INVIDUAL PRESENTATION FOR MKT 465

Prepared for: ZTKPrepared by: MOSTOFA FERDOUSID: 111 0970 030

Brand ElementsProduct Category- Sunglass/ Eyewear

Brand Name- SHADESBrand Symbol-

Brand Tagline- STALK THE SUN

Brand Element Choice CriteriaShades DescriptiveFunction described literally in the brand name

MeaningfulnessMemorability Likeability

Brand Personality

ExcitementRuggedness

Brand FeelingsFunExcitementSocial Approval

How it relates with meSunglasses are protective in nature and I am tooPeople feel comfortable when they have sunglasses and in my case they feel comfortable around meIt helps our eyes from Ultra-Violet(UV) rays and I also protect my friends whenever they are in trouble Most of the people carries shades or sunglasses with them and I am also such kind of person, people like to be with.

Target MarketDemographic-Age Group- Mostly young teenagers and adultsSocial Class- For any class people

Geographic-Metropolitan cities in Bangladesh

PositioningPoint of Parity-Protects for dusts and outer hazardsStylish, protective, cool, classy sunglass brand mostly for young people

Point of Difference-Polarized UV protection based eyewearUniqueness- it has Flip-flop Break free Scratch free lens

PromotionIndirect channel retailers, wholesaler, Super shops ( Agora, Meena Bazar etc. )Bill boardWeb strategies( FB page)

Billboard

Packaging & Pricing StrategyPackaging- Simple, Long lasting plastic boxColor- Black

Price Range- 500 2000 BDT

Future PlanBrand Extension-Spectacles (Power Glasses)Contact lensesMarket Extension- Exporting and investing in other countries