sfi overview - school of forest resources · label, you’re not only purchasing a product that...

44
1995 2015: CELEBRATING 20 YEARS OF LEADERSHIP AND GROWTH SFI OVERVIEW University of Maine Kathy Abusow President and CEO September 21, 2015

Upload: others

Post on 13-Jul-2020

2 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: SFI OVERVIEW - School of Forest Resources · label, you’re not only purchasing a product that meets rigorous ... to a 2015 Natural Marketing Institute Survey. * 14.3% recognized

1995 – 2015: CELEBRATING 20 YEARS OF LEADERSHIP AND GROWTH

SFI OVERVIEW University of Maine Kathy Abusow President and CEO September 21, 2015

Page 2: SFI OVERVIEW - School of Forest Resources · label, you’re not only purchasing a product that meets rigorous ... to a 2015 Natural Marketing Institute Survey. * 14.3% recognized

1995 – 2015 As we celebrate 20 years of leadership and growth, we know the actions we take today shape the future of our forests.

Page 3: SFI OVERVIEW - School of Forest Resources · label, you’re not only purchasing a product that meets rigorous ... to a 2015 Natural Marketing Institute Survey. * 14.3% recognized

REASONS TO BUY SFI AND SUPPORT FUTURE FORESTS 6

When you buy products with the SFI label, you’re not only purchasing a product that meets rigorous certification standards, you’re also helping grow future forests, sustainable communities, conservation research, youth education, logger training and much more.

AND SUPPORT FUTURE FORESTS

When you buy

Page 4: SFI OVERVIEW - School of Forest Resources · label, you’re not only purchasing a product that meets rigorous ... to a 2015 Natural Marketing Institute Survey. * 14.3% recognized

CONSUMER RECOGNITION

23%+ OF 20,000 U.S. CONSUMERS SURVEYED RECOGNIZE AND UNDERSTAND THE SFI LOGO.

RECOGNITIONOF 20,000 U.S. CONSUMERS SURVEYED RECOGNIZE AND UNDERSTAND THE SFI LOGO.

The SFI logo is recognized and understood more than any other forest certification logo*, according to a 2015 Natural Marketing Institute Survey.

* 14.3% recognized and understood the FSC logo

Page 5: SFI OVERVIEW - School of Forest Resources · label, you’re not only purchasing a product that meets rigorous ... to a 2015 Natural Marketing Institute Survey. * 14.3% recognized

5

SFI IS RECOGNIZED BY MARKET LEADERS & GOVERNMENT ORGANIZATIONS The trend toward recognizing all forest certification standards is on the rise.

Page 6: SFI OVERVIEW - School of Forest Resources · label, you’re not only purchasing a product that meets rigorous ... to a 2015 Natural Marketing Institute Survey. * 14.3% recognized

REASONS WHY SFI IS RELEVANT TO UNIVERSITIES 6

Forest certification is a concrete tool that shows your leadership as a university, and illustrates how conservation, social and economic values can all be maximized through the planning and management of a sustainable forest. University forests certified to SFI can help drive education, research, and serve the common good by manifesting real value through environmental protection, innovative partnerships and product development.

Forest certification is a concrete tool that shows your leadership as a

Page 7: SFI OVERVIEW - School of Forest Resources · label, you’re not only purchasing a product that meets rigorous ... to a 2015 Natural Marketing Institute Survey. * 14.3% recognized
Page 8: SFI OVERVIEW - School of Forest Resources · label, you’re not only purchasing a product that meets rigorous ... to a 2015 Natural Marketing Institute Survey. * 14.3% recognized

DIVERSITY OF SFI PROGRAM PARTICIPANTS

Non Profit Organization Lands Conservation Lands

Private Lands Provincial/State Public Lands

Aboriginal / Tribal Lands

University Lands

Page 9: SFI OVERVIEW - School of Forest Resources · label, you’re not only purchasing a product that meets rigorous ... to a 2015 Natural Marketing Institute Survey. * 14.3% recognized

SFI has consistently gained more certified forest area than any other forest management standard in North America since 2000.

