sex and the startup: marketing to women
DESCRIPTION
SXSW PresentationTRANSCRIPT
sex and the startup
HOW TO BE AWESOME ATMARKETING TO WOMEN
@carleyknobloch#startupsex
Digitwirl.com
Sex and the Startup @carleyknobloch #startupsex
women control 85% of purchasing decisions for the home
women influence 90% of consumer electronics purchases*
60% of women own a smartphone**
82.8% of those women use apps**
* CEA, 2012 ** Piedmont, 2011
statistics
Sex and the Startup @carleyknobloch #startupsex
90% of women say they don’t feel understood
by advertisers
Tweetable Tip:
Sex and the Startup @carleyknobloch #startupsex
@carleyknobloch marketing to women? pink and sparkly
won’t cut it. #sxsw #startupsex
Tweetable Tip:
Sex and the Startup @carleyknobloch #startupsex
@carleyknobloch women aren’t one big group. except when we
go to the ladies room. #sxsw #startupsex
NAME AGE STATUS KIDS LOCATION CAREER HHIWHAT SHE
READSWHERE
SHE SHOPS
Sarah 35-45 Married School age SuburbanStay-at-
home mom$100K
Parents, Real Simple
Amazon, Target,
Gap
Elyse 21-28 Single No Urban Freelance $50-75KBlogs, People,Lucky
Urban Outfitters, American Apparel
Michelle 35-45 Single No UrbanCorporate Executive
$250KVanity Fair,Huffington
Post
Barneys,Couture
Susan 55-65 DivorcedEmpty nester
Suburban Teacher $80KTime,
Oprah Book Club
Banana Republic
customer avatar
Tweetable Tip:
Sex and the Startup @carleyknobloch #startupsex
@carleyknobloch ain’t nobody got time to figure out how your app works. #sxsw #startupsex
Sex and the Startup @carleyknobloch #startupsex
Women aren’ttech-challenged,
they’re time-challenged.
Clear (?)
clear?
Sex and the Startup @carleyknobloch #startupsex
Designing great products for women =
designing great products for people.
Tweetable Tip:
Sex and the Startup @carleyknobloch #startupsex
@carleyknobloch features are swell, but stories seal the deal.
#sxsw #startupsex
Sex and the Startup @carleyknobloch #startupsex
Nikon s3010.1 megapixels
• 3x optical Zoom-NIKKOR glass lens
• 1280x720p HD Movies• in-camera image editing• shockproof/waterproof
Sex and the Startup @carleyknobloch #startupsex
Nikon s30• you can drop it in the
toilet• your kids can drool on it
• it can be thrown on the floor
• you can take underwater photos
Tweetable Tip:
Sex and the Startup @carleyknobloch #startupsex
@carleyknobloch having women on your team helps you reel more
in. #sxsw #startupsex
thank you so much!
FEEDBACK? YES PLEASE!
sxsw.tv/d7q
SAY HI!
@carleyknobloch