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ASEAN Science Film FestivalRegional Report 2011

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Introduction Since 2005, the Science Film Festival has successfully established itself in six Southeast Asian countries, in an ongoing effort to develop the event to include virtually all ASEAN countries by 2015 and connect the region in the common effort to provide access to knowledge through media and open new pathways for generating interest in the sciences among pupils and students.

The ASEAN Science Film Festival as a regional event takes place concurrently in all participating countries under a unified conceptual and organizational framework that nonetheless allows for local adaption to maximize its effectiveness in each nation. All films are translated and synchronized into the national languages.

In 2011, the Science Film Festival was organized in Cambodia for the third time at 13 venues in Phnom Penh and 24 venues in 11 provinces, in Indonesia for the second time at 7 venues in Jakarta, as well as in a further 11 cities throughout the archipelago, in Malaysia for the first time at 67 venues across the country, in the Philippines for the second time at 7 venues in the Manila area and 14 venues in the Sagada mountain province, as well as 2 venues in Calauan of the Laguna province, in Thailand for the seventh time at 7 venues in Bangkok and 16 venues in 15 provinces, and in Vietnam for the first time at 38 venues in 5 cities and 4 provinces. Details pertaining to each country can be found further into the report.

The event was officially associated with the UN International Year of Forests 2011 and attracted a record breaking 238,331 visitors in the ASEAN region during the festival period from November 7 – 30, 2011. *With exception of Thailand which due to the flooding crises had to postpone the event to January 18 – 31, 2012

The audience figures in detail for the Science Film Festival 2011 are:

Malaysia 11,700

Vietnam 17,740

Cambodia 19,790

The Philippines 23,000

Indonesia 27,000

Thailand 139,101

Total: 238,331

The figures for 2011 firmly establish the ASEAN Science Film Festival as the largest event of its kind in the world in terms of audience reach and contribute to its recognition as one of the most effective access to knowledge initiatives in Southeast Asia.

The ASEAN Science Film Festival is indebted and grateful to all the organizers, partners, venues, sponsors, schools and universities, who through their effort and kind support make the event possible and contribute to its continued successful growth in Southeast Asia.

ASEAN Science Film Festival 2011

CambodiaIndonesiaMalaysiaThe PhilippinesThailandVietnam

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About the Festival

One of most pressing issues in the field of science education in the ASEAN (Association of Southeast Asian Nations) region is the diminishing interest of young people in taking science courses or going into scientific or technical careers. This trend is the result of insufficient human recourses in scientific subjects and an overall need of greater scientific and technological literacy in the region.

To address this issue, the Science Film Festival as a cultural and educational initiative demonstrates to young students that science is not only important, but can also be fun. The participating films encourage scientific awareness in Southeast Asia and demonstrate that entertainment and learning can be combined effectively through film and television media.

The festival contributes to the development of a science communication infrastructure and supports science education, both of which are integral to the capacity development of a new generation that has to exist in a global knowledge society. Our effort to present all films synchronized in the local national languages serves the purpose of providing visitors direct access to scientific content, as well as enjoyable quality entertainment without language barriers. The Science Film Festival thereby actively supports access to knowledge through science journalism in the ASEAN countries.

The initiative is strongly supported by the worldwide community of science and factual producers and enjoys a prominent position in the ASEAN host countries.

The figures for 2011, with 238,331 visitors in six countries, firmly

establish the ASEAN Science Film Festival as the largest event of its kind in the world in terms of

audience reach.

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In 2011, the ASEAN Science Film Festival was an officially associated

event of the UN International Year of Forests and took place in Cambodia, Indonesia, Malaysia, the Philippines,

Thailand and Vietnam.

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Organizers, Partners and Sponsors: The ASEAN Science Film Festival was initiated and is carried out in each country by the Goethe-Institut in close cooperation with strong local partners from the education, science, culture, environment, NGO and private sector.

The following offers an overview of the partner structures in each festival country:

Cambodia:

The Science Film Festival in Cambodia was initiated in 2009 and in 2011 was organized by the Goethe-Institut Thailand in cooperation with the Khmer Youth and Social Development Organization, the Cambodian National Commission for UNESCO, the French Embassy in Cambodia, and the MetaHouse German Cultural Centre.

Core partners and supporters are the Ministry of Education, Youth and Sport, the Ministry of Environment, the Royal Academy of Cambodia, BAYER Co. Ltd. and Lanxess Pte. Ltd.

Indonesia:

The Science Film Festival in Indonesia was initiated in 2010 and in 2011 was organized by the Goethe-Institut Indonesia in cooperation with Garuda Indonesia, the German Embassy in Indonesia, Universitas Paramadina, the Institute Français, the German-Indonesian Chamber of Commerce and Industry (EKONID) and Kuark Magazine.

It is officially endorsed by the Ministry of Education and supported by Siemens Indonesia, HiLo School, Papa Ron’s Pizza, Amigos, IOA and the UNESCO Office Jakarta.

In 2011, the festival was also part of JERIN – Germany and Indonesia, a joint project between the German Embassy, the Goethe-Institut and EKONID celebrating the multi-facetted German-Indonesian partnership in exceptional projects in the fields of culture, economy, science and education.