SFI FOREST MANAGEMENT STANDARD GROWTH IN NORTH AMERICA LEADS ALL OTHERS

Page 10: SFI OVERVIEW - School of Forest Resources · label, you’re not only purchasing a product that meets rigorous ... to a 2015 Natural Marketing Institute Survey. * 14.3% recognized

ONE FUTURE – THREE STANDARDS

SFI now has three standards to support responsible forestry and procurement at each point in the supply chain: SFI 2015-2019 Forest Management Standard SFI 2015-2019 Fiber Sourcing Standard SFI 2015-2019 Chain-of-Custody Standard

Page 11: SFI OVERVIEW - School of Forest Resources · label, you’re not only purchasing a product that meets rigorous ... to a 2015 Natural Marketing Institute Survey. * 14.3% recognized

INCORPORATING INPUT FROM A DIVERSE AND BROAD COMMUNITY

STAKEHOLDERS INVITED

10,000 NEARLY

Participants included public and private landowners, forest sector representatives, indigenous communities, conservation groups, industry, academics and government officials.

SFI Standards are revised and updated every five years to incorporate the latest scientific information and to respond to emerging issues.

Page 12: SFI OVERVIEW - School of Forest Resources · label, you’re not only purchasing a product that meets rigorous ... to a 2015 Natural Marketing Institute Survey. * 14.3% recognized

SFI FOREST PARTNERS® PROGRAM

Objective 1: Build on experiences of the Maine Pilot Project by continuing to find innovative approaches to group and coordinated certification for smaller and medium-sized mills and forest ownerships, seeking opportunities for collaboration, cost effectiveness and incentives for certification. Objective 2: Facilitate the uptake of fiber from certified forestlands through the supply chain to buyers of forest products by increasing chain-of-custody certification of small and medium-sized mills, and to influence responsible forestry beyond those lands through fiber sourcing certification. Objective 3: Grow the certified forestland base by five million acres/two million hectares by the end of 2014, beginning in the Southeast United States, and by 10 million acres/four million hectares by the end of 2017.

FOUNDING PARTNERS

MILLION ACRES

10

Page 13: SFI OVERVIEW - School of Forest Resources · label, you’re not only purchasing a product that meets rigorous ... to a 2015 Natural Marketing Institute Survey. * 14.3% recognized

A GLOBAL REACH

MORE THAN COUNTRIES MORE THAN COUNTRIESMORE THAN COUNTRIES120 Products that are certified to SFI Standards are sold in

SFI’s international recognition is increased by the endorsement of the Programme for the Endorsement of Forest Certification (PEFC). PEFC has also endorsed ATFS and CSA standards. In turn SFI recognizes both ATFS and CSA certified content in its supply chain.

Page 14: SFI OVERVIEW - School of Forest Resources · label, you’re not only purchasing a product that meets rigorous ... to a 2015 Natural Marketing Institute Survey. * 14.3% recognized
Page 15: SFI OVERVIEW - School of Forest Resources · label, you’re not only purchasing a product that meets rigorous ... to a 2015 Natural Marketing Institute Survey. * 14.3% recognized

SFI BOARD MEMBERS

A FIRST NATIONS COMPANY

ENVIRONMENTAL SECTOR SOCIAL SECTOR ECONOMIC SECTOR

Page 16: SFI OVERVIEW - School of Forest Resources · label, you’re not only purchasing a product that meets rigorous ... to a 2015 Natural Marketing Institute Survey. * 14.3% recognized
Page 17: SFI OVERVIEW - School of Forest Resources · label, you’re not only purchasing a product that meets rigorous ... to a 2015 Natural Marketing Institute Survey. * 14.3% recognized

RESEARCH IS KEY TO THE SFI PROGRAM

NEARLY 80% OF RESEARCH FUNDING IS LINKED TO CONSERVATION RELATED OBJECTIVES

Forest Health and Productivity 50% Water Quality 6% Wildlife and Fish 9% Landscape/Ecosystem Management and Biodiversity 14% Other Research Areas* 21% *Other Research Areas includes: Energy efficiency Life cycle assessment Avoidance of illegal logging Avoidance of controversial sources Forest operations efficiencies and economics

SFI Program Participants invested $63 million in forest research in 2014. Since 1995, organizations certified to SFI have invested nearly $1.5 billion in forest research.

