sf4 sea buckthorn
TRANSCRIPT
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Agenda
History
• Background
• Difference of a
& b
• Components
Plant Features
• 190 bio-active
• ORAC score
Plant Management
• Nitrogen fixing
• Equipment
• Test sites – varieties
• Plant Health
• Pest Control
• Wildlife Retention
• Water Source Dev.
Harvesting
• Methods
• U-pick
• Objectives
Marketing and Sales
• Open Houses
• U-pick & Winery
• Demo’s
• Web/media
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Greek mythology claims that Sea Buckthorn was the main food source of the mythical winged horse Pegasus. This legend probably stemmed from the fact that the plant was a major element in the diet of the best racehorses Greece had to offer.
Russian cosmonauts used Sea Buckthorn to protect against radiation and it is widely used to treat frostbite and much more. Finland has derived a very popular alcoholic drink from the berry and the juice is used throughout Europe and Asia.
Beijing Olympics Chinese athletes relied on beverages made from the berries to boost their strength, endurance, and overall health during competition.
Genghis Khan marched his unstoppable armies across Asia, it is said that the warlord had a nutritional trick up his sleeve - Sea buckthorn. Also increasing blood flow – 16 million descendants.
Historical – ours and theirs
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First mentioned in the 8th Century in the Tibetan medical classic rGyud Bzi (The Four Books of Pharmacopoeia) attributed to Tang Dynasty (618-907 AD), Sea Buckthorn contains an astonishing array of nutrients in its fruit, seed, leaves and even bark.
References to medicinal use of Sea Buckthorn were also found in the texts of Ancient Greek scholars Theophrastus and Dioskorid.
The oil is a valuable ingredient in topical applications as well as nutraceutical formulations. It has long been used to promote the healing of burns and is an ingredient in several commercial cosmetic products.
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Challenge #1: None of these are Sea BuckthornDifference between Sea Buckthorn and common Buckthorn
Source: Ontario Invading Species Site plus New York Cornell University
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Common Buckthorn – Rhamnus cathartica
Sea Buckthorn – Hippophae Rhamnoides L.
Shaji (Chinese), Duindoorn (Dutch), Sanddorn (German), Olivello Spinoso (Italian), Oblipicha (Russian), Tyrni (Finnish), Espino de Mar, Espino Amarillo (Spanish), Havtorn (Swedish and Danish).
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Growers or sellers: Selling plants without education (careful not to waste $$) Selling males as females (show-to-grow and support)
Reclamation Plan: Detailed agreement Costly and no known results to follow
Task #2:Control Measures
Suckers: 25 foot mow zone - Shade buffers
Birds:6 mile test revealed no spread – may be too thorny or tart
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Research, charting & pests
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Task #3:Soil Management
Drought Resistant
Fertilizer
Manure/Compost
Cover Crops
Water Source Dev.
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Task #4: Plant Health
Test sites and varieties
Organic weed controls
Mulches
Wildlife Retention
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Task #5:Harvesting Methods
Harvesters: select prune – freeze – track - thrash - air clean - track – bag – track – process - track
U-pick – ½ & ½
Tea leaves
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Production cost:
Infrastructure
Freezers
Labour
Operating costs
Unknown processes
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Sales and MarketingTea - $XX/kg
• Staffing• Bagging• Thorn risk• Drying equp.• Certification• Education
Whole frozen fruit - $12/lb
• Harvesting• Staffing• Distribution• Freezer
capacity• $$ of
equipment• Safety• Security
Juice – $15/500ml
•Sal. & equip. • Specialized cold screw press extraction•Fruit supp. •Bottles/caps•Labelling•Processing •Marketable
Various restaurants carry our wine/berries - ex:
Crowne Plaza - FrederictonCalactus - MonctonAle House – St. John
• Costs• Time challenges• Multimedia • Distribution challenges• Business plan financials – moving targets• Education – 5 sec. blurb
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Snow shoe or rubber boot trails
Pick a lb./leave a lb.
Christmas
Tenters - Picked 34 lb / wine & laughs
Sit-n-pick by the cozy fireOpen House Demos
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Charities, Demos, Special Events
Christmas Open House
NB Flavours
Carma ’16Free wine
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Product development (Interpretative Center, Marketing, Web, Translation)
Wine/distilling - Berry products – Eco-tourism – Propagation – Research
Plant sales and education
Industry Acceptance in Products
Up Scaled Marketing
Marketing
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2014
2013
2012
2010
2009
2008
2011
2017
2016
2015
TIMELINE PROJECT PLANNING10 Year – working document
2008 • Research began
2009•Impact considerations
2010 • Financial review
2011•Planning & Land Prep
2012•Organic certification
2015•Substantial harvest
2012/13 • Review Business plan
2013 • Develop first products
2017
• Improve Infrasturcture &
product development.
2016 • marketing profile
Products Plant Varities
Wine trialsWeb & demos
Establish organic orchard health
Agri-venture review
EIA Approval
• Test processor/freezer2014
•Build propagation area 2012
2015 • Intrepretative center Eco-tourism & Education
Winery Distilling Culinary,
Pharmaceutical
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Wine
Berries
Juice Soap Lip Balm
PowderSerum
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Questions?
www.bigskyseabuckthorn.comPhoto credits: SBT images