Malaysia:

The Science Film Festival in Malaysia was initiated in 2011 and organized by the Goethe-Institut Malaysia in cooperation with the Ministry of Education (54 Highschools), the Alliance Française de Kuala Lumpur, the Malaysia-France University Centre (MFUC), HELP University, Kelab Seni Filem Malaysia, the Malaysian Nature Society (in cooperation with University Malaya and Forest Reseach Institute of Malaysia), PetroSains, Universiti Sains Malaysia with Galeri dan Muzium Tuanku Fauziah in Penang, and the Societyl of Performing Arts in Kota Kinbalu, Sabah (SParKS).

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The Philippines:

The Science Film Festival in the Philippines was initiated in 2010 and in 2011 was organized by the Goethe-Institut Philippines in cooperation with the ABS-CBN Foundation, the French Embassy in the Philippines, the Department of Education (DepEd), and the Department of Science and Technology (DOST).

Core partners are the ASEAN Centre for Biodiversity, SM Mall of Asia, the Philippine National Commission for UNESCO, the German Embassy in the Philippines, and Alliance Française.

Thailand:

The Science Film Festival in Thailand was initiated in 2005 and in 2011 was organized by the Goethe-Institut Thailand in cooperation with the Institute for the Promotion of Teaching Science and Technology (IPST) and the French Embassy in Thailand, with Bayer Thai Co. Ltd. and the National Science Museum Thailand (NSM) as core partners. Siemens Thailand and Air Berlin were sponsors of the event.

Vietnam:

The Science Film Festival in Vietnam was initiated in 2011 and organized by the Goethe-Institut Vietnam in cooperation with A&C (Centre for Research Support and Development of Culture), which is closely connected to the Ministry of Culture, Sports and Tourism, and Live & Learn.

Core supporters are the Ministry of Culture, the French Embassy in Vietnam and the giz. Bayer Vietnam Co. Ltd. and Lanxess Pte. Ltd. were sponsors of the event.

Since the current climate change focus series started in 2010, the ASEAN Science Film Festival has been an officially associated event of the United Nations departments relevant to the annual theme (UN Convention on Biodiversity in 2010, UN Forum on Forest 2011 and UN Water for Life Decade in 2012).

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Pre-Jury The festival selection of the ASEAN Science Film Festival for each participating country is made by national pre-juries from the shortlisted film selection provided. The pre-juries are comprised of experts in science education and film and are consummately knowledgeable about the target festival audience in their respective countries.

The following members of the panel constituted the pre-jury in the respective Science Film Festival countries:

Cambodia:

Choun Borith is Executive Director of the Khmer Youth and Social Development Organisation (KYSD). He gained a Masters Degree in Law and a Bachelor of Art in French. His interest is to work with youth and community services to promote general welfare for the young and enable youth participation in society. He has been working with youth and other communities for over ten years and has been active in facilitating youth clubs in the provinces. He has also founded important youth institutions such as the Youth Peace Council Network (YoPEC), the National Youth Senate in Cambodia, as well as the Youth Committee for Unity and Development focusing on National Youth Policy in partnership with the Ministry of Education, Youth, and Sport.

Johannes Kast graduated from the European Media and Business Academy Hamburg in the field of Media and Communication. He then graduated from the University of Applied Science Mittweida in the field of Media Science and is currently employed at the German Cambodian Cultural Center in Phnom Penh (Meta House) and with the Goethe-Institut.

Sum Kalyan received a Masters Degree of Business Administration. She graduated from Chiang Mai University and received a Bachelor in Economics at Norton University in Phnom Penh. She is currently working in the management team of the Youth Focal Point of KYSD since 2007 and is on the UN Youth Advisory Panel of UNCT in Cambodia since 2009.

Stephany Hillenbrand graduated from the Catholic University of Paris with a Double Bachelor in English and German. She then graduated from the University of Reims Champagne Ardenne with a Master Degree in Political Science and International Relations. She is currently in charge of higher education cooperation between France and Cambodia at the French Embassy in Cambodia.

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Indonesia:

Agus Pratama Sari has been the Chief Executive Officer of Sustainable Conservation Global, a commercial conservation company, which is a member of the London and Hong Kong-based Sustainable Growth Group, since 2010. Agus Sari has also been on the board, as well as a member, of various environmental NGOs in Indonesia and overseas, not to mention business, academic, and scientific communities, including the Indonesian Chambers of Commerce and industry (KADIN) and the Nobel Peace Prize-winning Intergovernmental Panel on Climate Change (IPCC). He obtained an advanced degree from the Energy and Resources Group, University of California, Berkeley, with the support of the coveted Fulbright Scholarship. Agus Sari, a committed environmentalist, enjoys outdoor activities, reading, and fine arts.

Trisa Permata is a 13-year old girl who is a student at SMPK 5 Penabur, Jakarta. Her broad interests include fine arts, science experiments, and movies, especially documentary films which, in her opinion, encourages critical thinking. Trisa spends her leisure time learning musical instruments such as the piano and the flute.

Azzahra Gunaevy is a 9 year-old girl who is currently studying at the Singapore International School in Jakarta. She shows enthusiasm for school science projects, loves fine arts, and, of course, movies. She also enjoys outdoor activities and sports. Her astute eye and strong passion for science make her a suitable critic for this year’s Science Film Festival documentaries.

Desmarita Murni works as a Communications Coordinator specializing in the field of forestry, protection of terrestrial species, and freshwater program at the WWF in Indonesia. In 2004, she received her Master of Arts in Sustainable International Development from Brandeis University, USA.

