sha wellness clinic communication report 2013 2014
DESCRIPTION
ÂTRANSCRIPT
COMMUNICATION PERFORMANCE2013-2014
KEY PERFORMANCE INDICATORS 2013 - 2014
632The number of news items deriving fromonline and print news sources.
FREQUENCY
916The number of news items deriving fromonline and print news sources.
FREQUENCY
2013 2014
€1.6MAVERepresents the value of the editorial spaceoccupied in relation to current advertising rates. ItIndicates the advertising value of the spaceoccupied by the brand if it pertained to acommercial advertisement.
€2.8MAVERepresents the value of the editorial spaceoccupied in relation to current advertising rates. ItIndicates the advertising value of the spaceoccupied by the brand if it pertained to acommercial advertisement.
Monthly Evolution - 2013
January February March April May June July August September October November December
Frequency 59 32 46 36 35 99 33 43 38 76 68 67
AVE € 145,036 € 33,266 € 365,845 € 96,976 € 51,783 € 222,001 € 42,970 € 109,564 € 180,933 € 182,499 € 91,663 € 99,637
€ 0
€ 50,000
€ 100,000
€ 150,000
€ 200,000
€ 250,000
€ 300,000
€ 350,000
€ 400,000
0
20
40
60
80
100
120
0
100
200
300
Freq
uen
cy
2013 2014 Total 2013-2014
Monthly Evolution - 20140
100
200
300
Freq
uen
cy
2013 2014 Total 2013-2014
January February March April May June July August September October November December
Frequency 75 61 200 67 103 67 76 39 40 63 47 78
AVE € 346,750 € 201,866 € 468,699 € 273,929 € 394,626 € 338,637 € 160,067 € 118,197 € 74,698 € 209,371 € 124,389 € 104,845
€ 0
€ 50,000
€ 100,000
€ 150,000
€ 200,000
€ 250,000
€ 300,000
€ 350,000
€ 400,000
€ 450,000
€ 500,000
0
50
100
150
200
250
Impact by Country - 2013
Spain United Kingdom GermanyUnited Arab
EmiratesFrance United States Russia Canada Belgium Switzerland
Frequency 393 72 38 57 20 26 13 3 9 1
AVE € 860,488 € 292,337 € 154,117 € 159,789 € 52,665 € 50,354 € 28,786 € 19,326 € 4,312 € 0
€ 0
€ 100,000
€ 200,000
€ 300,000
€ 400,000
€ 500,000
€ 600,000
€ 700,000
€ 800,000
€ 900,000
€ 1,000,000
0
50
100
150
200
250
300
350
400
450
Impact by Country - 2014
Spain United Kingdom France Germany United States RussiaUnited Arab
EmiratesCanada Belgium Switzerland
Frequency 568 110 58 18 44 37 55 10 9 7
AVE € 888,622 € 663,281 € 429,041 € 311,163 € 203,087 € 137,356 € 110,708 € 45,462 € 20,425 € 6,928
€ 0
€ 100,000
€ 200,000
€ 300,000
€ 400,000
€ 500,000
€ 600,000
€ 700,000
€ 800,000
€ 900,000
€ 1,000,000
0
100
200
300
400
500
600
Comparison by Country (2013 – 2014)
Spain United Kingdom GermanyUnited Arab
EmiratesFrance United States Russia Canada Belgium Switzerland
AVE 2013 € 860,488 € 292,337 € 154,117 € 159,789 € 52,665 € 50,354 € 28,786 € 19,326 € 4,312 € 0
AVE 2014 € 888,622 € 663,281 € 429,041 € 311,163 € 203,087 € 137,356 € 110,708 € 45,462 € 20,425 € 6,928
€ 0
€ 100,000
€ 200,000
€ 300,000
€ 400,000
€ 500,000
€ 600,000
€ 700,000
€ 800,000
€ 900,000
€ 1,000,000