Seybold Conference 1999Seybold Conference 1999San Francisco, Aug 30-Sept 3San Francisco, Aug 30-Sept 3

To view conference transcripts: http://www.http://www.seyboldseminarsseyboldseminars.com/Events/archive_index.html.com/Events/archive_index.htmlName: sfalumni; Password: insf99

Things I found interestingThings I found interesting

Malcolm GrahamMalcolm Graham, S958, S958

Malcolm Graham, S958, Seybold, San Francisco - Aug30-Sep3 1999 - 2

Nortel at SeyboldNortel people I met

at Seybold

From left to rightAlan Proffitt, Malcolm Graham, Dustin Taylor, Derek Cadzow,

Tim Chandler, Bob Mutter, Kerri-Ann Belanger, Kris Lizuck

Malcolm Graham, S958, Seybold, San Francisco - Aug30-Sep3 1999 - 3

Topic list

• XML (extensible markup language)

• ICE (information & content exchange)

• SVG (scalable vector graphics)

• E-commerce

Summary of things I found of interest

Malcolm Graham, S958, Seybold, San Francisco - Aug30-Sep3 1999 - 4

XML (extensible mark-up language)

• XML is a method for tagging structured data in a text file (based on SGML); is designed to meet the challenges of large-scale electronic publishing and will be widely used in the future for the exchange of data across Web

• XML 1.0 specification defines context-interpretable tags & attributes for developing applications that work with each other; growing set of optional modules; e.g., Xlink, XSL, DOM, RDF, DTD; see http://www.w3.org/XML/ and http://www.ibm.com/developer/xml/; see tutorial

• Makes it easy to automatically process data using inexpensive software

• Enables the display of information as required

• Provides metadata, data about information, to ease the task of finding the right information

• Enables definition of platform-independent protocols for data exchange (e.g., ICE) especially for E-commerce

What is it? Why is it important?

Malcolm Graham, S958, Seybold, San Francisco - Aug30-Sep3 1999 - 5

ICE (information & content exchange)

• ICE is an XML-based protocol designed primarily for business-to-business network-based interactions; for example, syndicated publishing networks, Web superstores, and online reseller channels by establishing Web-site-to-Web-site information

networks. See http://www.gca.org/

• The ICE specification provides a common language & architecture to facilitate the process of automatically exchanging, updating, supplying & controlling assets in a trusted fashion without manual intervention or knowledge of remote Web site structures

• ICE will be widely used for E-commerce

• Example: National Semiconductor site, see http://www.national.com/

What is it? Why is it important?

Malcolm Graham, S958, Seybold, San Francisco - Aug30-Sep3 1999 - 6

SVG (scalable vector graphics)

• SVG is a language for describing two-dimensional graphics in XML. SVG can be dynamic and interactive. SVG can be animated via scripting. See http://www.w3.org/Graphics/SVG/

• SVG, which is XML-based, may replace GIF, JPEG, Flash & QuickTime on the web and is independent of the display platform (monitor, TV, LED, or print)

• SVG features: small size, high-resolution, zooming & panning inside graphics without reloading, animation, filter, kerning, masking, scripting, & linking

• Users can obtain dynamic information from an SVG object; since SVG is XML-based, it's entirely text-based which allows search engines to index SVG objects and users to search for text within them (for example, button text or a street name on a map)

What is it? Why is it important?

Malcolm Graham, S958, Seybold, San Francisco - Aug30-Sep3 1999 - 7

E-commerce• E-commerce will dominate web development thrusts

over the next few years

• Business-to-consumer: 8 to 108 billion by 2003

• Business-to-business: 131 billion to 1.5 trillion by 2003

• Business-to-business (web-server-to-web-server) will be the dominant focus with secondary focus on consumer

• XML, ICE, SVG, and dynamic information delivery will be the dominant technologies employed

• Enabling digital content for E-commerce: Adobe announced WebBuy plugin for Acrobat Reader and PDF Merchant (server-based technology)

• Examples: Microsoft BizTalk; Open Buying on the Internet (OBI); RosettaNet, CommerceNet

• Web trends & metrics, see http://www.thestandard.net/

What is it? Why is it important?