Eugene Panji is an Indonesian film director and TV advertisement director. He received his degree in Graphic Design from the Institut Kesenian Jakarta in 1997. His passion lies in the development and improvement of the Indonesian education system, specifically the education of children. Eugene Panji has volunteered at the United Nations as a creative director for the World Food Programme under the United Nations. At this moment, Eugene is working on his new film for children titled Cita-Citaku Setinggi Tanah, due to premiere in February 2012.

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Pre-JuryMalaysia:

Katell Flourié is the French Assistant Director of the Malaysia-France University Centre (MFUC). Linked to the French Embassy, Katell also manages the promotion of French higher education, supports the development of Malaysian-French academic and scientific cooperation projects and watches over French higher education.

Hassan Abd. Muthalib is an artist, animator, writer & film director in a career of almost 50 years. Currently, he is doing researches on early Malaysian cinema. His writings on film & animation appear in journals & books locally & overseas. He is staff with the Faculty of Artistic & Creative Technology where he has just completed his book on the history of animation in Malaysia.

Marine Moncaut has a master degree in Conception and Direction of Cultural Projects and works as a cultural coordinator at the Alliance Française de Kuala Lumpur. She is in charge of the cultural activities organized by the Alliance Française such as screenings, exhibitions, music concerts, festivals for the promotion of French culture in Malaysia and in partnership with the local scene.

Mathieu Guérin is an Associate Professor in History at the University of Caen. He is currently in charge of higher education and scientific cooperation between France and Malaysia at the French Embassy in Kuala Lumpur and director of the Malaysia-France University Centre.

Clifford Clement is the Executive Director of the Malaysian Nature Society. The MNS was established in 1940 and is the oldest and largest membership-based environmental non-governmental (NGO) in Malaysia. It has some 4,000 members in 13 branches across the country.

Wong Tuck Cheong is the President of the Kelab Seni Filem Malaysia at the HELP University where he has a day-job in management. Tuck Cheong is the “ambassador” for independent Malaysian film abroad and a well known consultant on Malaysian film for every important film fest in the world.

Jude Day is the co-founder of the Society of Performing Arts (SPARKS) in Kota Kinabalu, Sabah, Eastmalaysia and the Co-Director of the Kota Kinabalu International Film Fest. SPARKS is the hub of a local network between culture and education, state organisations (High Schools, Universiti Malaysia Sabah) and NGOs.

Hasnul Jamal Saidon is the director of Galeri dan Muzium Tuanku Fauziah and Ass. Professor of Design at Universiti Sains Malaysia. His museum of natural science and history contains a gallery of modern art and a community cinema; functionally, the museum is the bridge between the university, high schools and the local community.

Saiful Bahri Baharom is the director in the Center of Learning at Petrosains. His current responsibility is developing and implementing learning activities and programs within the science centre.

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The Philippines:

Noreen Parafina is a teacher and storyteller for thirteen years. She is busy designing educational activities and programs for children advocating and promoting children’s rights, literacy and the arts. She is currently the Programs Director of Museo Pambata Foundation, Inc.

Maricel M. Diaz is the head of the Special Collections Section of the Filipiniana Division of the National Library of the Philippines (with classification Library III). She started her career in public service last February 2002 as a Librarian (classified Level I) at the same institution and kept on giving quality service to the public. With her educational background in Library and Information Science, she has been selected to represent the country and participate in various projects related to education, culture and arts. These projects include the Cultural Partnership Initiative Program by the Korea Ministry of Culture, Sports and Tourism as well as the Science Film Festival by the Goethe-Institut among others.

Ruby Roan-Cristobal is a seasoned science communication specialist and project development manager having dedicated more than 25 years of her career in planning and implementing programs and projects that stimulate the interests of the youth in science and technology. Once the Science Consultant of Sine’skwela of ABS-CBN Foundation and served for three years in the Book Review Committee of the Department of Education, she is now the Chief Science Research Specialist of the S&T Manpower Education Research and Promotions Division of the Science Education Institute-Department of Science and Technology, taking charge of science education research, S&T culture development, and information systems and IT infrastructure development works in the agency.

Robesa R. Hilario was an elementary Mathematics teacher for 13 years in a public school in Quezon City. She has also served as Department of Education representative for ABS-CBN Foundation’s educational shows “Mathtinik” and “Why Not”. She currently works as Education Program Specialist in the Bureau of Elementary Education-Curriculum Development Division. She is part of the ICT team of the Bureau and one of the curriculum writers in elementary mathematics.

Mylene Abiva is involved in the conceptualization, science equipment procurement, facility design and program implementation of the Quezon City Interactive Science Centre, launched last May 2010 under the leadership of former Mayor Sonny Belmonte (currently Speaker of the House). She is the pioneer in introducing ROBOTICS using LEGO Education kits in Elementary and Secondary schools in the Philippines. She is also the National Organizer of the Philippine Robotics Olympiad. She became a Finalist of the Gawad Lider Awards 2010 (for S&T, Individual Category). She is currently the President/CEO, FELTA Multi-Media Inc. She is a graduate of De La Salle University, major in Business Management.

Leslie Ann Jose-Castillo is a development communication specialist at the ASEAN Centre for Biodiversity. Prior to joining ACB, she was a senior public relations associate working on corporate and issue publicity, public relations strategy planning and implementation, and conceptualization of information materials. She is managing editor of the ASEAN Biodiversity Magazine. She holds a Bachelor of Arts in Journalism degree from the University of the Philippines - Diliman, and a Master of Arts in Development Communication degree from the UP Open University.