80%

Page 18: SFI OVERVIEW - School of Forest Resources · label, you’re not only purchasing a product that meets rigorous ... to a 2015 Natural Marketing Institute Survey. * 14.3% recognized
Page 19: SFI OVERVIEW - School of Forest Resources · label, you’re not only purchasing a product that meets rigorous ... to a 2015 Natural Marketing Institute Survey. * 14.3% recognized

41 SFI CONSERVATION

GRANTS

25 SFI COMMUNITY

PARTNERSHIP GRANTS

$7.1 MILLION + TOTALING 41 25

SFI CONSERVATION & COMMUNITY PARTNERSHIPS GRANT PROGRAM Since 2010, SFI has awarded 66 Conservation and Community Partnership Grants totaling more than $1.9 million to foster research and pilot efforts to better inform future decisions about our forests. When leveraged with project partner contributions that total exceeds $7.1 million.

Page 20: SFI OVERVIEW - School of Forest Resources · label, you’re not only purchasing a product that meets rigorous ... to a 2015 Natural Marketing Institute Survey. * 14.3% recognized

SFI CONSERVATION GRANT RECIPIENTS SINCE 2010

CANADIAN MODEL FOREST NETWORK

Page 21: SFI OVERVIEW - School of Forest Resources · label, you’re not only purchasing a product that meets rigorous ... to a 2015 Natural Marketing Institute Survey. * 14.3% recognized

In 2014, SFI Program Participants engaged in almost 300 different community and conservation projects, partnering with nearly 500 organizations in multiple sectors including:

EVERY DAY, EVERY WAY

DIFFERENT PROJECTS REPORTED BY SFI PROGRAM PARTICIPANTS IN 2014

These projects, involving hundreds of partner organizations, benefit multiple species and habitats – all benefit from the sustainable management of forests certified to the SFI Standard.

multiple sectors including:

291

Page 22: SFI OVERVIEW - School of Forest Resources · label, you’re not only purchasing a product that meets rigorous ... to a 2015 Natural Marketing Institute Survey. * 14.3% recognized

SFI CONSERVATION GRANT: UNIVERSITY PARTNERS

Page 23: SFI OVERVIEW - School of Forest Resources · label, you’re not only purchasing a product that meets rigorous ... to a 2015 Natural Marketing Institute Survey. * 14.3% recognized

• Developed wildlife management demo sites in Clemson’s experimental forest

• Included aquatic and riparian areas, landscape level habitat features, rare species and natural communities, and protecting special sites.

• Outreach to landowners through self-guided tour brochures, signage, workshops and webinars

• Students helped plan sites and conducted monitoring

Wildlife Habitat Improvement Practices for Working Forests Project Overview

Page 24: SFI OVERVIEW - School of Forest Resources · label, you’re not only purchasing a product that meets rigorous ... to a 2015 Natural Marketing Institute Survey. * 14.3% recognized

• Developing data and management tools to support caribou and grizzly habitat in the boreal forest.

• Studying functional habitat for caribou and grizzly bear in relation to areas of seismic activity and timber harvest.

• Will result in DNA based inventory of population to complement habitat data

• Will reveal how timber management activities affect physiological stress and movement in caribou and grizzly bear.

Caribou and Grizzly Bear Response to Landscape Change in Managed Forests of West Central Alberta

Page 25: SFI OVERVIEW - School of Forest Resources · label, you’re not only purchasing a product that meets rigorous ... to a 2015 Natural Marketing Institute Survey. * 14.3% recognized

Best Management Practices for Wetland Road Construction • Developed best management

practices for forest road crossings in Canadian wetlands

• Experimented with various techniques to maintain hydrologic and habitat functions

• Students measured stand condition, flows and biodiversity

• Lowest impact results shared with industry partners, results are being incorporated into national wetland BMPs for road construction.

