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The Salesforce.com Platform Dave Norris VP Business Development, Platform
+44 7967 966 987
Safe Harbor
Safe harbor statement under the Private Securities
Litigation Reform Act of 1995:
This presentation may contain forward-looking
statements that involve risks, uncertainties, and
assumptions. If any such uncertainties materialize or if
any of the assumptions proves incorrect, the results of
salesforce.com, inc. could differ materially from the
results expressed or implied by the forward-looking
statements we make. All statements other than
statements of historical fact could be deemed forward-
looking, including any projections of product or service
availability, subscriber growth, earnings, revenues, or
other financial items and any statements regarding
strategies or plans of management for future operations,
statements of belief, any statements concerning new,
planned, or upgraded services or technology
developments and customer contracts or use of our
services.
The risks and uncertainties referred to above include –
but are not limited to – risks associated with developing
and delivering new functionality for our service, new
products and services, our new business model, our
past operating losses, possible fluctuations in our
operating results and rate of growth, interruptions or
delays in our Web hosting, breach of our security
measures, the outcome of intellectual property and
other litigation, risks associated with possible mergers
and acquisitions, the immature market in which we
operate, our relatively limited operating history, our
ability to expand, retain, and motivate our employees
and manage our growth, new releases of our service
and successful customer deployment, our limited history
reselling non-salesforce.com products, and utilization
and selling to larger enterprise customers. Further
information on potential factors that could affect the
financial results of salesforce.com, inc. is included in our
annual report on Form 10-Q for the most recent fiscal
quarter ended April 30, 2011. This documents and
others containing important disclosures are available on
the SEC Filings section of the Investor Information
section of our Web site.
Any unreleased services or features referenced in this
or other presentations, press releases or public
statements are not currently available and may not be
delivered on time or at all. Customers who purchase our
services should make the purchase decisions based
upon features that are currently available.
Salesforce.com, inc. assumes no obligation and does
not intend to update these forward-looking statements.
Agenda
• Strategy
• Positioning
• Customer Success
Strategy
1960’s Mainframe Computing
1990’s Desktop Cloud
Computing
2000’s Mobile Cloud
Computing
2010’s Social
Revolution
1970’s Mini Computing
1980’s Client/Server Computing
Ten Year Computing Cycles 10X more users with each cycle
Data Management
Apps
Business Logic Apps
Process Automation
Apps
Web Apps
Mobile Apps
Social
Apps
1960’s Mainframe Computing
IMS, VM/CMS,
CICS, MVS
1990’s Desktop Cloud Computing
.NET, J2EE,
Weblogic, Web
Sphere
2000’s Mobile Cloud Computing
iOS, Android
2010’s Social Revolution
Social Platforms
1970’s Mini Computing
AS400, RDB,
VMS, DG,
HP
1980’s Client/Server Computing
ODBC, Visual
Basic,
DB2,Oracle
Each Ten Year Computing Cycle Requires a New
Platform
36% of CIOs expect
to use salesforce
PaaS for Business Experts PaaS for Developers PaaS for ISVs
Source: Morgan Stanley CIO Survey, 2011
Salesforce Delivering the #1 Enterprise
Cloud Platform
Social Applications and Platform
Open A
PI’
s
data.com
tou
ch
.sa
lesfo
rce
.co
m
Heroku is Now Open for Java
Developers
for
Instant scale
Frictionless deployment
Full visibility
Add-on ecosystem
A path to the Social Enterprise for 6 million java developers.
Fully integrated into the Heroku platform:
Force.com and Heroku
• Force.com
– Declarative
– Point and click
– Business user led
• Heroku
– Professional developer
– $git push heroku master
– Ruby, Java, node.js, clojure
• Shared vision
Social Revolution: Social Enterprise
Apps Available on the AppExchange
1250+ Apps
Chatter Exchange Social Apps
Number of Apps
1,300 Apps
$500 Million Marketplace
~1 Million installs
Number of Installs
AppExchange is the Proven Enterprise
Cloud Marketplace
Positioning
Delight Your Customers and Employees
Listen &
Analyze
Social
Marketing
Product &
Partners Collaborate
Service &
Engage
Automate &
Extend
Connect & Sell
Social Customer Profile
Employee
Social
Networks
Customer Social
Networks
& Product Social Networks
Social Enterprise 1
2 3
Create Your Employee
Social Network
Automate and extend processes
Workflow, logic, analytics
Cloud, social, mobile
Create Your Customer
Social Network
Agile develop and deploy
Open platform and ecosystem
Integrate to public social networks
Create Your Social
Customer Profile
Store social profile
data Unified data model,
open integration
The Salesforce Social Enterprise Platform:
Database.com, Force.com, Heroku
Edge Apps – Agility Layer
Departmental
Apps
Lotus Notes
Replacement Apps
HR Apps
Social Media
Apps
Mobile Apps E-
Commerce
Site
Core
Apps
EDGE APPS
Compliance Apps
IT Helpdesk
Customer Success
410,000 Apps
Number of Apps
Customers are Building Their Custom Apps
on our Platform
Burberry – Salesforce and Cap Gemini
‘feel the brand’
• Internal = External
• Social Enterprise
• Back Office integration
“If you don’t do that I dont know what your business model is in 5 years”
Angela Ahrendts, CEO
Advanced use of Social Media
130,000 Twitter followers
Reduced first call resolution
rate to 1 hour
twitter.com/klm
YouTube – KLM Surprise
KLM’s Newest Destination is Twitter
Toyota Social Enterprise
Dealers/Distributo
rs
Chatter for 320,000
Employees
Toyota Friend
Website 1-800-4-My-
Toyota
Toyota Friend
on Youtube
Toyota Friend
on Twitter
Toyota Friend
on mixi
Manufacturing/
Finance
Toyota Friend on
Toyota Friend
Mobile
Toyota Vehicles Social Customer
Profile
THANK YOU