Grace Torres Panganiban works as an Executive Producer of the Educational Televison Production Department of the E-Media Program of ABS-CBN Foundation, Inc. She loves working with and for children. For 15 years, she has dedicated her career in producing educational programs for children believing that it will help in uplifting the educational system in the country. Such programs like Sineskwela (Science), Mathtinik (Math),Bayani (Filipino Heroes), Art Jam (Arts & Crafts), Epol/Apple (English), Basta Sports (Sports), Salam (Peace Education), I Got It! (Edutainment Magazine) and Why Not? (Nutrition).

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Pre-JuryThailand:

Chuthamasth Sarobrass from The Institute for the Promotion of Teaching Science and Technology (IPST), graduated from Chulalongkorn University with a Master of General Science and from Srinakarin Wiroj University with a Master of Education Research. She has been working as an Educator and Researcher in the education field at IPST since 2002 and has furthermore been a member of the evaluations committee for the Science Film Festival for IPST since 2008.

Peeda Chitnuyanont from the Science Centre for Education (SCE) graduated from Chiang Mai University with a Bachelor of Science majoring in Biochemistry and Biochemical Technology and continued with a Master of Museology from University of Washington. She is currently working as an Educator in the Natural Science section at the Science Center for Education.

Jumphol Hemakheerin from the National Science and Technology Development Agency (NSTDA) graduated from Srinakarin Wiroj University, Bangsaen Campus with a Bachelor of Science in Chemistry Programme. He is currently working as a consultant for science related media and communication at the National Science and Technology Development Agency (NSTDA). Furthermore he is the executive editor for ‘The Updated Magazine’ at Se-Education Co.,Ltd.

Pimonpan Chantarapimon from the National Science Museum (NSM) graduated from Kasetsart University with a Master degree of Agribusiness. She has been working since 2006 as a science educator at the ‘Information Technology Museum’ exhibition department at the National Science Museum (NSM), Thailand.

Siwadol Rathee from the Thai Film Foundation graduated from Thammasat University with a Bachelor of Economics. He is currently working as the Head of Programming at the Thai Film Foundation as well as being a special lecturer of documentary film making at Silpakorn University. Furthermore he is an instructor for short film productions and works as a freelance short film and documentaries producer and director.

Yuttinai Yungcharoen graduated from Chulalongkorn University with a Bachelor of Sport Science and Master of Psychology Industrial Organization. He is currently working as Knowledge Activity Manager at the Thailand Knowledge Park (TK Park).

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Vietnam:

Pham Thi Bich Nga graduated from Hanoi National University with a Bachelor of Art in major of Foreign Language Pedagogy. Graduate from National Economics University with Bachelor of Art in major of Business Administration. Graduated from University of East Anglia (UK) with a Master of Development Studies. Currently works as a Training and Education Specialist for the international NGO Live and Learn

Dr. Ngo Thi Tuyen graduated from Hanoi Foreign Language Pedagogy University with bachelor degree in Russian. Graduated from Hanoi Open University with bachelor degree in English. Graduated from the National Institute of Scientific Research with bachelor degree in psychology. Graduated from the National Institute of Scientific Research with a doctor degree in psychology. Works as an educator, following educational technology theory, foreign language teaching textbook developer, environmental education/education for sustainable development researcher, life skill curriculum and textbook developer.

Pham Thi Hong Tuyen graduated from National Foreign Language University Voronej (Russia) with a bachelor degree in literature. Graduated from Hanoi Academy for Journalism and Communication (Vietnam). Graduated from Hanoi Academy of Theatre and Cinema (Vietnam) in stage direction for film & television. Works as deputy director of the department for youth programs at VTV6

Pham Trung Luan is a pupil at Thang Long High School and member of the 350 Vietnam club. Participant in activities of Vietnam Green Generation Network for environmental protection and climate change

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Films: The ASEAN Science Film Festival presents a variety of films in the following four categories: Family Edutainment, Ecology and Environment, Culture and History, and Natural Science, Life Science and Technology to serve all age groups, but with a particular focus on content for young audiences.

In 2011, the Science Film Festival received 154 films from 18 countries, of which a shortlist of 38 films from 11 countries (Austria, Canada, France, Germany, the Philippines, Singapore, Spain, Thailand, United Kingdom, United States, and Vietnam) comprised the film selection for the festival programme in each of the ASEAN host countries.

The following presents the number of films shown in each country. For more details about the films screened, please refer to the archive section of the Science Film Festival website or the respective country catalogues:

In Cambodia, 16 films from 6 countries were chosen as part of the festival programme.

In Indonesia, 16 films from 7 countries were chosen as part of the festival programme.

In Malaysia, 22 films from 7 countries were chosen as part of the festival programme.

In the Philippines, 26 films from 7 countries were chosen as part of the festival programme.

In Thailand, 26 films from 7 countries were chosen as part of the festival programme.

In Vietnam, 19 films from 6 countries were chosen as part of the festival programme.

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International Jury of the Science Film Festival 2011 The ASEAN Science Film Festival Jury represents the regional character of the event with film, science and science education experts from Malaysia, the Philippines, Thailand and Vietnam comprising the panel. The following members of the panel constituted the Science Film Festival Jury 2011:

Wong Tuck Cheong has worked in publishing and taught library science. He is president of Kelab Seni Filem Malaysia. He is secretary of NETPAC (Network for the Promotion of Asian Cinema). He was also a member of the board of FINAS, the National Film Development Corporation of Malaysia. Currently he works as a senior editor at a private university in Malaysia.

