yearsAmsterdamHigher education

Likes specialty storesWants to be seen as

hip and trendyLoves coffee

Commutes on a bikeDrinks 5 coffees a day

Most coffee is badNo coffee bars on

the way to work

Job to be Done

Photo by Lex Sirikiat on Unsplash

https://en.wikipedia.org/wiki/Elwood_Haynes

https://www.inmotionventures.com/movement-disrupted/

https://www.flickr.com/photos/atomische/150441095/

https://www.inmotionventures.com/movement-disrupted/

Pains & Gains

Product Vision

Lean Persona

Job to be Done

Minimum Viable Product (Lo-Fi)

https://atlanta.eater.com/2018/2/21/17036612/dads-coffee-bar-opening-decatur

Formation

Early child

Vision-Founders Fit

Photo by Tobias Mrzyk on Unsplash

Daily Cafe

Validation

Child

Product-Market Fit

Photo by Kelly Sikkema on Unsplash

Lean Canvas

Lean Experiments

We believe [this assumption is true].We will know we’re wrong when we [specific repeatable action] and as a result get [qualitative and/or quantitative feedback].

“We believe customers are willing to pay EUR 19 per month. We will know we’re wrong when we direct 100 free users to a paywall and as a result get only 20% or lessconversion.”

Minimum Viable

Products (Hi-Fi)

https://www.flickr.com/photos/splorp/6227080927/

Pivot Patch Persevere

Product Backlog

Kanban Boards

Product Roadmap

Stabilization

Late child

Business-Market Fit

Photo by Fancycrave on Unsplash

Business Model Canvas

Burn Charts

Cumulative Flow Diagrams

Journey Maps

WOW WTF

Moments of Truth

Acceleration

Teenager

Growth Hacking

Photo by Emre Karataş on Unsplash

Pirate (AAARRR) Metrics

Start in the middle

versus

Split Tests

Cohort Analysis

Awareness

32

33

34

35

36

37

Acquisition Activation Retention Referral Revenue

Crystallization

Young adult

Expansion

Adult

The start of the end

Conservation

Mature adult

Finish

Late adult

http://uk.businessinsider.com/apple-ipod-rise-fall-chart-2017-7

iPod sales

ShiftupBusiness Lifecycle

It’s not a pipeline.

It’s a game.

Innovation Funnel

It’s not a committee.It’s a jury.

It’s not a firm.It’s a family.

Different rules apply to different

lifecycle stages

North Star Metric

The North Star Metric is the single metric that best captures the core value that your product delivers to customers.

Minutes of music per user/monthPurchases per customer/visitTotal records created per subscriber

Objectives & Key Results

A framework for setting, communicating and monitoring quarterly goals and results in organizations.

ObjectiveObjective

Objective

Key Result Key Result

Key Result

Key Result Key Result

Key Result

}}

Innovation Vortex

ContextualizeEmpathize

Synthesize

Hypothesize

Externalize

Sensitize

Systematize

Innovation Vortex

ContextualizeEmpathize

Synthesize

Hypothesize

Externalize

Sensitize

Systematize

Job to be Done

MVPs

Journey MapsSplit

Tests

Product Vision

Lean Personas

Lean Experiments

https://dschool.stanford.edu/resources/getting-started-with-design-thinking

Contextualize Empathize Synthesize Hypothesize Externalize Sensitize Systematize

The Design Thinking Process (d.school)

Contextualize Empathize Synthesize Hypothesize Externalize Sensitize Systematize

https://www.designcouncil.org.uk/news-opinion/design-process-what-double-diamond

The Design Thinking Process (Design Council)

http://theleanstartup.com/

Contextualize Empathize Synthesize Hypothesize Externalize Sensitize Systematize

The Lean Startup

Exploration

Execution ContextualizeEmpathize

HypothesizeSensitize

Systematize

Externalize

Synthesize

Exploration

Execution

Exploration

Execution

Empathize

Hypothesize

Sensitize

Systematize

Externalize

Synthesize

Exploration

ExecutionDisruptive innovation

Sustaining innovation

Innovation Ecosystem

The only way not to be disrupted is to disrupt yourself.

Go forth and make more babies!

startup-scaleup-screwup.com

April 2019