sfm indicators for communicating on forests · 2017. 6. 6. · pefc españa c/ viriato 20, 3c 28010...

PEFC España

C/ Viriato 20, 3C

28010 Madrid

915910088

www.pefc.eswww.pefc.es

UNECE/FAO FCN Annual meeting

Málaga - 30th May 2017

SFM Indicators

for

communicating

on Forests

http://www.pefc.es/

SFM Criteria

3

Criterion 1: Maintenance and appropriate enhancement of forest

resources and their contribution to the global carbon cycle

Criterion 2: Maintenance of forest ecosystem health and vitality

Criterion 3: Maintenance and encouragement of productive functions

(wood and non-wood)

Criterion 4: Maintenance, conservation and appropriate enhancement

of biological diversity in forest ecosystems

Criterion 5: Maintenance and appropriate enhancement of protective

functions in forest management (notably soil and water)

Criterion 6: Maintenance of other socio-economic functions and

conditions

2016 Report

4

5

1

Enhancing

forest

owners´

commitment

PEFC Commitments

6

SDG 2030

PEFC Commitments

No Poverty – Populations linked to forests

Hunger alleviation Contribution of wild forest

products

Health and wellbeing (ecoturism, medicin...)

Gender equity Jobs in rural areas

Clean water and sanitation: 75% of world´s drinking

water comes from forests areas

Renewable energy, the biomass

Decent jobs through SFM

7

PEFC Commitments

Sustainable cities and communities, wood, cork, and

other forest materials for building industry

Responsible Production & Consum of sustainable

PEFC forest products

Life of Ecosystems

“Protect, restore and promote sutainable use os land

ecosystems, sustainable forest management, fight

desertification, stop and halt soil degradation and

biodiversity loss”

Alliances to achieve the goals. PEFC, constitutes an

alliance of national associations for SFM

8

9

Cadenas de supermercados y marcas de consumo

Good news for companies: forest products

PEFC Commitment: Promoting forests

10


Posicionando la marca PEFC en los mercadosGood news for companies: forest products

11

Construcción Sostenible. Envase y embalaje.

Corcho y vino. Compra Pública

“Books, print”

Posicionando la marca PEFC en los mercados


Good news for companies: forest products

12

Sinergias con impulsores de la sostenibilidad

RER 2016

Posicionando la marca PEFC en los mercados


Good news for companiesGood news for companies: forest products

13

Encuentros profesionales

Feria del

Libro



14



15

SFM and the consumers


Campaign “the newspaper that falled in love with a

forest”

16

Grupo de Noticias (Diario de

Noticias de Navarra, Noticias

de Gipuzkoa, Diario de

Noticias de Álava y Deia)

224.000 readers

Exhibiton “Biomass at home”

23 ciudades

300.000 visitantes


Madrid Book Fair 2016

17

Ecoworkshop for kids in

Abadía Retuerta (Valladolid)

SFM for kids

Compañía de Teatro Ron Lalá


18

ComunicaciónMeetings on the field

Enhancing forest owners communication tools

19

20

CommunicationWorking breakfast

21

CommunicationGreenToGold

- Newsletter(5.000)

- web (152.000 visits)

22

Communication

23

Colaboración en comunicación:

- Medios de comunicación

415.000 ESPECTADORES

Communication

24

Colaboración en comunicación:

-- Medios de comunicación

Communication

25


26


Journalists, influencers, bloggers,

media, press agencies

Video, Social media


29

Temática: El bosque y su

entorno

22 abril – 5 junio

3 premios nacionales y 1

premio internacional

www.pefc.photo

http://www.pefc.photo/

Gracias

PEFC España

915910088

[email protected]

sfm indicators for communicating on forests · 2017. 6. 6. · pefc españa c/ viriato 20, 3c 28010...

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