Dr. Somchart Paisarnrat has a PhD in Vegetable Biotechnology from ENSAT, Toulouse, France. Before joining IPST he started his career as Information Specialist at the Asian Institute of Technology (AIT). He has participated in the Science Film Festival since the beginning of the Festival in 2005 as the Secretary and also joined the jury in 2010.

Régine Lefait Robin is a French medical doctor, with speciality areas in “mother and child health” and” infectious diseases”. After working in South America and Africa, she worked in Cambodia in HIV-AIDS programs for pregnant women. She has also contributed to educative health programmes for RFO (French broadcasting overseas network). Since September 2008 she is working in Bangkok as the director of the Institute for Research for the Development (IRD) in Thailand.

Maricel M. Diaz is the head of the Special Collections Section of the Filipina Division of the National Library of the Philippines (with classification - Librarian III). She started her career in public service last February 2002 as Librarian I at the same institution. With her educational background in Library and Information Science, she has been selected to represent the country and participate in various projects related to education, culture and arts. These projects include the Cultural Partnership Initiative Program by the Korea Ministry of Culture, Sports and Tourism as well as the Science Film Festival by the Goethe-Institut among others.

Phan Xine is an independent filmmaker, film critic and film festival programmer. After graduating from USC School of Cinematic Arts in Los Angeles, California, U.S., he came back to Vietnam to work on his projects. He has contributed to the film industry in Vietnam by organizing workshop with famous Hollywood filmmakers for local filmmakers, such as 20th Century Fox’s ex-CEO Bill Mechanic, Hollywood director Phillip Noyce; he also co-founded two movie fan-based website Moviesboom and Yxine; writing blog about movies, filmmaking and journalism at phanxineblog.com; and producing the first online short film festival in Vietnam, YxineFF, to support the young filmmaker community in Vietnam.

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Award Winners of the Science Film Festival 2011 The Science Film Festival bestows six awards chosen by the international jury. They are complimented with a cash prize of 1,000 EUR each. The BAYER Science Film Award is complimented with a cash prize of 2,000 EUR. The Prize of the Jury is complimented with a cash prize of 3,000 EUR.

The following award winners of the festival were distinguished by the jury for their outstanding achievements in science communication:

The Visual Effects Award Honors the film that demonstrates the highest level of visual craftsmanship through cinematography or animation. Moreover, the effects go beyond the aesthetic by serving an educational purpose. Scientific principles or processes are explained clearly and engagingly through the visual effects.

Of Forest and MenDirector: Yann Arthus-Bertrand | Produced by: GoodPlanet Foundation | Year: 2010 | Country: France | Length: 8 min.

The jury states that the visual effects in “Of Forest and Men”, not only shows us an extraordinary visual poetic cinematography that captures the beauty of the forest, but also makes us care more about nature. We will never look at forest the same way again.

The Education Award Honors the film that stands as an excellent example of science journalism intended for young audiences aged 6 – 12. Scientific explanations are presented with the cognitive level of young viewers in mind and the structure of the film reflects an effective audiovisual pedagogical approach.

I Got It! – The Sugar EpisodeDirector: ABS-CBN Foundation | Produced by: The Goethe-Institut | Year: 2010 | Country: The Philippines | Length: 10 min.

The jury awarded the film because amongst the educational films, this one fits well for the youngest audience aged around 6 - 12: it is short, funny, visually interesting, and interactive, while teaching clearly about the positive and negative aspects of sweets. It points out that we could enjoy sweetness by eating fruits. It is educative because it explains the process

for getting sugar from the sugar cane. The film further provides some physiological explanation about the taste buds and the importance of the brain for analyzing the taste.

The Ecofilmprize Honors the film that makes an exceptional effort to communicate and proliferate environmental awareness. Ecological issues are discussed and explained clearly. The film inspires to care about nature and cultivates a sense of responsibility in that respect.

No Coral, No MaldivesDirector: Aminath Najeeb | Produced by: CFI, IRD, in cooperation with Maldives National Broadcasting Cooperation (MNBC) | Year: 2010 | Country: France / Maldives | Length: 13 min.

The jury honors this film, which introduces another threat to the existence of the Maldives besides rising sea levels – the destruction of the coral reefs also directly affects these islands. After explaining the problem, the film shows that there is a solution if we get involved in solving it. Marine biologists and volunteers created a “metal frame” to be a vessel for new

corals to propagate. Some hotels for example encourage visitors to take part in this project by donating money and getting the chance to put this “metal frame” into the sea. “No Coral, No Maldives” not only educates viewers to this lesser known problem but offer a solution to save this beautiful paradise - a film worthy of the Ecofilmprize.

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Award Winners of the Science Film Festival 2011The Discovery Award Honors the film that makes an outstanding effort to promote learning about science to the general public. The film generates interest and enthusiasm for science and knowledge acquisition. It provides an exemplary balance between education and entertainment of the highest quality.

Is the Magnetic Pole about to Flip?Director: Stephane Nicolopoulos & Yanick Rose | Produced by: TGA Productions / IDEACOM International / CNRS Images | Year: 2010 | Country: Canada / France | Length: 52 min.

