sexing up your small business image
TRANSCRIPT
![Page 1: Sexing Up Your Small Business Image](https://reader030.vdocuments.site/reader030/viewer/2022032506/55cc0e60bb61eb64428b4647/html5/thumbnails/1.jpg)
Sexing Up Your Business Image
Shannon Bowman
![Page 2: Sexing Up Your Small Business Image](https://reader030.vdocuments.site/reader030/viewer/2022032506/55cc0e60bb61eb64428b4647/html5/thumbnails/2.jpg)
What Makes You Different?
![Page 3: Sexing Up Your Small Business Image](https://reader030.vdocuments.site/reader030/viewer/2022032506/55cc0e60bb61eb64428b4647/html5/thumbnails/3.jpg)
What Makes You Different?
What’s your hook?
![Page 4: Sexing Up Your Small Business Image](https://reader030.vdocuments.site/reader030/viewer/2022032506/55cc0e60bb61eb64428b4647/html5/thumbnails/4.jpg)
What Makes You Different?
What’s your hook? Make it clear.
![Page 5: Sexing Up Your Small Business Image](https://reader030.vdocuments.site/reader030/viewer/2022032506/55cc0e60bb61eb64428b4647/html5/thumbnails/5.jpg)
What Makes You Different?
What’s your hook? Make it clear. If everyone likes you, you’re not working hard enough.
![Page 6: Sexing Up Your Small Business Image](https://reader030.vdocuments.site/reader030/viewer/2022032506/55cc0e60bb61eb64428b4647/html5/thumbnails/6.jpg)
What Makes You Different?
What’s your hook? Make it clear. If everyone likes you, you’re not working hard enough.
To attract some, you will repel others.
![Page 7: Sexing Up Your Small Business Image](https://reader030.vdocuments.site/reader030/viewer/2022032506/55cc0e60bb61eb64428b4647/html5/thumbnails/7.jpg)
What Makes You Different?
What’s your hook? Make it clear. If everyone likes you, you’re not working hard enough.
To attract some, you will repel others.
That’s ok.
![Page 8: Sexing Up Your Small Business Image](https://reader030.vdocuments.site/reader030/viewer/2022032506/55cc0e60bb61eb64428b4647/html5/thumbnails/8.jpg)
Be memorable.
![Page 9: Sexing Up Your Small Business Image](https://reader030.vdocuments.site/reader030/viewer/2022032506/55cc0e60bb61eb64428b4647/html5/thumbnails/9.jpg)
Be memorable.
Business cards
![Page 10: Sexing Up Your Small Business Image](https://reader030.vdocuments.site/reader030/viewer/2022032506/55cc0e60bb61eb64428b4647/html5/thumbnails/10.jpg)
Be memorable.
Business cards
Website
![Page 11: Sexing Up Your Small Business Image](https://reader030.vdocuments.site/reader030/viewer/2022032506/55cc0e60bb61eb64428b4647/html5/thumbnails/11.jpg)
Be memorable.
Business cards
Website Advertising
![Page 12: Sexing Up Your Small Business Image](https://reader030.vdocuments.site/reader030/viewer/2022032506/55cc0e60bb61eb64428b4647/html5/thumbnails/12.jpg)
Be memorable.
Business cards
Website Advertising Brochures
![Page 13: Sexing Up Your Small Business Image](https://reader030.vdocuments.site/reader030/viewer/2022032506/55cc0e60bb61eb64428b4647/html5/thumbnails/13.jpg)
Be memorable.
Business cards
Website Advertising Brochures
![Page 14: Sexing Up Your Small Business Image](https://reader030.vdocuments.site/reader030/viewer/2022032506/55cc0e60bb61eb64428b4647/html5/thumbnails/14.jpg)
Be memorable.
Business cards
Website Advertising Brochures Swag
![Page 15: Sexing Up Your Small Business Image](https://reader030.vdocuments.site/reader030/viewer/2022032506/55cc0e60bb61eb64428b4647/html5/thumbnails/15.jpg)
Looks Matter.