• Numerous partners, including Ducks Unlimited Canada

Page 26: SFI OVERVIEW - School of Forest Resources · label, you’re not only purchasing a product that meets rigorous ... to a 2015 Natural Marketing Institute Survey. * 14.3% recognized

Forest Resources Research and Education Center Forest Access Road Demonstration and Sediment Monitoring Project

• Test and illustrate BMPs for water quality, to support improved logger training

• Installed and tested different kinds of erosion control – including rock aggregate and crushed/reclaimed asphalt

• On University Forest Research and Education Center site

• Will be used for public outreach, logger training and continuous improvement – all requirements of the SFI standard

Page 27: SFI OVERVIEW - School of Forest Resources · label, you’re not only purchasing a product that meets rigorous ... to a 2015 Natural Marketing Institute Survey. * 14.3% recognized

Using Mammals to Inform Forest Management

• Study impact of forest practices on ecosystem processes and biodiversity

• Study will focus on mammalian use of the transition zone, at juncture of planted pine and native forests

• Will develop insight to the relevance of the ecotone, useful to managers in mixed southern forest landscapes

• Includes outreach to SFI Program Participants to convey findings

Page 28: SFI OVERVIEW - School of Forest Resources · label, you’re not only purchasing a product that meets rigorous ... to a 2015 Natural Marketing Institute Survey. * 14.3% recognized

FRIDAY, OCTOBER 2, 2015 RFP DEADLINE

This year SFI will award up to $400,000 in new Conservation and Community Partnership projects.

Priority for projects which measure, demonstrate, or establish methodologies to demonstrate, the conservation-related values of SFI-certified forestlands (lands certified to the SFI Forest Management Standard), or such values which result from application of the SFI Fiber Sourcing standard. Ideally such projects will be scalable to a regional, or bio-regional scale (e.g., Ponderosa Pine forests, Boreal Plains, Longleaf Pine ecosystem, the central hardwood forest, etc.). Secondary priority will be placed on innovative projects related to the application of the SFI Forest Management or Fiber Sourcing standards, and particularly in the areas of climate change, forest health, water, wildlife, fish, biodiversity, or which support the growth of SFI certification within the Aboriginal/Tribal community, or which enhance the capacity of this community to assess and manage natural and cultural resources.

SFI Conservation and Community Partnerships Grant Program

Page 29: SFI OVERVIEW - School of Forest Resources · label, you’re not only purchasing a product that meets rigorous ... to a 2015 Natural Marketing Institute Survey. * 14.3% recognized
Page 30: SFI OVERVIEW - School of Forest Resources · label, you’re not only purchasing a product that meets rigorous ... to a 2015 Natural Marketing Institute Survey. * 14.3% recognized

Provincial, State and Regional SFI

Implementation Committees

34 THE SFI IMPLEMENTATION COMMITTEES

This unique grassroots network of close to 1,000 people includes private landowners, independent loggers, forestry professionals, local government agencies, academics, scientists, and conservationists.

Page 31: SFI OVERVIEW - School of Forest Resources · label, you’re not only purchasing a product that meets rigorous ... to a 2015 Natural Marketing Institute Survey. * 14.3% recognized

LOGGER TRAINING REQUIREMENTS LOGGER TRAINING

participated in training in 2014, to ensure understanding of water quality, biodiversity, and other sustainable forest practice requirements. (160,370 cumulative total since 1995*).

RESOURCES AND HARVESTING PROFESSIONALS

9,988

* This total may include individuals who have completed training programs more than once - Data provided by Forest Resources Association

Page 32: SFI OVERVIEW - School of Forest Resources · label, you’re not only purchasing a product that meets rigorous ... to a 2015 Natural Marketing Institute Survey. * 14.3% recognized

SFI COMMUNITY GRANT RECIPIENTS SINCE 2010

®

Page 33: SFI OVERVIEW - School of Forest Resources · label, you’re not only purchasing a product that meets rigorous ... to a 2015 Natural Marketing Institute Survey. * 14.3% recognized

®

SFI COMMUNITY GRANT: UNIVERSITY PARTNERS

Page 34: SFI OVERVIEW - School of Forest Resources · label, you’re not only purchasing a product that meets rigorous ... to a 2015 Natural Marketing Institute Survey. * 14.3% recognized

Centre for Native Peoples and the Environment

State University of New York - College of Environmental Science and Forestry developed and implemented an educational program focused on the sustainability of ecologically and culturally significant tree species that we will incorporate into the Native Earth Environmental Youth Camp (NEEYC). NEEYC is a camp devoted to sustainable science and traditional ecological knowledge that they run in partnership with the Haudenosaunee Environmental Task Force. The 2014 camp was held in Schoodic Point, Maine in the traditional territories of the Penobscot Nation and implemented in cooperation with the WaYS (Wabanaki Youth Science) program at the University of Maine.

