SHADOW MOUNTAIN VINEYARDS

THE HOSPITALITY/AGRICULTURAL TOURISM BUSINESS

WHO WE ARE AND WHAT WE DO:

! WE OPERATE THREE DISTINCT AND DIFFERENT BUSINESS ECONOMIES

! ONE – AGRICULTURAL WINE GRAPE ! TWO – PROCESSING AND

MANUFACTURING OF ETHANOL BASED WINE BEVERAGES

! THREE – MARKETING: TO INCLUDE RETAIL & WHOLESALE OUTLETS

!  A SNOW DAY IS A GOOD DAY FOR AGRITOURISM, PEOPLE ARE CURIOUS ABOUT THE LIFESTYLE AS WELL AS THE PRODUCTS YOU PRODUCE

AGRICULTURAL ECONOMY !  LAND – 25 ACRES OF DEVELOPED VINEYARDS WITH MARKETABLE VARIETIES THAT IS

SUSTAINABLY PRODUCED. (WHAT DOES THAT MEAN?) �SUSTAINABILITY VISION���Wine grape growing and winemaking practices that are sensitive to the environment (Environmentally Sound), responsive to the needs and interests of society – at – large ( Socially

Equitable), and are economically feasible to implement and maintain (Economically Feasible).

The combination of these three principals is often referred to as the three E�s� of sustainability. The task is to transfer these broad principals into practices.

!  OTHER GROWERS – CAN SUPPLEMENT your operation IF THEY KNOW WHAT THERE

DOING. !  CONTRACTS - KNOW WHAT YOUR DOING and use that knowledge as an example.

AG. ECONOMY CONTINUED

!  Mother Nature: ! Deer and Bird Predation

!  IT�S COSTING AROUND $25,000. TO DEVELOP ONE COMMERCIAL ACRE

!  WHAT�S IMPORTANT: WATER AND SOIL ANALYSIS

!  THEN THERE�S MATERIALS: POSTS, STAKES, WIRE, PLANTS, LAYOUT AND DESIGN

!  IS THERE A MARKET???

AG. CONT.

! EQUIPMENT TO MAINTAIN VINEYARDS TO INCLUDE:

! TRACTORS ! SPRAY EQUIPMENT ! MOWER ! HARVEST BINS ! OTHER SITE SPECIFIC IMPLEMENTS

WINERY OPERATIONS

!  THIS IS A FOOD MANUFACTURING ECONOMY THAT REQUIRES TECHNICALLY SPECIFIC EQUIPMENT AND MATERIALS I.E.

!  PROCESSING EQUIPMENT a.k.a. �THE CRUSH� TO INCLUDE: crusher & destemmer, wine press, barrels, lab. and instruments for analysis

!  REFRIGERATED S.S. FERMENTATION AND STORAGE TANKS

PROCESSING CONTINUED

! LET�S STEP BACK----------!!!!!!! ! FOR THIS ECONOMY TO WORK YOU

NEED SPACE FOR A BEVERAGE FACILITY ! SANITATION IS A BIG ISSUE ! SO IS WATER! RULE OF THUMB IS: IT

TAKES 10 GALLONS OF WATER TO MAKE ONE GALLON OF WINE

PROCESSING CONTINUED:

! PACKAGING EQUIPMENT TO INCLUDE: ! BOTTLES AND BOTTLE FILLING EQUIP. ! CORKS AND MACHINE ! LABELS AND APPLICATION EQUIPMENT ! THEN THERE�S LABOR! !  I PLAN FOR WORST CASE SENERIO

MARKETING ECONOMY

! WHOLESALE AND RETAIL OUTLETS THAT INCLUDES:

! PRICING DIFFERENTIALS ! PROMOTIONAL CONSIDERATIONS ! SELLING – IN HOUSE AND/OR SALES

FORCE ! DEPTH OF INVENTORY

THE HOSPITALITY BUSSINESS

! AH!! THE HOSPITALITY BUSINESS !  IF YOU BUILD IT, THEY WILL FIND IT ! UNDERSTANDING YOUR CUSTOMER - -

WHAT DO THEY REALLY WANT? ! AFFORDABLE, QUALITY, DESTINATION,

WORTHWHILE ! A REASON TO COME BACK

BUSINESS SUCCESS

!  IS REPEAT BUSINESS WITH A GROWING CUSTOMER BASE

! WINE CLUB THAT IS A PREFERENTIAL CUSTOMER BASE

! A FACILITY THAT IS WORTH VISITING I.E. SCENIC, FRIENDLY, WORTH IT!

! OPPORTUNITY TO UNDERSTAND THE GROWING AND MAKING ASPECTS

Contact us

! www.shadowmountainvineyards.com ! alex@shadowmountainvineyard.com