![Page 16: Sexing Up Your Small Business Image](https://reader030.vdocuments.site/reader030/viewer/2022032506/55cc0e60bb61eb64428b4647/html5/thumbnails/16.jpg)
Looks Matter.
What do your graphics say?
![Page 17: Sexing Up Your Small Business Image](https://reader030.vdocuments.site/reader030/viewer/2022032506/55cc0e60bb61eb64428b4647/html5/thumbnails/17.jpg)
Looks Matter.
What do your graphics say? Is that the message you want ?
![Page 18: Sexing Up Your Small Business Image](https://reader030.vdocuments.site/reader030/viewer/2022032506/55cc0e60bb61eb64428b4647/html5/thumbnails/18.jpg)
Looks Matter.
What do your graphics say? Is that the message you want ?
Your business card - an ally or enemy?
![Page 19: Sexing Up Your Small Business Image](https://reader030.vdocuments.site/reader030/viewer/2022032506/55cc0e60bb61eb64428b4647/html5/thumbnails/19.jpg)
Looks Matter.
What do your graphics say? Is that the message you want ? Your business card - an ally or enemy?
What’s your favorite tool? Use it.
![Page 20: Sexing Up Your Small Business Image](https://reader030.vdocuments.site/reader030/viewer/2022032506/55cc0e60bb61eb64428b4647/html5/thumbnails/20.jpg)
Looks Matter.
What do your graphics say? Is that the message you want ? Your business card - an ally or enemy?
What’s your favorite tool? Use it.
Google your name. What shows up?
![Page 21: Sexing Up Your Small Business Image](https://reader030.vdocuments.site/reader030/viewer/2022032506/55cc0e60bb61eb64428b4647/html5/thumbnails/21.jpg)
Put it out there.
![Page 22: Sexing Up Your Small Business Image](https://reader030.vdocuments.site/reader030/viewer/2022032506/55cc0e60bb61eb64428b4647/html5/thumbnails/22.jpg)
Put it out there.
Who are your right people?
![Page 23: Sexing Up Your Small Business Image](https://reader030.vdocuments.site/reader030/viewer/2022032506/55cc0e60bb61eb64428b4647/html5/thumbnails/23.jpg)
Put it out there.
Who are your right people? Most customers will meet you before they need you. Be memorable.
![Page 24: Sexing Up Your Small Business Image](https://reader030.vdocuments.site/reader030/viewer/2022032506/55cc0e60bb61eb64428b4647/html5/thumbnails/24.jpg)
Put it out there.
Who are your right people? Most customers will meet you before they need you. Be memorable.
Do people know how to find you?
![Page 25: Sexing Up Your Small Business Image](https://reader030.vdocuments.site/reader030/viewer/2022032506/55cc0e60bb61eb64428b4647/html5/thumbnails/25.jpg)
Put it out there.
Who are your right people? Most customers will meet you before they need you. Be memorable.
Do people know how to find you? What do they find when they look?
![Page 26: Sexing Up Your Small Business Image](https://reader030.vdocuments.site/reader030/viewer/2022032506/55cc0e60bb61eb64428b4647/html5/thumbnails/26.jpg)
Listen Up.
![Page 27: Sexing Up Your Small Business Image](https://reader030.vdocuments.site/reader030/viewer/2022032506/55cc0e60bb61eb64428b4647/html5/thumbnails/27.jpg)
Listen Up.
•Your people will tell you what to sell.
![Page 28: Sexing Up Your Small Business Image](https://reader030.vdocuments.site/reader030/viewer/2022032506/55cc0e60bb61eb64428b4647/html5/thumbnails/28.jpg)
Listen Up.
•Your people will tell you what to sell.
•Give people what they want, but don’t be fake.