The jury recognized this beautiful and timely film, which highlights a little known natural phenomenon: the shifting of the magnetic pole for little known reasons. Complemented by brilliant graphics and precise visuals, the overall film presents a complete and valuable educational and informative package. It will make viewers rethink the natural world around us.

The BAYER Science Film Award Honors the film that most empathically presents the positive influence science can have on individuals, society and the environment. Furthermore than present scientific findings, the film in this category demonstrates that science is one of the most consequential human activities for our future and that of our planet.

Experiment Kinship – Your Inner AnimalDirector: Axel Wagner | Produced by: SWR | Year: 2010 | Country: Germany | Length: 29 min.

The jury states that the film clearly explains the origin of the human body from cell to complicated organism using the scientific techniques in a clearly and fascinating way. It inspires a young audience to be more interesting in Science.

The Prize of the Jury Honors the film that makes a particularly strong impression on the jury. The film delivers an emotional and intellectual resonance, which distinguishes it as an overall outstanding work of science journalism through film and television.

The Forest: Realm of ShadowsDirector: Jan Haft | Produced by: nautilusfilm GmbH für Studio Hamburg Produktion GmbH | Year: 2009 | Country: Germany | Length: 43 min.

The jury unanimously decided to honor this film for the Prize of the Jury, as it perfectly fits the Science Film Festival theme of the year, and delivers emotional and ecological contents. Even though the length of the film is long, the jury enjoys watching it and thought the cinematography was exceptionally brilliant. The jury also pointed out the film could

have competed for each prize categories, as it is informative, educational and entertaining at the same time, which makes it the true winner of the competition.

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Science Film Festival Activities An integral concept of the ASEAN Science Film Festival is to provide activities such as fun experiments, scientific demonstrations and hands-on experiences to complement screenings. The festival thereby offers an immersive learning experience that is interdisciplinary and both educational and entertaining.

Partnering venues are encouraged to develop activities independently, but to ensure a minimum standardization of the quality of such activities across the region, the Goethe-Institut hosts an annual three-day workshop with representative participants from all ASEAN Science Film Festival countries. In 2011, the workshop took place for the first time from August 17 – 19 during the National Science and Technology Fair in Bangkok with attendees from Cambodia, Indonesia, Malaysia, the Philippines, Thailand and Vietnam, together with a science journalist and author of science experiments books for children from Germany, Mr. Joachim Hecker.

A local workshop followed in each country respectively at which the participants of the Bangkok regional workshop shared the proposed activities to accompany the films with their Science Film Festival venue colleagues.

An integral concept of the Science Film Festival is to provide activities such as fun experiments, scientific

demonstrations and hands-on experiences to complement

screenings.

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Venue Partners and Implementation The ASEAN Science Film Festival relies on the collaboration and active participation of science education facilities, schools, universities, cultural centres and cinemas in each of the host countries, as well as the enthusiasm of their staff or other implementation partners, such as NGOs and student volunteer groups, who conduct the screenings and activities.

The following offers an overview of the venues and implementing partners in each of the countries:

Cambodia:

In Cambodia, the Science Film Festival took place from November 16 – 30, 2011, in Phnom Penh at the Chompuovon High School, Santhormok High School, Indraktevy High School, Cheasim Samaky High School, Boeung Trabek High School, Cambodia University of Science, Mekong Cambodia University, Asia Europe University, Royal University of Agriculture, the American Intercon School and Institute, Pour Un Sourire D’Enfant, MetaHouse German Cultural Centre.

In Kampong Chhang province, the event took place at the Bridge Hope Institute, Preash Soramrit High School and Kompong Chang High School. In Kampong Thom province it visited the Hun Sen Kompong Thom High School and Hun Sen Balang High School. In Preah Sohaouk Ville province, it took place at Mlop Tapang, Antaraktvib General Knowledge Centre, Don Bosco Training School and the University of Management and Economics. In Pursat province at the Pursat High School. In Takeo province at the Chea Sim Takeo High School and Hun Sen Por Om Pil High School. In Kompong Cham province at the Hun Sen Skun High School. In Siem Reap province the festival took place at Samdech Ov High School, 10 January High School, Build Bridge University, Cambodia University of Specialist and the Provincial Teacher Training College. In Battambong province at the Puthihak Preassihanouk Reach University and Puthika Vichealeay Oeung Thoung High School. In Ratanakkiri province at the Samdech Oav Samdech Me High School and Hun Sen Phum Thmey High School. In Svay Reang province at Svay Reang University and in Banteay Meanchey province at the Samdech Oav High School.

The screenings and activities were carried out countrywide through the efforts of the volunteers of the Khmer Youth and Social Development Organisation (KYSD) network.

Indonesia:

In Indonesia, the Science Film Festival took place from November 16 – 30, 2011, in Jakarta at the Goethe-Institut Jakarta, Universitas Paramedina, Universitas Multimedia Nusantara, PP IPTEK-TMII, Singapore International School, St. John School and St. Peter School. Additionally, screenings were hosted through the archipelago in Ambon, Bandung, Gowa, Jayapura, Mataram, Salatiga, Samarinda, Sorong, Surabaya, Pontianak and Yogyakarta.

54 volunteer students from Universitas Paramedina (19 students) and Universitas Multimedia Nusantara (30 students) and University Indonesia (5 students) worked with great enthusiasm for the implementation of the screenings. Further science activities and games were organized by P.T. Kuark International.

