Enlighten your software
eCommerce PlatformsEdwin Cruz
@softr8 https://mx.linkedin.com/in/edwincruz
@softr8
Hola!
Edwin Cruz VP of Engineering Crowd Interactive
@softr8
Driving eCommerce Innovation
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Motivation• eCommerce is growing exponentially
• Small business can reach a lot of new users
• Sell straight to final users
• Share knowledge
• Do not repeat my mistakes
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Some topics to cover
• Frontend
• Tracking
• Backend
• Business Metrics
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Frontend• Homepage
• Category View
• PDP
• Checkout
• Static Pages
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Global banner
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Global banner• Free shipping
• Promotions
• Phone Numbers
• <a href=“tel:011239999999”>123 999 9999</a>
• Shipping coverage
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Vertical Category Menu
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Horizontal Category Menu
• Main Navigation
• All categories with their children
• Easy to navigate
• http://schema.org/SiteNavigationElement
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Log/Sign in
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Shopping Cart
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Search
• Fulltext search
• Facets
• Sorting
• AutoComplete
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Hero Image
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Hero Image• Prominently placed on a webpage
• First visual a visitor encounters
• Present an overview of the most important content
• Usually with slider effects
• GEO located
• Managed via CMS
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Promoted Products
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Promoted Products
• New Arrivals
• Best Selling Products
• Featured Products
• Featured Categories
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Newsletter
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Static Pages Links
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Trustability resources
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Social Networks
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Social Networks Activity
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Personalization
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Personalization
• Cache layout
• Load personal information asynchronously
• Helps to load ‘faster’ the page
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Mobile Version
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Category View
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Breadcrumbs
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Breadcrumbs
• Make easier to navigate
• Indicate page’s position in the site hierarchy
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Left Nav• Make your website easy to navigate
• Extra filters
• Price
• Shipping service
• Reviews
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Hero Image
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Product Tiles
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Product Tiles
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Sorting & Pagination
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Pro Tip
Use lazy loading with your images
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Pro Tip
Take care of your old products too!
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Breadcrumbs
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Breadcrumbs
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Social Media
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Social Media
• Facebook Content Sharing
• Twitter Cards
• Campaign Tracking
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Twitter Cards
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Campaign Tracking
https://www.crowdint.com/services?utm_source=Twitter&utm_medium=Tweet&utm_term=SGCE&u
tm_campaign=free-quote
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Call to Action
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Call to Action
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Wishlist/Like it
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High Res Images
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Rich Snippets
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Rich Snippets
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Content from real Users
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PDP - Pro Tips• No Tabs, tabs are not SEO friendly
• Notify me on restock
• Returns & Exchange policies
• Measurements
• Create descriptions thinking in SEO not users
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Speed
• Ideally, reserve infrastructure resources only for checkout
• Expire caches in background
• Send emails in background
• … try to send everything possible to background
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Avoid Forcing Registration
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Security Reassurance
• Site with HTTPS
• EV Certificate preferred
• Trustability icons, like Verisign
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Easy Form Filling
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Easy Form Filling
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Progress Indicator
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Remove Distractions
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eCommerce Tracking
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eCommerce Tracking
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eCommerce Tracking
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eCommerce Tracking
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Tracking Behavior
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Tracking Behavior
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A/B Testing
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A/B Testing
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A/B Testing
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A/B Testing
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sitemap.xml
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robots.txt
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Backend• Bulk update (Product Categorization)
• Orders/Users Advanced Filters
• Export to CSV
• Promotions
• Returns
• Inventory Management
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AARRR Business Metrics
• Acquisition
• Activation
• Retention
• Referral
• Revenue
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Daily Email to Business• New Users
• Recurring Users
• Social Activity - Sharing
• A/B Testing results
• Referral
• New Sales, average cost
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¿Preguntas?@softr8 everywhere!