![Page 29: Sexing Up Your Small Business Image](https://reader030.vdocuments.site/reader030/viewer/2022032506/55cc0e60bb61eb64428b4647/html5/thumbnails/29.jpg)
Listen Up.
•Your people will tell you what to sell.
•Give people what they want, but don’t be fake.
•Customers need to know you get them.
![Page 30: Sexing Up Your Small Business Image](https://reader030.vdocuments.site/reader030/viewer/2022032506/55cc0e60bb61eb64428b4647/html5/thumbnails/30.jpg)
Listen Up.
•Your people will tell you what to sell.
•Give people what they want, but don’t be fake.
•Customers need to know you get them.
•Respond with benefits, not features.
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Give them a taste.
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Give them a taste.
Give away good stuff, not leftovers.
![Page 33: Sexing Up Your Small Business Image](https://reader030.vdocuments.site/reader030/viewer/2022032506/55cc0e60bb61eb64428b4647/html5/thumbnails/33.jpg)
Give them a taste.
Give away good stuff, not leftovers.
Show people they can trust you
![Page 34: Sexing Up Your Small Business Image](https://reader030.vdocuments.site/reader030/viewer/2022032506/55cc0e60bb61eb64428b4647/html5/thumbnails/34.jpg)
Give them a taste.
Give away good stuff, not leftovers.
Show people they can trust you
It’s not all about the sale.
![Page 35: Sexing Up Your Small Business Image](https://reader030.vdocuments.site/reader030/viewer/2022032506/55cc0e60bb61eb64428b4647/html5/thumbnails/35.jpg)
Leave them wanting more.
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Leave them wanting more.
Gently remind people you get paid for your skills.
![Page 37: Sexing Up Your Small Business Image](https://reader030.vdocuments.site/reader030/viewer/2022032506/55cc0e60bb61eb64428b4647/html5/thumbnails/37.jpg)
Leave them wanting more.
Gently remind people you get paid for your skills.
Don’t give it all away for free.
![Page 38: Sexing Up Your Small Business Image](https://reader030.vdocuments.site/reader030/viewer/2022032506/55cc0e60bb61eb64428b4647/html5/thumbnails/38.jpg)
Leave them wanting more.
Gently remind people you get paid for your skills.
Don’t give it all away for free.
Be kind to your email subscribers!
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Seal the Deal.
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Seal the Deal.
Know what makes your work unique.
![Page 41: Sexing Up Your Small Business Image](https://reader030.vdocuments.site/reader030/viewer/2022032506/55cc0e60bb61eb64428b4647/html5/thumbnails/41.jpg)
Seal the Deal.
Know what makes your work unique.
Send a clear message.
![Page 42: Sexing Up Your Small Business Image](https://reader030.vdocuments.site/reader030/viewer/2022032506/55cc0e60bb61eb64428b4647/html5/thumbnails/42.jpg)
Seal the Deal.
Know what makes your work unique.
Send a clear message. Be easy to find.
![Page 43: Sexing Up Your Small Business Image](https://reader030.vdocuments.site/reader030/viewer/2022032506/55cc0e60bb61eb64428b4647/html5/thumbnails/43.jpg)
Seal the Deal.
Know what makes your work unique.
Send a clear message. Be easy to find. Give people reasons to trust you.
![Page 44: Sexing Up Your Small Business Image](https://reader030.vdocuments.site/reader030/viewer/2022032506/55cc0e60bb61eb64428b4647/html5/thumbnails/44.jpg)
Seal the Deal.
Know what makes your work unique.
Send a clear message. Be easy to find. Give people reasons to trust you.
Show you’re worth the dough.
![Page 45: Sexing Up Your Small Business Image](https://reader030.vdocuments.site/reader030/viewer/2022032506/55cc0e60bb61eb64428b4647/html5/thumbnails/45.jpg)
Let’s stay in touch.
Twitter: @clover
Dopplr: shannonl
www.elementalhealth.org