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Malaysia:

In Malaysia, the Science Film Festival took place from November 7 – 30, 2011 at 54 Sekolah Menengah Sains (High Schools), RRSS PASCH Miri, Alice Smith International School, Institut Francaise, Lycée Français, Uni Mal Sabah with SParKS, HELP University with Kelab Seni Filem Mal, Uni Sains Mal with Galeri dan Muzium Tuanku Fauziah, Petrosains, Alliance Française de KL, Forest Research Institute Mal and Rimba Ilmu of Uni Malaya with Mal Nature Society, Multi Media University, and Universiti Teknologi Mara.

The Philippines:

In the Philippines, the Science Film Festival took place from November 8 – 23, 2011 in Manila at SM Mall of Asia, Museo Pambata, National Library of the Philippines, National Museum, Philippine Science Centrum, Felta Multi-Media Inc. Quezon City Interactive Science Centre and the ASEAN Centre for Biodiversity.

Through the efforts of the Department of Science and Technology, a Science Bus excursion was organized bringing the festival to the Sagada Mountain province with screenings at Ankileng Elementary School, Ankileng National High School, Antadao Elementary School, Tetep-An Elementary School, Aguid Elementary School, Tanulong Elementary School, Bangaan Elementary School, Bangaan High School, Sagada National High School, Sagada Central School, St. Mary’s School of Sagada, Antadao National High School, Balugan Elementary School, Ambasing Elementary School. In Calauan, in the province of Laguna, the festival also visited Dayap Annex Elementary School and Sto. Tomas Elementary School.

Thailand:

In Thailand, the Science Film Festival took place from January 18 – 31, 2012 due to the flood related postponement in Bangkok at the National Science Museum Thailand (NSM), Science Square Jamjuree, the Science Centre for Education (SCE), TK park, NSTDA Thailand Science Park, the Thai Film Archive and Esplanade Ngam Wong Wan with a special screening at the Muthitha and Ubekkha Juvenile Remand Facilities. City Learning Park hosted the festival in the southern province of Nakhon Si Thammarat.

Furthermore, the extensive IPST Travelling Festival brought the event to national science centers in the following 15 provinces: Rangsit, Kanchanaburi, Khon Kaen, Trang, Phra Nakhon Si Ayutthaya, Nakhon Ratchasima, Nakhon Si Thammarat, Nakhon Sawan, Lampang, Sa Kaeo, Samut Sakhon, Yala, Ubon Ratchathani, Roi Et and Prachuap Khirikhan.

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Vietnam:

In Vietnam, the Science Film Festival took place from November 11 – 27, 2011 in In Hà Nội at the Trưng Vương High School, Goethe-Institut Hà Nội, DL Đoàn Thị Điểm Primary School and Boarding School for Ethnic Minorities. In Hải Phòng at the Võ Thị Sáu High School, Nguyễn Tri Phương Primary School, Lý Tự Trọng Highschool, Dư Hàng Kênh Highschool and Lạc Viên Highschool. In Huế at Nguyễn Chí Diểu Primary School, Youth and Children’s Activities Centre Hue, Vĩ Dạ Primary School, University of Education Huế, Lê Hồng Phong Highschool, Hai Bà Trưng Highschool and Thủy Xuân Orphanage. In Đà Nẵng at Hoàng Dư Khương Primary School, Huỳnh Ngọc Huệ Primary School and Primary School Teachers‘ Centre.

In TP HCM at Huỳnh Văn Ngỡi Primary School, University of Culture for Ethnic Minorities, Lê Văn Sĩ Primary School and Đinh Tiên Hoàng Primary School. In Phú Yên at Nguyễn Văn Trỗi Highschool, Xuân Sơn Nam Highschool, Sơn Giang Highschool, Trần Phú Highschool and University of Phú Yên. In Bắc Ninh at Chiếu Lưu động - Huyện Thuận Thành, Mobile Cinema – Huyện Việt Yên, two primary schools in Bac Ninh and two High Schools in Bac Ninh. In Hà Tĩnh at the Theater for Cinema and Film, Bắc Hà Primary School and Nguyễn Du Primary School. In Đak Lak through a mobile cinema throughout Dak Lak.

The volunteers at A&C and Live & Learn contributed greatly to the implementation of the screenings and activities at the venues.

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The ASEAN Science Film Festival relies on the enthusiastic collaboration

and active participation of science education facilities, schools,

universities, cultural centres and cinemas in each of the host countries.

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Associated Programmes of the Science Film Festival

SEADocs 2011 – Southeast Asian Student Documentary Award

SEADocs – The Southeast Asian Student Documentary Award is a competition to encourage the art of documentary filmmaking in the region as a platform to engage young filmmakers to deal with social and environmental issues.

The 2011 competition invited students aged 18 - 28 in Cambodia, Indonesia, the Philippines, Thailand and Vietnam to submit a portfolio of their work and a motivational essay on making a film under the theme “Tree{s} of Life: Seeds of Change”. Three national shortlisted students per country received expert guidance during the 8 week production period of their competition film. During the production period, the film ideas of the students were explored and developed under guidance of a consultant. The students received a budget grant of US$ 300 to produce a short documentary film in relation to the theme of forests.