Page 35: SFI OVERVIEW - School of Forest Resources · label, you’re not only purchasing a product that meets rigorous ... to a 2015 Natural Marketing Institute Survey. * 14.3% recognized

®

Lion's Park Boy Scout Hut Build Project Description

Auburn University’s Rural Studio received $5,000 to complete a student design-build project. The Lion’s Park Boy Scout Hut will provide the Boy Scouts of Greensboro, AL a much needed headquarters.

Page 36: SFI OVERVIEW - School of Forest Resources · label, you’re not only purchasing a product that meets rigorous ... to a 2015 Natural Marketing Institute Survey. * 14.3% recognized

Forestland certified to SFI Standards with Tribal and Aboriginal partners covers millions of acres in several different jurisdictions. Twenty-one Tribal and Aboriginal communities and businesses in Canada and the U.S. work to maintain SFI certification on these lands.

ABORIGINAL & TRIBAL

September 14, 2015 Muckleshoot Tribe Chooses SFI Certification to Enhance Long-Term Sustainable Timber Harvest and Support Cultural Values

Page 37: SFI OVERVIEW - School of Forest Resources · label, you’re not only purchasing a product that meets rigorous ... to a 2015 Natural Marketing Institute Survey. * 14.3% recognized

97% OF ALL FORESTLAND CERTIFIED TO THE SFI STANDARD IS AVAILABLE TO THE PUBLIC FOR OUTDOOR RECREATION.

Page 38: SFI OVERVIEW - School of Forest Resources · label, you’re not only purchasing a product that meets rigorous ... to a 2015 Natural Marketing Institute Survey. * 14.3% recognized

OF THE 259 MILLION ACRES / 104 MILLION HECTARES OF FORESTS CERTIFIED TO THE SFI STANDARD IS AVAILABLE FOR OUTDOOR RECREATION.

Every year millions of hunters and anglers, hikers, birdwatchers, campers and other outdoor enthusiasts use more than 250 million acres of forestlands that are certified to the SFI Standard.

The amount of forestland certified to the SFI Standard available for recreation has more than tripled since 2007.

OF THE 259 MILLION ACRES / 104 MILLION HECTARES OF FORESTS CERTIFIED TO THE SFI STANDARD IS

97%

campers and other outdoor enthusiasts use more than 250 million acres of forestlands that are certified to the SFI Standard.

amount of forestland certified to the SFI Standard more than tripled

CONNECTING PEOPLE TO THE OUTDOORS

Page 39: SFI OVERVIEW - School of Forest Resources · label, you’re not only purchasing a product that meets rigorous ... to a 2015 Natural Marketing Institute Survey. * 14.3% recognized
Page 40: SFI OVERVIEW - School of Forest Resources · label, you’re not only purchasing a product that meets rigorous ... to a 2015 Natural Marketing Institute Survey. * 14.3% recognized

2015 SFI ANNUAL CONFERENCE STUDENT PARTICIPANTS

STUDENT BADGE

sponsored by:

A FIRST NATIONS COMPANY

Page 41: SFI OVERVIEW - School of Forest Resources · label, you’re not only purchasing a product that meets rigorous ... to a 2015 Natural Marketing Institute Survey. * 14.3% recognized

OUR GREAT LINE UP OF SPEAKERS

Page 42: SFI OVERVIEW - School of Forest Resources · label, you’re not only purchasing a product that meets rigorous ... to a 2015 Natural Marketing Institute Survey. * 14.3% recognized
Page 43: SFI OVERVIEW - School of Forest Resources · label, you’re not only purchasing a product that meets rigorous ... to a 2015 Natural Marketing Institute Survey. * 14.3% recognized

THE CHOICES WE MAKE

EVERY DAY SHAPE THE FUTURE OF

OUR FORESTS.

We are more than a standard.

SFI STANDS FOR FUTURE FORESTS.

Page 44: SFI OVERVIEW - School of Forest Resources · label, you’re not only purchasing a product that meets rigorous ... to a 2015 Natural Marketing Institute Survey. * 14.3% recognized

1995 – 2015: CELEBRATING 20 YEARS OF LEADERSHIP AND GROWTH

THANK YOU

sfiprogram.org