The following are the three regional finalists who received US$ 500 each with the First Place Winner receiving a budget of up to US$ 5,000 to produce a TV feature documentary film in 2012:

1st Place: Mr. Thai Praditkesorn (Thailand) for The Gardener 2nd Place: Mr. Tanakorn Siramat (Thailand) for The Great Effect 3rd Place: Ms. Pham Mai Phuong (Vietnam) for Heavenly Appointment

• Deadline for Entries: September 2, 2011 •• Apply Online at www.goethe.de/sciencefilmfestival •

Student DocumentaryFilm Competition

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I Got It! – An ASEAN Coproduction of a TV Edutainment Magazine for Young Audiences

In follow up to the efforts of the ASEAN Science Film Festival in disseminating and encouraging access to knowledge in Southeast Asia as a region, the Goethe-Institut initiated a unique co-production and capacity building project by means of an edutainment magazine for children in 2009 together with state and public broadcasters in nine Southeast Asian countries (Brunei, Cambodia, Indonesia, Lao P.D.R., Malaysia, Myanmar, the Philippines, Thailand, and Vietnam) titled “I Got It!”. The first season of “I Got It!” was broadcast in the original seven participating countries (minus Brunei and Myanmar) between October 2010 and January 2011. The second 26 episode season of the series was produced throughout 2011 and is being broadcast in all nine participating countries from November 2011 to June 2012 with the third season in production throughout 2012. The series content was co-produced between all broadcasters with subsidies from the Goethe-Institut, but is presented in the national language of each country with a local presenter and adaptations of all episodes financed by the respective stations. The project encourages locally produced edutainment content and programmes for young audiences in Southeast Asia, while at the same time facilitating a professional and cultural exchange between ASEAN countries. The resulting series is not intended solely as a capacity building project, but aims for the production of an internationally competitive programme with a sustainable future.

It is important for a festival with such a number of strong partners and taking place at numerous venues in six countries to uphold a clear unifying brand identity. Great attention is paid to ensure the shared presentation of all ASEAN Science Film Festival materials throughout the region.

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PR Materials It is important for a festival with such a number of strong partners and taking place at numerous venues in six countries to uphold a clear unifying brand identity. Great attention is paid to ensure the shared presentation of all ASEAN Science Film Festival materials throughout the region. The following provides details of the materials produced for the ASEAN Science Film Festival in total and examples of these materials:

Programme Leaflets 35,500

Stickers 10,000

Bookmarks 10,000

Catalogues 8,500

Pens 7,500

Posters & Flyers 2,500

T-Shirts 2,000

Opening Invitations 1,500

Notepads 1,000

Linen Bags 800

Banners& Standees 90

Large Backdrops 6

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Evaluation An extensive evaluation of the ASEAN Science Film Festival visitors in 2011 was conducted with a comprehensive survey of 23,366 questionnaires filled out impartially by indiscriminate audiences from venues in all participating countries and evaluated by an unbiased party.

The results of this extensive study empirically portray the effectiveness of the Science Film Festival in the ASEAN region:

1. The following graph shows the gender distribution of the festival audience:

2. The following graph shows the age distribution of the festival audience:

Respondent Gender

Male 49%

Female 50%

No Answer 1%

Male

Female

No Answer

Age Group

Under 7 7 to 11 12 to 16 17 to 25 Over 26 No Answer

1%

41%

31%

24%

2% 1%

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3. The following graph shows the academic level of the festival audience:

4. The following graph shows the language competency of the festival audience: *No data for Indonesia

5. The following graph shows how much the audience liked the festival film selection, the activities, the venues and the festival overall:

Educational Level

Elementary 49%

Middle School 27%

High School 5%

University 12%

No Answer 19%

Elementary

Middle School

Highschool

University

No Answer

Language Competence

Monolingual 67%

Multilingual 32%

No Answer 1%

Monolingual (Local Language)

Multilingual

No Answer

Satisfaction

1%

3%

3%

2%

6%

9%

10%

6%

19%

23%

26%

14%

30%

30%

24%

28%

42%

36%

35%

49%

2%

2%

2%

1%

Films

Activities

Venue

Overall

Not At All 1

2

3

4

Very Much 5

No Answer

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6. The following graph shows how the visitors attended the festival:

7. The following graph shows how the visitors were informed about the festival: *No data for Malaysia and Vietnam

8. The following graph shows to what extent the festival audience was more interested in science after watching the films they attended:

Festival Attendance

Through School 77%

Independent 10%

No Answer 1%

Through School

Independent

No Answer

How did you find out about the Science Festival 2011?

Media Invitation by

School Other

6%

75%

19%

Did watching the films make you interested in science?

92%

7% 1%

Yes

No

No Answer

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9. The following graph shows to what extent the festival audience felt the films they watched explained the subject entertainingly:

10. The following graph shows to what extent the festival audience felt the films they watched explained the subject accessibly:

11. The following graph shows to what extent the audience would like to have a festival in 2012:

Did the films explain the subject to you entertainingly?

95%

4% 1%

Yes

No

No Answer

Did the films explain the subject to you in a way easy to understand?

No 95%

4% 1%

Yes

No

No Answer

Would you like the Festival to be organized in the year 2012?

91%

8% 1%

Yes

No

No Answer

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The Science Film Festival would not be possible without the tremendous support and contributions from the partners, filmmakers, producers, distributors, broadcasters, venues, schools, universities

and sponsors.

The festival and its organizers are deeply grateful for this enthusiastic cooperation and hope that you join us in looking forward to the ASEAN Science Film Festival in 2012!

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www.goethe.de/sciencefilmfestival